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Thursday, January 03, 2019

Top 3 tips to improve native content

Native device content now delivers significant reach, high viewability and strong engagement - all thing brands desire. Meanwhile, subscribers can enjoy premium content in a brand-safe environment. Therefore, brands keying in on native device solutions can be a win-win for them and their consumers in 2019. >>

Tuesday, January 01, 2019

Expert: Fake news outperforming truth

In a year that was marked by ta social media executive talking to the American Congress about fake news, there were also scars left on the digital ad industry. We asked an expert what marketers and content producers can expect in 2019. >>

Saturday, December 22, 2018

Don't Let Your Online Business Sink: 3 Tips for Survival

At one point or another, most internet entrepreneurs have experienced a moment of panic where they look around and realize they're sinking. And while it can be scary to feel like you're plunging into the depths of a cold, dark ocean, you haven't drowned yet. If your head is still above water, you have a chance to keep your online business afloat. >>

Wednesday, December 19, 2018

Expert: How GDPR is impacting the holiday

We're in the midst of the first holiday shopping season since Europe's adoption of GDPR, and it's one of the strongest holiday seasons on record, at least as far as retail numbers go. This strong showing, however, is not an indicator that merchants and marketers can now ignore GDPR strategy. In fact, according to one expert, now is the time to really look at how businesses are using customer data. >>

Monday, December 10, 2018

Forecast: Look for content, tech spending to increase 6% in 2019

Consumer spending on media content and tech will push into the trillion dollar range in 2019. That, according to new data out from PQ Media; their new forecast predicts a 6% growth rate which would push spending to $1.84 trillion in the New Year. >>

Monday, December 03, 2018

2 ways IoT can protect brands in the new year

As we near the changing of the calendar to 2019, experts believe we'll see more focus on the Internet of Things, and how these things can help protect consumer and enterprise data. Here are two ways one expert believes brands and marketers can use IoT to improve overall security. >>

Monday, November 26, 2018

Reports underline importance of Black Friday

The official start of the holiday shopping season for this year indicates a record-breaking year on many levels. Key among the findings is this: Black Friday saw a 37% increase in conversions, and some of that increase can be attributed to retailers' early advertising of deals, allowing consumers to preview sales via mobile device before buying on Friday. >>

Friday, November 23, 2018

4 Ways to Improve Personal Finance

Whether it's to pay off bills, cover a major expense or something else, sometimes, you need money quickly. >>

Friday, November 23, 2018

2 IoT Trends to Watch in 2019

The Internet of Things is consistently changing, and those changes could be a help for merchants, brands, and marketers in 2019. Here are two IoT trends to watch next year. >>

Thursday, November 15, 2018

Study finds new comfort level for data collection

While some data collection is creepy to consumers, most agree that "some form" of data collection is okay as long as it personalizes the online experience. That's a key takeaway from new Clinch data which shows that nearly two-thirds (64%) of consumers are comfortable with data collection which makes ads more relevant to their wants and needs. >>

Thursday, October 25, 2018

Why No One Can Agree Where the Supply Chain Is Headed

Despite a well-documented and well-understood path of development that's led us to this moment in the history of the supply chain, experts can't agree where we're headed in the future--making it difficult for companies to anticipate and prepare for the inevitable changes to come. >>

Wednesday, October 24, 2018

Despite concerns, Americans failing to protect online data

Data leaks are a big conversation in the US, with most consumers saying they are concerned about the security of their data within social media, retailer, and even banking institutions. And yet, many of these same Americans haven't updated their privacy settings or updated their site passwords to improve their security risks. >>

Thursday, October 18, 2018

How GDPR could impact holiday spending

As we enter the busy holiday season, digital marketing campaigns that were set in place weeks, or even months ago, are ready to launch. Yet this year, things are a little different. As the first holiday season since GDPR was enacted, we spoke with Aleksandra Kubis, head of legal at GetResponse. With headquarters based in Europe, the email and digital marketing company has a fresh perspective on what GDPR means for marketers this holiday season. >>

Monday, October 15, 2018

Study: B2B buyers want video

Research continues to be an important part of the buying process for B2B buyers, but most of them also aren't doing that research on their own. Instead, they're relying on video content to help make purchase decisions. >>

Friday, October 12, 2018

Brands: Why you should measure increments not return

Return on Ad Spend (ROAS) has long been a key guide for marketers, but with more data becoming available every day, one expert believes ROAS should no longer be the go-to measurement for advertisers and brands. Instead, he believes incrementality is now key. Here's why. >>

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