BizReport : Internet

Internet

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 | next >

Thursday, February 07, 2008

Microsoft demonstrates future of advertising

There was plenty to see at Microsoft’s latest Demo-Fest where cutting-edge technologies being developed at the company’s adCenter Labs were showcased. >>

Tuesday, February 05, 2008

Viewing television content online rises in popularity

Twelve months ago just 25 percent of U.S. Internet users said they had watched a favorite television show online. Solutions Research Group’s latest study has found that figure to have risen significantly. >>

Tuesday, February 05, 2008

Podcasting: A word in their ear

A new report from eMarketer analyzes the current and future podcasting audience in the U.S., and discovers that the numbers are sufficient enough to make marketers sit up and take notice. >>

Thursday, January 24, 2008

Must Do Marketing for 2008

Analysis of 2007 and predictions for 2008 are everywhere at the moment. Social marketing, mobile marketing and online video have been hitting the headlines and marketers are scratching their heads as to which technology or fad to turn to next. >>

Wednesday, January 23, 2008

Major game title ad-supported, free-to-play

In-game advertising gained momentum in 2007, and Electronic Arts have jumped on the bandwagon with the announcement of a major game title to be distributed as a free-to-play, ad-supported online game later this year. >>

Wednesday, January 23, 2008

In-stream ads remain unpopular with consumers

Marketers may have to rethink how they integrate advertising messages in online video, as yet another survey finds that online video consumers really do not like watching in-stream advertising. >>

Tuesday, January 22, 2008

China almost world's largest online community

China is fast becoming the nation with the most people online, with some experts predicting it will overtake the U.S. online population early this year. >>

Monday, January 21, 2008

Time Warner begins testing Pay-Per-Download service

Forget about flat fees for unlimited monthly services or downloads. Time Warner, the parent company of AOL, is considering a pay-per-download service and has begun testing it with consumers. >>

Saturday, January 19, 2008

Marketers to increase web analytics spend in 2008

Many businesses are planning to increase their web analytics budgets during 2008, most of which will be invested in training and staffing, according to a new study by the Web Analytics Association. >>

Wednesday, January 16, 2008

Matching ads with patterns, not keywords

Contextual ad company Proximic has announced big news. Not only has it scored an ad inventory to die for, but it’s also put a new spin on contextual advertising. >>

Tuesday, January 15, 2008

Many marketers to change ad agency this year

The Chief Marketing Officer Council’s recently released annual forecast predicts that, in 2008, many marketers will be changing strategies to focus more on online activity. This process, they found, will also see many marketers changing their advertising agencies. >>

Friday, January 11, 2008

Associated Press to offer monetization

The Associated Press isn't just a news feed service any longer. A new tool from the company will allow online content distributors to monetize the content on their websites. The tool is geared toward local users and local advertisers. >>

Thursday, January 10, 2008

BET launches African-American ad network

A new vertical ad network, launched this week by Black Entertainment Networks, will enable advertisers to more effectively target online urban and African-American communities. >>

Thursday, January 10, 2008

SpaceTime 1.0 launches 3-D browsing tool

Users wanting a better connection with their favorite places online will likely be drawn to a new portal called SpaceTime 1.0. The browser, launched this week, allows users to browse in a 3-dimensional environment which will likely encourage higher engagement levels - a good thing for users and advertisers alike. >>

Thursday, January 10, 2008

MIVA launches ALOT toolbar

A new toolbar from MIVA could help websites increase traffic and help advertisers increase revenue. Called ALOT, the toolbar, created by direct marketing services provider MIVA, adds interactive elements to websites and web properties, search and start pages. >>

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 | next >