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BizReport : Internet

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Thursday, May 11, 2017

86% of US, UK marketers believe data, data, and more data key to success

It's just a year until the General Data Protection Regulation (GDPR) comes into effect, and new research from BlueVenn suggests that many marketers will need to change their attitude towards customer data collection. >>

Thursday, May 11, 2017

Study: Brands want more data collection now

In a year the General Data Protection Regulation will go into effect in the EU; the GDPR is geared toward unifying data protection for people within the EU. And as the deadline approaches, more businesses believe they need to collect as much information as possible ahead of it. >>

Wednesday, May 10, 2017

Study finds a premature scaling a startup killer

The balance between a startup growing quickly enough to be profitable, and yet not so fast that it scales too quickly, is a balance that is taking it's toll on startups. In fact, according to one report up to 74% of startups are failing because they don't strike the right balance between profitability and scale. >>

Wednesday, May 10, 2017

Expert: What the data privacy repeal means for people, brands

Just a month ago, Congress voted to repeal a law protecting the privacy of digital customer data, making it possible, in effect, for brands to sell their shoppers' data to other businesses. We asked Greg Portell what this means to both consumers and businesses. >>

Tuesday, May 09, 2017

Expert: What the Google Docs/Phishing scandal revealed to brands

Last week, news broke that phishers could use Google Docs to obtain consumers' personal information - and that news has a lot of consumers avoiding the shared documents and with good reason. We checked in in Ivanti's CSO about the problem. >>

Tuesday, May 09, 2017

Despite potential risks, AI can help brands

While there are risks associated with the use of artificial intelligence in business, the benefits continue to outweigh them. Especially, as one expert notes, for brands who take the time to mitigate those risks. >>

Monday, May 08, 2017

Expert: What the new SMB cybersecurity bill means

The small business cybersecurity bill ---- recently passed the senate committee. This new cybersecurity bill increases resources to help small businesses protect themselves from data breaches and cyber attacks. What can SMBs expect from it? >>

Friday, May 05, 2017

Expert: The dark side of AI for brands

Artificial Intelligence has been touted as a great opportunity for marketers to better reach and engage with consumers. But, according to one expert, there is a darker side to AI, and that side could harm the brands hoping for help. >>

Thursday, May 04, 2017

Expert: Fall maintenance preps for Black Friday

While the summer months should be used to look into ways a website is not ready for the rush of holiday shoppers, the autumn months are a time to make a few last minute tweaks to prep for the big rush. One expert explains how to use the fall months to prep for the holiday rush >>

Wednesday, May 03, 2017

Data breach investigations report shows 50% rise in ransomware attacks

Ransomware, cyberespionage and pretexting are on the increase, according to Verizon's latest Data Breach Investigations Report, with small businesses the most-targeted. >>

Tuesday, May 02, 2017

Business investment in cybersecurity not keeping pace with threats

Businesses are investing in cybersecurity but, according to a new report by Juniper Research, they are not keeping pace with such threats. >>

Monday, May 01, 2017

Expert: Summer maintenance to prep for Black Friday

There are six months to go before the rush of holiday shopping hits, the time for retailers to prep is now. One expert outlines steps merchants should take each month of this summer to get ready for the winter rush. >>

Friday, April 28, 2017

IAB: 2016 Internet ad spend breaks records

The latest IAB Internet Advertising Revenue Report reveals that, for the first time, mobile accounted for more than half of Internet advertising spend >>

Thursday, April 27, 2017

Study: Marketers overwhelmed with data

While most marketers agree that collecting data is in their job description, the job of analyzing that data, is not. That's the word from a new BlueVenn report, which found that 64% of US and UK marketers agree that their job is to collect data - but not analyze it. >>

Monday, April 24, 2017

Survey: More consumers want to be paperless

When it comes to bills and even shoppers, more consumers want to be paperless. That's a key takeaway from new Inlet data. Researchers found that more than half of consumers would give up either chocolate or alcohol if, in return, they wouldn't receive paper mail. >>

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