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Thursday, March 08, 2007
2006 online advertising revenue hits record high
The sharp growth of online advertising is reflected in the U.S. online ad spending figures recently released by the IAB and PricewaterhouseCoopers. >>
Thursday, March 08, 2007
Friendster jilts Yahoo for Google
Google has expanded on its ad deal with Friendster by becoming its sole provider of web search ads, pushing Yahoo out of the picture. >>
Wednesday, March 07, 2007
Wal-Mart offers free shipping to local stores to its online shoppers
Wal-Mart’s "Site to Store" service saves customers money on delivery costs by offering local store pickups for items purchased online. >>
Tuesday, March 06, 2007
Global internet penetration up 10 percent
New comScore survey results show the number of internet users over the age of 15 rose to 747 million in January, 2007, a 10 percent increase on January, 2006. >>
Thursday, March 01, 2007
Google's market share grows at the expense of others
U.S. consumers performed 6.3 billion searches during January 2007, averaging out around 36 searches each. Which website performed the majority of those searches? Google, of course. >>
Thursday, March 01, 2007
Video website top ten
It won’t surprise many to hear that YouTube, MySpace and Google Video are listed as within the top ten video sites for January, 2007. However, it may surprise some to hear that a relative newcomer is trouncing all others in the page views per session stakes. >>
Wednesday, February 21, 2007
Online sales affected by low customer confidence in data security
Online consumers expect businesses, not banks, to compensate for fraudulent transactions. >>
Wednesday, February 21, 2007
Fake heart attack headline leads to real phishing attack
No, the Australian Prime Minister hasn’t suffered a heart attack, but your computer could be under attack, if you fell for the most recent phishing scam. >>
Wednesday, February 21, 2007
Websites benefit from turning customers into reviewers
E-tailers have been slow to incorporate customer reviews and ratings in their websites for fear of doing more damage than good, but new research shows, it can benefit business and increase sales. >>
Tuesday, February 20, 2007
Consumers find more retail satisfaction online than offline
E-tailers are surpassing offline customer satisfaction, according to latest figures. >>
Tuesday, February 20, 2007
U.S. lags in broadband penetration rankings
Despite having the highest total number of broadband subscribers in the world, the U.S. still comes twelfth in overall percentage penetration rankings. >>
Monday, February 19, 2007
Grace period for domain name registration being abused
A grace period, which was originally put in place to allow purchasers to double-check their proposed internet address, has proved a lucrative loophole for entrepreneurs and spammers. >>
Monday, February 19, 2007
Seek and ye shall find... Wikipedia
Wikipedia has moved in to ninth place in comScore’s recent list of the U.S.’s top websites. December, 2006, saw the online, open encyclopedia down at number 13 on the list, but it has now overtaken the likes of Viacom, The New York Times and Apple. >>
Thursday, February 15, 2007
Live streaming videos now showing on banner ads
Advertisers can broadcast live events, in real time, to internet users. >>
Thursday, February 15, 2007
Nascar parks Daytona 500 ads online before the race
Nascar, the second-highest rating sport on television, is breaking marketing, and cookie, moulds. >>
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Latest Headlines
- Are you prepared for an online reputation crisis?
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- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
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