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BizReport : Loyalty Marketing

Loyalty Marketing

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Wednesday, April 29, 2015

What shoppers will change for loyalty

There is a gap between consumers signing up for loyalty programs and actually using those programs. According to one expert shoppers will change how they shop for the right program. Here's what to look for: >>

Tuesday, April 28, 2015

Financial services industry reward programs falling short of consumer expectations

When choosing a new bank or credit card, consumers are more influenced by the rewards on offer than they are by customer reviews, according to new research conducted by Collinson Latitude. >>

Monday, April 27, 2015

What drives reward program spending

As many standalone loyalty programs change the requirements for earning rewards or achieving certain levels, consumers are looking for ways to maximize the utility and value of their rewards. One expert offers insight into what customers really want. >>

Tuesday, April 14, 2015

Increase brand loyalty by supporting consumers' emotional well-being

Even in today's connected world, people are dealing with their emotional well-being alone. However, new research suggests that brands can join in the well-being journey by bringing together, motivating and supporting consumers and, in turn, gaining their loyalty. >>

Monday, April 13, 2015

Are you being overly familiar with your customers?

While personalization is key to engagement, some may be being a little too familiar, according to recent research commissioned by CRM, direct and digital agency Tangent Snowball. >>

Wednesday, April 08, 2015

Being 'customer obsessed' is the only way forward

Focusing on winning, serving and retaining customers is the only way to succeed in the age of the customer, according to a new report from Forrester. >>

Friday, April 03, 2015

U.S. loyalty program enrollment at an all time high

Loyalty programs in the U.S. are experiencing record levels of enrollment, according to a new survey from Bond Brand Loyalty, and they are influencing where consumers shop. >>

Tuesday, March 31, 2015

How to predict shopper behavior outside surveys

Purchase behavior is one of the strongest targeting options available to merchants. The problem is that many are depending on surveys, which likely include how shoppers want to spend versus how they actually spend, to find the behavior. >>

Monday, March 30, 2015

Expert: Why surveys may not offer all advertisers' questions

There seems to be a disconnect between how consumers are answering survey questions on spending and how they are actually spending. That disconnect, says one expert, means merchants need to dig deeper than simple if/then type questions. >>

Thursday, March 19, 2015

U.K. shoppers expect new technologies to enhance retail experience

The introduction of shopping technology has shifted consumer expectations with more wanting retailers to enhance and make consistent the shopping experience across channels, according to research from payment technology firm Verifone. >>

Friday, March 13, 2015

Beware the digitally savvy and unforgiving 'Deletist Consumer'

Consumers that are bombarded with badly targeted and irrelevant marketing messages are cutting subscriptions and closing down accounts, according to new research findings released by the Aimia Institute. >>

Wednesday, March 04, 2015

53% of marketers crave more customer data

Today's marketing is powered by data and significant investments have been made in data-related strategies in recent times, but new research reveals that more than half of marketers can not get enough data and want more. >>

Monday, March 02, 2015

Millennials say the right content drives brand loyalty

Brands creating content aimed at Millennials must make it useful and educational or risk their audience losing interest, according to research findings released by Newscred. >>

Monday, February 16, 2015

The most-loved and most-hated U.K. brands revealed

In the wake of Valentine's Day, here are the findings of research conducted by London ad agency isobel to establish the brands Brits love and hate. >>

Monday, February 09, 2015

Survey finds loyalty schemes increase average basket value by 120%

Implementing a loyalty scheme not only increases basket value, found a recent survey among retailers, but also increases store visits. >>

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