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BizReport : Loyalty Marketing

Loyalty Marketing

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Tuesday, December 05, 2017

Best practices for a strong omnichannel presence

If 2017 has taught us anything it is that consumers are taking their phones and devices everywhere, shopping across screens, and engaging with brands across channels. This is making it imperative that marketers build a strong omnichannel presence. Here are two keys to building that presence. >>

Wednesday, November 29, 2017

Why building customer loyalty is a big job

According to experts, about half of loyalty programs in the US go unused by consumers, even after they've signed up. In some cases, the program may be too difficult, but in others, it's a question of customer latency and getting those shoppers back in the brick-and-mortar or cyber door. >>

Thursday, November 02, 2017

Top 5 tips to help your brand transition

While Dunkin' Donuts has yet to officially become known as Dunkin' or revert completely to their original moniker, their potential change has many marketers wondering how to approach a name change themselves. Here are five tips. >>

Wednesday, September 06, 2017

Lessons CRM pros can learn from Amazon's Prime Day success

The 2017 Amazon Prime Day was the largest sales day in Amazon's history, but the success isn't just for ecommerce brands. One expert explains what customer relationship managers should take away from the numbers. >>

Wednesday, August 23, 2017

Dunkin' Donuts to Dunkin: Good move or bad?

Earlier this month, Dunkin' Donuts began testing a change to their name, cutting off the 'Donut' part to simply be Dunkin'. While brand changes like this are never approached on a whim, even the best planning in the world can backfire. What does Dunkin's potential name change mean? >>

Tuesday, August 22, 2017

Survey finds brand more important than store

When it comes to shopping - either online or offline - it turns out brand trumps store. That, according to new data from Astound Commerce. Their research shows that customers are increasingly brand loyal, but they aren't showing the same affinity for retailers or merchants. >>

Wednesday, August 16, 2017

Malware hampering ecommerce experience

Heading into the busy holiday shopping season, retailers may have to fight not only competitors but malware. That's the word from Namogoo, whose recent study found that up to 25% of ecommerce journeys are hampered by malware infections. >>

Wednesday, August 16, 2017

SMBs key in on loyalty

For small business owners, loyalty is the key, not only in building a customer base but in doing business with others. >>

Friday, August 11, 2017

Expert: Improve loyalty with money transfer

According to one expert, financial institutions and other money merchants can improve their customer loyalty by simplifying how money is transferred. Here's why. >>

Friday, July 28, 2017

Expert: How small businesses and towns can compete for success

Small towns are filled with small businesses, but many SMBs are worried that the advancement of technology - including ecommerce - will kill their way of life. According to one expert, it doesn't have to. Here are some ways to prevent the decline of small and rural communities. >>

Wednesday, July 12, 2017

Consumers increasingly prefer digital coupons to paper

Couponing is an easy and smart way for consumers to save money and has proved consistent and popular with marketers throughout the years. As more consumers head to the stores armed with a smartphone the preference for digital coupons has increased significantly, according to a new report from Valassis. >>

Monday, July 10, 2017

Online fashion shoppers stick to small core group of retailers

Despite a plethora of choice online, online fashion shoppers in the UK stick to purchasing from just three online stores, according to research commissioned by Apptus. >>

Wednesday, July 05, 2017

Lack of trust continues to be largest obstacle to adoption of mobile products, services

The annual Global Consumer Trust study from the Mobile Ecosystem Forum reveals positive changes in consumer mobile behavior driven by security, privacy and identity concerns. >>

Monday, July 03, 2017

Strong values + relevant offers = brand loyalty

New research from the DMA and Foresight Factory reveals that more than half of consumers continue to use the same brands, websites, and stores without looking for alternatives. >>

Thursday, June 22, 2017

Hotels failing to adequately communicate with guests prior to check-in

New research from TrustYou highlights hotel guests' experiences and expectations surrounding pre-arrival communications from their accommodation provider. >>

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