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BizReport : Loyalty Marketing

Loyalty Marketing

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Monday, July 18, 2016

Expert: How to choose the right loyalty program

Choosing the right loyalty program can either push a business to the next level or leave them on the same treadmill for years. One expert offers her advice on choosing the right loyalty program. >>

Friday, July 15, 2016

Expert: How to build loyalty with millennials

There are now 80 million people in the Millennial generation - those born between 1980 and 2000, and experts say they'll out-spend Boomers in 2017. This shift is leading many merchants to wonder how to engage this powerful demographic. Here are three tips. >>

Thursday, July 14, 2016

UK's favorite retailers revealed by the DMA

In a new survey from the DMA in the UK, just three out of consumers' top 20 favorite retailers are online-only, with one giant of the ecommerce scene topping the list. >>

Monday, June 27, 2016

Study: Transparency important to CPG buyers

When it comes to the food we eat and the beverages we drink, most of us want more transparency. And, despite that want, most of use (81%) have consumed a product within the past month that we did not recognize. Those are key takeaways from new Label Insight research. >>

Friday, June 17, 2016

Study: Loyalty program members worth more

Loyalty program members are worth more than non-members. That's the take away from a new Accenture Interactive study which found that loyalty program members generate about 18% more revenue for retailers than non-loyalty program members. >>

Monday, June 13, 2016

Study: Loyalty programs lacking personalization

Loyalty is gaining in importance to overall marketing and branding strategies. But, while many brands are implementing newer and supposedly better rewards programs, one report finds many programs lacking in a few areas. >>

Wednesday, June 08, 2016

Report: Loyalty to get increased brand dollars

Look for more ad dollars to be pushed into the loyalty space. That is the takeaway from new CrowdTwist data, which indicates brands are set to increase spending for loyalty programs. >>

Wednesday, June 08, 2016

'Too hard' product installation and setup leads to increased returns

If a product's installation and set-up is too difficult, and it proves difficult to interact with a technology brand's support services, customers will return products and shop with another brand. >>

Wednesday, May 11, 2016

Brands continue to ignore fans on social media

It is common sense that ignoring customers will cause them to dismiss a brand and head elsewhere yet, according to new data from Sprout Social, that is exactly what many brands are doing on social media. >>

Friday, April 29, 2016

Global study reveals 'authenticity deficit' among brands

A new report from Cohn & Wolfe finds that brands and companies are not seen as being open and honest by the majority of consumers. >>

Monday, April 18, 2016

Top 3 tips to improve customer loyalty

Building customer loyalty continues to be a challenge for many brands, even though the internet can make it simpler for brands and their customers to interact. One expert offers three tips on improving customer loyalty. >>

Friday, April 15, 2016

Expert: How loyalty will help mobile wallets

Mobile wallets have been getting a lot of attention from businesses around the world, but according to one expert the real benefit to mobile wallets won't be seen until loyalty is introduced. >>

Monday, April 11, 2016

Retailers failing to maximise power of apps to drive consumers in-store

Mobile and online commerce is not the death knell for in-store shopping as some might predict, according to mobile app developers Apadmi. Instead, mobile - and apps in particular - can play a significant role in bringing consumers back into physical stores. >>

Wednesday, April 06, 2016

Hackers offering customer support and loyalty schemes

They are in demand, offer customer support and service guarantees and even discounts for frequent customers. They are marketing savvy and they are hackers. >>

Tuesday, March 29, 2016

Surge in growth of card-linked loyalty and promotions

The annual Card-Linking Industry Survey by the CardLinx Association reveals rapid growth in card-linked loyalty programs driven by consumer use of smartphones and technology. >>

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