BizReport : Loyalty Marketing

Loyalty Marketing

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Tuesday, February 19, 2008

British shoppers frustrated with offline shopping experiences

Limited stock, crowded stores and poor customer service are driving more and more British shoppers away from the High Street stores and online, according to recent research by Accenture. >>

Wednesday, February 13, 2008

Guardian switches U.S. ad inventory to Reuters

A British newspaper that currently uses the Valueclick network for its U.S. online ad inventory is due to switch in an attempt to grab more of the U.S. market. >>

Friday, February 08, 2008

Persuasion and conversation key to surviving recession

If a recession is around the corner it will be social media and associated applications that keep consumers in the marketing loop, according to a recent report from Forrester Research. >>

Friday, February 08, 2008

comScore: Post-game ad-watching analysis

A comScore survey of U.S. Internet users who watched the Super Bowl shows that the Internet now plays a big part on game day. >>

Monday, February 04, 2008

User reviews promote bookings

Online retailers should not shy away from integrating user generated reviews into their websites, as new data from the Hayes & Jarvis / TripAdvisor tie-up demonstrates. >>

Friday, February 01, 2008

DMA: Etailers must integrate channels for brand awareness

So, you have a brick-and-mortar store, you have a website and online store and you have a branded microsite on a social network. But, are all of these channels integrated so that consumers are given the same message when they visit each individual hub? >>

Monday, January 28, 2008

Newsletters: What’s in it for them?

Getting consumers to read e-newsletters requires a fine balance of timing, content and relevancy. This has never been as important as it is today. Inboxes are groaning under the weight of spam, and consumers and ISPs censor unsolicited or suspicious communications more aggressively than ever. >>

Friday, January 25, 2008

Show consumers you care

Score a few points with environmentally-concerned consumers by drawing awareness to green issues and showing them you care, via your website. But proceed with caution. >>

Friday, January 25, 2008

Online props up newspaper ad revenues

The struggling newspaper industry has finally received some good news, according to recently released data from the Newspaper Association of America and Nielsen Online. >>

Thursday, January 17, 2008

Consumers remain unhappy with business email

Return Path’s 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers. >>

Wednesday, January 16, 2008

Rising gas prices push consumers online

Retailers need to step up their direct-to-consumer operations as gas prices bite and consumers look for ways to save money, including shopping online. >>

Tuesday, January 15, 2008

Frequency of email rose during holiday period

The frequency at which online retailers sent emails to consumers rose during the recent holiday period, with almost a quarter increasing their email volumes by over 100 percent. >>

Tuesday, January 15, 2008

Consumers crave online CPG product information

Many consumers are actively searching for CPG product information online, according to a survey by lead-generation firm Prospectiv, but a surprisingly high number say they often cannot find the information they are seeking. >>

Wednesday, January 09, 2008

Niche ad network bursts onto the scene

A new ad network, targeting mothers, has been launched to give marketers better access to high quality websites devoted to the needs of women with children. >>

Tuesday, January 08, 2008

Usability checklist - now is the time

With the holiday period coming to a close it’s time for online retailers to take stock of the usability of their website and how it may have affected sales. >>

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