BizReport : Loyalty Marketing

Loyalty Marketing

Thursday, July 10, 2014

Loyalty program option rolled out for AMZ merchants

Small businesses and solo merchants have long to using platforms like Ebay, Etsy and Amazon to sell their ware to a broader customer base. Rolling out this week is a solution that should help those merchants selling through Amazon to also build loyalty with their sales. >>

Monday, June 30, 2014

How Insightly uses one-to-one tools to improve reach

Insightly uses a few different strategies for building brand loyalty. For example, 24 hours after a new customer has signed up, they send 'check in' emails to learn if the customer is having issues. These kinds of 'nurture' tactics engage customers with a series of emails and help with onboarding new consumers. >>

Monday, June 23, 2014

Apps: Beware consumers' short attention spans

Mobile apps now play a significant role in many mobile users' lives and are central to the burgeoning digital economy. However, users' attention spans are getting shorter and businesses that rely on their apps and website must ensure they provide a reliable and consistent mobile experience. >>

Tuesday, June 17, 2014

Study: Brand perception, recall, favor pushed by rewards

In a new study out from IPG Media Lab and Kiip, researchers found rewards are pushing metrics like brand favorability and recall as well as brand perception - but that the rewards to the brand are higher when consumer rewards are offered at the right moment. >>

Monday, June 09, 2014

Brands: What loyalty program members really want

Think you're winning the loyalty war? Or could you make that program more integral to shoppers' everyday lives, building higher engagement through more effective messaging and campaigns? A new infographic from Key Ring, a part of G/O Digital, a Gannett company, offers suggestions: >>

Friday, June 06, 2014

Service providers ignoring demand for customer care via social media

While two-thirds of service providers believe that mobile customers turn to social media channels such as Facebook and Twitter because they are unable to contact a customer care agent via any other channel, the reality is quite different, according to research released by Amdocs. >>

Wednesday, June 04, 2014

Top 3 tips to improve customer service

Shoppers have more options than ever to get the products they want as the price they want, which can put retailers at a disadvantage. Unless retailers use their service to reach out to build customer loyalty. Here's how: >>

Tuesday, June 03, 2014

Moms take lead in family auto research and purchase

When it comes to buying a new family car, moms take the lead in the decision-making process, according to new research from Cars.com, using online search to make the process easier. >>

Wednesday, May 28, 2014

Few B2B firms have adopted marketing automation technology

Marketing automation businesses have tremendous opportunity for growth given that very few B2B companies in the U.S. currently use the technology, according to new data released by SiriusDecisions. >>

Tuesday, May 13, 2014

Nectar to boost mobile video ad views with points reward

If you want mobile users to watch your video ads, you could always reward them. That's what the UK's largest loyalty program, Nectar, is hoping to achieve with its new partnership with ad start up Adpoints. >>

Tuesday, May 13, 2014

Live chat customer service satisfaction rates high

The number of consumers currently using digital touchpoints for customer service is low compared to the use of traditional channels. However, higher satisfaction rates among digital users suggest consumers are likely to return to this channel again and again. >>

Monday, May 12, 2014

Infographic: How to create loyal Millennial shoppers

Millennials may be young but that isn't stopping their spending power. Or their willingness to shop online, in-store or while commuting via a mobile device. This has many retailers wondering how to best connect with the demographic; a new infographic from PunchTab sheds light on the trend. >>

Wednesday, April 16, 2014

Brands: How mobile wallets can improve loyalty programs

Mobile technology gives customers the power to choose how and when to interact and transact with brands, a trend that shows no signs of slowing down. It is also giving brands the ability to maintain an engaged customer base, especially for loyalty programs. >>

Monday, April 14, 2014

How to use big data, gamification for better rewards programs

Rewards programs are nearly as old as commerce, but whether the business is a restaurant with a punch card or customers earn redeemable points based on purchases, there are ways to improve the reward experience to build a more loyal customer base. >>

Wednesday, April 02, 2014

Study finds shift from acquisition to engagement

There is a shift occurring in the small business space: that of acquisition to engagement. According to new data out from Manta and BIA/Kelsey Group, SMBs are spending more to engage existing customers than to bring new customers into their business - because repeat customers are spending more with them. >>