BizReport : Internet

Internet

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Tuesday, March 04, 2008

New tool to forecast online ad buys

A new tool that will enable agencies and advertisers to compare the cost of Internet buys to the market as a whole is to be launched. >>

Monday, March 03, 2008

First automated ad network turned on

In what could be an online first, a fully automated ad network has been launched that blends multiple targeting and pricing approaches to best place ads and maximize ROI. >>

Monday, March 03, 2008

Survey: Internet primary source of news

The Internet is now the most frequently used and important source of news in the U.S., outweighing newspapers, television and radio, according to a recent survey by We Media/Zogby Interactive. >>

Monday, March 03, 2008

Engine Ready: Convert more users with brand-driven traffic

According to a recent report from Engine Ready, an SEO and analytics firm, search traffic may not be as beneficial as traffic garnered from users typing in a URL. The study found that brand-driven traffic - traffic that lands at an etailers by directly typing in an address - is more likely to convert. >>

Friday, February 29, 2008

Microsoft boosts ad targeting with YaData deal

Microsoft has agreed to acquire an Israeli behavioral targeting and customer segmentation technology firm to improve its online advertising platform. >>

Thursday, February 28, 2008

DoubleClick brings HD to video ads

Advertisers can now create and deliver rich media video ads in high definition to further captivate audiences, thanks to DoubleClick’s latest feature. >>

Thursday, February 28, 2008

Video: Ten truths Google used to conquer the internet

Google developed ten key truths about the internet and the way businesses would view it. These realisations were central to the company’s meteoric rise and conquering of the internet, transforming it to the internet we know today. In these two shows, you'll find out what these ten truths are. >>

Thursday, February 28, 2008

U.K. travel websites fail disabled users

A large proportion of online users in the U.K. aren’t being catered for by travel websites, according to new research commissioned by Travolution magazine. >>

Wednesday, February 27, 2008

Visits to magazine websites on the rise

Earlier this month, Magazine Publishers of America (MPA) released data that showed overall traffic to magazine websites grew at over three times that of the rate of growth for overall U.S. Internet traffic. >>

Wednesday, February 20, 2008

In-Stat: Consumers are only networking their Internet

Consumers are becoming more adept at networking their electronics devices, but that networking is dealing primarily with the Internet. According to a report from In-Stat, consumers are networking their home computers but have not yet begun networking their other devices en masse. >>

Wednesday, February 13, 2008

Yahoo buys leading online video platform

In the midst of Microsoft's buy-out bid, Yahoo has today announced their acquisition of a leading online video platform enabling them to offer enhanced video and online advertising experiences. >>

Wednesday, February 13, 2008

Guardian switches U.S. ad inventory to Reuters

A British newspaper that currently uses the Valueclick network for its U.S. online ad inventory is due to switch in an attempt to grab more of the U.S. market. >>

Sunday, February 10, 2008

Yahoo tells Microsoft $44.6 billion not enough

Reports are circulating of a letter from Yahoo, to be made public on Monday, rejecting Microsoft’s buy-out bid of $31 a share. Why? It would appear they're hanging out for more money. >>

Friday, February 08, 2008

Persuasion and conversation key to surviving recession

If a recession is around the corner it will be social media and associated applications that keep consumers in the marketing loop, according to a recent report from Forrester Research. >>

Thursday, February 07, 2008

AOL enhances online ad arsenal

While all eyes were diverted by ‘Micro-hoo’ headlines, AOL has quietly been doing some major wheeling and dealing of its own. >>

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