BizReport : Internet

Internet

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Wednesday, July 25, 2007

AOL adds another ad firm to its arsenal

In the same week as Microsoft announced it will allow its users to opt out of its behavioral targeting system, AOL has announced its purchase of behavioral targeting firm, Tacoda. >>

Tuesday, July 24, 2007

Online newspapers experience record visitor numbers

Online newspapers have seen a rise in visitors and page views over the last year, and even the amount of time visitors spend on newspaper websites has increased. >>

Tuesday, July 24, 2007

Three-quarters of U.S. households have broadband

New research released by the Consumer Electronics Association has revealed that the majority of online U.S. households have broadband Internet access. >>

Monday, July 23, 2007

China’s online population to become world’s largest

The number of Internet users in China is slowly, but surely, catching up with those in the U.S., according to new figures released by the China Internet Network Information Centre. >>

Thursday, July 19, 2007

Video sharing site revs up its ad products

Revver, the online video sharing website, announced this week that impression-based advertising products will soon be made available to advertisers and content owners. >>

Tuesday, July 17, 2007

Consumer brand preferences swayed by online research

Brands still play an important role online, but a plethora of information and opportunities for online research means consumers are becoming less brand loyal. >>

Friday, July 13, 2007

Juniper's broadband router serves targeted ads

A new broadband router from Juniper will likely make Internet television (IPTV) ads more attractive to advertisers. The E120 collects viewer data to better target and deliver ads to viewers. >>

Thursday, July 12, 2007

Travel planners outnumber bookers online

Consumers researching travel plans are outnumbering those that book travel online, says a new report from The Conference Board and TNS. >>

Thursday, July 12, 2007

IAB to standardize online video audience measurement

As Nielsen//NetRatings announce their new web audience tracking metrics the Internet Advertising Bureau seeks to address the standardization of reporting the size of online video audiences. >>

Wednesday, July 11, 2007

Women at a loss without web access

The Internet is fast becoming a woman’s best friend and a week without being able to log on would disrupt the lives of many females, according to a recent report from Burst Media. >>

Wednesday, July 11, 2007

MediaSeed may help with campaign management

Online advertisers will likely benefit from a new one-stop-shop for online content management. Called MediaSeed, the platform allows publishers and advertisers to distribute and track online video and rich media offerings in one place. >>

Wednesday, July 11, 2007

Target students via e-textbooks

If you’re looking for a way to get your message through to students across the U.S. then you might want to consider “Study Break Ads”™ from the Campus Media Group. >>

Tuesday, July 10, 2007

MSN Live Search Club games boost query volume

Microsoft’s Live Search experienced a huge rise in traffic during June and some in the industry are reporting that it’s the result of a Live Search Club promotion. >>

Monday, July 09, 2007

In-game advertising requires reality and relevance

Yet another report is released forecasting a rapid rise in the global in-game advertising industry, and advertisers need to understand how to target gamers without turning them off. >>

Monday, July 09, 2007

Asia-Pacific internet use lower than global average

According to a new report by comScore, Internet use in the Asia-Pacific region is somewhat lower than the rest of the world. >>

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