Monday, September 16, 2019

Studies: Savings, payment options key for online shoppers

It is no secret that online shoppers are quite savvy at saving money or that they want a seamless checkout experience. Two new report, however, underline just how much the right deals and offers, as well as the right payment options, can impact e-tailers upcoming holiday season. >>

Saturday, September 07, 2019

How to Market Your Dental Practice

Of course, your dental practice should always have excellent customers service. Patients should always want to refer their neighbors, their friends, their families that live nearby. You want as great of word of mouth as possible. There are other things that you want too though. >>

Wednesday, September 04, 2019

Study finds security key to keeping customers

Real or perceived, security issues are a problem for businesses, and it doesn't matter how big or small. According to a joint Forrester and BitSight report more than one-third (38%) of businesses believe they've lost business because of security issues within their business. >>

Tuesday, September 03, 2019

Expert: How hyper-personalization and data are changing advertising

Data is becoming more abundant, available, and usable for more than just targeting.  Data sources can include brand, geo/browser, cookie, third-party, social, real-time, publisher, contextual, user-generated, weather and decisioning platforms. For the first time in the history of advertising, brands and agencies cannot only target specific audiences, but literally produce and deploy thousands (or millions) of unique and relevant ads and messages to each member or group. And, according to one expert, those on the cutting edge of data can expect to see great results. >>

Tuesday, August 20, 2019

How to use SMS to reactivate abandoned shopping carts

Texting a shopper who left a full shopping cart could bring in a wealth of new sales. That is a key takeaway from new SlickText data which found that, on average, merchants and retailers were able to recover about 20% of abandoned carts simply by texting the shopper who left the purchases unfinished. >>

Friday, July 26, 2019

Reports: Experience key to engagement

Two new reports are an indicator that brands need to be focused on the customer experience. According to researchers, connection and personalization are key for customer engagement, as if the quality of the ad environment. >>

Thursday, July 25, 2019

As ad spend grows, brands zero in on consumers

The bulk of the travel ad spend being spent by brands in four specific areas: Travel Agents/Bookers (32%), Airlines (22%), Hotels/Resorts/Casinos (20%) and Tourism (10%), and that spending continues to grow. According to new Eyeota data these advertisers are are spending between $3000 and $10,000 per audience targeting campaign.   >>

Wednesday, July 24, 2019

Forecast: Ad fraud to skyrocket

Over the next four years, advertising fraud is expected to skyrocket and could cost North American businesses up to $100 million per day. That's a key takeaway from a new report out from Juniper Research and TrafficGuard. Their state of ad fraud in North America finds that ad fraud may increase by 125% by 2023. >>

Thursday, July 18, 2019

Study: Fake reviews harming brands

In the digital space, merchants and brands are encouraged to include product reviews as part of their site content. Product pages need reviews, listings on sites like Amazon need reviews, and content on sites like YouTube need reviews. But, one new report, indicates the veracity of reviews is becoming more and more important. >>

Thursday, July 11, 2019

3 tips to increase ad quality on a budget

The average SMB spends four percent or more of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most effective at each stage of the customer journey. Adding to this is a lack of certainty when it comes to identifying the fastest path to generating leads and converting sales. >>

Wednesday, July 10, 2019

Studies: How OTT viewers are changing

Cord-cutting is continuing its rise across American households. According to a new comScore report many of those cutting off cable are instead turning to services like Netflix (55%) and Hulu (52%) to get the content they're missing from cable's service. And they're using OTT products like Apple TV, Amazon's Fire Stick, Roku, and others. >>

Tuesday, July 02, 2019

How SMBs can save marketing budgets

The average SMB spends at least 4% of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most effective at each stage of the customer journey. We asked one expert how to maximize the ROI on digital marketing campaigns. >>

Thursday, June 27, 2019

Study: Trust key to engagement

There is a growing divide between retailers and consumers and the divide is centered on trust and communication. Researchers with Yes Marketing found only 7% of consumers believe brands do not contact them often enough while more than one-third say they are contacted too often. >>

Wednesday, June 26, 2019

Study: Shoppers won't wait for site-load

It has been a long-held belief that people will click away from sites with long load times. New data underlines this, especially for online shoppers. Researchers found that 90% of shoppers have left an ecommerce site because it loaded slowly and more than half (57%) have not only left, but bought from a competitor because of site loading issues. >>

Tuesday, June 18, 2019

Expert: Why localized data is a good investment

With the digital space becoming more and more fragmented, it can be hard for brands to engage with consumers. That, according to one expert, is where localized data and advertising comes in, and why brands should invest more time and money in location-based ads. >>