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BizReport : Law & Regulation

Law & Regulation

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Wednesday, July 29, 2020

How to make privacy policies revenue makers

According to data out from the Direct Marketing Association after the initial losses many businesses faced from consumers opting out of marketing post-GDPR, the average ROI of outbound campaigns saw an increase of 15%. This is key, says one expert, to why brands must make privacy part of their revenue focus. >>

Thursday, July 23, 2020

Expert: How brands are adjusting to CCPA

The six month marker has passed for businesses to begin complying with the California Consumer Privacy Act (CCPA), and while the trust level between businesses and consumers has increased one expert says there is still work to be done. >>

Monday, February 17, 2020

Studies ID areas of attack for phishers and other fraudsters

PayPal, Amazon and Microsoft have something in common and it isn't being three of the most recognizable brands. It's phishing. According to new data out from Vade Secure, these three, along with Facebook, are in the top five for most impersonated brands on the internet. Phishers use these brands to target consumers, hoping they'll click a fraudulent link and leave their private information up fro grabs. >>

Thursday, January 30, 2020

CCPA is Coming: What digital marketers need to know

Two years ago it was the EU's GDPR regulations, but now American businesses will have a new ruling to contend with: the CCPA. The new rulings deal with consumer privacy and data usage. How big a deal with CCPA be for marketers? We asked a digital expert. >>

Wednesday, October 16, 2019

Study IDs disconnect between retailers, consumers over data

Concerns about data privacy are high in the minds of both consumers and businesses, but there is a disconnect between the two over just how data can or should be collected, stored, and used. That's a key takeaway from new data out from Deloitte. >>

Wednesday, October 09, 2019

How businesses can prep for more automation

From self-driving cars - and not just on campy television shows - to AI-powered bots that target ads to consumers, there is tech for just about everything in the modern world. The problem with tech, though, is the lack of a human point of content for many. >>

Friday, October 04, 2019

Americans need to up their password game

Cybersecurity month is in full swing and new data out from The Harris Poll and Google notes that Americans aren't always doing their part to protect their information, and it's all because of password issues. According to the poll about 40% of Americans have suffered because of an online security breach (4 in 10) and nearly half of those have lost money because of a breach, and only 45% say they would change a password because of a data breach. >>

Thursday, October 03, 2019

Brands: Why trust goes hand in hand with privacy

According to data out from Akamai most (71%) of consumers have downloaded software to help protect their data online. In addition, Pew finds most (91%) consumers believe they've lost control of how their data is collected and used. This means more consumers are feeling untrusting of brands and marketers - and is an indicator that brands must begin rebuilding that trust. >>

Monday, September 30, 2019

Reports underline importance of cybersecurity assessment

Small or large businesses, wealthy or middle class families, phishers and other nefarious types are out for their data. That is a key takeaway from two new reports out just in time for October's Cyber Security Awareness Month. >>

Monday, July 22, 2019

Expert: What brands need to know about PSD2

A year after GDPR was put in place in the EU the conversation around consumer data and privacy continues, and now there is another aspect to that conversation where businesses are concerned. That aspect is PSD2, which will rely on stronger customer authentication to increase the security of payments and payment data. Here's what brands need to know. >>

Monday, July 01, 2019

How Tech Upstart Evisort has brought Artificial Intelligence to the Legal World

The new buzzword in Artificial Intelligence is "Cognitive Computing." This is a new standard of AI algorithms which undertakes to emulate some of the more complex functions of human cognition. Examples include driverless cars and facial recognition, which have been in the news a lot lately. These tasks were impossible for AI even just twenty years ago because the speed of hardware was simply not sufficient to make these tasks feasible. >>

Thursday, June 20, 2019

Expert: How net neutrality repeal has hindered brands, consumers

It's been a year since the US Congress repealed Net Neutrality, and while their reasoning was that ISPs and other entities wouldn't change how consumers logged on, surfed, or found information, the revers has been true. >>

Thursday, May 30, 2019

Taking The Confusion Out Of Getting A Registered Agent

Managing an online business can be less expensive than maintaining a brick-and-mortar location. However, running a business online doesn't mean you can skip the rules established by the state and federal government. >>

Wednesday, May 22, 2019

Expert: How 5G could neutralize Net Neutrality

Just over a year ago, the US Congress repealed the FCC's Net Neutrality ruling - a ruling that made it illegal for mobile and internet providers to charge more for access to certain sites or platform. While Congress is gearing up for another fight, this time to reinstate Net Neutrality, one expert says it may no longer be needed. >>

Monday, May 20, 2019

Brands: How to ensure GDPR compliance now

As we near the year anniversary of the EU's GDPR initiative, many businesses still haven't implemented the right technology and strategies to ensure their mailing lists, data collection, and targeting are compliant. Even those brands outside the EU could stand to take another look at how compliant they are with data privacy as consumers are more leery of data use every year. Here are a few tips. >>

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