As well as building their own Internet destinations, magazines have turned to buying existing web brands as a way of increasing their online content and audiences. >>

Tuesday, July 31, 2007

NYTimes.com launches Video Lounge for long-form ads

According to some online advertising experts, pre- and post-roll advertising isn’t giving viewers the best user experience, yet few alternatives exist. The New York Times has made a move towards long-form online videos and have just launched their Video Lounge. >>

Monday, July 30, 2007

Microsoft forms group to research ad and search technologies

Microsoft is on a mission to ensure can they develop effective and creative ways of delivering value for advertisers. To this end they have created a new group to be headed up by the former chief scientist for Microsoft's Search & Advertising Platform Group. >>

Thursday, July 26, 2007

First Latin American Internet usage report released

comScore has released the first report on Latin American Internet usage and discovered a preference for Microsoft sites over Google. >>

Thursday, July 26, 2007

Online video viewers prefer professional productions

Nearly 20 percent of online adults watch online video daily, according to the Pew Internet & American Life Project, and they prefer professionally produced material. >>

Wednesday, July 25, 2007

Fifth of global population online in 2011

The U.S., Western Europe, Canada and Japan all have mature online populations. Research predicts the proportionate decline in their shares of the overall online population as other nations' spending power and infrastructure development increases. >>

Wednesday, July 25, 2007

AOL adds another ad firm to its arsenal

In the same week as Microsoft announced it will allow its users to opt out of its behavioral targeting system, AOL has announced its purchase of behavioral targeting firm, Tacoda. >>

Tuesday, July 24, 2007

Online newspapers experience record visitor numbers

Online newspapers have seen a rise in visitors and page views over the last year, and even the amount of time visitors spend on newspaper websites has increased. >>

Tuesday, July 24, 2007

Three-quarters of U.S. households have broadband

New research released by the Consumer Electronics Association has revealed that the majority of online U.S. households have broadband Internet access. >>

Monday, July 23, 2007

China’s online population to become world’s largest

The number of Internet users in China is slowly, but surely, catching up with those in the U.S., according to new figures released by the China Internet Network Information Centre. >>

Thursday, July 19, 2007

Video sharing site revs up its ad products

Revver, the online video sharing website, announced this week that impression-based advertising products will soon be made available to advertisers and content owners. >>

Tuesday, July 17, 2007

Consumer brand preferences swayed by online research

Brands still play an important role online, but a plethora of information and opportunities for online research means consumers are becoming less brand loyal. >>

Friday, July 13, 2007

Juniper's broadband router serves targeted ads

A new broadband router from Juniper will likely make Internet television (IPTV) ads more attractive to advertisers. The E120 collects viewer data to better target and deliver ads to viewers. >>

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