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BizReport : Internet

Internet

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Thursday, November 16, 2000

Exclusive Interview with Thomas Gerace, Chief Marketing Officer at Be Free

With the dot-com meltdown showing no sign of letting up soon, the brutal market environment can present a double-wammy of sorts for online affiliate marketers, whose entire business is based on helping those besieged dot coms advertise and market online. The bad conditions have forced many dot coms to shave ad budgets or, in some cases, eliminate advertising altogether. No one knows this better than Tom Geraze, the founder and chief marketing officer of Be Free, one of the biggest online affiliate marketing firms. >>

Thursday, July 20, 2000

Exclusive Interview with Bob Heyman, Founder and CEO, E-Marketing Partners

Before Bob Heyman became an Internet marketing guru, he was a music industry lawyer whose "formerly famous" clients included Jefferson Starship and Doors member Rob Manzarek. "Over those years, I got somewhat of a reputation as a music lawyer who knew something about marketing" he says. That knowledge paid off when he founded Cybernautics, one of the first Internet marketing consulting firms, and later sold it to US Web in 1997. "During that year, I noticed they were churning clients, and the employees were leaving" he recalls. "So I was able to hire 10 of my old people, get my old offices back, and essentially re-open for business." >>

Thursday, July 13, 2000

Exclusive Interview with Kurt Abrahamson, COO, Jupiter Communications

It's no secret that when people think of Internet analysis, many of them think immediately of Jupiter Communications. And when people think about Internet usage statistics, they think immediately of Media Metrix. So it should be no surprise that the proposed merger of Jupiter and Media Metrix into one entity has created quite a buzz. >>

Thursday, June 29, 2000

Exclusive Interview with Brian Johnson, Partner at Andersen Consulting

As scores of new Internet consultants clamor to cash in on the dot com madness of the last few years, the prevailing perception has been that the older, more traditional consulting firms "just don't get it." But if Andersen Consulting is any indication, that is proving false. Andersen has moved fast to set up 24 "Dot Com Launch Centres" around the world (17 are outside the U.S.) to help companies that have already received seed funding take their online businesses to the next level. >>

Thursday, June 22, 2000

Exclusive Interview with Michael Hirschorn, Editor in Chief of Inside.com

As editor and chief of Spin magazine, Michael Hirschorn was one of the most powerful music journalists in the country. Then, last year he got fired. At any other time in history, the event might have been traumatic. But in these days of Internet bliss, it was an opportunity. >>

Thursday, June 15, 2000

Exclusive Interview with Scott Mednick, Chairman of Xceed

Scott Mednick speaks manically-almost urgently-about the need for businesses to integrate the Internet into everything they do. It's no wonder, considering that he's the chairman of Xceed, a New York City-based firm that advises companies on how to mind-meld with the elusive Web. To be sure, Mednick fills the air with more buzzwords and cyberese than a Silicon Valley coffee shop: Xceed, he says, is an "interactive architect" that helps companies uncover the "digital value network." >>

Thursday, June 08, 2000

Exclusive Interview with Esther Dyson, Edventure Holdings

Anyone who follows technology has heard of Esther Dyson. Not only does she sit on more than a dozen boards and committees, but she chairs the Internet Corporation of Assigned Names and Numbers (ICANN), a new international agency that tries to set policy for the Internet's core infrastructure. Since graduating from Harvard in 1974, she has become an expert on everything from artificial intelligence to wireless technologies. Dyson also has traveled extensively throughout the world, especially Eastern Europe, giving her a decidedly global perspective. Her company, Edventure Holdings, backs several Central and Eastern European startups. >>

Tuesday, May 30, 2000

Exclusive Interview with Guy Kawasaki, CEO of Garage.com

Only about a half-mile from Guy Kawasaki's headquarters (a Queen Anne-style mansion in Palo Alto, Calif.) is one of the most famous garages on the planet: The one that David Packard and William Hewlett used in the late 1930s to launch what would become perhaps the first Silicon Valley tech startup, Hewlett-Packard. It's quite fitting, considering that Kawasaki is the chairman and CEO of Garage.com, a matchmaker of sorts for startup entrepreneurs and investors. Garage.com's mission? It tries to connect startup ideas with the funding that will propel them to the next level. For entrepreneurs in those crucial first stages of private capital funding (Garage.com concentrates on the $500,000 to $4 million range), the right partner can make all the difference. And for investors--increasingly cautious because of a volatile stock market and a growing roster of failed dot coms--finding a concept commensurate with their risk tolerance has become vital. >>

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