BizReport : Loyalty Marketing

Loyalty Marketing

Wednesday, March 04, 2015

53% of marketers crave more customer data

Today's marketing is powered by data and significant investments have been made in data-related strategies in recent times, but new research reveals that more than half of marketers can not get enough data and want more. >>

Monday, March 02, 2015

Millennials say the right content drives brand loyalty

Brands creating content aimed at Millennials must make it useful and educational or risk their audience losing interest, according to research findings released by Newscred. >>

Monday, February 16, 2015

The most-loved and most-hated U.K. brands revealed

In the wake of Valentine's Day, here are the findings of research conducted by London ad agency isobel to establish the brands Brits love and hate. >>

Monday, February 09, 2015

Survey finds loyalty schemes increase average basket value by 120%

Implementing a loyalty scheme not only increases basket value, found a recent survey among retailers, but also increases store visits. >>

Monday, February 02, 2015

Data-driven marketers rewarded with competitive advantage

Recently released research reiterates what most marketers already know - data-driven marketing gives brands the competitive edge. >>

Thursday, November 13, 2014

Top 3 tips to implement an engagement-based loyalty strategy

There are two basic types of loyalty programs: transcational programs which focus on driving repeat sales from a single customer and engagement based which focus on rewarding customers for interacting with brands and providing user generated content like reviews. >>

Wednesday, November 12, 2014

Brands: Why you need engagement-based loyalty

Consumers like loyalty programs, but did you know there is a difference between transactional and engagement-based loyalty programs? One expert believes brands should use engagement-based loyalty systems to tap directly into the opinions and experiences of their customers. >>

Tuesday, November 11, 2014

Study: Shoppers loyal to brands that share values

A new study out from SAP indicates shared values are a leading reason shoppers become loyal brand shoppers. While price and availability continue to be important, people seem to be more focused on brands that are 'like them'. >>

Wednesday, October 29, 2014

Survey: Loyalty club members visit sites more often

New data out from Huzzah Media underlines the importance of loyalty programs for retailers. According to their study of retailers on their platform, those with loyalty programs are seeing club members visit and return to store sites more often. >>

Tuesday, October 14, 2014

More research reveals disconnect between brands and consumers

More evidence has surfaced, in the form of a study by Kitewheel, that what connected consumers want and what brands provide is not matching up. >>

Friday, October 10, 2014

Top 3 tips to improve loyalty program engagement

Brands and retailers need to offer rewards that their customers are already collecting to make them relevant and enticing. The best way to do this is to partner with a multi-currency partner to allow consumers a variety of options. There is an enormous opportunity for retailers to attract customers, potentially millions of them, simply by dangling "the carrot" of everyday earning opportunities. >>

Thursday, October 09, 2014

Retailers: Why you need everyday earners not just occasional shoppers

Retailers have many programs, channels and strategies to get more shoppers through their doors. However, in the shuffle of opportunities some may have forgotten one key: that people who return time and again, even if they only spend a few dollars each time, can be just as important as those who drop $100 on every visit. >>

Thursday, October 09, 2014

Lack of mobile tech costing restaurants millions per year in revenue

Restaurants that fail to implement technology to speed up bill payment, personalize service and increase loyalty are missing out on millions per year in revenue, according to new research commissioned by Edelman Berland and released by Velocity. >>

Wednesday, October 01, 2014

Study dispels myth of what motivates brand advocates

There is a huge, untapped resource of brand advocates in the U.S., according to new research released by advocate-assisted commerce firm Needle, and what motivates them may surprise you. >>

Tuesday, September 23, 2014

Report urges brands to go their own way and sell direct

Brands are missing out on the benefits and opportunities of selling direct from their own websites, according to new research released by Digital River, and instead sending their customers to Amazon. >>