BizReport : Internet

Internet

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Monday, November 26, 2007

EU ponders targeted advertising privacy concerns

European Union regulators have concerns over online privacy and targeted online advertising is about to come under heavy scrutiny. >>

Wednesday, November 21, 2007

AOL tries tickers to attract clickers

The search for unobtrusive and consumer-friendly online video advertising continues and AOL has just announced its solution – a video ticker ad. >>

Tuesday, November 20, 2007

PayPal expands reach with MasterCard

E-retailers who do not offer PayPal as a payment option may benefit from a new virtual card being released by the online payment service. >>

Tuesday, November 20, 2007

Sony’s Crackle tops with big brands

Sony Pictures’ Cackle.com, formerly Grouper, has announced advertising partnerships with major brands after its launch earlier this year. >>

Sunday, November 18, 2007

Consumers more confident shopping online

The number of people preferring to shop online rose from June to October this year, according to the latest results from the IMRG’s e-customer service index (e-CSI). >>

Wednesday, November 14, 2007

Few web marketing campaigns meet launch deadlines

A recent survey of 120 senior marketing decision makers in the U.S. found that getting Internet marketing campaigns launched on time isn’t an easy feat. >>

Tuesday, November 13, 2007

Q3 Internet ad revenues jump to new high

The third quarter of 2007 has seen Internet advertising revenues soar to a new record high, according to a recent announcement from the Interactive Advertising Bureau and PricewaterhouseCoopers. >>

Thursday, November 08, 2007

Martha's Circle collates niche sites for ad network

Martha Stewart is the latest person to start up an ad network. Not surprisingly, the network comprises mostly of lifestyle and cooking sites, and offers advertisers access to a large, yet niche, audience. >>

Wednesday, November 07, 2007

Online entertainment consumption rises in U.K.

The number of people in the U.K. viewing TV, movie or video-related content online has grown significantly, and so has the amount of time being spent on those websites. >>

Tuesday, November 06, 2007

Social media unworthy of budget?

Top U.S. marketing professionals are increasingly looking to social media marketing to get a competitive edge, found a survey by Coremetrics, but budgets and time allocation remain low. >>

Monday, November 05, 2007

MySpace to announce new ad platform

The MySpace business model continues to evolve, and today the social networking site is due to announce a new advertising platform to allow better targeting of MySpace members. >>

Sunday, November 04, 2007

AOL to purchase Quigo?

The jostling for market share in online advertising continues with reports out that AOL is about to purchase Israeli online advertising company Quigo for a few hundred million dollars. >>

Friday, November 02, 2007

Internet users reading less print

Internet users are gradually shifting their reading material from hardcopy to online, according to recent survey results. >>

Thursday, November 01, 2007

Over-50s get social online

Thousands of over-50s have signed up for an online social networking site from the holiday and insurance company, Saga. >>

Wednesday, October 31, 2007

Google ad revenue outstrips ITV1

Google’s Q3 advertising revenue, in the U.K., has overtaken that of a major British commercial television company. >>

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