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BizReport : Internet

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Thursday, January 18, 2018

Study finds publishers key to consumer engagement

There is new data out that may push marketers' dollars to publishers' pockets. That is because nearly half (44%) believe that publisher driven content is connecting better with consumers, sometimes even better than brand-created content. >>

Wednesday, January 10, 2018

Reports ID trends to watch in digital content consumption

Streaming media, be that a television stream, music, or movies, is a trend that is likely to have a big impact on marketers in 2018. According to two new reports, consumers are streaming more of their digital content, an indicator that marketers may need to change how they advertise. Or, at least, where. >>

Monday, January 08, 2018

Study: Reviews matter, even offline

More and more consumers are shopping online. This trend was underlined during the recent holiday shopping season when digital shoppers spent 18% more YoY, and the season saw more than 10 billion dollar shopping days. >>

Tuesday, January 02, 2018

Expert: How AI, ABM will affect 2018

The calendar has turned to a new year, but some of the same challenges top marketers' lists. Things like how to best utilize AI for their brand, or how ABM could impact their teams. One expert offers insight into how these trends could impact 2018 business. >>

Monday, January 01, 2018

Study finds enterprises, consumers skipping cyber hygiene

With the calendar moving to a new year, it's time for businesses - and consumers - to also turn the page. This time, on cyber safety. New data out from Tenable finds that a majority of consumers aren't practicing the basics when it comes to cyber security. >>

Friday, December 29, 2017

Top 3 strategies for brands to improve global presence

Digital devices continue to 'shrink' the world, making it possible for a small brand in the US to connect with consumers in India. This trend of business - and consumers - crossing borders means marketers need to have a firm strategy in place to both attract and serve these customers. Here are three tips. >>

Wednesday, December 27, 2017

Top 3 tips to turn 2017 holiday data into green in 2018

Most companies make the largest percentage of their revenue between Thanksgiving and Christmas, but many also struggle with putting the data they collect during this time to work for them. We've asked a digital marketing expert to share his advice. >>

Tuesday, December 19, 2017

Expert: How merchants and marketers can prep for holiday chargebacks

Tis the season for buying. But, according to reports, it's also the season for charge-backs coming from online and mobile fraud. One expert explains how brands can fight these fraudsters. >>

Thursday, December 14, 2017

Expert IDs tech trends to watch for 2018

Tech continues to change the way marketers approach their customers. From chatbots to voice assist, one expert identifies ways tech will change how marketers engage in the new year. >>

Monday, December 11, 2017

More people banking online, how marketers can connect

As more people turn to mobile and online banking, rather than going to actual bank locations, it makes sense for bankers to take more of their business online, as well. One expert explains how bank marketers can connect with the consumers. >>

Friday, December 08, 2017

Expert: Sales Trends to Watch in 2018

As marketers countdown to January 1, 2018, and put the final touches on strategies for the first quarter, one expert offers insight into a few trends that will likely impact performance. Namely, trends in AI, sales operations, and lead generation. >>

Thursday, December 07, 2017

Expert: Bots may be a marketers new best friend

Bots continue to be a big part of marketers' business within social media, especially Facebook. Some data shows that most (80%) of businesses have bots on their wanted list by 2020, to help with customer service and engagement. One expert explains how bots, specifically Facebook bots, can be a marketers best friend. >>

Friday, December 01, 2017

Marketers: Why happy employees are key to success

You've heard the expression 'happy wife, happy life'. In business, that expression could be modified to 'happy employee, strong revenue line'. Unfortunately, some marketers are missing out on how to build loyal - and happy - employees, and this could be hurting end of year success. Read on for tips on keeping employees happy, bottom lines healthy, and everything on-brand. >>

Thursday, November 30, 2017

Marketers: How to fight bot-generated traffic

As ad fraud continues to rise, publishers are pushing back, fighting against fraudsters and bots. Here's how one company is fighting back. >>

Tuesday, November 28, 2017

Marketers: How to combat ad fraud

Advertising fraud continues to be a big issues for online publishers and marketers, and with every solution, fraudsters seem to find new ways around one. One expert explains how his company is working to combat ad fraud. >>

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