Tuesday, October 29, 2019

Reports: More video ad dollars, engagement going online

New data out from PricewaterhouseCoopers (PwC) indicates digital advertising will continue to push past the television spend. Researchers with their Global Entertainment & Media Outlook report that in 2018 online advertising outpaced television by $36 billion, with brands and marketers putting $107 billion of their budgeted dollars into online and about $71 billion into TV. They forecast that trend will continue this year. >>

Monday, October 21, 2019

Implications for Nike's purchase of data platform

Recently, athletic brand Nike announced plans to buy up Celect, a data science hub. The impetus behind the buy is to give Nike better insight into what their customers want, but there are bigger implications for the buy according to one expert: the beginnings of brands' challenge to Amazon's digital dominance. >>

Wednesday, October 16, 2019

Study IDs disconnect between retailers, consumers over data

Concerns about data privacy are high in the minds of both consumers and businesses, but there is a disconnect between the two over just how data can or should be collected, stored, and used. That's a key takeaway from new data out from Deloitte. >>

Monday, October 14, 2019

Expert IDs how brands can prep for success in 2020

Campaign measurement options change all the time, and the right tools can mean the difference in a campaign's success. How can businesses set up for a profitable 2020? We asked a digital expert to weigh in with her top three tips to prep for the new year. >>

Friday, October 11, 2019

How businesses can employ better hiring practices to increase customer satisfaction

Over the next 10 years one research report suggests that at least 400 million jobs will become automated. While this automation can be a good thing - AI has been shown to improve ad targeting, for example - there are some jobs that need a human touch. Here's how brands can ensure they're employing the right people for their jobs. >>

Wednesday, October 09, 2019

How businesses can prep for more automation

From self-driving cars - and not just on campy television shows - to AI-powered bots that target ads to consumers, there is tech for just about everything in the modern world. The problem with tech, though, is the lack of a human point of content for many. >>

Monday, October 07, 2019

Brands increasing investments in content

Look for more businesses to increase their investments in content development. That is a key takeaway from new Episerver data which shows that 82% of B2B brands will increase their content marketing spending in 2020. >>

Friday, October 04, 2019

Americans need to up their password game

Cybersecurity month is in full swing and new data out from The Harris Poll and Google notes that Americans aren't always doing their part to protect their information, and it's all because of password issues. According to the poll about 40% of Americans have suffered because of an online security breach (4 in 10) and nearly half of those have lost money because of a breach, and only 45% say they would change a password because of a data breach. >>

Thursday, October 03, 2019

Brands: Why trust goes hand in hand with privacy

According to data out from Akamai most (71%) of consumers have downloaded software to help protect their data online. In addition, Pew finds most (91%) consumers believe they've lost control of how their data is collected and used. This means more consumers are feeling untrusting of brands and marketers - and is an indicator that brands must begin rebuilding that trust. >>

Monday, September 30, 2019

Reports underline importance of cybersecurity assessment

Small or large businesses, wealthy or middle class families, phishers and other nefarious types are out for their data. That is a key takeaway from two new reports out just in time for October's Cyber Security Awareness Month. >>

Friday, September 27, 2019

How to upgrade your business without annoying customers

Upgrading software is part and parcel of nearly every business in the digital age, but upgrading websites can be an inconvenience or annoying to the customer base. Here are four tips to upgrade your business with a minimum of annoyance to the customer. >>

Wednesday, September 04, 2019

Study finds security key to keeping customers

Real or perceived, security issues are a problem for businesses, and it doesn't matter how big or small. According to a joint Forrester and BitSight report more than one-third (38%) of businesses believe they've lost business because of security issues within their business. >>

Tuesday, September 03, 2019

Expert: How hyper-personalization and data are changing advertising

Data is becoming more abundant, available, and usable for more than just targeting.  Data sources can include brand, geo/browser, cookie, third-party, social, real-time, publisher, contextual, user-generated, weather and decisioning platforms. For the first time in the history of advertising, brands and agencies cannot only target specific audiences, but literally produce and deploy thousands (or millions) of unique and relevant ads and messages to each member or group. And, according to one expert, those on the cutting edge of data can expect to see great results. >>

Friday, August 30, 2019

Nanny-cams to virtual assistants: How IoT brands can protect customer privacy

From Siri and Alexa to Nest home hubs and even puppy and nanny cams, there are a plethora of electronic devices collecting customer data that can be used either by White Hats or Black Hats. According to reports most (65%) of consumers are concerned about how these devices collect data and 55% don't trust businesses to protect their privacy. Here's how companies can ensure their IoT devices are safe - and trusted - by consumers. >>

Wednesday, July 31, 2019

Reports: More worry about cyber threats as tactics evolve

More and more businesses are worried about the security of their email. That is a key takeaway from a new Barracuda Networks report. According to the research nearly all (93%) of businesses polled are worked about the security of their email, phishing and other email hijacking attacks. >>