BizReport : Internet

Internet

Thursday, June 22, 2017

Exec weighs in on potential melding of human/AI brain

Facebook has announced plans to build a computer-brain interface, giving many people pause. And leaving many of us wondering - just what would this next chapter in the advancement of communication mean? We asked Starmind's Pascal Kaufmann to weigh in. >>

Wednesday, June 21, 2017

Report lays out cybersecurity risks

While brands, marketers, and consumers are more vigilant about their cybersecurity than ever before, criminals continue to be working new angles. Trustwave has released their annual Global Security Report, and among the more interesting findings is this: the time between cybersecurity intrusions and detections has gotten longer. >>

Monday, June 19, 2017

Cifas: Company directors particularly vulnerable to identity fraud

A study from UK fraud prevention service, Cifas, based on more than three year's of data, reveals that company directors are twice as likely as others to be victims of identity fraud. >>

Monday, June 19, 2017

What other brands can learn from insurance industry

Millennials can be a tough nut to crack for advertisers because they're 'always on'. Some of the most innovative - and engaging - campaigns geared toward Millennials are coming from insurance brands. We chatted with an expert to find out how those outside the insurance industry can reach Millennials. >>

Friday, June 16, 2017

Study: Cyberattacks costing banks millions

The cost to a person in having their identity or other personal information stolen can be huge, but humans aren't the only targets for cyberthreats. New data out from Kaspersky Lab finds attacks aimed at banks can cost the institutions $1.7 million. >>

Friday, June 16, 2017

Expert: How to sell your small business

Opening a small business is exciting and filled with opportunity, but not everyone is cut out to be a small business owner. Here's what to expect - and some pitfalls to avoid - when buying and selling a small business. >>

Thursday, June 15, 2017

Expert: What to look for in buying a small business

While it's the dream of many to open a small business, some get into small business and realize it isn't for them. Still others like the challenge of starting small businesses, but prefer to sell once the business is up and running. In either case, here's what you need to know before buying a small business. >>

Wednesday, June 14, 2017

Expert: Why digital needs data normalization

Programmatic touches the entire digital advertising ecosphere including brands, agencies, ad tech vendors, ad networks, and publishers. One of the challengers is that each player tends to have its own data set which may or may not be compatible with the next player, making revenue reconciliation particularly difficult. So we asked Dan Lawton, the Chief Marketing and Business Development Officer at Ad-Juster about data normalization as a potential solution: >>

Tuesday, June 13, 2017

Risks to businesses of outdated OS and browsers revealed

Businesses running out-of-date operating systems are three times more likely to suffer a data breach, according to new research from security ratings service, BitSight. >>

Monday, June 12, 2017

Top 3 mistakes new SMBs make

There is never a second chance to make a first impression - it's true in relationships and it's true in business. But, in addition to small businesses being ready for customers, there are other ways SMBs can put their best foot forward. Here are three mistakes many new small businesses make - and how to avoid them. >>

Friday, June 09, 2017

Experts weigh in on impact of Google's upcoming 'filter'

Just a week ago Google confirmed there would be an addition to their Chrome web browser which would filter out or block ads which didn't offer a good customer experience. While no one knows - yet - what exactly the Chrome filter will do, several experts are weighing in on the potential impact. >>

Wednesday, June 07, 2017

The employees at-risk for phishing schemes

According to some experts, C-Level executives aren't the only target for phishers and other fraudsters. Because higher level employees are usually better trained in cybersecurity, fraudulent organizations are now targeting junior and other low-level employees, because their training can be less holistic. Here are three areas where businesses need to put more training. >>

Monday, June 05, 2017

Experts weigh in on Google's new ad blocking announcement

Google says they're nearing release for a new Chrome tool release - a release that would automatically block 'annoying ads'. Google is calling their new tool 'The Ad Experience Report", and says that in addition to auto-blocking, the tool will report back to publishers to let them know which ads have been noted as annoying. >>

Monday, June 05, 2017

Expert: Phishers no longer only looking at execs

People click. That's the takeaway from one expert who believes businesses need to become more vigilant at training all employees about phishing and other fraudulent attacks. >>

Friday, June 02, 2017

Survey: Advertisers worry about impact of 'fake news'

Programmatic advertisers are worried about the proliferation of fake news - and they're putting their budget dollars in play. According to new data out from Brightroll and Yahoo most (96%) of programmatic advertisers surveyed are worried about fake news in the programmatic space, and 43% are asking that fake news providers be blacklisted from programmatic platforms. >>