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BizReport : Internet

Internet

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Monday, June 12, 2017

Top 3 mistakes new SMBs make

There is never a second chance to make a first impression - it's true in relationships and it's true in business. But, in addition to small businesses being ready for customers, there are other ways SMBs can put their best foot forward. Here are three mistakes many new small businesses make - and how to avoid them. >>

Friday, June 09, 2017

Experts weigh in on impact of Google's upcoming 'filter'

Just a week ago Google confirmed there would be an addition to their Chrome web browser which would filter out or block ads which didn't offer a good customer experience. While no one knows - yet - what exactly the Chrome filter will do, several experts are weighing in on the potential impact. >>

Wednesday, June 07, 2017

The employees at-risk for phishing schemes

According to some experts, C-Level executives aren't the only target for phishers and other fraudsters. Because higher level employees are usually better trained in cybersecurity, fraudulent organizations are now targeting junior and other low-level employees, because their training can be less holistic. Here are three areas where businesses need to put more training. >>

Monday, June 05, 2017

Expert: Phishers no longer only looking at execs

People click. That's the takeaway from one expert who believes businesses need to become more vigilant at training all employees about phishing and other fraudulent attacks. >>

Monday, June 05, 2017

Experts weigh in on Google's new ad blocking announcement

Google says they're nearing release for a new Chrome tool release - a release that would automatically block 'annoying ads'. Google is calling their new tool 'The Ad Experience Report", and says that in addition to auto-blocking, the tool will report back to publishers to let them know which ads have been noted as annoying. >>

Friday, June 02, 2017

Survey: Advertisers worry about impact of 'fake news'

Programmatic advertisers are worried about the proliferation of fake news - and they're putting their budget dollars in play. According to new data out from Brightroll and Yahoo most (96%) of programmatic advertisers surveyed are worried about fake news in the programmatic space, and 43% are asking that fake news providers be blacklisted from programmatic platforms. >>

Thursday, June 01, 2017

Expert: What to watch in the B2B space

2017 has been an exciting year for B2B hub CloudCraze, and several rollouts are planned for the coming months. One of the biggest changes: how B2B brands are expanding into the cloud space. We chatted with CloudCraze's Eric Marotta to find out more. >>

Wednesday, May 31, 2017

By 2019, gap between TV and Internet daily consumption will be less than 10 minutes

Mobile Internet use will account for more than a quarter of all global media consumption within two years, according to Zenith Media's latest forecast, while the gap between TV and Internet consumption drastically diminishes. >>

Wednesday, May 31, 2017

Reports: VR interest high, adoption slow

While the overall interest in virtual reality continues to be high, adoption continues to be slow. That's the word from Worldpay's The 360 consumer: how VR is reshaping the buying experience. In fact, most people believe VR's biggest influence will be in shopping. >>

Wednesday, May 31, 2017

Expert: Expect more B2Bs to go to the cloud

The cloud is going to become increasingly important to B2B brands, as it is to both consumers and to B2C businesses. That, according to one expert who says early adopters are seeing the benefits of a cloud shift. >>

Monday, May 29, 2017

Expert: Challenges for female leaders in business

While the new millennium has opened many executive doors to women, there is still a lack of parity in boardrooms and executive suites. One expert explains why. >>

Friday, May 26, 2017

75% of CEOs risk organization's security by using unapproved apps/programs

Despite the potential damage to a business and its reputation, not to mention security risks, business decisions makers are using programs and applications that are not approved by their I.T. department, according to a new study from data protection firm, Code42. >>

Friday, May 26, 2017

How to build on the microservices trend

According to one expert, a combination of PaaS and microservices can help brands reach scability, while remaining agile in the always-changing digital space. Here's how: >>

Friday, May 26, 2017

Top 3 tips to find an ad network without fraud problems

TUNE's recent "Mobile ad fraud: What 24 billion clicks on 700 ad networks reveal" report found 23.3% of ad networks have significant fraud levels -- over 20%. The researcher also shows that more than 500 of the ad networks analyzed have significant traction and traffic have less than 5% fraud. Here are TUNE's top 3 tips to find an ad network that won't defraud your business. >>

Thursday, May 25, 2017

Expert: How to succeed with PaaS

Platform-as-a-Service, an infrastructure allowing clients to build and manage applications from the cloud, is seeing fast adoption. Here's what business leaders need to know: >>

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