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Law & Regulation
Wednesday, April 11, 2012
Consumers are more connected than ever before and sharing more, too, but many remain concerned that the information they share with online companies is being sold or shared with other parties without their permission. >>
Friday, March 30, 2012
Yahoo has announced it will soon complete deployment of a "Do Not Track" solution across its entire network to allow visitors to choose if they want their online activity tracked for ad targeting purposes. >>
Wednesday, March 28, 2012
New research conducted by Experian has found that inefficient online identity and security measures are forcing online shoppers to use slow and outdated methods of providing identity or, worse still, making them abandon their purchase completely. >>
Friday, February 03, 2012
Popular travel review website TripAdvisor has been banned from claiming that its reviews are from "real travelers" and "reviews you can trust" by order of the UK's Advertising Standards Authority. >>
Tuesday, January 24, 2012
CAPTCHAs have long been used as a means of defense against hackers and bots but the increasing trend of outsourcing the hacking of CAPTCHAs to cheap labor forces could prompt the search for a different method. How about the gamification of the verification process? >>
Monday, January 23, 2012
This month sees the launch of a brand new global trade organization known as the "Mobile Marketing Research Association," or MMRA. >>
Monday, January 09, 2012
The Postal Regulatory Commission is encouraging the U.S Postal Service to adopt a more modern approach to business by granting them permission to allow direct mailers to pay online after mailing. >>
Monday, December 05, 2011
Reports in the UK press show that Groupon is fighting yet another battle. This time the daily deals company has been referred to the Office of Fair Trading by the Advertising Standards Authority after repeated breaches caused much concern. >>
Wednesday, October 19, 2011
Last week a British Cabinet Office minister, Oliver Letwin, was discovered to have recklessly disposed of important government papers in a park trash can. This week it is National Identity Fraud Prevention Week in the UK. Perhaps government officials could learn a thing or two from the research and advice provided by document-shredding machine manufacturers Fellowes. >>
Wednesday, October 19, 2011
Marketers that want to lessen concern among consumers regarding privacy should think like a bank, according to new research from McCann Truth Central. >>
Wednesday, September 28, 2011
Earlier this year the Advertising Standards Authority in the UK undertook to regulate non-paid-for online marketing. Since that time the organization has received over 5,000 complaints about brand marketing comms, far more than it had expected. >>
Monday, August 29, 2011
Over half of marketers have admitted to giving a social media publishers a reward of some type in the expectation their brand or company will be mentioned on that publisher's social network, according to the findings of a survey by social media sponsorship (SMS) specialists IZEA. >>
Wednesday, August 03, 2011
Distance selling, despite the obvious benefits, presents online retailers with challenges and risks. To this end a new online resource has been set up providing businesses with guidance on how to comply with the UK's Consumer Protection (Distance Selling) Regulations 2000. >>
Monday, July 11, 2011
Sunday, July 03, 2011
Following the introduction of a new European cookie law the Information Commissioners Office (ICO) reports worrying news for retailers across Europe - a 90% decrease in visitors to its website. >>
- Report: Online wide open for CPG brands
- Webrooming, Showrooming pushing shopper engagement
- Reports show what worked and didn't over Thanksgiving
- Value of price comparison providers revealed
- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
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