BizReport : Loyalty Marketing

Loyalty Marketing

Friday, August 30, 2013

Retail: Mobile shoppers are in-store before they step through the door

Retailers are well aware of today's mobile in-store shopping behavior. Much has been written of showrooming. However, new research reveals that the mobile shopping experience begins way before the consumer has walked through the store door. >>

Friday, August 23, 2013

The way to consumers' digital wallets is via coupons and loyalty

In its first annual Vibes Mobile Wallet Consumer Report, the mobile marketing technology firm reveals that 6 out of 10 consumers would change their perception of a retailer for the better of they provided special offers and loyalty cards via a mobile wallet. >>

Thursday, August 22, 2013

Report: SMBs counting on loyalty

Small businesses (SMBs) are counting on loyalty to get them through. That, according to new data out from the BIA/Kelsey Group Local Commerce Monitor. According to the report SMBs believe loyalty programs will push about 17% of all their business over the next year. >>

Friday, August 16, 2013

Social media is fastest, most reliable, customer contact channel

There's little wonder that consumers are turning to the likes of Facebook and Twitter to contact companies. New research has concluded that the only customer contact channel that guarantees a response is social media. >>

Monday, August 12, 2013

eBay launches new platform aimed at in-store sales staff

The online-only retail company has launched the Retail Associate Platform, aimed at large and small store owners, to bring together point of sale technology, consumer data, and social media activity to personalize the in-store sales experience and boost sales. >>

Thursday, August 08, 2013

British shoppers' patience runs out after six minutes of queuing

Physical stores are going to have to find a way of keeping checkout lines moving as consumers, used to instant gratification at the click of a mouse or the tap of a screen, become less tolerant of queuing up to pay for goods in a store. >>

Thursday, August 08, 2013

Frequency and consistent branding key to YouTube brand marketing success

Consistent branding and frequency are key to building a brand following on the world's most popular video sharing platform, according to YouTube marketing software firm Pixability. >>

Monday, August 05, 2013

No Wi-Fi, no booking, say 27% of British holidaymakers

Hey, hoteliers - got Wi-Fi? Is it free? It had better be because, if not, over a quarter of British holidaymakers could be giving your accommodation wide berth. >>

Thursday, July 18, 2013

Brands fail to harness power of advocacy via social media

Few brands are harnessing the power of advocacy, according to analysis carried out by social media strategists Social@Ogilvy. >>

Friday, July 05, 2013

How to improve your loyalty program

Loyalty programs are on the rise...and in some cases in a downward spiral. Because, for all the new loyalty club members there are many more who aren't being properly served by the brand. According to experts loyalty programs have grown more than 25% since 2011 with more than 2.65 billion consumers in at least one program, but engagement levels are down by as much as 4%. >>

Thursday, July 04, 2013

Half of top retailers resolve customer service issues on social media

Conversocial has released a new report analyzing the social customer service performance of the US top 100 retailers, and finds a disconnect between customer expectations and actual social media response. >>

Wednesday, July 03, 2013

Expert: Loyalty programs missing the mark

Brands are in a difficult spot: while consumers are shopping from many more outlets - both online and offline - than in the past, this freedom of choice is impacting their feelings on brands. That is also impacting how they engage with loyalty programs. >>

Monday, July 01, 2013

Releases up the loyalty factor for brands

With more options for buying comes a greater need for brands to build customer loyalty. Two loyalty hubs are pushing the loyalty factor, helping brands to connect on a deeper level with their customers. >>

Wednesday, June 26, 2013

'This Is Not Spam' rates analyzed

No matter how carefully an email campaign is developed and implemented, some messages can still end up in a recipient's spam folder. Email intelligence company, Return Path, has analyzed how often people "rescue" such emails from spam folders, and why. >>

Thursday, June 13, 2013

What people really want from a loyalty program

Loyalty programs continue to grow across the globe, especially with younger consumers. New data out from Club Carlson shows loyalty programs are more popular with those under age 65 than those over 65, with grocery stores have the biggest programs. >>