BizReport : Internet

Internet

Thursday, July 27, 2017

Top tips for merchants to cut waste

Cutting wasteful spending is high on many merchants priority list, but knowing where to start continues to be an issue. Do they make cuts in physical stores? What about digital? We asked a digital expert how merchants can make cuts while remaining effective. >>

Wednesday, July 26, 2017

Report: Digital transformation for business survival

Adapting to the digital marketplace is key to businesses staying in business. That, according to Couchbase data; their new report indicates most US, UK, French, and German companies believe they could fail if they don't adapt correctly to the digital space. >>

Wednesday, July 26, 2017

Top 3 tips to better use AI for a better customer experience

The customer experience has never been more important to brands, but there has also never been more in-tune artificial intelligence tools to help create good experiences. Here are three tips to a better use of AI in the CX space. >>

Tuesday, July 25, 2017

Online fraud detection spend to rise 22% by 2022

Spending on online fraud detection and prevention will rise by over twenty percent between now and 2022, according to a new forecast from Juniper Research, driven in part by Internet of Things security concerns. >>

Monday, July 24, 2017

Expert: How businesses can use creative optimization

Everyone knows accessing advertising data for campaign targeting is a crucial step in a successful campaign. But, according to one expert, brands also need to be using data in the development of their campaign creative. Here are three tips in creating a creative optimization strategy. >>

Monday, July 24, 2017

Data threat report reveals 43% of retailers suffered breach in past year

A new study reveals that 43% of retailers across the globe have suffered a data breach in the past year, prompting nearly three quarters of retailers to increase investment in IT security. >>

Friday, July 21, 2017

Survey: People using recycle bin for backup

With World Backup 2017 just past, Barracuda has released a new survey with a disturbing trend. According to their research about 80% of people aren't testing data protection strategies more than yearly, and about 65% of office administrators are using their recycle bins for data backups. >>

Friday, July 21, 2017

Expert IDs trends to watch with AI

From voice activated personal assistants to AI used in ad targeting, 2017 has been rife with new potential for the AI space. One expert identifies trends to watch in artificial intelligence. >>

Thursday, July 20, 2017

Experts weigh in on Sizmek, Rocket Fuel deal

This week, Sizmek announced plans to purchase Rocket Fuel. We asked several digital experts what the implications of this move are for the industry. >>

Tuesday, July 18, 2017

Forecast: 2017 peak year for video viewing on fixed devices

Driven by an increase in viewing on mobile devices, online video viewing is forecast to experience double-digit growth this year, according to the latest Online Video Forecast from digital agency, Zenith. >>

Thursday, July 13, 2017

How CDPs are helping brands better understand data

It can be hard for even the largest of enterprises to understand the wealth of data available from the wealth of channels in which their business has a standing. That, according to one expert, is why customer data platforms (CDPs) come in. >>

Tuesday, July 11, 2017

Ad Roundup: Tools for publishers, search

In today's advertising roundup, two new tools which should help publishers and search marketers offer better on-site experiences. This, in turn, should help to better monetize content. >>

Monday, July 10, 2017

Expert: Why brands are losing control of data, and how to stop it

Stop-Loss measures when it comes to data can be hard to understand, but according to one expert, it is growing increasingly important for brands to understand exactly where they are losing control of their data, and how to stop the loss. >>

Thursday, July 06, 2017

Expert: Why machine learning automation is crucial for brands

Many marketers still have trouble defining machine learning, let alone harnessing the technology for their own customer engagement strategies. While daunting, machine learning can serve as an essential tool for commerce companies. Not only does it help to free up human talent, but it can deliver customers a more personalized experience that reflects their purchase history and predicts their future interests. >>

Thursday, July 06, 2017

How to use connected TV to increase engagement

OTT allows you to precisely target just the 2% of consumers shopping for luxury cars. As advertisers become more familiar with the different kinds of advanced TV targeting and as networks & publishers realize they can make more money by carving up their ad inventory by people vs. programs, you will see a shakeout favoring the pure audience-based approach. In 5 years, we won't talk about OTT/CTV advertising; we'll just talk about TV advertising and everyone will know its OTT. >>