BizReport : Internet

Internet

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Thursday, March 22, 2007

Online lead generation effective but overlooked

The most effective methods of generating leads are all online, according to a new survey of internet marketers conducted by e-consultancy and Clash-Media, but marketers aren’t taking advantage of them. >>

Thursday, March 22, 2007

Millions of seniors need nurturing to get them online

More and more seniors are turning to the internet for medical information, but recent research indicates that health marketers need to do more to earn trust and make the online experience suitable for the older generation. >>

Wednesday, March 21, 2007

PayPal announces European account milestone

PayPal’s popularity continues to grow in Europe, where choice, convenience and perhaps most importantly, privacy, are important to online consumers and merchants alike. >>

Tuesday, March 20, 2007

Publishers aren't profiting from online operations

Out of 350 international newspaper and magazine executives gathered in Hannover, Germany, for a media conference, only one was able to claim making a profit from their online operations. >>

Monday, March 19, 2007

Automakers steer more ad dollars online

Though automotive ads have seen a slight decline in overall spending, the industry is still the largest spend for United States consumers, with $21 billion in overall spending. How are they doing this? >>

Friday, March 16, 2007

New service to attract budget-conscious online shoppers

Traditional shopping practices, such as layaway plans, are being phased out offline in favour of credit-based or delayed finance schemes. But now, thanks to a new online service, the budget conscious can log on to enjoy the benefits of layaway. >>

Friday, March 16, 2007

Wireless internet users more engaged, online longer

A study by the European Interactive Advertising Association (EIAA) has found that wireless internet users are online longer, more likely to submit reviews, and spend more time on social networking sites than their wired counterparts. >>

Friday, March 16, 2007

Social networking drives traffic to British fashion retailers

The number two source of UK traffic to Britain’s popular fashion high street and online fashion store, TopShop.co.uk, came from its profile on a social networking site. >>

Thursday, March 15, 2007

comScore introduces new suite of "visit" metrics

comScore has just announced improvements to the way it measures web traffic. >>

Thursday, March 15, 2007

Survey: U.S. Latino internet usage

Recent research in to internet usage amongst U.S. Latinos has revealed what experts are calling one of the largest ethnic gaps in the digital divide. >>

Wednesday, March 14, 2007

Bud.tv traffic slows quickly after Super Bowl buzz

The buzz that bud.tv created during the Super Bowl seems to have fizzled out as the number of visitors to the site fails to meet expectations. >>

Wednesday, March 14, 2007

Online shoppers dissatisfied with return processes

While online shopping is convenient for consumers, online product return policies are still not meeting shopper’s expectations. >>

Tuesday, March 13, 2007

Boost web traffic with new ad service from NetSky

A new online advertising service promises to provide its clients with targeted web traffic from pre-approved sites. >>

Tuesday, March 13, 2007

User-generated product reviews increase conversion

User-generated product reviews are being recognized as a powerful tool in converting browsers into buyers. >>

Monday, March 12, 2007

European travel industry doing more business online

Europeans embrace online travel services and the convenience, control and cost savings it can offer. >>

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