RSS feed Get our RSS feed

News by Topic


BizReport : Loyalty Marketing

Loyalty Marketing

1 2 3 4 5 ...
 

Friday, June 17, 2016

Study: Loyalty program members worth more

Loyalty program members are worth more than non-members. That's the take away from a new Accenture Interactive study which found that loyalty program members generate about 18% more revenue for retailers than non-loyalty program members. >>

Monday, June 13, 2016

Study: Loyalty programs lacking personalization

Loyalty is gaining in importance to overall marketing and branding strategies. But, while many brands are implementing newer and supposedly better rewards programs, one report finds many programs lacking in a few areas. >>

Wednesday, June 08, 2016

Report: Loyalty to get increased brand dollars

Look for more ad dollars to be pushed into the loyalty space. That is the takeaway from new CrowdTwist data, which indicates brands are set to increase spending for loyalty programs. >>

Wednesday, June 08, 2016

'Too hard' product installation and setup leads to increased returns

If a product's installation and set-up is too difficult, and it proves difficult to interact with a technology brand's support services, customers will return products and shop with another brand. >>

Wednesday, May 11, 2016

Brands continue to ignore fans on social media

It is common sense that ignoring customers will cause them to dismiss a brand and head elsewhere yet, according to new data from Sprout Social, that is exactly what many brands are doing on social media. >>

Friday, April 29, 2016

Global study reveals 'authenticity deficit' among brands

A new report from Cohn & Wolfe finds that brands and companies are not seen as being open and honest by the majority of consumers. >>

Monday, April 18, 2016

Top 3 tips to improve customer loyalty

Building customer loyalty continues to be a challenge for many brands, even though the internet can make it simpler for brands and their customers to interact. One expert offers three tips on improving customer loyalty. >>

Friday, April 15, 2016

Expert: How loyalty will help mobile wallets

Mobile wallets have been getting a lot of attention from businesses around the world, but according to one expert the real benefit to mobile wallets won't be seen until loyalty is introduced. >>

Monday, April 11, 2016

Retailers failing to maximise power of apps to drive consumers in-store

Mobile and online commerce is not the death knell for in-store shopping as some might predict, according to mobile app developers Apadmi. Instead, mobile - and apps in particular - can play a significant role in bringing consumers back into physical stores. >>

Wednesday, April 06, 2016

Hackers offering customer support and loyalty schemes

They are in demand, offer customer support and service guarantees and even discounts for frequent customers. They are marketing savvy and they are hackers. >>

Tuesday, March 29, 2016

Surge in growth of card-linked loyalty and promotions

The annual Card-Linking Industry Survey by the CardLinx Association reveals rapid growth in card-linked loyalty programs driven by consumer use of smartphones and technology. >>

Monday, March 28, 2016

5 ways to improve customer retention

Consumers walk into new stores every day. They may buy one product, and never come back. One expert shares his top 5 tips to get those shoppers to come back, improving customer retention. >>

Friday, February 26, 2016

Why brands need to increase trust flow

Trust flow is not new to the marketing space. Majestic SEO coined the Topical Trust Flow SEO measurement, which based the quality of a website on external site linking. Though that kind of linking is considered old school now, there are still merits to trust flow. >>

Tuesday, February 23, 2016

Shoppers want more targeted loyalty offers in-store to match online experience

New research reiterates to retailers the need to bridge the offline and online gap and use digital capabilities to boost loyalty participation and conversion. >>

Friday, February 19, 2016

Top 3 tips to implement a CLO strategy

According to a recent Accenture study, 43% of customers would like to receive automatic cash back, yet only 16% of retailers utilize this type of card linked offer (CLO). Should CLOs become part of your strategy? >>

1 2 3 4 5 ...