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BizReport : Loyalty Marketing

Loyalty Marketing

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Tuesday, June 30, 2015

Study: Millennials willing to pay for rewards

Millennials are more willing to pay for rewards programs than other demographics. That is the takeaway from a new LoyaltyOne report which shows that while two-thirds of all consumers say they might pay for rewards about three-quarters of Millennials said they would pay if the rewards offered were relevant to them. >>

Saturday, June 20, 2015

'World-first' supermarket promotion puts customers in the driving seat

In what they are calling a "world-first" a major UK supermarket is letting members of its loyalty scheme choose which products they would like to save money on. >>

Friday, June 19, 2015

How to create loyalty in mobile

According to several studies, mobile devices are being used more than other devices to connect - people are engaging with social networks via mobile several times each day, they are texting, they are using mobile browsers to research products and comparison shop. Here's how to use mobile to build loyalty. >>

Wednesday, June 03, 2015

Report: SMBs see value in mobile

Moving ahead, look for more small businesses to push into mobile. That is the takeaway from BIA/Kelsey Group's 'Retail SMBs - Advertising & Marketing Trends' report which indicates that while the highest mobile penetration rates for SMBs are around 11%, those businesses are very satisfied with the return on their investment. >>

Thursday, May 28, 2015

Study IDs most important shopper for retailers

There are many different kinds of shoppers but only one is changing the face of retail. That's the takeaway from new data out from Texas A&M, Retail TouchPoints and CashStar. These shoppers are loyal, informed and ready to tell their friends about brands. >>

Wednesday, April 29, 2015

What shoppers will change for loyalty

There is a gap between consumers signing up for loyalty programs and actually using those programs. According to one expert shoppers will change how they shop for the right program. Here's what to look for: >>

Tuesday, April 28, 2015

Financial services industry reward programs falling short of consumer expectations

When choosing a new bank or credit card, consumers are more influenced by the rewards on offer than they are by customer reviews, according to new research conducted by Collinson Latitude. >>

Monday, April 27, 2015

What drives reward program spending

As many standalone loyalty programs change the requirements for earning rewards or achieving certain levels, consumers are looking for ways to maximize the utility and value of their rewards. One expert offers insight into what customers really want. >>

Tuesday, April 14, 2015

Increase brand loyalty by supporting consumers' emotional well-being

Even in today's connected world, people are dealing with their emotional well-being alone. However, new research suggests that brands can join in the well-being journey by bringing together, motivating and supporting consumers and, in turn, gaining their loyalty. >>

Monday, April 13, 2015

Are you being overly familiar with your customers?

While personalization is key to engagement, some may be being a little too familiar, according to recent research commissioned by CRM, direct and digital agency Tangent Snowball. >>

Wednesday, April 08, 2015

Being 'customer obsessed' is the only way forward

Focusing on winning, serving and retaining customers is the only way to succeed in the age of the customer, according to a new report from Forrester. >>

Friday, April 03, 2015

U.S. loyalty program enrollment at an all time high

Loyalty programs in the U.S. are experiencing record levels of enrollment, according to a new survey from Bond Brand Loyalty, and they are influencing where consumers shop. >>

Tuesday, March 31, 2015

How to predict shopper behavior outside surveys

Purchase behavior is one of the strongest targeting options available to merchants. The problem is that many are depending on surveys, which likely include how shoppers want to spend versus how they actually spend, to find the behavior. >>

Monday, March 30, 2015

Expert: Why surveys may not offer all advertisers' questions

There seems to be a disconnect between how consumers are answering survey questions on spending and how they are actually spending. That disconnect, says one expert, means merchants need to dig deeper than simple if/then type questions. >>

Thursday, March 19, 2015

U.K. shoppers expect new technologies to enhance retail experience

The introduction of shopping technology has shifted consumer expectations with more wanting retailers to enhance and make consistent the shopping experience across channels, according to research from payment technology firm Verifone. >>

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