Tuesday, March 05, 2019

Study finds more traffic fraudulent

Fraudulent traffic has been a problem for more than a decade, but one new report indicates the problem may be even larger than most brands think. According to new data out from CHEQ up to 77% of US traffic is fraudulent; not only that, but this traffic is coming from sophisticated sources which can make it hard to detect. >>

Thursday, February 28, 2019

Report IDs threats to digital security

The Facebook/Cambridge Analytica scandal, data breaches at retail giants like Macy's and Saks, even hotel chains like Marriott have suffered data breaches. In fact, according to one report, US retailers led the world in data breaches in 2018. Here are thee security concerns highlighted in new data out from Akamai. >>

Friday, February 15, 2019

'Parent' no longer tops targeting lists

Twenty or even ten years ago, most brands targeting according to lifestyle: parents, non-parents, and sometimes grandparents. But with the development of the internet and more interest-based targeting options, the 'parent' target no longer tops the list of targeting options. >>

Tuesday, January 29, 2019

Reports ID what brands need to know about Super Bowl viewers

With Super Bowl LIII only a few days away, commercials are finished and most of the buys are completed. But, there is still work that can be done to capitalize on the big game: using digital ads to increase the touchpoint for traditional media buys, stepping into social, and even prepping emails. Here's what brands need to know about the Super Bowl's viewers as they prep to expand the reach of those traditional ads. >>

Friday, January 25, 2019

Expert: Why brands must hone content management

As consumers turn to the Internet for more entertainment, news, and free time, brands and marketers have more chances to engage with these people. Which is why, according to one expert, the time is now for brands, publishers, and marketers to hone their content management skills. >>

Wednesday, January 23, 2019

How AI, smart cars, social could impact 2019

As the digital space continues to grow and fragment, many marketers are wondering how and where to invest marketing dollars. AI is interesting, but are consumers ready? Social seems to work for some but is it too packed already? We asked a digital expert what he foresees for 2019. >>

Monday, January 14, 2019

Predictions for the game industry

From console to app-based, and single player to MMORPGs, gaming continues to be a big draw for a large part of the population. What can game developers - and advertisers - expect from gaming in 2019? We asked an expert for his thoughts. >>

Friday, January 11, 2019

Experts ID trends to watch in AI

A big deal just two years ago, artificial intelligence remains a digital factor that hasn't quite reached the heights many believed it would. That doesn't, of course, mean that AI is dead. Rather, digital brands and service providers need to find better ways to reach consumers to engage them in AI. Here are four predicts from experts who believe 2019 will be a game-changer for AI. >>

Thursday, January 10, 2019

Expert: How brands can prep for innovative tech changes in 2019

While most marketers are focused on ad strategy for 2019, the truth is that they should also be focused on cybersecurity measures, data privacy, and even breaches. That, because as consumers spend more time in the digital space, so do fraudsters. We asked Kaspersky Labs what marketers should be looking for as they plan for 2019. >>

Wednesday, January 09, 2019

3 IoT predictions for 2019

Mobile devices, gaming systems, computers, smart watches. The number of ways consumers go online continues to grow, as does the time spent there. According to one expert, in 2019, data will continue to be top of mind for most IoT companies, and security will be close behind. >>

Monday, January 07, 2019

Experts: Embrace differences in CTV, linear TV

Too many brands and marketers are looking at the digital space through analog vision according to some experts, and that distorted view makes it hard for those brands, publishers, and advertisers to fully connect with digital consumers. A new year is the perfect time to update that digital strategy. Here's how two experts believe brands should change their interaction via CTV, walled gardens, and M&A. >>

Thursday, January 03, 2019

Top 3 tips to improve native content

Native device content now delivers significant reach, high viewability and strong engagement - all thing brands desire. Meanwhile, subscribers can enjoy premium content in a brand-safe environment. Therefore, brands keying in on native device solutions can be a win-win for them and their consumers in 2019. >>

Tuesday, January 01, 2019

Expert: Fake news outperforming truth

In a year that was marked by ta social media executive talking to the American Congress about fake news, there were also scars left on the digital ad industry. We asked an expert what marketers and content producers can expect in 2019. >>

Saturday, December 22, 2018

Don't Let Your Online Business Sink: 3 Tips for Survival

At one point or another, most internet entrepreneurs have experienced a moment of panic where they look around and realize they're sinking. And while it can be scary to feel like you're plunging into the depths of a cold, dark ocean, you haven't drowned yet. If your head is still above water, you have a chance to keep your online business afloat. >>

Wednesday, December 19, 2018

Expert: How GDPR is impacting the holiday

We're in the midst of the first holiday shopping season since Europe's adoption of GDPR, and it's one of the strongest holiday seasons on record, at least as far as retail numbers go. This strong showing, however, is not an indicator that merchants and marketers can now ignore GDPR strategy. In fact, according to one expert, now is the time to really look at how businesses are using customer data. >>