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Friday, March 10, 2017

Top 3 tips to improve online security

We're nearly halfway through March, and many New Year's Resolutions have fallen by the wayside. The thing is, we don't have to wait for January 1 to make changes, either to businesses or personal security; that can happen on any given day. Here are three tips to improve online security, starting now. >>

Tuesday, March 07, 2017

Report: Execs keying in on programmatic, mobile efforts

AdRoll's new State of Performance Marketing report identifies two key trends for digital brands: programmatic and mobile. This should come as no surprise, as a dearth of shoppers have pushed into the mobile space, and programmatic has been on a steady increase as brands seek to have better analysis and controlled budgets. >>

Tuesday, March 07, 2017

Top 4 tips to improve productivity

Productivity is a big struggle, whether in the workplace or out of it, and across demographic boundaries. In the digital age, productivity is more important than ever. Here are four tips to help improve productivity. >>

Monday, March 06, 2017

Cybersecurity adoption increasing fastest among small businesses

Research published this week by Beaming reveals that UK firms suffered cybersecurity breaches last year at a cost of more than $35 billion, with larger businesses more likely to fall victim. >>

Friday, March 03, 2017

Top 4 tips to better lead Millennials

For some, Millennials have become a kind of joke in the workplace - Millennials want high paying jobs but want to work 'on their terms', don't want to be managed, and don't want to 'play the games' that they saw their parents play. But, according to one expert, Millennials aren't as hard to lead as many may think. Here are 4 tips to help. >>

Thursday, March 02, 2017

Reports ID challenges in company monitoring, connection

Two reports out this week indicate two key areas in which businesses might be suffering: within their IT departments, and in properly understanding their customers. >>

Wednesday, March 01, 2017

Expert: Amazon outage a reminder to prep for everything

On Tuesday, Amazon Web Services went down for a few hours; the outage impacted more than 148,000 websites in the US. AWS offers cloud storage as well as web services for businesses. This allows businesses high performance without the need to build server farms, and high cash outlay for infrastructure. >>

Tuesday, February 28, 2017

Top 4 tips to implement machine learning

We're hearing more every week about advancements in artificial intelligence and machine learning, especially where marketing is concerned. But, one expert believes marketing is only one area in which AI can be beneficial - the other is IT. Here are four ways machine learning can improve IT strategy. >>

Friday, February 24, 2017

Report: Over half of Millennials have or will use Bots

When it comes to using chatbots for customer service or to find out information about products or services, Millennials are leading the way. According to new data out from Retale more than half of Millennials (60%) have already used chatbots, and of those who haven't, 53% say they are interested in chat bot use. >>

Thursday, February 23, 2017

Survey: Hispanic SMBs show strong optimism

Small businesses across the US have polled with strong optimism over the past year, but new data out from Bank of America indicates that Hispanic small business owners are more optimistic than those from other demographics. They do, however have their concerns about the future. >>

Thursday, February 16, 2017

Slang in marketing comms is totes not acceptable

Using slang in marketing communications does not wash well with most British consumers, according to a survey by digital marketing agnecy I-COM. >>

Wednesday, February 15, 2017

Study: Execs looking for flexibility in software

When it comes to software for their business, more executives are looking for more flexible options. That's the word from new TrackVia data, in which researchers found better integration options are the top priority in the search (32%). >>

Monday, February 13, 2017

Expert: How to engage chatbots without losing the human touch

While chatbots are getting more play where on-site search and customer service are concerned, one of the key drawbacks is that chatbots leave out the comfort of the human element. One expert offers advice on how to employ bots while keeping the human touch. >>

Thursday, February 09, 2017

Top 4 tips to act on CX best practices

New data out from West Interactive Services indicates retailers are doing a good job at creating a seamless customer experience. But there is always room for improvement. Here are four tips to put CX best practices in action. >>

Friday, February 03, 2017

SMB website creation focuses too much on design, not enough on conversion

New research from Digimax reveals that small businesses tend to focus more on how their website looks instead of how it will generate leads and convert. >>

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