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BizReport : Internet

Internet

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Friday, December 23, 2016

3 ways AI will influence 2017

Artificial Intelligence has become something of a buzzword throughout 2016. Brands are using it to predict shopping patterns, and to personalize content, but there are even more uses. One expert offers up three ways AI will influence 2017. >>

Monday, December 19, 2016

Top 4 tips to protect your business through the holiday season

The holidays mean more revenue for retailers, but for many other businesses it means more employees taking time off. But, even though employees aren't in the office, it doesn't mean they're totally disconnected from work. That connectivity could put some businesses are work. Here are four tips to help protect your business through the holiday season. >>

Friday, December 16, 2016

Expert: AI to be part of 2017 growth

Look for artificial intelligence to become an even bigger part of brand strategy in 2017. That's the word from one expert, who believes there are four reasons AI will become crucial to brand success. >>

Wednesday, December 14, 2016

Top 3 tips for a solid AR/VR strategy

Mobile carriers and game developers are hitting the virtual reality space hard this holiday season. There are new accessories for phones, there is the Pokemon Go effect, and a number of other fresh takes on the space. According to one expert, 2017 is when brands need to solidify their AR/VR strategy. Here are three tips. >>

Tuesday, December 13, 2016

Report: Retailers least trusted with personal data

People in the UK are addicted to digital but, says a new report from management consultancy firm Oliver Wyman, concerns about privacy of personal information are also rife. >>

Friday, December 09, 2016

How to use payments as a marketing tool

Did you know payments can be more than, well, payments? According to one expert, payments can also be used as marketing tools, giving consumers new ways to pay for items, and businesses new ways to engage those same shoppers. Here are three tips >>

Thursday, December 08, 2016

Top place for UK mobile shoppers is in bed

More proof that British shoppers are dedicated users of mobile devices for shopping comes from new research from digital analytics firm, Catchpoint. >>

Wednesday, December 07, 2016

Top 3 tips for chatbot, CSE integrations

Chatbots may quickly become the future for customer service. Here's what brands need to know to ensure there is a strong strategy in place for customer service, chatbot usage, and the integration of chatbots within CSE. >>

Monday, December 05, 2016

Expert: How to determine what goes in a subscription box

While more and more companies are adding subscription models to their businesses or are taking part in multi-brand subscription services, a subscription service might not be the best fit for every brand. One expert offers advice on whether or not it could be right for yours. >>

Friday, December 02, 2016

Expert: Why brands should consider the subscription box

Over the past year, subscription box services have blossomed across the Internet - moving from culinary-based cooking boxes to makeup and books and even items produced on the small-scale from emerging countries. One expert weighs in on what the subscription craze could mean for your business. >>

Thursday, December 01, 2016

Top 3 tips to improve customer service data strategy

Marketers have a trove of customer data at their fingertips and analytics galore - digital campaigns, website interactions, content consumption, online behaviors and conversation rates can all be tracked. Here's how to use this data to also improve customer service. >>

Wednesday, November 30, 2016

How use data to improve customer service

While brands have a plethora of data available to better engage and convert customers, in the customer service space, many are not using data wisely. . .or in some cases at all. That, according to one expert, is a big mistake, but one that can be corrected. >>

Tuesday, November 29, 2016

Survey: Hacks more important than sex

When it comes to digital security, being safe is trumping sex - at least for some consumers. That's one takeaway from new Dashlane data which indicates that upwards of 40% of Americans would give up sex for a year if it meant they wouldn't have to worry about their online security. >>

Tuesday, November 29, 2016

Platform uses hidden audience segments to connect

Earlier this Fall, Telmar released Audience Effects, an advanced application that helps planners tap hidden audience segments that offer the greatest potential to enhance a brand's performance. The system identifies the best audience segments and how to reach them across all platforms, i.e., traditional and digital. BizReport sat down with Telmar Global President Corey Panno to learn more about the current challenges-and advancements-in audience targeting. >>

Thursday, November 24, 2016

Trends to watch in MarTech through 2017

Martech and Adtech, according to two experts, will not only continue to be crucial to marketers, but the lines between will continue to blur. Here's what brands need to know, as we head into 2017. >>

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