BizReport : Internet

Internet

Friday, July 27, 2012

It takes 7 times longer to shop for fashion today than in 2002

Ten years ago the shopping process to find and bag up an outfit took half a day. Today, consumers take almost three and a half days to complete the same process, thanks to mobile and Internet technology. >>

Tuesday, July 24, 2012

Survey: Traditional beats digital for trustworthiness

Digital content and social networks may be the rage, when it comes to trust, consumers are weighing in to say they trust traditional media more than they trust digital media. According to new data from Triton Digital, digital media may be fun to read, but when consumers want trusted info, they turn to traditional sources first. >>

Monday, July 16, 2012

Spam complaints rise 43% in UK

In the year to March, 2012, the Information Commissioner's Office in the UK received over 7,000 complaints spam and other unsolicited electronic marketing - a big rise on the previous year. >>

Thursday, June 28, 2012

BabyCenter reveals UK Media Mum's technology traits

New research confirms what most mothers already know - motherhood changes your life. But what advertisers might not know is that motherhood also impacts mothers' traditional media usage, driving them towards digital channels. >>

Wednesday, June 27, 2012

Criteo: Ad clickers buy much more than non-clickers

Contrary to a 2008 comScore study that suggests display ad clickers aren't an attractive market for advertisers, new research finds that ad clickers buy much more than non-clickers and the more they click, the more they buy. >>

Monday, June 25, 2012

Study reveals generational differences when leaving online product reviews

Millennials are more likely to give negative product reviews than Gen X or Boomers, according to new research from Bazaarvoice, with the Irish being the most negative of all. >>

Monday, June 25, 2012

Connected travelers suffering technology-separation anxiety

Mobile computing devices are keeping travelers connected, but not without some consequences. Many of today's connected travelers are suffering from technology-separation anxiety, with some even putting their health and vacation enjoyment at risk. >>

Thursday, June 21, 2012

Study: Moms find tech engaging, distracting

A new study out from Starcom MediaVest Group and Yahoo indicates global moms are finding technology both a help and a hindrance. Researchers surveyed 4,000 mothers around the globe; they found that most moms are both finding technology a way to bond/spend time with the family and as a distraction. >>

Wednesday, June 20, 2012

Consumers willing to trade personal information for benefits, offers

Today's consumers are willing to trade their personal information for free services or benefits, according to new research from the Direct Marketing Association. With the balance of power now being held by consumers, brands must do their utmost to nurture trust. >>

Tuesday, June 19, 2012

Research: Target ads to insomniacs watching online television.. at night

I hope Red Bull, Sealy and Unisom marketers have read this new research. Companies seeking out insomniacs should target sufferers online, particularly around television content, reveals a new study by audience targeting firm Resonate. >>

Friday, June 15, 2012

British government plans to tackle Internet trolls

People who leave defamatory comments on websites or forums are being targeted in the UK. The British government is currently considering legislation making website operators identify 'trolls'. >>

Tuesday, June 12, 2012

Dual channel donors most valuable to non-profits

The Internet has provided fundraisers with new opportunities to engage with donors and boost donations. New research from non-profit constituent engagement solutions provider, Convio, reveals that those who donate on- and offline are the most valuable. >>

Monday, June 11, 2012

Pew: Over half of U.S. pensioners online

Many people that turn 65 and end their working lives can feel isolated. However, today's retirees are more connected than ever before, according to new data from Pew Internet and American Life Project. >>

Sunday, June 10, 2012

OTAs used for holiday research but budget-conscious Brits prefer to book direct

The UK may be in the midst of another recession but that isn't dampening plans for taking a vacation, according Kantar Media Compete's Online Shopper Intelligence Report. Many British travelers are choosing to book direct rather than use online travel agents. >>

Friday, June 01, 2012

SMBs: Keeps the stress from summer vacations

Summer vacations are right around the corner, but rather than the stress-free environment most people find many small business owners will only find more stress. But they don't have to. Here are our top three tips to put the fun in vacation - even for SMBs. >>