BizReport : Loyalty Marketing

Loyalty Marketing

Monday, July 30, 2018

Study: Website load times key for engagement

While most marketers understand that website load times are key for engagement and conversions, new data out from Eggplant underlines this. According to their new data 80% of consumers (UK and US) find slow-running sites "more frustrating" than sites that are down. >>

Tuesday, July 17, 2018

Study: Cost could slow subscription economy

While subscription services continue to launch for everything from meal planning to beauty products, one new report indicates there could be a slow-down ahead. That slow-down, according to data from Fetch, will come because of the costs of subscription services. >>

Monday, July 16, 2018

How merchants can compete with Amazon

Amazon Prime Day is here, and with it comes a flood of merchants wondering what they can do to cash in on one of the biggest shopping days of the year. According to data from Walker Sanda nearly half of Americans are now receiving at least 1 package from Amazon each week, and for younger consumers (ages 26 - 36) 57% expect 1 to 2 packages from Amazon each week. >>

Wednesday, July 11, 2018

Survey: Google, Facebook most influential

Don't turn away from Google or Facebook ads. That is a key takeaway from new data out from Choozle. Researchers for their 2018 Digital Advertising Trend Survey found that about half of consumers continue to list Facebook and Google as the most influential platforms for them. >>

Tuesday, June 26, 2018

5 Tips for IT to Better Manage the Customer Experience

Customer experience is no longer just a business-to-business (B2B) and business-to-consumer (B2C) strategy for winning and retaining customers. Thanks to "consumerization" - where employees are bringing their often-superior personal-life experiences of services, support, and customer service into the workplace - it's also increasingly relevant to internal IT service delivery and support. >>

Monday, June 25, 2018

Expert: Brands missing mark in data, retargeted campaigns

Recently, the Wall Street Journal released findings of a new study which found, among other things, that consumers are feeling more spammed by brands than ever. This, according to one expert is partially because of the disconnect between brands, consumers, and data utilization. >>

Monday, June 18, 2018

Study: Push notifications + Email = App Engagement

For mobile marketers, increased app engagement can be directly linked to a combination of push notifications and email messaging. That's the word from new data which shows this combination pushes app engagement 3X higher. >>

Thursday, June 14, 2018

Study: Future of Retail is choice

New data out this week indicates that shoppers are more inclined than ever to buy online, but it isn't just the convenience of e-shopping that appeals to many consumers. Choice also tops the list, and the ability to shop from anywhere at any time. >>

Monday, June 11, 2018

Survey: Consumers find rewards programs "broken"

While many consumers continue to sign up for rewards programs from their favorite merchants and restaurants, nearly half (43%) say there are too many restrictions put in place as to where or when or how rewards can actually be redeemed. >>

Friday, June 01, 2018

Report shows repeat customers more valuable

While many campaigns are keying in on getting consumers to first visit a store - be than an online hub or a brick and mortar retailer - new data suggests it could behoove marketers to invest a bit more in repeat shoppers. >>

Tuesday, May 22, 2018

Top 4 tips to protect against ecomm fraud

As more consumers turn to ecommerce for impulse and planned purchases, fraudsters are finding more ways to defraud merchants and brands. Here are four tips to help protect against ecommerce fraud. >>

Tuesday, May 15, 2018

Studies highlight importance of trust, store experience

Two new reports out in the ecommerce space, highlight the importance of retailers and merchants putting consumer trust higher on their list of priorities, and the importance of the shopping experience. >>

Wednesday, May 09, 2018

Marketers: How to win at customer experience

Over the past three years, more emphasis has been placed on the customer experience on ecommerce sites, on social media sites, and even within the generalized advertising space. This is a problem for many brands, who may be proficient at providing a solid experience, for example, consumers in the United States. But this is a global economy, and a global experience game. Here's how brands can manage it. >>

Friday, April 27, 2018

Top 3 tips to a better subscription strategy

Subscription commerce continues to show large strides, especially amongst younger customers. But, how can a business ensure their strategy is appealing to the right customers while not alienating those uninterested in subscribing? Here are three tips. >>

Wednesday, April 18, 2018

What the subscription economy means for marketers

Zuora's recent $100 million IPO filing raised new questions about the future of the subscription economy. Once considered a passing trend, such a robust offering indicates investors are confident subscriptions are here to stay. BizReport asked Jason Nyhus, VP of Global Marketing and Communications at ecommerce leader Digital River, to give his thoughts on the evolution of the subscription economy and what it means for brands entering the subscription landscape. >>