Monday, May 25, 2020

Study: Digital incentives key to engagement

Americans like their rewards. This has been known throughout the ad industry for decades, but new data out from MasterCard finds that digital rewards are just an important to many consumers as physical rewards. >>

Wednesday, April 22, 2020

How to build brand loyalty across devices

With more and more ways for consumers to interact - and buy - from brands it may seem simple enough to improve product ROI. The problem is that many brands either don't have the capability to or the knowledge to track consumers across their disparate devices. Here are a few strategies to increase consumer loyalty across devices. >>

Wednesday, March 18, 2020

Expert IDs shopper loyalty connection

Returning customers, especially in Q1, may be more important - and lucrative - that retailers knew. According data out from Cardlytics, returning customers who do not lapse as buyers between the holiday season and Q2 are more likely to make additional purchases. Here's how merchants can keep shoppers engaged. >>

Friday, March 13, 2020

The importance of Q1 to overall strategy

Keeping a store top-of-mind is increasingly important because the digital space makes it easy for consumers find more selection, better pricing and better experiences with the click of a mouse. New data out from Cardlytics suggests that Q1, a time when many retailers and brands take a break from hard-hitting campaigns, is actually the time to speed forward. >>

Thursday, February 13, 2020

Top 3 tips to strengthen brands' loyalty programs

Ten punches at a coffee shop gives a coffee drinker a free beverage. Higher percentages off to email list subscribers. Including a percentage-off offer with a receipt. These are all ways brands are trying to build their loyalty base. But, according to one expert, loyalty isn't only about purchase frequency, it's about customer engagement. Here's how brands can improve their overall loyalty strategy. >>

Tuesday, February 11, 2020

Expert: True loyalty less about about buying more

When it comes to identifying loyal customers too many marketers are focused on how often a shopper actually makes a purchase, either online or offline. That, according to one expert, is a key issue with many brands' loyalty programs - and a reason many programs aren't actually identifying brand loyalists. >>

Monday, January 06, 2020

Study: Bad return experience knocks off loyalty

A bad return experience might mean a customer simply doesn't return. That is a key takeaway from new ShipStation data. According to their new report nearly all (95%) consumer they polled said a bad returns experience would 'make them less likely' to return to a store. >>

Friday, January 03, 2020

Experts: Merchants to increase experience factor for shoppers

It's no secret that experience is key for many shoppers, both online and offline. And as merchants and brands push into 2020 they're bringing a focus on experience with them. Here's how experience will change both online and offline shopping in 2020. >>

Thursday, January 02, 2020

Experts predict how OOH and TV ads will impact brands

According to data out from eMarketer, the connected television ad spend will push upwards of $9 billion this year. Their data also indicates that merchants and retailers will be putting more of their ad budgets into connected TV. Simply advertising, though, isn't enough. Here's how some experts believe the OOH and connected TV spend will impact merchants and brands. >>

Tuesday, December 31, 2019

Top trends that will impact SPO in 2020

2019 was a big year for supply-path optimization and premium media buying, and some experts believe 2020 will have even more impact on SPO and media buying entities. Here are five trends to watch for the new year. >>

Monday, December 30, 2019

Report: BOPIS key to 2019 holiday success

Mobile is important and consumers are clicking through on email messages, but the big winner during the 2019 holiday season is BOPIS. That is a key takeaway from Accenture Strategy's holiday wrap up which found that buy-online pick-up-in-store orders were processed in about 2.5 hours. >>

Wednesday, December 25, 2019

Why B2Bers need to build stronger relationships

At the fast rate of retirement for many Baby Boomers and the fact that Millennials are apt to buy products for their business online rather than through traditional B2B methods, as their Boomer counterparts did, B2B businesses may be facing tough times ahead. But they don't have to. There are platforms and technology that B2Bers can adopt that will reduce the friction in buying Millennials avoid while keeping the importance of the B2B salesperson in tact. >>

Friday, December 13, 2019

Study: 1 in 4 fooled into counterfeit buys

While the increase in digital shopping is good for most merchants and brands, there is a downside: counterfeit. And, according to one new report, the amount of people fooled into buying counterfeit goods continues to grow. >>

Tuesday, December 10, 2019

Key areas that will change for CS in 2020

Customer service will always be about, well, service, but there are nuances to what consumers what and need where CS is concerned. Here are a few key areas that, according to one expert, will impact merchants, brands, and marketers in 2020. >>

Monday, December 09, 2019

Reports: More people shopping, but more fraud, too

The 2019 holiday season is off to a fast-selling start, and despite the shortened time-frame between Thanksgiving and Christmas nearly half of shoppers surveyed for a new report say they haven't even begun shopping yet. >>