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BizReport : Internet

Internet

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Thursday, October 26, 2006

Mobile Market Set To Explode?

A new study from Jupiter Research points to a surge for mobile advertising in the next five years. This, even though the research firm expects users to be resistant to the new medium for the next few years. >>

Wednesday, October 25, 2006

Online Research Boosts Electronics Sales

Want to sell more electronics? Joining in the search marketing craze could help your businesses sales according to new research from the Consumer Electronics Association (CEA). >>

Wednesday, October 25, 2006

Who Uses Mobile - And How

Europeans and Americans use the Internet – especially on mobile phones – differently. But for each segment of the community there is a way for online marketers to make the most of users. >>

Tuesday, October 24, 2006

IBM Launches Live Banners

IBM has launched a new display ad prototype that allows video chats with IBM sales reps. For IBM this makes selling advertising placements much easier because their sales reps can speak to potential clients. But, what does this mean for marketers? >>

Monday, October 23, 2006

GM To Boost Digital Spending

Analysts are saying an advertising change is coming for General Motors. The auto company will begin shifting more advertising dollars into digital in the future, some are saying. >>

Friday, October 20, 2006

Ad Management Tool Debuts From DoubleClick

Can you improve customer service and increase revenue from one new product? DoubleClick says yes – with their new platform created for both pre-and-post sales platforms. >>

Friday, October 20, 2006

Fox Secures 20% Streaming Market

New rankings show Fox Interactive websites, including MySpace, have taken a little over 20% of the U.S. online video streaming market for August. Fox saw 1.4 billion streams, outpacing both Yahoo and YouTube sites. >>

Friday, October 20, 2006

Google’s Search Lead Growing

It appears that Google is lengthening its lead from other online search portals. The September rankings from Nielsen//Netratings indicate Google led in two categories: share of searches and year to year growth. >>

Wednesday, October 18, 2006

Yahoo: Moves To Bolster Revenue

Yahoo’s long awaited ad-serving platform, Panama is live today. A move that along with the acquisition of AdInterax, a rich media ad company, and a 20% investment of Right Media Exchange, an online ad exchange company could help bolster sagging ad revenue. >>

Tuesday, October 17, 2006

Geotargeting: Next Step In Online Advertising?

Geotargeting is basically a way to regionalize ads on websites, cashing in on people in certain areas with certain available goods. Advertising ski gear to people living in Aspen won’t boost revenue, but advertising ski gear to people in the plains or desert areas may do so. >>

Wednesday, October 11, 2006

Platform Gives Advertisers Control

A new company is hoping to cash in on the user generated content craze with their own platform, said to give advertisers control of the space. >>

Monday, October 09, 2006

Online Ad Budgets Dropping

A new report from Blackfriars Communications indicates that only 16% of marketing budgets will go to online advertising this year. This includes email advertising campaigns, display ads and Internet media spending. >>

Monday, October 09, 2006

Voters Turning To Internet For Information

United States voters are showing high confidence in the Internet as a way to learn more about political candidates. As Election 2006 draws near, one survey says more than 25% of voters are using the Internet to learn more about candidates – that is more than any other information medium. >>

Friday, October 06, 2006

Holiday Forecast Looks Bright for Marketers

Forget the Halloween candy right now consumers want Christmas goodies instead. With a little more than 3 weeks until Halloween, marketers are predicting a good holiday season – based on consumer wants. >>

Thursday, October 05, 2006

Yahoo! Launches Mobile Search Listings

Yahoo! is testing paid-search ads for mobile customers in the United States and United Kingdom. The testing is in the beta phase so far. The company already has a niche in the mobile market with mobile sponsored searches. >>

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