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BizReport : Loyalty Marketing

Loyalty Marketing

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Wednesday, September 30, 2015

Fuel-savings loyalty programs most popular

A survey in the U.S. by Excentus reveals which loyalty programs consumers covet and engage with the most. >>

Thursday, September 24, 2015

Top 3 tips to create a borrowed loyalty program

There is a new trend in loyalty marketing and it's that of brands using the loyalty programs of other brands, thereby 'borrowing' consumers' loyalty. One expert offers his top 3 tips to use a borrowed loyalty program. >>

Wednesday, September 23, 2015

Brands: Can you borrow loyalty?

Loyalty programs are growing in popularity across the retail spectrum. Whether online or offline consumers are looking for ways to earn points and save money. But, can a retailer who doesn't have a loyalty program of their own borrow the loyalty of other shoppers? >>

Thursday, September 10, 2015

Few consumers feel rewarded for providing personal data to marketers

Most consumers are happy to share personal data with brands, but very few are seeing 'special benefits' from providing this information, according to new research from marketing and loyalty analytics firm Aimia. >>

Wednesday, September 02, 2015

Study finds customer service key for BTS success

The key to back to school success - and perhaps the key to holiday shopping success - is customer service. That's the takeaway from one new report that links customer service with how customers feel about the stores they shop in. >>

Tuesday, September 01, 2015

Study: What consumers really want from loyalty programs

The takeaway from a new Excentus report is simple: consumers want rewards programs that will impact them financially in the short-term, not at a vague spot in the future. According to researchers rewards programs that impact household budgets are making a strong run in the consumer sector. >>

Monday, August 10, 2015

Loyalty programs a top priority for 46% of retailers

Retailers are prioritizing loyalty programs and are increasing 2015 budgets accordingly, reports Boston Retail Partners in a new special report. >>

Wednesday, August 05, 2015

Study: Retailers using promotions to re-engage shoppers

Physical store retailers are using age-old promotions to re-engage shoppers who've gone online. That according to new Euclid Analytics data. Researchers looked into what brick-and-mortar retailers did over the first six months of 2015 and found aggressive in-store promotions and improving store experiences topped the list of strategies for those trying to get online shoppers back in their stores. >>

Wednesday, July 15, 2015

America's most patriotic brands revealed

A survey of iconic American brands by Brand Keys reveals which are considered by consumers to be the most patriotic. >>

Monday, July 06, 2015

Retailers: 3 ways shoppers are gaming you

While retailers are looking for ways to increase customer loyalty and engagement, some shoppers are looking for new ways to game the system. New data out from Mindshare indicates about one-quarter of Millennial shoppers will fake birthdays, 17% of the whole shopping demographic will do so. >>

Tuesday, June 30, 2015

Study: Millennials willing to pay for rewards

Millennials are more willing to pay for rewards programs than other demographics. That is the takeaway from a new LoyaltyOne report which shows that while two-thirds of all consumers say they might pay for rewards about three-quarters of Millennials said they would pay if the rewards offered were relevant to them. >>

Saturday, June 20, 2015

'World-first' supermarket promotion puts customers in the driving seat

In what they are calling a "world-first" a major UK supermarket is letting members of its loyalty scheme choose which products they would like to save money on. >>

Friday, June 19, 2015

How to create loyalty in mobile

According to several studies, mobile devices are being used more than other devices to connect - people are engaging with social networks via mobile several times each day, they are texting, they are using mobile browsers to research products and comparison shop. Here's how to use mobile to build loyalty. >>

Wednesday, June 03, 2015

Report: SMBs see value in mobile

Moving ahead, look for more small businesses to push into mobile. That is the takeaway from BIA/Kelsey Group's 'Retail SMBs - Advertising & Marketing Trends' report which indicates that while the highest mobile penetration rates for SMBs are around 11%, those businesses are very satisfied with the return on their investment. >>

Thursday, May 28, 2015

Study IDs most important shopper for retailers

There are many different kinds of shoppers but only one is changing the face of retail. That's the takeaway from new data out from Texas A&M, Retail TouchPoints and CashStar. These shoppers are loyal, informed and ready to tell their friends about brands. >>

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