Thursday, October 03, 2019

Brands: Why trust goes hand in hand with privacy

According to data out from Akamai most (71%) of consumers have downloaded software to help protect their data online. In addition, Pew finds most (91%) consumers believe they've lost control of how their data is collected and used. This means more consumers are feeling untrusting of brands and marketers - and is an indicator that brands must begin rebuilding that trust. >>

Monday, September 30, 2019

Reports underline importance of cybersecurity assessment

Small or large businesses, wealthy or middle class families, phishers and other nefarious types are out for their data. That is a key takeaway from two new reports out just in time for October's Cyber Security Awareness Month. >>

Friday, September 27, 2019

How to upgrade your business without annoying customers

Upgrading software is part and parcel of nearly every business in the digital age, but upgrading websites can be an inconvenience or annoying to the customer base. Here are four tips to upgrade your business with a minimum of annoyance to the customer. >>

Wednesday, September 04, 2019

Study finds security key to keeping customers

Real or perceived, security issues are a problem for businesses, and it doesn't matter how big or small. According to a joint Forrester and BitSight report more than one-third (38%) of businesses believe they've lost business because of security issues within their business. >>

Tuesday, September 03, 2019

Expert: How hyper-personalization and data are changing advertising

Data is becoming more abundant, available, and usable for more than just targeting.  Data sources can include brand, geo/browser, cookie, third-party, social, real-time, publisher, contextual, user-generated, weather and decisioning platforms. For the first time in the history of advertising, brands and agencies cannot only target specific audiences, but literally produce and deploy thousands (or millions) of unique and relevant ads and messages to each member or group. And, according to one expert, those on the cutting edge of data can expect to see great results. >>

Friday, August 30, 2019

Nanny-cams to virtual assistants: How IoT brands can protect customer privacy

From Siri and Alexa to Nest home hubs and even puppy and nanny cams, there are a plethora of electronic devices collecting customer data that can be used either by White Hats or Black Hats. According to reports most (65%) of consumers are concerned about how these devices collect data and 55% don't trust businesses to protect their privacy. Here's how companies can ensure their IoT devices are safe - and trusted - by consumers. >>

Wednesday, July 31, 2019

Reports: More worry about cyber threats as tactics evolve

More and more businesses are worried about the security of their email. That is a key takeaway from a new Barracuda Networks report. According to the research nearly all (93%) of businesses polled are worked about the security of their email, phishing and other email hijacking attacks. >>

Thursday, July 25, 2019

As ad spend grows, brands zero in on consumers

The bulk of the travel ad spend being spent by brands in four specific areas: Travel Agents/Bookers (32%), Airlines (22%), Hotels/Resorts/Casinos (20%) and Tourism (10%), and that spending continues to grow. According to new Eyeota data these advertisers are are spending between $3000 and $10,000 per audience targeting campaign.   >>

Wednesday, July 24, 2019

Forecast: Ad fraud to skyrocket

Over the next four years, advertising fraud is expected to skyrocket and could cost North American businesses up to $100 million per day. That's a key takeaway from a new report out from Juniper Research and TrafficGuard. Their state of ad fraud in North America finds that ad fraud may increase by 125% by 2023. >>

Monday, July 22, 2019

Expert: What brands need to know about PSD2

A year after GDPR was put in place in the EU the conversation around consumer data and privacy continues, and now there is another aspect to that conversation where businesses are concerned. That aspect is PSD2, which will rely on stronger customer authentication to increase the security of payments and payment data. Here's what brands need to know. >>

Tuesday, July 16, 2019

How to unlock the value of data

As the digital space becomes more fractured, and consumers turn to disparate places to find information, it is also becoming harder for brands and marketers to get the right messages to the right consumers are the right time. We asked a digital expert how brands can unlock the value of their data. >>

Saturday, July 13, 2019

4 Things to Know Before Selling Your Ecommerce Business

For ecommerce business owners running successful operations, there eventually comes a point in time where the notion of selling the business emerges to the forefront as a lucrative and appealing idea. But before making a decision on this issue, you'll need to do some research. >>

Wednesday, July 10, 2019

Discover the Institutions That Help Women Entrepreneurs Thrive

Women have taken the entrepreneurial field by storm, and if current statistics are anything to go by, this trend is going to continue in the future. Aside from earning a steady income for their families, women entrepreneurs have created numerous job opportunities. >>

Wednesday, July 10, 2019

Studies: How OTT viewers are changing

Cord-cutting is continuing its rise across American households. According to a new comScore report many of those cutting off cable are instead turning to services like Netflix (55%) and Hulu (52%) to get the content they're missing from cable's service. And they're using OTT products like Apple TV, Amazon's Fire Stick, Roku, and others. >>

Tuesday, July 09, 2019

How Entrepreneurs Bring in Residual Income

When you're an entrepreneur, it's essential to understand the risks you face, and to do everything possible to ensure you'll be able to provide for your family on a monthly basis. Sometimes you require multiple streams of income to make it work. >>