Thursday, March 19, 2020

Top tips to keep your business safer during quarantine

Newsletter opens have surged up since the US outbreak of the Coronavirus. That's a key takeaway from new LiveIntent data. According to their researchers email opens have increased 5% since more consumers have been staying home. >>

Tuesday, March 03, 2020

Studies: Cyberattacks up, consumers want data compensation

New data out from Akamai shines a spotlight on how fraudsters are attacking financial sector brands: 75% of hackers target the APIs of financial brands with credential stuffing attacks. >>

Tuesday, February 25, 2020

Report: More threats coming from the cloud

New data out from Imperva indicate more businesses need to take a look at their cloud security. That because, according to their latest Cyber Threat Index, attacks that originated from public cloud sources - like Amazon's Web Services - spiked up 16% from August to December 2019. >>

Wednesday, February 19, 2020

What Chrome's 'SameSite Cookie' update means for marketers

This week, Google announced an update for SameSite Cookies. In brief, this update will require sites to explicitly label the third-party cookies that can be used on other sites. Cookies without the proper labelling won't work in the Chrome browser. >>

Wednesday, January 22, 2020

Study: Execs worried about cybersecurity

A growing number of executives are worried about cybersecurity, and they aren't just paranoid. That's the word from a new Google/Harris Poll survey which found that executives are increasingly under attack from phishers and other nefarious types. >>

Friday, January 17, 2020

Reports ID threats to businesses in 2020

Two new reports underline the importance of cybersecurity for businesses in 2020. Thats because more and more fraudsters are heading online to get at the money in big business. >>

Friday, December 27, 2019

4 trends to watch in digital for 2020

Digital brands may begin to see some changes in how business is done online in 2020, and at least one of those changes - the growth of voice search - may have a big impact on how brands engage with their client base. Here's what small businesses need to know about the changing digital landscape in 2020. >>

Tuesday, December 24, 2019

Forecast: Multicultural media spending to push $28b next year

Look for more ad dollars to go toward multicultural targets in 2020. That is a key takeaway from PQ Media's new US Multicultural Media Forecast. According to their experts revenues from multicultural media spending will increase just over 6% to reach $28.72 billion in 2020. That is the fastest growth rate for the market in nearly ten years. >>

Friday, December 20, 2019

From recession to impeachment, how DC's headlines may affect SMBs next year

Small businesses may be upbeat about their future, with many planning to expand in the New Year, and primarily optimistic about their financial future, rumblings out of Washington DC are still concerning to some. We asked a digital expert how small businesses might change in 2020. >>

Monday, December 16, 2019

Targeting key for digital space

It's been 25 years since the first digital ad showed up on computer screens, and now there are even more options for marketers and brands to reach consumers. But what will be next? We ask a digital expert. >>

Thursday, December 05, 2019

Experts: How to strengthen data strategy for the new year

Lead generation, whether through email and digital or offline measures, is key for business growth. But getting the right leads isn't as simple as it used to be. We asked digital experts for their insight into how brands can improve lead-gen and data use in 2020. >>

Friday, November 01, 2019

Studies: Fraudsters going custom, taking on multiple fraud types

In their efforts to keep fooling consumers, fraudsters are customizing targeting tools. That's a key takeaway from Akamai's 2019 State of the Internet/Security Phishing report. Their data finds that cyber criminals are using phishing as a service (PaaS) tools and leveraging some big-name tech brands to continue their nefarious ways. >>

Thursday, October 31, 2019

25 years later, how the internet has changed advertising

This week marks the twenty-fifth anniversary of digital advertising, and no one would dispute the fact that the digital space has changed virtually everything about how we live, work and play today. We asked two digital experts to weigh in on the good - and the bad - of the internet on this anniversary. >>

Tuesday, October 29, 2019

Reports: More video ad dollars, engagement going online

New data out from PricewaterhouseCoopers (PwC) indicates digital advertising will continue to push past the television spend. Researchers with their Global Entertainment & Media Outlook report that in 2018 online advertising outpaced television by $36 billion, with brands and marketers putting $107 billion of their budgeted dollars into online and about $71 billion into TV. They forecast that trend will continue this year. >>

Monday, October 21, 2019

Implications for Nike's purchase of data platform

Recently, athletic brand Nike announced plans to buy up Celect, a data science hub. The impetus behind the buy is to give Nike better insight into what their customers want, but there are bigger implications for the buy according to one expert: the beginnings of brands' challenge to Amazon's digital dominance. >>