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BizReport : Loyalty Marketing

Loyalty Marketing

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Tuesday, June 18, 2019

Expert: Why localized data is a good investment

With the digital space becoming more and more fragmented, it can be hard for brands to engage with consumers. That, according to one expert, is where localized data and advertising comes in, and why brands should invest more time and money in location-based ads. >>

Friday, June 14, 2019

Study: Personalization key for conversions

Relevance may top price and even loyalty status. That is a key takeaway from Avoinos' Consumer Expectations in 2019. Their researchers found that, when all other factors are equal, personalization - i.e. relevance - is what prompts them to buy. >>

Thursday, June 06, 2019

Study: Quality key for loyalty programs

When it comes to building a loyal customer base, the quality of products is key for merchants and marketers. That's a key takeaway from new Yes Marketing research which found the product quality and value are the top factor for 41% of loyalty customers. >>

Friday, May 31, 2019

Reports: More B2B brands turning to AI

Optimization may be the oldest new buzzword in marketing. And, according to new data from InfiniGrow, more B2Bers are turning to new technology - Artificial Intelligence - to ensure they are optimizing. Most of Infinigrow's B2B clients (80%) are now using AI to optimize their ad budgets. >>

Tuesday, May 14, 2019

Study finds experience key to engaging loyalty members

Loyalty programs continue to build, drawing new members every day, but one new report indicates that rather than pricing or even product superiority, the brand experience is now key to engaging loyalty program members. >>

Friday, May 03, 2019

Study: Experience connecting Millennials to brands

According to event marketing hub Splash, experiential marketing to helping to drive stronger bonds between Millennials and brands. How is this happening? Through an interesting combination of social media, swag, and memories. >>

Monday, April 29, 2019

Study finds most marketers pushing personalization

As we come to the anniversary of GDPR in the EU and an increasing focus on data collection, storage and use around the globe, one new report finds an increased interest from marketers on personalization. A new report, out from Evergage and Researchscape International finds that 9 in 10 marketers surveyed are pushing personalization as a way to deliver a better customer experience. >>

Tuesday, April 23, 2019

As the web turns 30, what is coming next?

This year the world wide web turns 30, and while the digital space has definitely caught consumers' attention, there are areas of the web that its creators could never have envisioned. We asked a digital expert to weigh in on the internet at 30. >>

Monday, April 22, 2019

Reports: Martech, experience increasing in importance

Two new report underline ways brands are hoping to improve their connection with consumers. First, through marketing technology and then through dedicated experiences. Read on for details. >>

Friday, April 19, 2019

Study finds connection key for shoppers

It turns out branded interaction may be the key to increasing sales and revenue. That, according to new Bazaarvoice data which found that product pages with Q&A type information scored 47% higher conversion rates to those pages that didn't house such information. >>

Wednesday, April 17, 2019

Expert: How loyalty programs will impact 2019

Loyalty programs have been part of retailers' marketing bags for decades, but in the digital space new options for loyalty programs appear nearly every year. There are programs that are used between brands, miles/points programs that can be redeemed for products, the list goes on. And last year, a number of big names brands - like Kohl's and Nordstrom's - revamped their programs. We asked one expert how he believes loyalty programs will impact 2019. >>

Tuesday, April 16, 2019

Study finds local ads preferred by consumers

Local businesses may want to take a harder look at streaming services and ad opportunities there. That, according to new ZypMedia and Harris Poll data which found, among other things, that most (62% Millennial streamers) prefer local to national ads while streaming. >>

Monday, April 08, 2019

Study: Disconnect in CX from brand to consumer

A new report indicates that brands are missing the mark for customer experience. Data finds that while most consumers expect brands to personalize communications and ads to them, most do not feel that brands are actually doing the personalization. In turn, consumers say they are "frustrated" by many brand experiences. >>

Thursday, April 04, 2019

Report: Increase creative to up mobile engagement

In the mobile space, more creative just might equal more engagement and app installs. That's a key takeaway from a new Appreciate report. Researchers with the mobile programmatic bidding platform dove into just how campaigns are faring in mobile after the 2018 holiday shopping season, which saw mobile traffic out-pacing desktop for the first time. >>

Thursday, March 28, 2019

Expert: What brands need to understand about blockchain

While some experts believe blockchain could be a solution to ad fraud and increased digital transparency, no everyone is sold on the technology. We asked Mark Pearlstein what brands need to know about blockchain. >>

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