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BizReport : Internet

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Thursday, June 15, 2017

Expert: What to look for in buying a small business

While it's the dream of many to open a small business, some get into small business and realize it isn't for them. Still others like the challenge of starting small businesses, but prefer to sell once the business is up and running. In either case, here's what you need to know before buying a small business. >>

Wednesday, June 14, 2017

Expert: Why digital needs data normalization

Programmatic touches the entire digital advertising ecosphere including brands, agencies, ad tech vendors, ad networks, and publishers. One of the challengers is that each player tends to have its own data set which may or may not be compatible with the next player, making revenue reconciliation particularly difficult. So we asked Dan Lawton, the Chief Marketing and Business Development Officer at Ad-Juster about data normalization as a potential solution: >>

Tuesday, June 13, 2017

Risks to businesses of outdated OS and browsers revealed

Businesses running out-of-date operating systems are three times more likely to suffer a data breach, according to new research from security ratings service, BitSight. >>

Monday, June 12, 2017

Top 3 mistakes new SMBs make

There is never a second chance to make a first impression - it's true in relationships and it's true in business. But, in addition to small businesses being ready for customers, there are other ways SMBs can put their best foot forward. Here are three mistakes many new small businesses make - and how to avoid them. >>

Friday, June 09, 2017

Experts weigh in on impact of Google's upcoming 'filter'

Just a week ago Google confirmed there would be an addition to their Chrome web browser which would filter out or block ads which didn't offer a good customer experience. While no one knows - yet - what exactly the Chrome filter will do, several experts are weighing in on the potential impact. >>

Wednesday, June 07, 2017

The employees at-risk for phishing schemes

According to some experts, C-Level executives aren't the only target for phishers and other fraudsters. Because higher level employees are usually better trained in cybersecurity, fraudulent organizations are now targeting junior and other low-level employees, because their training can be less holistic. Here are three areas where businesses need to put more training. >>

Monday, June 05, 2017

Expert: Phishers no longer only looking at execs

People click. That's the takeaway from one expert who believes businesses need to become more vigilant at training all employees about phishing and other fraudulent attacks. >>

Monday, June 05, 2017

Experts weigh in on Google's new ad blocking announcement

Google says they're nearing release for a new Chrome tool release - a release that would automatically block 'annoying ads'. Google is calling their new tool 'The Ad Experience Report", and says that in addition to auto-blocking, the tool will report back to publishers to let them know which ads have been noted as annoying. >>

Friday, June 02, 2017

Survey: Advertisers worry about impact of 'fake news'

Programmatic advertisers are worried about the proliferation of fake news - and they're putting their budget dollars in play. According to new data out from Brightroll and Yahoo most (96%) of programmatic advertisers surveyed are worried about fake news in the programmatic space, and 43% are asking that fake news providers be blacklisted from programmatic platforms. >>

Thursday, June 01, 2017

Expert: What to watch in the B2B space

2017 has been an exciting year for B2B hub CloudCraze, and several rollouts are planned for the coming months. One of the biggest changes: how B2B brands are expanding into the cloud space. We chatted with CloudCraze's Eric Marotta to find out more. >>

Wednesday, May 31, 2017

By 2019, gap between TV and Internet daily consumption will be less than 10 minutes

Mobile Internet use will account for more than a quarter of all global media consumption within two years, according to Zenith Media's latest forecast, while the gap between TV and Internet consumption drastically diminishes. >>

Wednesday, May 31, 2017

Reports: VR interest high, adoption slow

While the overall interest in virtual reality continues to be high, adoption continues to be slow. That's the word from Worldpay's The 360 consumer: how VR is reshaping the buying experience. In fact, most people believe VR's biggest influence will be in shopping. >>

Wednesday, May 31, 2017

Expert: Expect more B2Bs to go to the cloud

The cloud is going to become increasingly important to B2B brands, as it is to both consumers and to B2C businesses. That, according to one expert who says early adopters are seeing the benefits of a cloud shift. >>

Monday, May 29, 2017

Expert: Challenges for female leaders in business

While the new millennium has opened many executive doors to women, there is still a lack of parity in boardrooms and executive suites. One expert explains why. >>

Friday, May 26, 2017

75% of CEOs risk organization's security by using unapproved apps/programs

Despite the potential damage to a business and its reputation, not to mention security risks, business decisions makers are using programs and applications that are not approved by their I.T. department, according to a new study from data protection firm, Code42. >>

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