Wednesday, June 05, 2019

Study finds consumers reluctant to embrace biometrics

It's passwords over biometrics when it comes to consumer preferences. That's the word from new Paysafe data which found that while just over half of global consumers have used some form of biometrics to make a payment in the past, nearly as many (56%) worry that biometrics will increase identity fraud, putting their personal information at risk. >>

Sunday, June 02, 2019

7 Tips for Cutting Your Business Travel Expenses

If your business requires you to frequently travel abroad to meet with partners or clients face to face, you should definitely look for ways to cut these expenses. Here are a few ways you can do it. >>

Thursday, May 30, 2019

Expert: How banks can build stronger API

API strategy may have been on the back burner for banks and other financial institutions, but according to one expert now is the time for API strategy to come to the forefront. That, because more consumers are choosing to bank and invest and even apply for loans via online channels. Here are three tips to improve banking API strategies. >>

Wednesday, May 29, 2019

Reports: Chatbots, personalized content driving conversions

Two new report indicate chatbots and personalized content could be game changers for retailers moving forward. >>

Tuesday, May 28, 2019

Top 5 tips to improve password safety

May marks World Password Day - a day many businesses send out reminders to update passwords. But, password hygiene shouldn't be something brands practice only once per year, but throughout each month. Here are five tips to improve your business's password health. >>

Friday, May 24, 2019

Expert: How ethics in AI could impact data privacy

Just a year since the EU instituted GDPR to specify how businesses can collect, analyze, and use consumer data, consumer trust continues to be one of the biggest issues facing global businesses. This is because, while there has been a short-tern slowing of data breaches, larger, mega-breaches continue to happen and are a concern to consumers. That, according to one expert, is where ethics in AI may come to play. >>

Tuesday, May 21, 2019

Study: Page and content loads key to experience

New data out this month may seem like it's from 1999 because it's all about page and content load times. According to researchers, three keys to creating a positive customer experience online continue to be page load times, image/content load times, and simple link structures. >>

Monday, May 20, 2019

Brands: How to ensure GDPR compliance now

As we near the year anniversary of the EU's GDPR initiative, many businesses still haven't implemented the right technology and strategies to ensure their mailing lists, data collection, and targeting are compliant. Even those brands outside the EU could stand to take another look at how compliant they are with data privacy as consumers are more leery of data use every year. Here are a few tips. >>

Thursday, May 16, 2019

Study: Marketers still unsure of their AI tech

Marketers continue to make inroads into the adoption of artificial intelligence for things like targeting and data analysis, however one new report finds that while using AI many businesses remain unsure if this tech supports their strategies and objectives. >>

Wednesday, May 15, 2019

Brands: How to correct a distractive data course

Data is a huge help to businesses. It can help connect them with in-market consumers, create deeper loyalty and connections, and identify new customers. Sometimes, however, data can lead a brand off-course. If that is the case, here are tips to get back on the right path. >>

Wednesday, May 08, 2019

How UK brands are adapting a year into GDPR

With the one year anniversary of the EU's GDPR adoption coming up, we wanted to check in to how European businesses are adapting to the changes in how data is collected and used in the online space. According to one expert, one change is that those brands who initially pulled out of location data are now pushing back in. >>

Wednesday, May 01, 2019

Report: SMB outlook mixed

Small businesses are optimistic about their immediate future, but are less-positive that they were last fall. That's the word from Bank of America's 2019 Small Business Owner report. Among the more interesting findings are these: two-thirds (67%) of SMB owners have plans to expand their business and just over half (59%) believe they'll see increased revenue this year. >>

Tuesday, April 30, 2019

Expert: 1 Year later, what's happening with GDPR

While more consumers may say they're worried about and/or actively looking for solutions to keep their personal data private, new data indicates they aren't actually taking steps to secure that data. According to data from BestVPN about half (46%) of American consumers haven't made changes to their security settings post-Cambridge Analytica/Facebook. We're also a year into the EU's GDPR change. So we asked one digital expert what is happening with digital security. >>

Tuesday, April 23, 2019

As the web turns 30, what is coming next?

This year the world wide web turns 30, and while the digital space has definitely caught consumers' attention, there are areas of the web that its creators could never have envisioned. We asked a digital expert to weigh in on the internet at 30. >>

Thursday, April 18, 2019

Report: How bad bots are harming business

Web scraping, competitive data mining, personal data harvesting, data breeches, ad fraud, transaction fraud, spam. All of these - and more - are a problem for businesses and consumers alike, and are becoming more prevalent because of the use of "bad bots" by fraudsters and even legitimate businesses. Just how big is the bad bot problem? >>