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Thursday, November 17, 2016

Expert: Why some brands still get SEO wrong

Despite the fact that search engine optimization is considered 'old school', many businesses continue to get SEO wrong. Getting things as simple as a business listing wrong, though, can irreparably hurt a business. One expert explains. >>

Monday, November 14, 2016

Survey: SMBs believe they're safe from cyberattack

While most businesses agree that cybersecurity is an issue, most believe their business is safe from attack. That's the word from a recent Manta poll which found that 97% of SMBs surveyed do not believe their business is at risk of an cyber attack. >>

Wednesday, November 09, 2016

Study: Customer service, multi-platforms challenging for brands

Advanced software and business platforms are supposed to make work easier for digital businesses, but many are still feeling the pinch of strategy challenges. That's the takeaway from new G2Crowd data which indicates more than half of SMB continue to struggle within finding the right employees. >>

Friday, November 04, 2016

Expert: How to protect brand identity in the cloud

Technology advancements have provided enormous opportunities for brands to protect consumers from phishing attacks, but tech has also opened businesses to other types of security risks. One expert explains. >>

Friday, November 04, 2016

Forecast: Virtual Reality to push $40b mark

Look for virtual reality to see a strong uptick over the next ten years. That's the takeaway from Greenlight Insights new report; according to their forecast virtual reality revenues will hit at least $38 billion by 2026. >>

Thursday, November 03, 2016

Top 4 reasons to consolidate marketing tech data

Salesforce is one of the top platforms for businesses to gain and measure marketing tech data. However, many are still not consolidating that data, and this can make it difficult to truly understand how campaigns are faring. One expert offers four reasons brands should consider consolidating that data. >>

Tuesday, November 01, 2016

Study: Brands missing local link

Brands are missing out on sales because they aren't connecting locally. That's one takeaway from new Netsertive data. According to their new report fewer than 10% of brands are 'aligned with' local merchants. >>

Monday, October 31, 2016

Two-thirds of cybercrime victims fail to report incident

Despite high levels of awareness about cybercrime, nearly half of consumers continue to fall victim, according to new research released by software security firm MarkMonitor. >>

Friday, October 28, 2016

Top 3 tips to improve channel data strategy

Channel partners are an important part of any digital business strategy, but also important is managing the data these channel partners offer. Here are three tips for better channel data management. >>

Thursday, October 27, 2016

Study: Half of shoppers look for 'https' or other security symbols online

When it comes to protecting information online, most consumers are taking steps to maintain their privacy - like looking for 'https' at the beginning of a web address or looking for padlock symbols. That, according to new MarkMonitor data. >>

Thursday, October 27, 2016

Expert: How Siri, Echo are changing content needs

Consumers used to type in their city and a need - like family style restaurant or plumbing installer - into a search engine to find local information. But, with the release of voice-based personal assistants, the way we find information has changes. Here's what brands need to know about these changes. >>

Monday, October 24, 2016

Top 3 tips to increase your brand's security

The internet has made it simpler for brands to learn what their competitors are doing online, but many don't think about how competitors might be watching them. Here are three tips to increase your brand's security online. >>

Monday, October 24, 2016

Expert: Why brands must manage channel data

Customer and advertising data can help businesses better target campaigns and increase revenue, but improper management of data can do a lot of harm. One expert believes channel data management is key for businesses. Here's why. >>

Monday, September 26, 2016

Trust holding back sharing economy adoption

A lack of trust and clarity surrounding responsibility is holding back the sharing economy, according to a study by global online review community Trustpilot. >>

Friday, September 23, 2016

Top 3 tips to create a strong 2nd party data strategy

The keys to successful data use is analysis, and according to one expert, that analysis is especially key for the successful use of second party data. Here are 3 tips to create a strong second party data strategy. >>

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