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BizReport : Loyalty Marketing

Loyalty Marketing

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Wednesday, October 29, 2014

Survey: Loyalty club members visit sites more often

New data out from Huzzah Media underlines the importance of loyalty programs for retailers. According to their study of retailers on their platform, those with loyalty programs are seeing club members visit and return to store sites more often. >>

Tuesday, October 14, 2014

More research reveals disconnect between brands and consumers

More evidence has surfaced, in the form of a study by Kitewheel, that what connected consumers want and what brands provide is not matching up. >>

Friday, October 10, 2014

Top 3 tips to improve loyalty program engagement

Brands and retailers need to offer rewards that their customers are already collecting to make them relevant and enticing. The best way to do this is to partner with a multi-currency partner to allow consumers a variety of options. There is an enormous opportunity for retailers to attract customers, potentially millions of them, simply by dangling "the carrot" of everyday earning opportunities. >>

Thursday, October 09, 2014

Retailers: Why you need everyday earners not just occasional shoppers

Retailers have many programs, channels and strategies to get more shoppers through their doors. However, in the shuffle of opportunities some may have forgotten one key: that people who return time and again, even if they only spend a few dollars each time, can be just as important as those who drop $100 on every visit. >>

Thursday, October 09, 2014

Lack of mobile tech costing restaurants millions per year in revenue

Restaurants that fail to implement technology to speed up bill payment, personalize service and increase loyalty are missing out on millions per year in revenue, according to new research commissioned by Edelman Berland and released by Velocity. >>

Wednesday, October 01, 2014

Study dispels myth of what motivates brand advocates

There is a huge, untapped resource of brand advocates in the U.S., according to new research released by advocate-assisted commerce firm Needle, and what motivates them may surprise you. >>

Tuesday, September 23, 2014

Report urges brands to go their own way and sell direct

Brands are missing out on the benefits and opportunities of selling direct from their own websites, according to new research released by Digital River, and instead sending their customers to Amazon. >>

Monday, September 22, 2014

Consumers more likely to be loyal to brands with a physical presence

Consumers are loyal to just three brands, according to Emarsys, whose recent study shows that online-only brands find it harder to attract loyal consumers than those with a physical store. >>

Wednesday, September 17, 2014

Research reveals Millennials' attitudes toward brands

Millennials are the most brand-aware generation to date, and they want brands to take risks, understand their financial concerns and do more to address today's societal and ecological issues, according to new research released by Initiative. >>

Monday, September 08, 2014

eBay: 33% of shopping journeys do not focus on brand

New findings from eBay reveal further evidence of the practice of brand switching with a third of shoppers heading out with no particular brand in mind. >>

Thursday, September 04, 2014

Survey: Incentives are engaging

Incentives have been around as long as any kind of marketing, but it turns out these old ways of engaging customers are still working. That, according to new data out from Dailybreak. According to their recent survey incentives are a good way to engaging loyalty/reward club members. >>

Wednesday, September 03, 2014

Customer experience to be key brand differentiator by 2020

When it comes to customer service satisfaction the U.S. appears way down the rankings, but the good news is that North America is among the countries investing the most in Customer Relationship Management (CRM). >>

Monday, August 25, 2014

Poor retail customer service decreasing loyalty

Customers are increasingly frustrated with customer service channels that are not integrated meaning they need to repeat themselves several times before their query is addressed. >>

Monday, August 18, 2014

Survey: Everyday items top list of reward opps

If you want a more loyal customer base, add some ordinary items to reward program items. That's the takeaway from a new survey out from Points, which more more consumers are earing reward points and/or miles by purchasing 'ordinary items' - things like groceries or soaps or even jeans - than from big ticket items. >>

Monday, August 11, 2014

Women spend more time and money in gaming apps

Women spend more time and money playing games on mobile devices than men, and they are more loyal, too, according to new research from mobile advertising and analytics platform Flurry. >>

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