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BizReport : Loyalty Marketing

Loyalty Marketing

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Wednesday, December 05, 2018

2018 holiday shopping season breaking records

Several online shopping records have been broken and we're only two weeks into the official holiday shopping season, and according to experts this in only the beginning. We asked Blue Fountain Media's VP what more merchants can expect from the 2018 holiday shopping season. >>

Tuesday, December 04, 2018

Study: Gift card use increases consumer spending

Merchants and marketers might want to offer more in the way of gift cards. That is one takeaway from new data which indicates that consumers, on average, are spending $59 over the gift card amount when shopping with a gift card. >>

Friday, November 30, 2018

3 Predictions for holiday shopping season

With the 2018 holiday shopping season off to such a big start, many merchants are wondering just how to get the most from their marketing buck. We asked an expert to identify areas in which merchants can outshine the competition. >>

Monday, November 26, 2018

Reports underline importance of Black Friday

The official start of the holiday shopping season for this year indicates a record-breaking year on many levels. Key among the findings is this: Black Friday saw a 37% increase in conversions, and some of that increase can be attributed to retailers' early advertising of deals, allowing consumers to preview sales via mobile device before buying on Friday. >>

Friday, November 16, 2018

Study: Poor CX a wedge between customer, brand

There is a thin line between love and hate - and that line is customer service. According to new data out from Sitel Group, most consumers (75%) will stop engaging with a brand after a bad customer service experience, and that half (50%) have stopped engaging with brands within the past year because of a bad experience. >>

Wednesday, November 14, 2018

Study: Returns process key to customer loyalty

New data out from Narvar draws a direct line between product returns and customer loyalty. According to their new report a positive return experience - meaning it is simple to return with in-store or online, that customer service associates are knowledgeable, and that return options are available - drives increased customer loyalty. >>

Thursday, November 08, 2018

How to build better moments to increase engagement

Meaningful interactions are what build great relationships. This is true in person-to-person interactions, and it is also true in person-to-business relationships. The problem is that many brands don't have the resources to build these stronger relationships. Here are four tips to build stronger brand moments. >>

Wednesday, October 31, 2018

Top 3 tips to a better ecommerce experience

Experience has been building as a buzzword around online shopping for a couple of years now. However, many merchants have yet to upgrade their online portals, on-site search capabilities, or even recommendations engine. Here are three tips to upgrade the ecommerce experience ahead of the holiday season. >>

Tuesday, October 30, 2018

Study: Shoppers feeling let down by online experience

In a significant change from 2017 numbers, Pitney Bowes 2018 Global Ecommerce Study found that nearly two-thirds (61%) of shoppers "are disappointed" by the online shopping experience. That is up 20% from 2016, when researchers found only 41% were disappointed by the experience. >>

Thursday, October 11, 2018

Brands: How playable ads can increase connection

Playable ads, or games-within-games, are gaining more traction amongst online gamers. They are used to get players further in a game without spending actual money. Here's how brands can capitalize on this format. >>

Wednesday, October 10, 2018

Study: Cyber Monday emails key to holiday success

The time between Thanksgiving and New Years Day has long been important for retailers large and small, but which dates are key within that time-frame? A new report out from Yes Lifecycle Marketing indicates the most important date is Cyber Monday. >>

Monday, October 08, 2018

Study: Shoppers don't want ties

And not just neckties. New data out from The Digital Marketing Association finds that a majority of shoppers don't want to be longterm ties to brands and will, in fact, pay more for products just so they won't be tied down. >>

Friday, October 05, 2018

Brands: How to streamline digital strategy

From search tactics to digital ad campaigns to social marketing, digital strategy continues to evolve and enlarge, making it hard for many businesses to keep up. But, there is a way to streamline marketers' digital strategy, making it easier to keep up with consumer interest. Here are three tips. >>

Tuesday, October 02, 2018

Top 3 tips for better audience connection

Connecting with audiences has never seemed so simple while remaining a difficult task. From digital advertising to social media to traditional advertising, there are hundreds of places to put brands' advertising spend. But, while there are more places than ever, many brands still struggle with the basics of connection. Here are three tips to help brands improve their audience connection. >>

Thursday, September 27, 2018

Expert: What the addition of Amazon storefronts means for merchants

Amazon has launched a "storefront" option for merchants and third-party sellers; the move could give merchants a bigger profile and more options to be utilize Amazon's space. It could also help Amazon better understand not only sellers but consumers. The question many are asking, though, is if this is a good addition to Amazon's program. >>

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