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BizReport : Internet

Internet

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Friday, September 29, 2006

Amazon’s Recently Launched Video Site Unbox Has Problems

Amazon.com launched its version of online video sharing less than a month ago. Already now the industry sources, including a PC-World staff blog, are reporting the service is suffering substantial teething problems. >>

Friday, September 29, 2006

MySpace Will Be Worth USD15 Billion in Three Years

A US investment house claims that social networking website MySpace will have accumulated a value of USD15 billion within three years. >>

Friday, September 29, 2006

Standards Group Developed For PPC Realm

A standards group has been created by Click Forensics to develop pay-per-click quality standards for the search marketing industry. >>

Thursday, September 28, 2006

Research Finds Companies Can Tell Surfers Apart

After the uproar over AOL releasing three months worth of search data, a research paper indicates that online content providers and e-tailers can indeed identify surfers from their browsing history. However, depending on the use of the information, identification could actually help users. >>

Wednesday, September 27, 2006

Is Larger Online Ad Slowdown Coming?

Yahoo’s dismal outlook for financial and automotive online sales could be expanding to a broader online advertising slowdown, according to the Financial Times. >>

Wednesday, September 27, 2006

Online ABC Shows Draw Advertisers

Thirty-five advertisers, some of the biggest in business, have signed on to advertise when ABC begins broadband streaming of prime time shows next month. >>

Wednesday, September 27, 2006

Reverse Targeting: Boost Conversions?

To date, most online targeting has been to sift through the millions of daily hits to find the one or two consumers who will convert into sales, but by reversing the target could marketers raise even more revenue? >>

Tuesday, September 26, 2006

What Buffet Looks for in a Company

What's the number-one attribute Warren Buffet, arguably one of the most successful investors in the world, looks for in a company? "Sustainable competitive advantage," he told an interviewer. If one of the most successful businessmen of today puts this at the top of his list, you should too. >>

Tuesday, September 26, 2006

Marketing Gets Customer Inspired

If you thought big companies like Mastercard or Emerald Nuts were crazy for letting customers create ads, you were right. They were crazy. Like a fox. >>

Tuesday, September 26, 2006

Forbes.com Jumps On Podbridge Ad-Wagon

If you wondered how advertising would work with new mediums like pod-casts and such, just watch Forbes.com. The company has bought into Podbridge’s advertising platform lock stock and barrel. >>

Tuesday, September 26, 2006

Organic vs. Paid Search: Is One Better?

WebSideStory has finished a study that compares organic search returns to paid search returns. The big surprise? The conversion rates were nearly identical. >>

Monday, September 25, 2006

Email: Still Viable?

The short answer is yes. But for those online marketers still utilizing the medium as their main source of online revenue, the answer isn’t as clear. >>

Monday, September 25, 2006

Is there a way to end click fraud?

You’ve seen their dizzying advertisements and probably bit the Pay-Per-Click ad phenomenon, but more and more online marketers are finding their PPC rates growing by leaps and bounds and their income from PPC ads staying at subterranean levels. >>

Monday, September 25, 2006

Microsoft Streamlining Ads

Wanting to make ad buying simpler for more advertisers, Microsoft is launching a new program that will allow media buyers to purchase ad space across the board. >>

Friday, September 22, 2006

Publishers Want Control of Search Results

A Belgian court ruling could change the way large search engines like Google, Yahoo and MSN give search results. The court ruled that some Google searches infringes on the copyright of French and German newspapers by reproducing parts of the articles in snippets. >>

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