BizReport : Loyalty Marketing

Loyalty Marketing

Tuesday, April 17, 2018

Study: Ad completion key to engagement, spending

Rewarded advertising may have a bigger impact on consumer engagement than many brands have previously thought. That, according to new data which shows that the more app users complete rewarded ads, the more they spend and the more they return to those apps. >>

Monday, April 16, 2018

Report: Shoppers want better experiences, now

According to one new report physical retailers must begin adjusting how they approach consumers, starting now. Euclid researchers believe focusing on the experience, and offering in-store shoppers an 'Amazon-like' experience is the key to merchants' success. >>

Monday, April 09, 2018

Expert: Why marketers need more than attribution

Attribution continues to be an important part of marketers' strategy, but according to one expert, attribution alone isn't the answer. Here is how marketers can make attribution part of a strategy without losing other key marketing data. >>

Tuesday, April 03, 2018

SMB experts offer 6 top tips to improve website performance

With the holiday season in the books, and Mother's Day and back to school seasons coming up, now is a great time for small businesses to look at how their websites are performing, and look for ways to improve customer engagement. We spoke with six small business experts to get their advice. >>

Friday, March 30, 2018

Survey finds discounts important, as are mistakes

New data out indicates consumers are much less willing to give brands' second chances. In fact, according to Blis, just over half (55%) of consumers say they have a 'one strike and out' rule for brands. >>

Thursday, March 22, 2018

Studies underline consumer changes

Two new reports out this week underline changes to the consumer psyche in the US. As more consumers become comfortable with online shopping, the reports seem to indicate increased comfort in how consumers approach saving and sharing of their personal data. >>

Monday, March 19, 2018

Top 3 tips to create a strong customer service team

Customer service, according to many experts, is the foundation for a solid company, but even as customers have more access to brands, customer service seems to be faltering. Here are three tips to build a better customer service team, and to add to a brand's overall customer service experience. >>

Wednesday, March 07, 2018

How marketers can ID data shortfalls

Data is key to engaging customers, but collecting the data is merely the starting point. From there, marketers must be ready to analyze and integrate data sets, have the right technology to put data to use, and then create systems in which data use is the first step. Then, come the data shortfalls - areas in which not enough data is collected or in which the data is used improperly. Here are four tips to identify and correct a data shortfall. >>

Monday, March 05, 2018

Top 6 data challenges facing marketers

Marketing is dynamic and hectic in nature - data volumes continue to multiply, customer preferences shift, and competition always keeps you on your toes. With all of these factors working at a fast pace, marketers must keep up by having a data driven marketing strategy in place. But executing and managing a strategy may not be a cake walk. Here are six challenges facing brands. >>

Friday, March 02, 2018

Despite data prevalence, merchants aren't connecting the customer dots

There is a wealth of data online, from ecommerce to social media and SEM. Still, many merchants are struggling to create an engaging and cohesive customer experience that uses this data. That's the word from the new Solving for CX report out from Verndale. >>

Thursday, March 01, 2018

Checkouts, payments key to retailer growth

Vyze has released new data this week, and among the top findings are this: that retailers are doubling-down on checkout and payment options. According to the report most (60%) believe retail is 'very healthy' currently, and about 80% believe their personal business is 'very healthy'. >>

Thursday, February 08, 2018

Expert: Influencers key in social campaigns

More ad dollars are headed in to social according to several experts, but the social space is increasingly crowded and hard to navigate for many brands. That, according to one expert is where influencers come in. A good influencer can reach more customers than a brand often can - and will likely be more trusted in the end. >>

Wednesday, January 24, 2018

Reports: Customers prefer self-serve options, moral brands

Two new reports indicate a big shift is happening in the branded space. First, in retail more and more consumers are opting out of interacting with sales associates. That's the word from new SOTI data, in which researchers found 66% of shoppers prefer interacting with self-serve customer service tech rather than in-store associates. >>

Monday, January 22, 2018

The five things today's 'Genius' brands have in common

Few brands can boast the title of 'Genius' when it comes to digital marketing, but new research from L2 has identified the brands it believes are the cream of the crop and reveals five things they have in common. >>

Friday, January 19, 2018

Why marketers need audience buying & how to create this strategy

Between voice activated assistants, mobile commerce, and video strategies, it can be hard for a business to know which new technology to choose. But, according to one expert, it may not be a change in technology that marketers need. It could be a change in how campaigns are bought. >>