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BizReport : Internet

Internet

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Thursday, May 16, 2019

Study: Marketers still unsure of their AI tech

Marketers continue to make inroads into the adoption of artificial intelligence for things like targeting and data analysis, however one new report finds that while using AI many businesses remain unsure if this tech supports their strategies and objectives. >>

Wednesday, May 15, 2019

Brands: How to correct a distractive data course

Data is a huge help to businesses. It can help connect them with in-market consumers, create deeper loyalty and connections, and identify new customers. Sometimes, however, data can lead a brand off-course. If that is the case, here are tips to get back on the right path. >>

Wednesday, May 08, 2019

How UK brands are adapting a year into GDPR

With the one year anniversary of the EU's GDPR adoption coming up, we wanted to check in to how European businesses are adapting to the changes in how data is collected and used in the online space. According to one expert, one change is that those brands who initially pulled out of location data are now pushing back in. >>

Wednesday, May 01, 2019

Report: SMB outlook mixed

Small businesses are optimistic about their immediate future, but are less-positive that they were last fall. That's the word from Bank of America's 2019 Small Business Owner report. Among the more interesting findings are these: two-thirds (67%) of SMB owners have plans to expand their business and just over half (59%) believe they'll see increased revenue this year. >>

Tuesday, April 30, 2019

Expert: 1 Year later, what's happening with GDPR

While more consumers may say they're worried about and/or actively looking for solutions to keep their personal data private, new data indicates they aren't actually taking steps to secure that data. According to data from BestVPN about half (46%) of American consumers haven't made changes to their security settings post-Cambridge Analytica/Facebook. We're also a year into the EU's GDPR change. So we asked one digital expert what is happening with digital security. >>

Tuesday, April 23, 2019

As the web turns 30, what is coming next?

This year the world wide web turns 30, and while the digital space has definitely caught consumers' attention, there are areas of the web that its creators could never have envisioned. We asked a digital expert to weigh in on the internet at 30. >>

Thursday, April 18, 2019

Report: How bad bots are harming business

Web scraping, competitive data mining, personal data harvesting, data breeches, ad fraud, transaction fraud, spam. All of these - and more - are a problem for businesses and consumers alike, and are becoming more prevalent because of the use of "bad bots" by fraudsters and even legitimate businesses. Just how big is the bad bot problem? >>

Friday, April 05, 2019

Expert: How smaller merchants can compete with large competitors

SMBs are at a disadvantage in the digital space, just as small, mom-and-pop businesses have been at a disadvantage in the brick-and-mortar race. Larger brands can spend more on brand recognition, have better scale with which to offer discounts, and even bargaining power with manufacturers. But, there are changes SMBs can make to better compete. Here are four: >>

Friday, March 29, 2019

Top tips to ensure your brand's digital security

This week marks World Backup Day, a day set aside as a reminder for businesses - and consumers - to back up their data and to ensure that passwords are up to date, and even more secure than they have been in the past. To that end, we asked one expert about her top tips for brands to ensure they're systems are properly backed up. >>

Thursday, March 28, 2019

4 Reasons To Incorporate Donations Into Your Business Model

Are you considering integrating charitable donations into your business model? >>

Tuesday, March 26, 2019

6 Steps to Manage Your Online Reputation

Maintaining a good reputation online is a lot of work. >>

Wednesday, March 13, 2019

5 Tips for Researching a Small Business for Sale

If you hope to own your own business someday (or soon!), you can take any of several paths. The first option is to start your own, of course. And though it may sound appealing, this route entails a variety of challenges you'll have to address. The second choice is to buy an existing business. But if you decide you're more interested in doing that, you'll have to be prepared for all this option entails. >>

Tuesday, March 05, 2019

Study finds more traffic fraudulent

Fraudulent traffic has been a problem for more than a decade, but one new report indicates the problem may be even larger than most brands think. According to new data out from CHEQ up to 77% of US traffic is fraudulent; not only that, but this traffic is coming from sophisticated sources which can make it hard to detect. >>

Thursday, February 28, 2019

Report IDs threats to digital security

The Facebook/Cambridge Analytica scandal, data breaches at retail giants like Macy's and Saks, even hotel chains like Marriott have suffered data breaches. In fact, according to one report, US retailers led the world in data breaches in 2018. Here are thee security concerns highlighted in new data out from Akamai. >>

Friday, February 15, 2019

'Parent' no longer tops targeting lists

Twenty or even ten years ago, most brands targeting according to lifestyle: parents, non-parents, and sometimes grandparents. But with the development of the internet and more interest-based targeting options, the 'parent' target no longer tops the list of targeting options. >>

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