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BizReport : Internet

Internet

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Monday, August 29, 2016

Top 3 tips for enterprises to enter the cloud

While small businesses do have more flexibility when it comes to cloud integrations, enterprises arguably have more money to do so. That begs the question: why are enterprises lagging behind? >>

Friday, August 26, 2016

Expert: How ad blocking can work for brands

No business wants their ad to be blocked by a customer, but that block can give something back to the brand or publisher. Here's how. >>

Thursday, August 25, 2016

Ad Roundup: Releases, partnerships focus on data

In today's advertising roundup: data. One new release and two partnerships are focused on how to better connect brands with data analysis. >>

Thursday, August 25, 2016

Expert: How SMB owners can embrace the CMO title

While most small business owners know how to set up an advertising schedule, many have not fully embraced the title of Chief Marketing Officer for their shop. According to one expert, SMBs need to embrace the CMO role or risk failure. Here are three tips to better embrace that role. >>

Wednesday, August 24, 2016

Expert: How ad blocking is affecting brands now

Ad blocking hasn't become the death knell of the digital marketplace as some experts believed - at least not at this point. But, ad blocking does come at a cost for merchants and brands. >>

Tuesday, August 23, 2016

Expert: Brands can recover from endorsement scandal

As sponsors drop Olympic swimmer Ryan Lochte after the incident in Rio, many brands are asking what they can do to protect themselves from similar situations. One expert believes that not only can Lochte recover from the events, but so can the brands who have used his endorsement in the past. >>

Monday, August 22, 2016

Expert: What digital challenges mean for small business

Thanks to search engines, it can be easier than ever for shoppers to find small businesses. But the same things that make the digital space great, can make it difficult for SMBs to find real traction. >>

Friday, August 19, 2016

Study: Engagement happening in digital

When it comes to engaging with brands, more and more consumers are doing so in the digital space. That's one takeaway from new STARTEK data which found that most (80%) of consumers are now using digital devices - smartphones, tablets, and computers - to contact brands. >>

Wednesday, August 17, 2016

Top 3 tips for better automation strategy

While many brands are beginning to look into automation for different aspects of their business, the cost of automation continues to hold business owners back, as does the thought of all the work time that could be taken up with learning these new processes. One expert believes these three tips can help brands determine a stronger automation strategy. >>

Monday, August 15, 2016

Expert: Drawbacks to employing bots

There has been some expansion in the use of marketing bots across the digital space over the past year, primarily in the B2B space. One expert believes we'll see more growth across both B2B and B2C spaces, but warns there are drawbacks to their use. >>

Wednesday, August 10, 2016

Survey: Higher wages do not equal happiness

When it comes to being happy at work, more money isn't the answer. That's the takeaway from a new EventBoard survey which found more than half of Americans making less than $75,000/year are 'happy/very happy' with their work while fewer than half of those making over $75,000/year agreed. >>

Monday, August 08, 2016

Biggest rise in ID theft among the most tech-savvy

Being a tech-savvy mobile and social media user does not preclude a person from falling victim to identity fraud, reveals new research by Experian. >>

Friday, August 05, 2016

Expert: How the proactive net can influence purchases

Browsing the Web doesn't take a lot of thought or attention, but even surfing-without-thinking leaves an impression on consumers. That is why brands need to think about how consumers not only find their content, but what these shoppers think about the content. >>

Thursday, August 04, 2016

Do you suffer from 'connectivity creep' or 'tech tardiness'?

The Internet and mobile are now integral to everyday life, but more and more people in the UK are taking a step back from technology to re-engage with the real world, according to new research from Ofcom. >>

Wednesday, August 03, 2016

Expert: How businesses can use AI more efficiently

Artificial Intelligence can be a huge help to brands, but many businesses either do not have the manpower or the time to use AI well. One expert offer advice on how businesses can better use AI. >>

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