BizReport : Loyalty Marketing

Loyalty Marketing

Wednesday, February 26, 2014

Research reveals importance of feedback to brands and consumers

The customer's voice is even more important than ever to survive in today's competitive world, and recent research reveals that while listening is important, response is just as crucial. >>

Tuesday, February 11, 2014

Top tips to improve loyalty program use

Between 2010 and 2012 there was a 26% surge in loyalty/rewards program sign-ups. But, at the same time there was a 4% drop in 'active memberships' - those members who regularly use a program and are important to the brand. One expert weighs in on this trend and offers his tips for improving loyalty program participation. >>

Wednesday, December 04, 2013

How to build loyalty through games

Games are quickly taking over consumers' time spent online, whether online based or app based. Some are played to pass the time, some to earn rewards points from favorite brands. One expert explains how brands can use gaming techniques to better build loyalty. >>

Tuesday, December 03, 2013

How games are changing ecommerce

Concepts of gamification and promotion have long been used as persuasive tactics to drive participation and engagement. Instant win games, frequent flyer programs and refer-a-friend programs are examples of how marketers incorporate game mechanics into basic business operations. By rewarding users and players for taking actions or providing information, the desire for status, achievement and competition can be harnessed and leveraged. This is a huge opportunity for ecommerce. >>

Friday, November 29, 2013

Experts: The reward options that will engage consumers

Corporate Social Responsibility (CSR) is becoming more important to consumers. This is emphasized in the 2013 Cone Communications/Echo Global CSR study that revealed consumer preferences towards giving and supporting cause-conscious brands. >>

Tuesday, November 26, 2013

How loyalty programs are changing how businesses, consumers interact

As people's lives become ever busier and busier, making it simple to first earn and then redeem loyalty program rewards is becoming more important to both keeping and engaging customers. Because of that, programs are focusing more on making both of these processes as transparent and frictionless as possible. >>

Friday, November 22, 2013

Reports: Loyalty, Moms driving revenue

Thanksgiving Weekend may be the official kick-off to the holidays for shoppers, but don't tell that to small businesses; they've been preparing for a couple of months. And they are banking on days like Small Business Saturday to help their bottom line. >>

Tuesday, November 19, 2013

Brands: You have one minute to make a loyal customer

Good news for brands: In just over one minute (73 seconds) you can build loyalty from a customer. On the negative side, brands can also lose customer loyalty in the same amount of time. According to new data out from LivePerson 74% of US consumers are more likely to become a loyal brand buyer if they receive human assistance/input with questions and issues. >>

Friday, October 25, 2013

Top 3 tips to improve loyalty program participation

Loyalty programs are offering more relevance in their promotional strategies, aligning the value of their offers to the value of the customer. These more targeted, invitation-only promotions reward loyalty at the individual member level. But still, there is a lag between member sign-up and active participation. >>

Friday, October 25, 2013

Report: Revenues stalling because shoppers switch

It is no secret that shoppers switch brands practically at will. From cell phone plans to favorite jeans, there are so many choices that it is hard for any brand to cultivate long-term, loyal buyers. From customer service issues to shiny new products, new data out from Accenture shows how hard it can be for a brand to find a committed buyer. >>

Thursday, October 24, 2013

How to increase loyalty participation

Loyalty programs have been around for decades, and they have always been popular. But, while more consumers are part of loyalty programs, fewer consumers are actually actively participating. One expert offers his advice to increase participation. >>

Thursday, October 24, 2013

Few brands feature in YouTube top 5,000 publishers list

How many views does a YouTube publisher need to make it into the top 5,000 on YouTube? And how many brands are in that top 5,000? The answers, provided by the latest Touchstorm Video Index, may surprise you. >>

Tuesday, October 15, 2013

Study: Are brands moving away from email?

Email, print and display advertising aren't exactly going the way of the dinosaur, but many marketers are looking for a bigger return on their ad dollars. That return, according to new data out from Cardlytics, may come in a push for more ad dollars to go toward card/loyalty programs. >>

Monday, October 14, 2013

Consumers want to see impact of their cause-related purchases

Cause marketing draws in many consumers but, according to new research from Cone Communications, it's not good enough to just promote a cause, consumers want proof their purchases are making a real impact. >>

Monday, September 30, 2013

Report: Hispanic shoppers are more social

All consumers like to share the deals they've found online with friends and family; many of those conversations take place in the social space. But for one demographic, the social aspect of shopping is growing quickly - and may be helping brands find new loyalty and rewards club members. >>