BizReport : Internet

Internet

Friday, May 24, 2013

Consumers, like many marketers, don't know what native advertising is

Native advertising - what is it? Marketing professionals have been left scratching their heads, so what on earth do consumers make of the concept of native advertising? >>

Thursday, May 23, 2013

ONS data reveals the U.K.'s 7.1 million disconnected

In the first quarter of 2013, 326,000 Brits went online for the very first time. However, according to new figures released by the UK's Office for National Statistics, more than seven million adults in the country have never used the Internet. >>

Wednesday, May 22, 2013

Elance: Remote hiring sees 60% jump

The trend of working away from the office isn't going away. That's the big takeaway from a new, global report, out from Elance. According to the report freelancers report being 'happier' when working outside an office, compared to when they worked at an office. That increase in happiness may be linked to their bigger wallets - 68% report earning more as a freelancer than when employed full-time. >>

Tuesday, May 21, 2013

European silver surfers' media consumption moving online

A new survey from trade body IAB Europe reveals that there is a demographic that is spending a lot more time online today than they were several years ago - silver surfers. >>

Friday, May 17, 2013

Service industry occupations not safe from technology

For the last three decades or more, technology has swept aside manufacturing jobs. Robots and other computers and machines, controlled by software programs, build cars, consumer electronics and drive other manufacturing processes far faster and more efficiently than humans ever could. >>

Friday, May 17, 2013

Report: SMBs falling behind in tech

Small businesses may be some of the earliest adopters of social media platforms, but when in comes to technological infrastructure these same businesses are falling behind. According to new data many small businesses are behind the tech curve when it comes to website development. >>

Thursday, May 16, 2013

British Land: UK retail stores must adapt or die

British retail stores must adapt or die, according to property investors British Land, who called stores that could not be adapted as "essentially obsolete". >>

Tuesday, May 14, 2013

Survey: Too many brands are insecure in the online space

Brands may be missing the online security boat. New data out suggests that many brands aren't taking online security seriously, and that could be hindering their ability to engage and retain their consumer base. >>

Friday, May 10, 2013

How cause marketing can impact your brand

Cause marketing is not new, it's one of the oldest forms of marketing around. Brands get involved with charitable causes for a variety of reasons, but the Internet and social networks make it even easier for a brand to show support; here's how that support can also help the brand. >>

Thursday, May 09, 2013

PIPsters: a new breed of consumers selling their personal data for cash

Marketers want consumer data - they collect it and they buy it. Today's savvy consumers know this and some, dubbed PIPsters by a new report, are happy to hand over their personal information for cash. >>

Wednesday, May 08, 2013

Top tips for multi-screen optimization

Getting a business website up and running was once a simple thing. Now, with more and more consumers engaging via multiple devices with various screen sizes, that 'simple website' is not the best approach. Here are our expert's top tips for optimizing sites across screens: >>

Tuesday, May 07, 2013

Survey: Moms sound off on work, home, balance

Moms do it all: run carpools, run businesses and run households. But are the feeling the pressure, as a day celebrating all they do nears? According to one report, not really. Although most moms agree that running a business is harder than running a household. >>

Friday, May 03, 2013

Siber Systems RoboForm increases online security

While we're on the subject of password security, regularly changing passwords and business password planning, there are online forms that can help with this type of security. One, from Siber Systems, is setup to as a kind of master password, helping to encrypt users and businesses security. >>

Friday, May 03, 2013

How to improve your brand's online security

Requiring longer passwords that contain upper and lowercase letters, numbers and symbols can make them nearly impossible to crack, but many employees aren't following this simple rule. And many businesses don't have systems in place to ensure passwords are hard to crack. Here's how your business can improve password security: >>

Friday, May 03, 2013

How we're failing with password security

When it comes to online security too many people - including people who access websites from work - aren't being careful enough with their passwords. Why does the password system need an overhaul? Read on: >>