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BizReport : Internet

Internet

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Thursday, October 05, 2006

Study Shows Online Ad Spending Up

A new study out from the International Advertising Bureau shows that online advertising spending is up more than 40% in Britain for the first half of 2006. >>

Wednesday, October 04, 2006

New Software Makes Multi-tasking Simple

AOL’s launch today of new software OpenRide is a new way for online users to surf, search and spend – all at the same time. The free beta version is optimized for broadband use. >>

Tuesday, October 03, 2006

ICANN Reaches Deal on More Freedom with US Department Of Commerce

The US government is giving the Internet Corporation for Assigned Names and Numbers (ICANN) more freedom. The corporation's three year contract had run out and the US Department of Commerce begrudgingly granted it more freedom over the next three year period. >>

Tuesday, October 03, 2006

Technology: The New Generation Gap

Remember a time when your parents screamed at you because of your choice of music? It was the generation gap of the past, in the present, technology is the generation gap – and online marketers must figure out new ways to bridge the gap or risk seeing revenues decline. >>

Monday, October 02, 2006

Are Boomers Next Cash Cow?

Monster.com’s founder has launched a new web portal, geared strictly to baby boomers, and investors are taking notice. The largest constituency on the web, so far elders have been an untapped market, and it appears, one that is ripe for advertisers. >>

Friday, September 29, 2006

Amazon’s Recently Launched Video Site Unbox Has Problems

Amazon.com launched its version of online video sharing less than a month ago. Already now the industry sources, including a PC-World staff blog, are reporting the service is suffering substantial teething problems. >>

Friday, September 29, 2006

MySpace Will Be Worth USD15 Billion in Three Years

A US investment house claims that social networking website MySpace will have accumulated a value of USD15 billion within three years. >>

Friday, September 29, 2006

Standards Group Developed For PPC Realm

A standards group has been created by Click Forensics to develop pay-per-click quality standards for the search marketing industry. >>

Thursday, September 28, 2006

Research Finds Companies Can Tell Surfers Apart

After the uproar over AOL releasing three months worth of search data, a research paper indicates that online content providers and e-tailers can indeed identify surfers from their browsing history. However, depending on the use of the information, identification could actually help users. >>

Wednesday, September 27, 2006

Is Larger Online Ad Slowdown Coming?

Yahoo’s dismal outlook for financial and automotive online sales could be expanding to a broader online advertising slowdown, according to the Financial Times. >>

Wednesday, September 27, 2006

Online ABC Shows Draw Advertisers

Thirty-five advertisers, some of the biggest in business, have signed on to advertise when ABC begins broadband streaming of prime time shows next month. >>

Wednesday, September 27, 2006

Reverse Targeting: Boost Conversions?

To date, most online targeting has been to sift through the millions of daily hits to find the one or two consumers who will convert into sales, but by reversing the target could marketers raise even more revenue? >>

Tuesday, September 26, 2006

What Buffet Looks for in a Company

What's the number-one attribute Warren Buffet, arguably one of the most successful investors in the world, looks for in a company? "Sustainable competitive advantage," he told an interviewer. If one of the most successful businessmen of today puts this at the top of his list, you should too. >>

Tuesday, September 26, 2006

Marketing Gets Customer Inspired

If you thought big companies like Mastercard or Emerald Nuts were crazy for letting customers create ads, you were right. They were crazy. Like a fox. >>

Tuesday, September 26, 2006

Forbes.com Jumps On Podbridge Ad-Wagon

If you wondered how advertising would work with new mediums like pod-casts and such, just watch Forbes.com. The company has bought into Podbridge’s advertising platform lock stock and barrel. >>

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