BizReport : Internet

Internet

Friday, February 02, 2018

How marketers can use data better

There is a wealth of customer information available to businesses today, and yet many still struggle with properly collecting, measuring, and using all the data points available. We asked two experts to weigh in on how marketers can better use data. >>

Thursday, February 01, 2018

Amazon Go is open for business, what that means for retailers

Amazon Go is officially a go, and with the first brick-and-mortar store doors open. The 'stores' boast thousands of items, no product on shelves, virtual check-outs, and delivery of the items ordered. One expert offers his take on the new experience. >>

Tuesday, January 30, 2018

Early Super Bowl ads put focus on drinks

Amobee has been watching the lead up to Sunday's Super Bowl LII closely and according to their data, drinks are likely to have a big showing during the game. Brands including Pepsi and Budweiser have generated nearly half of Super Bowl content engagement. >>

Thursday, January 25, 2018

Expert: Why marketers should double-down on privacy concerns

Privacy could be the word of the year for 2018. That, according to one expert who believes consumers' worry about data breaches and concerns about personal data will continue to grow throughout the year - especially where children are concerned. >>

Tuesday, January 23, 2018

Expert: Amazon, WalMart, CPGs will impact 2018 more than we think

2017 was unquestionably a mixed bag for the retail industry. There were indisputable low notes - Chapter 11s from Toys R Us, The Limited and BCBG, for example. Estimated store closures were likely to hit 8,600 by end of 2017 - with Macy's, Gap, Sears, JC Penney's, Michael Kors and others all shuttering storefronts. So, what's next for retail in 2018? Brent Franson, CEO at Euclid shares his predictions. >>

Thursday, January 18, 2018

Study finds publishers key to consumer engagement

There is new data out that may push marketers' dollars to publishers' pockets. That is because nearly half (44%) believe that publisher driven content is connecting better with consumers, sometimes even better than brand-created content. >>

Wednesday, January 10, 2018

Reports ID trends to watch in digital content consumption

Streaming media, be that a television stream, music, or movies, is a trend that is likely to have a big impact on marketers in 2018. According to two new reports, consumers are streaming more of their digital content, an indicator that marketers may need to change how they advertise. Or, at least, where. >>

Monday, January 08, 2018

Study: Reviews matter, even offline

More and more consumers are shopping online. This trend was underlined during the recent holiday shopping season when digital shoppers spent 18% more YoY, and the season saw more than 10 billion dollar shopping days. >>

Tuesday, January 02, 2018

Expert: How AI, ABM will affect 2018

The calendar has turned to a new year, but some of the same challenges top marketers' lists. Things like how to best utilize AI for their brand, or how ABM could impact their teams. One expert offers insight into how these trends could impact 2018 business. >>

Monday, January 01, 2018

Study finds enterprises, consumers skipping cyber hygiene

With the calendar moving to a new year, it's time for businesses - and consumers - to also turn the page. This time, on cyber safety. New data out from Tenable finds that a majority of consumers aren't practicing the basics when it comes to cyber security. >>

Friday, December 29, 2017

Top 3 strategies for brands to improve global presence

Digital devices continue to 'shrink' the world, making it possible for a small brand in the US to connect with consumers in India. This trend of business - and consumers - crossing borders means marketers need to have a firm strategy in place to both attract and serve these customers. Here are three tips. >>

Wednesday, December 27, 2017

Top 3 tips to turn 2017 holiday data into green in 2018

Most companies make the largest percentage of their revenue between Thanksgiving and Christmas, but many also struggle with putting the data they collect during this time to work for them. We've asked a digital marketing expert to share his advice. >>

Tuesday, December 19, 2017

Expert: How merchants and marketers can prep for holiday chargebacks

Tis the season for buying. But, according to reports, it's also the season for charge-backs coming from online and mobile fraud. One expert explains how brands can fight these fraudsters. >>

Thursday, December 14, 2017

Expert IDs tech trends to watch for 2018

Tech continues to change the way marketers approach their customers. From chatbots to voice assist, one expert identifies ways tech will change how marketers engage in the new year. >>

Monday, December 11, 2017

More people banking online, how marketers can connect

As more people turn to mobile and online banking, rather than going to actual bank locations, it makes sense for bankers to take more of their business online, as well. One expert explains how bank marketers can connect with the consumers. >>