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BizReport : Internet

Internet

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Wednesday, September 27, 2006

Is Larger Online Ad Slowdown Coming?

Yahoo’s dismal outlook for financial and automotive online sales could be expanding to a broader online advertising slowdown, according to the Financial Times. >>

Wednesday, September 27, 2006

Online ABC Shows Draw Advertisers

Thirty-five advertisers, some of the biggest in business, have signed on to advertise when ABC begins broadband streaming of prime time shows next month. >>

Wednesday, September 27, 2006

Reverse Targeting: Boost Conversions?

To date, most online targeting has been to sift through the millions of daily hits to find the one or two consumers who will convert into sales, but by reversing the target could marketers raise even more revenue? >>

Tuesday, September 26, 2006

What Buffet Looks for in a Company

What's the number-one attribute Warren Buffet, arguably one of the most successful investors in the world, looks for in a company? "Sustainable competitive advantage," he told an interviewer. If one of the most successful businessmen of today puts this at the top of his list, you should too. >>

Tuesday, September 26, 2006

Marketing Gets Customer Inspired

If you thought big companies like Mastercard or Emerald Nuts were crazy for letting customers create ads, you were right. They were crazy. Like a fox. >>

Tuesday, September 26, 2006

Forbes.com Jumps On Podbridge Ad-Wagon

If you wondered how advertising would work with new mediums like pod-casts and such, just watch Forbes.com. The company has bought into Podbridge’s advertising platform lock stock and barrel. >>

Tuesday, September 26, 2006

Organic vs. Paid Search: Is One Better?

WebSideStory has finished a study that compares organic search returns to paid search returns. The big surprise? The conversion rates were nearly identical. >>

Monday, September 25, 2006

Email: Still Viable?

The short answer is yes. But for those online marketers still utilizing the medium as their main source of online revenue, the answer isn’t as clear. >>

Monday, September 25, 2006

Is there a way to end click fraud?

You’ve seen their dizzying advertisements and probably bit the Pay-Per-Click ad phenomenon, but more and more online marketers are finding their PPC rates growing by leaps and bounds and their income from PPC ads staying at subterranean levels. >>

Monday, September 25, 2006

Microsoft Streamlining Ads

Wanting to make ad buying simpler for more advertisers, Microsoft is launching a new program that will allow media buyers to purchase ad space across the board. >>

Friday, September 22, 2006

Publishers Want Control of Search Results

A Belgian court ruling could change the way large search engines like Google, Yahoo and MSN give search results. The court ruled that some Google searches infringes on the copyright of French and German newspapers by reproducing parts of the articles in snippets. >>

Friday, September 22, 2006

Jumpstart Not Phased By Yahoo Report

Yahoo may have put fear into many online automotive and financial advertisers with predictions of softness in those markets, but online advertiser Jumpstart Automotive Media isn’t biting. >>

Friday, September 22, 2006

October Brings New Wind To Ask.com Paid Search

Ask.com is hoping an update to the company's paid search program will give them a larger share of the paid search market. Beginning in October, IAC’s Ask.com search portal will revamp the paid search functions, and the company is also reconsidering their current PPC ad partnership with Google. >>

Thursday, September 21, 2006

Yahoo Buying, YouTube Selling?

The rumors are flying again about the possible sales of Facebook, popular college networking site, and YouTube, an online video repository. >>

Thursday, September 21, 2006

TV Network Taps Online Marketplace

The Scripps Network is opening a new kind of mall, and it could pave the way for small e-tailers to create their own niche market. >>

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