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BizReport : Loyalty Marketing

Loyalty Marketing

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Thursday, December 08, 2016

Top 3 tips to use a loyalty program to build engagement

While most businesses think of loyalty programs as a way to make more sales - and they are - there is another feature in which some may need to increase strategy. That of using a loyalty program simply to build engagement. Here are three tips to do so. >>

Thursday, December 01, 2016

UK lags US in mobile loyalty card use

A new survey reveals that the UK lags the US when it comes to integrating loyalty schemes with mobile phones. >>

Friday, November 25, 2016

Millennials demand simple loyalty programs accessible via mobile

The extent to which UK retailers are losing out on a loyal, valuable customer base by failing make their loyalty schemes appeal to Millennials is revealed in new research from Eagle Eye Solutions and YouGov. >>

Wednesday, November 16, 2016

Study: Shoppers cheat on brands, even during holidays

Forget brand loyalty, even at the holidays. That's the takeaway from new ICLP data, which founds most (86%) of consumers surveyed would cheat on a favorite merchant for better deals, rewards, or other offers. >>

Tuesday, November 15, 2016

Top 3 tips to build holiday loyalty

Keeping customers engaged with brand is one of the top challenges for any business. One expert offers three tips for building customer loyalty and retention. >>

Friday, November 11, 2016

Expert: Why gift cards don't make good rewards

Gift cards may be in-demand as gifting options this holiday season, merchants shouldn't make gift cards the key to their rewards program. That, according to one expert who believes there is a better tactic to building loyalty. >>

Wednesday, October 19, 2016

Koupon partnerships widen reach of loyalty programs

Recent partnerships from Koupon Media are shining the spotlight on a new trend in loyalty marketing: that consumers want options when it comes to both collecting and redeeming their loyalty program points. >>

Tuesday, October 18, 2016

Survey: Rewards key to mobile wallet use

Using mobile wallets may be a simple way of purchasing goods and services, but the simplicity, in many cases, doesn't include loyalty and rewards programs. The lack of points-earning capabilities, finds one new report, could be why more mobile consumers haven't made the switch. >>

Tuesday, October 11, 2016

Forge brand loyalty with Millennials with personalization of offers

American Express conducted research among Millennials alongside a psychologist and found that Millennials expect more personalization from brands than any other age group. >>

Monday, October 10, 2016

Bank customers loyal but marketers must not rest on laurels

New research from the Direct Marketing Association in the U.S. reveals that the majority of consumers are happy with their current bank but also warns that banks should not rest on their laurels and, instead, seek to provide the more sophisticated features customers crave. >>

Friday, September 30, 2016

Today's consumers want more from loyalty programs

There is a big demand for loyalty programs in the UK, particularly among older Brits, according to new research from loyalty marketing agency ICLP, with more than half claiming they would be more motivated to shop frequently with a brand that has a loyalty program. >>

Friday, September 30, 2016

Top 3 tips to better source loyalty data

Data-driven loyalty can serve as the key to bettering the relationship between brand and consumer by offering an avenue for more personalized loyalty - adding value and driving further engagement through relevant loyalty offerings. Here are our top 3 tips to better source loyalty data. >>

Wednesday, September 28, 2016

How loyalty data can improve the shopper experience

Data is key to many things in the retail space. By offering a personalized experience, shoppers will be more likely to continue to engage with brands and merchants who treat them as a valued and individual member of their program. >>

Tuesday, September 27, 2016

Study: Visuals important in reviews

When it comes to researching products online, reviews have become very important for consumers. But, new data from PowerReviews indicates that reviews with images attached are even more important that those. >>

Tuesday, September 27, 2016

Study: Personalization important for rewards

Sending a loyalty or club member a reward that isn't personal - or relevant - to them is not only a bad idea, it could impact how that shopper views the brand overall. That's the word from new Virtual Incentives data which found that for 56% of those surveyed personalized incentives/rewards made them think more highly of the brand in question. >>

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