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BizReport : Internet

Internet

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Friday, September 22, 2006

October Brings New Wind To Ask.com Paid Search

Ask.com is hoping an update to the company's paid search program will give them a larger share of the paid search market. Beginning in October, IAC’s Ask.com search portal will revamp the paid search functions, and the company is also reconsidering their current PPC ad partnership with Google. >>

Thursday, September 21, 2006

Yahoo Buying, YouTube Selling?

The rumors are flying again about the possible sales of Facebook, popular college networking site, and YouTube, an online video repository. >>

Thursday, September 21, 2006

TV Network Taps Online Marketplace

The Scripps Network is opening a new kind of mall, and it could pave the way for small e-tailers to create their own niche market. >>

Thursday, September 21, 2006

MySpace Headed To China?

NewsCorp Chief Rupert Murdoch has sent his wife to China to facilitate opening the Chinese version of the social networking megasite MySpace.com. >>

Wednesday, September 20, 2006

Internet Branding Reaches College Kids

If you want to reach college kids, put your brand on the Internet. That is the result of a new survey from Burst Media. About one-third of the 800 college age kids surveyed said they use the Internet more than 10 hours on a typical week. In comparison, less than 20% say they spend 10 hours or more watching television or listening to the radio each week. >>

Tuesday, September 19, 2006

Direct Navigation: Your Online Business Boom?

One of the newest trends in online business – buying domain names and then selling them for a profit – has actually been around for years. But new interest in the market is boosting revenue for investors, potentially reaching $2.5 billion in 2006. >>

Tuesday, September 19, 2006

Do Mobile Ads Pay Off?

Mobile phones may be the last frontier for advertisers, but the frontier is quickly dwindling away. The talk at the 2006 CTIA Wireless IT & Entertainment show in Los Angeles indicated that mobile ads could bring in $11 billion in revenue in five years. >>

Tuesday, September 19, 2006

Eyeblaster Moves To Search Marketing

Eyeblaster is moving beyond rich media and into the search marketing realm with a suite of new marketing tools that could simplify the management of your online marketing campaigns. >>

Monday, September 18, 2006

The Money Behind Local Search

Think local search advertising is only for those mom-and-pop businesses and not the bigger retail chains? Think again. >>

Monday, September 18, 2006

Can Affiliate Partnerships Boost PPC?

You know the old slogan two heads are better than one? A new study from Marketing Experiments indicates that growing strong affiliates is just as important for online marketers as promoting pay-per-click advertising campaigns. >>

Friday, September 15, 2006

Old Domains = New Business?

Big online names like AOL and IAC are snatching up smaller online media outlets, sites like College Humor and Urban Baby. These websites have an already built in popular niche audience, making it easier to build up a brand. >>

Thursday, September 14, 2006

Who Are The Guys Behind YouTube?

Less than two years ago, two young guys in their 20’s, Chad Hurley and Steve Chen, set up a company in their garage called YouTube. Now, more than 100 million videos are watched on the site each day. Many of these videos are created by people themselves, others are copies of television shows and content recorded from the TV or the internet, sometimes illegally, which are widely watched. >>

Thursday, September 14, 2006

Apple Offered Guided Tour Of iTV

Apple is known as being a secretive company when it comes to talk about its forthcoming products. But this time with iTV it was different. Apple organized a press event, presenting a guided tour of the iTV. >>

Wednesday, September 13, 2006

Free Calling for Mac Users

Internet communications company Skype, owned by online auctioneer eBay, has launched a free calling service for Macintosh users. This early version of their web-based calling software lets Mac users place free calls to other online users. >>

Tuesday, September 12, 2006

Adware and Spyware Distributors Target Celebrity Sites

McAfee Avert Labs are charging that adware and spyware distributors are abusing the affiliate marketing programmes of legitimate companies. >>

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