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Monday, July 23, 2012
Online accounts for 4% of all retail fraud in UK
The recently released Retail Fraud Survey reveals that online retailers in the UK, facing challenging financial times, are unwisely cutting back on fraud prevention spending. >>
Tuesday, July 10, 2012
Mobile security firm reveals security risks associated with mobile app ads
Consumers are lapping up free apps, and most are happy to tolerate the ads served within those apps, as a payoff for free use. Lookout Mobile Security has found that, for many ad-supported app users, they payoff could be more insidious. >>
Thursday, May 10, 2012
Three-quarters of online users unaware of EU Cookie Law
The deadline for compliance with the EU Cookie Law is looming and, while businesses struggle to get their heads around it, it appears online users are, too. >>
Thursday, April 26, 2012
CIFAS reveals rise in fraudulent use of bank accounts by owner
The UK's fraud prevention service, CIFAS, has revealed that fraud increased 13% in the first quarter of 2012. However, it's not just criminal activity, says CIFAS, but desperation on the part of some struggling account holders. >>
Tuesday, April 24, 2012
Few businesses confident data they store is protected
Today, a significant amount of data is being stored by businesses, some of which is extremely sensitive or confidential and requires protection. But are today's businesses confident that the data stored within their organization is secure? >>
Wednesday, April 18, 2012
EU Cookie Law deadline looms but businesses and consumers unprepared
With just weeks before the Information Commissioner's Office imposes the EU Cookie Law studies suggest that many companies don't comply and under a quarter of consumers will opt into cookies. >>
Monday, April 16, 2012
Pinterest easiest socnet to spam, says spammer
Build it and they will come - spammers, that is, as the burgeoning social network Pinterest is finding out. The popular image-sharing website has recently penned a blog to encourage users to help them address the issue. >>
Friday, April 13, 2012
4 in 10 consumers resigned to online financial security breach
A new survey from mobile security firm Entersekt reveals that more than four out of 10 consumers believe it's only a matter of time before their financial security is breached after conducting online transactions. >>
Wednesday, April 11, 2012
Consumer Reports survey reveals 71% very concerned about data sharing
Consumers are more connected than ever before and sharing more, too, but many remain concerned that the information they share with online companies is being sold or shared with other parties without their permission. >>
Friday, March 30, 2012
Yahoo's implementation of Do Not Track begins
Yahoo has announced it will soon complete deployment of a "Do Not Track" solution across its entire network to allow visitors to choose if they want their online activity tracked for ad targeting purposes. >>
Wednesday, March 28, 2012
Inefficient online identity verification measures costing UK retailers billions
New research conducted by Experian has found that inefficient online identity and security measures are forcing online shoppers to use slow and outdated methods of providing identity or, worse still, making them abandon their purchase completely. >>
Friday, February 03, 2012
ASA bans TripAdvisor "real traveler" claims
Popular travel review website TripAdvisor has been banned from claiming that its reviews are from "real travelers" and "reviews you can trust" by order of the UK's Advertising Standards Authority. >>
Tuesday, January 24, 2012
Game-based CAPTCHA alternative offers increased security, fun for users
CAPTCHAs have long been used as a means of defense against hackers and bots but the increasing trend of outsourcing the hacking of CAPTCHAs to cheap labor forces could prompt the search for a different method. How about the gamification of the verification process? >>
Monday, January 23, 2012
Mobile marketing industry trade organization launched
This month sees the launch of a brand new global trade organization known as the "Mobile Marketing Research Association," or MMRA. >>
Monday, January 09, 2012
USPS allows large direct mail customers to pay postage after despatch
The Postal Regulatory Commission is encouraging the U.S Postal Service to adopt a more modern approach to business by granting them permission to allow direct mailers to pay online after mailing. >>
Latest Headlines
- Survey: UK consumers re-think loyalty to brands
- PPA: Digital magazines boost demand for print editions
- Tapjoy: Ad engagements preferred by mobiles
- European silver surfers' media consumption moving online
- Social sharing call-to-action in digital ads drives consumer interaction
- Google Play in-app sales rise 700% YoY
- comScore: Desktop spending up 13% YoY
- Report: More ad dollars to focus on branded content
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