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Internet Marketing 101
Wednesday, February 12, 2014
Nearly three-quarters of mobile searches are taking place even when a desktop or laptop computer is readily available. For many brands this simple means more ways to connect with their targeted consumer base, but a new report out from Moboom indicates many websites and mobile sites have flaws or errors that will detract from the seamless experience these customers want. >>
Wednesday, December 15, 2010
In 2011 one of the expected trends is the increased use of Software as a Service (SaaS). As businesses push farther into the online space, as new businesses are formed from the soft economy and downsizing of the past two years and as existing brands branch out into new territories, one way they're expected to do this is through software which will grow with their business. >>
Friday, April 16, 2010
You remember your father telling you to keep your feet on the ground. Well, turns out Dad was wrong. Today's businesses need to keep their feet - er, computers - in the clouds. Why? Cloud computing can help businesses better manage time, resources and even track employee efficiency. >>
Monday, February 15, 2010
Event marketing is not a new thing in the world of advertising. Brands and marketers have used big events to engage consumers as long as events - from World's Fairs to the Olympics - have become popularized. But this year marketers have an even bigger opportunity to rise - or fall - with the first 'always on' event functionality. >>
Monday, August 31, 2009
Ask any author, movie producer or screenwriter what they best traffic driver is and their answer will likely be: contests. A well-run contest can drive several hundred more hits per day for the length of the contest. Why? Because consumers love free stuff: free books, free appliances, free gift cards. But, the biggest benefit isn't the traffic - it is the lead generation. >>
Friday, July 31, 2009
It happens online and offline: a business opens but the traffic never materializes. A few months later that business folds, leaving only a sad storefront in its wake. Online the story is the same, but there are steps to be taken to find traffic, keep it coming and keep your business going. >>
Thursday, July 30, 2009
When it comes to online marketing there are a plethora of advertising options. Online display, search marketing, pay per click (PPC), social marketing, online video, in-game advertising. And the list goes on. Knowing where to start is the first big step for most new online marketers. Here are a few tips from two marketers building their businesses online. >>
Tuesday, July 28, 2009
With 30% of the US workforce now self-employed and the unemployment rate increasing on a near-monthly basis, even more consumers are looking for ways to work for themselves rather than working for a large corporation. The problem? Getting started isn't easy, whether starting an online business or an offline business. In BizReport's chat with Andrew Morden of the Internet Marketing Center, he suggests finding and developing a niche marketing. >>
Monday, July 27, 2009
With the economy around the world still struggling to find balance, more consumers are out of work and considering striking out on their own in the big, bad world of online marketing, ecommerce or ebook writing. Unfortunately, many of these entrepreneurs will fail within that first year because this big, bad world requires more than a slick website or sales pitch. Today's consumer is very intelligent when it comes to products, deals and sales pitches so today's online marketer has to be savvy, too. Over the next few days, BizReport will cover a few basics of online marketing to help beginners hit the ground running. The first step - having a plan. >>
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
- Report: In social the ladies rule the world
- Research reveals consumers juggle multiple devices throughout the day
- Getty Images makes millions of images free to embed
- Americans abandon purchases in-store after 8 minutes waiting in line
- Euclid: February sales less than lovely
- How BrightTag re-engaged shoppers
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