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BizReport : Loyalty Marketing

Loyalty Marketing

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Tuesday, September 23, 2014

Report urges brands to go their own way and sell direct

Brands are missing out on the benefits and opportunities of selling direct from their own websites, according to new research released by Digital River, and instead sending their customers to Amazon. >>

Monday, September 22, 2014

Consumers more likely to be loyal to brands with a physical presence

Consumers are loyal to just three brands, according to Emarsys, whose recent study shows that online-only brands find it harder to attract loyal consumers than those with a physical store. >>

Wednesday, September 17, 2014

Research reveals Millennials' attitudes toward brands

Millennials are the most brand-aware generation to date, and they want brands to take risks, understand their financial concerns and do more to address today's societal and ecological issues, according to new research released by Initiative. >>

Monday, September 08, 2014

eBay: 33% of shopping journeys do not focus on brand

New findings from eBay reveal further evidence of the practice of brand switching with a third of shoppers heading out with no particular brand in mind. >>

Thursday, September 04, 2014

Survey: Incentives are engaging

Incentives have been around as long as any kind of marketing, but it turns out these old ways of engaging customers are still working. That, according to new data out from Dailybreak. According to their recent survey incentives are a good way to engaging loyalty/reward club members. >>

Wednesday, September 03, 2014

Customer experience to be key brand differentiator by 2020

When it comes to customer service satisfaction the U.S. appears way down the rankings, but the good news is that North America is among the countries investing the most in Customer Relationship Management (CRM). >>

Monday, August 25, 2014

Poor retail customer service decreasing loyalty

Customers are increasingly frustrated with customer service channels that are not integrated meaning they need to repeat themselves several times before their query is addressed. >>

Monday, August 18, 2014

Survey: Everyday items top list of reward opps

If you want a more loyal customer base, add some ordinary items to reward program items. That's the takeaway from a new survey out from Points, which more more consumers are earing reward points and/or miles by purchasing 'ordinary items' - things like groceries or soaps or even jeans - than from big ticket items. >>

Monday, August 11, 2014

Women spend more time and money in gaming apps

Women spend more time and money playing games on mobile devices than men, and they are more loyal, too, according to new research from mobile advertising and analytics platform Flurry. >>

Thursday, July 10, 2014

Loyalty program option rolled out for AMZ merchants

Small businesses and solo merchants have long to using platforms like Ebay, Etsy and Amazon to sell their ware to a broader customer base. Rolling out this week is a solution that should help those merchants selling through Amazon to also build loyalty with their sales. >>

Monday, June 30, 2014

How Insightly uses one-to-one tools to improve reach

Insightly uses a few different strategies for building brand loyalty. For example, 24 hours after a new customer has signed up, they send 'check in' emails to learn if the customer is having issues. These kinds of 'nurture' tactics engage customers with a series of emails and help with onboarding new consumers. >>

Monday, June 23, 2014

Apps: Beware consumers' short attention spans

Mobile apps now play a significant role in many mobile users' lives and are central to the burgeoning digital economy. However, users' attention spans are getting shorter and businesses that rely on their apps and website must ensure they provide a reliable and consistent mobile experience. >>

Tuesday, June 17, 2014

Study: Brand perception, recall, favor pushed by rewards

In a new study out from IPG Media Lab and Kiip, researchers found rewards are pushing metrics like brand favorability and recall as well as brand perception - but that the rewards to the brand are higher when consumer rewards are offered at the right moment. >>

Monday, June 09, 2014

Brands: What loyalty program members really want

Think you're winning the loyalty war? Or could you make that program more integral to shoppers' everyday lives, building higher engagement through more effective messaging and campaigns? A new infographic from Key Ring, a part of G/O Digital, a Gannett company, offers suggestions: >>

Friday, June 06, 2014

Service providers ignoring demand for customer care via social media

While two-thirds of service providers believe that mobile customers turn to social media channels such as Facebook and Twitter because they are unable to contact a customer care agent via any other channel, the reality is quite different, according to research released by Amdocs. >>

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