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Monday, December 05, 2011
UK trading authority to investigate Groupon deals
Reports in the UK press show that Groupon is fighting yet another battle. This time the daily deals company has been referred to the Office of Fair Trading by the Advertising Standards Authority after repeated breaches caused much concern. >>
Wednesday, October 19, 2011
Fellowes reports 4 million British identity theft victims
Last week a British Cabinet Office minister, Oliver Letwin, was discovered to have recklessly disposed of important government papers in a park trash can. This week it is National Identity Fraud Prevention Week in the UK. Perhaps government officials could learn a thing or two from the research and advice provided by document-shredding machine manufacturers Fellowes. >>
Wednesday, October 19, 2011
Privacy Concerns: Marketers should "think like a bank"
Marketers that want to lessen concern among consumers regarding privacy should think like a bank, according to new research from McCann Truth Central. >>
Wednesday, September 28, 2011
ASA dealing with more online complaints than expected
Earlier this year the Advertising Standards Authority in the UK undertook to regulate non-paid-for online marketing. Since that time the organization has received over 5,000 complaints about brand marketing comms, far more than it had expected. >>
Monday, August 29, 2011
IZEA: More marketers paying for social media mentions
Over half of marketers have admitted to giving a social media publishers a reward of some type in the expectation their brand or company will be mentioned on that publisher's social network, according to the findings of a survey by social media sponsorship (SMS) specialists IZEA. >>
Wednesday, August 03, 2011
UK OFT launches Distance Selling Hub for online retailers
Distance selling, despite the obvious benefits, presents online retailers with challenges and risks. To this end a new online resource has been set up providing businesses with guidance on how to comply with the UK's Consumer Protection (Distance Selling) Regulations 2000. >>
Monday, July 11, 2011
Zynga gamifies privacy policy, launches PrivacyVille
If you're a social gaming firm what better way to present your privacy policy than in the form of, you guessed it, a game. That's exactly what leading social game developer Zynga has done with the launch of PrivacyVille. >>
Sunday, July 03, 2011
Site visitor numbers plummet 90% after EU cookie law change
Following the introduction of a new European cookie law the Information Commissioners Office (ICO) reports worrying news for retailers across Europe - a 90% decrease in visitors to its website. >>
Tuesday, May 31, 2011
Online firms in UK granted more time to comply with new cookie regs
Online retailers in the UK have been given a 12 month extension on an EU deadline to ensure their websites comply with challenging new cookie requirements. >>
Tuesday, May 10, 2011
New European law on use of cookies looms
UK websites have two weeks left to comply with new European laws which require user consent before cookies can be used to store and retrieve information on users' computers. >>
Thursday, February 17, 2011
$100million boost to U.K. cyber crime law enforcement
In an attempt to curb its country's rising cyber crime problem the British Government has committed millions from its cyber security fund to boosting law enforcement resources. >>
Tuesday, February 15, 2011
Barnes & Noble woos dumped Amazon affiliates
"If Amazon doesn't want you, we do!" is the message from Barnes & Noble to Amazon affiliates recently dumped by the online megastore over sales tax issues. >>
Friday, December 03, 2010
Frustrated FTC proposes Do Not Track tool
Will "Do Not Track" soon join "Do Not Call" and "Do Not Mail" lists? If the Federal Trade Commission has its way, it will. >>
Tuesday, September 28, 2010
Marketing to children? Check out Check
Marketing to children can be a minefield. The launch of an online toolkit and resource centre aims to make marketers' lives a lot easier and ensure the protection of children both off- and online. >>
Wednesday, June 23, 2010
New "Power I" system will step up ad transparency
Ad transparency will be taken to a new level if a current trial of the "Power I" button takes off. The new add-on for ads, being backed by top brands, will give consumers an insight into what data was used to target the ad and give them the opportunity to opt-out. >>
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