BizReport : Internet

Internet

Thursday, July 13, 2017

How CDPs are helping brands better understand data

It can be hard for even the largest of enterprises to understand the wealth of data available from the wealth of channels in which their business has a standing. That, according to one expert, is why customer data platforms (CDPs) come in. >>

Tuesday, July 11, 2017

Ad Roundup: Tools for publishers, search

In today's advertising roundup, two new tools which should help publishers and search marketers offer better on-site experiences. This, in turn, should help to better monetize content. >>

Monday, July 10, 2017

Expert: Why brands are losing control of data, and how to stop it

Stop-Loss measures when it comes to data can be hard to understand, but according to one expert, it is growing increasingly important for brands to understand exactly where they are losing control of their data, and how to stop the loss. >>

Thursday, July 06, 2017

Expert: Why machine learning automation is crucial for brands

Many marketers still have trouble defining machine learning, let alone harnessing the technology for their own customer engagement strategies. While daunting, machine learning can serve as an essential tool for commerce companies. Not only does it help to free up human talent, but it can deliver customers a more personalized experience that reflects their purchase history and predicts their future interests. >>

Thursday, July 06, 2017

How to use connected TV to increase engagement

OTT allows you to precisely target just the 2% of consumers shopping for luxury cars. As advertisers become more familiar with the different kinds of advanced TV targeting and as networks & publishers realize they can make more money by carving up their ad inventory by people vs. programs, you will see a shakeout favoring the pure audience-based approach. In 5 years, we won't talk about OTT/CTV advertising; we'll just talk about TV advertising and everyone will know its OTT. >>

Wednesday, July 05, 2017

Expert: Connected TV trends to watch

It is important to know that OTT includes TV content streamed to any screen including TV's, PC's and mobile devices, and that Connected TV refers to OTT watched on at-home TV's, which accounts for 70%+ of OTT view time. >>

Monday, July 03, 2017

Study: Average retail site-load is 9 seconds

Retail and merchant sites are taking too long to load. That is a key takeaway from new RSR data. Most expert agree that sites should load within 3 seconds or face customers clicking away and losing interest. But, RSR researchers found that in their survey of 80 retailers, sites took an average of 9.5 seconds to load on mobile devices and more than 16 seconds to load on desktops. >>

Monday, July 03, 2017

Study: Ransomware hitting multiple times

For companies hit by ransomware, the bad news is they'll likely be hit again. That's the word from new Druva research. Their inaugural Ransomware Report found that about half of businesses hit by ransomeware were hit more than once. >>

Wednesday, June 28, 2017

Top 4 tips to prevent app fraud

As the amount of app fraud continues to increase, many brands are wondering if the risks associated with app fraud are worth it. Here are 4 tips for brands to help combat the effects of app fraud. >>

Wednesday, June 28, 2017

Survey finds growing interest in Open Source

Look for increased interest - and growth - in Open Source software and programming options. That's the word from NodeSource, whose recent survey found that most (91%) of enterprise software developers believe new businesses will come from open source projects. >>

Friday, June 23, 2017

Top 3 tips for furniture brands to incorporate AR/VR

Furnishings merchants are beginning to look into how augmented and virtual reality can boost their business. roOomy, for example, is working to provide a scalable virtual staging solution for furnishings suppliers including Wayfair, Design Within Reach, Havertys and BuildDirect. RoOomy's CEO offers three tips for implementing a strong strategy. >>

Friday, June 23, 2017

IC3 Report: Email compromise scams account for greatest financial loss

Business and email compromise scams represented over a quarter of financial loss totals in 2016, according to the FBI's Internet Crime Complaint Center's latest Internet Crime Report. >>

Friday, June 23, 2017

Expert: How cyborg tech could impact virtual reality

Most experts agree that the human brain is the most complex organs in the universe, and with Facebook and Elon Musk announcing plans to merge brainpower with artificial intelligence, it has many wondering what this could mean for the future. >>

Thursday, June 22, 2017

Businesses take risks by neglecting cyber response planning

Investment in advanced digital technologies such as connected products, consumer analytics and mobile payments is risky if no cyber resource planning is in place, according to new research from Deloitte. >>

Thursday, June 22, 2017

Exec weighs in on potential melding of human/AI brain

Facebook has announced plans to build a computer-brain interface, giving many people pause. And leaving many of us wondering - just what would this next chapter in the advancement of communication mean? We asked Starmind's Pascal Kaufmann to weigh in. >>