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BizReport : Internet

Internet

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Wednesday, November 22, 2017

Reports: Digital ad spend up, here's where budget dollars should go

New data out from Advertiser Perceptions has more marketers investing in digital this holiday season, and they're banking on shoppers being there. >>

Tuesday, November 07, 2017

How marketers can protect from fraud during the holiday season

The holiday season isn't only the season of giving, it's the season of taking. At least where fraudsters are concerned. In fact, more than 10% of transactions may be fraudulent this holiday; Kount has reveal a few keys for marketers to protect themselves from fraud. >>

Wednesday, November 01, 2017

Top 4 backup tips for marketers

Malfunctions, virus problems, theft, even natural disasters. These are a handful of ways marketers data, files, and content can be deleted or irrevocably harmed. Here are 4 tips to protect these documents. >>

Tuesday, October 31, 2017

Survey: Digital hot for holidays, how marketers can engage

Look for more consumers to head online for the 2017 holiday shopping season; this isn't a new happening. For more than five years, the amount of holiday dollars spent online have increased significantly, and according to the Deloitte Annual Holiday Survey, this year online spending will top the spend of in-store consumers. >>

Thursday, October 19, 2017

Marketers failing at personalization

Despite the wealth of customer data available - or perhaps because of it - marketers continue to struggle with personalization. That's the word from Sitecore; their global study finds that while most (79%) marketers believe personalization is a priority, they continue to struggle in analyzing data and putting it to use. >>

Friday, October 13, 2017

Expert: Why data silos are killing engagement

There has been an explosion of data into the digital space over the past five to ten years, and while this data could lead to better customer experiences and better brand relationships, one expert believes the way data is currently being accessed is not helping marketers' causes. Here's why. >>

Monday, October 09, 2017

More marketers turning to AI, here's why

Over the past few years, more and more marketers have pushed budget spend into artificial intelligence. To the point that, according to new data, most marketers are planning on increasing their martech budgets moving forward. The problem? AI is proving to still need human input. >>

Tuesday, September 26, 2017

Report underlines struggles with digital ads

While more and more ad dollars are pushing into the digital space, there remains a big problems for many online marketers: not wasting the digital spend. According to new data from The CMO Council, of the $563 billion marketers are spending on digital advertising each year, about 20% is wasted because of fraud. >>

Monday, September 25, 2017

Tech key to small biz growth

According to new data out from Deloitte, digitally advanced small business - including online marketers and publishers - are showing up to 4 times higher growth than those who aren't embracing the digital space. Here's how businesses can move ahead. >>

Friday, September 22, 2017

Top 4 habits from top sales teams

Teamwork is becoming a bigger performance key for sales teams, especially in the digital space. Here's what top sales teams are doing, based on new data out from CloudCraze. >>

Wednesday, September 13, 2017

Millennials cutting the cord, here's what they're watching online

Video is becoming an increasingly important piece of the online marketing pie, but as more consumers go online for their favorite shows - both scripted, information, and unscripted - marketers struggle to connect. Limelight's new State of Online Video report sheds light on the subject. >>

Tuesday, September 12, 2017

Expert IDs how marketers can protect from ransomware

According to some reports, ransomware is expected to cost brands and marketers about $5 billion this year. Much of the increase is due to the increased use of online currencies, and hackers who are targeting smaller and mid-sized marketers rather than focusing on huge businesses. Here's how brands can protect themselves. >>

Friday, September 08, 2017

Portrait of a travel-minded consumer

There is new data that paints a picture of what consumers are doing online in the days and weeks leading up to travel. This is what marketers need to know. >>

Thursday, September 07, 2017

Friction filled VR turning off consumers

The friction involved in getting consumers interested in and engaging with VR is causing a problem for online and offline marketers. This, despite the fact that once consumers use virtual reality, they're sold on the system. >>

Monday, September 04, 2017

Marketers: Combining customer data will give a more holistic view

While once it made since to silo customer data into online and offline interactions, that time is long past. The problem? Many marketers continue looking at siloed customer views. >>

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