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BizReport : Internet

Internet

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Thursday, June 30, 2016

Study: Internet speeds up globally

More and more consumers are getting online quicker. That is one takeaway from Akamai's First Quarter, 2016 State of the Internet Report, which found that overall global connection speeds have increased. >>

Wednesday, June 29, 2016

What new crowdfunding rules mean for SMBs

Recently the SEC changed how small businesses can engage in fundraising through sites like Kickstarter, the key is a business's ability to tell their story well. One expert explains. >>

Friday, June 24, 2016

Study: Digital driving calls to businesses

Digital channels are driving more people to call businesses. That's the takeaway from new Invoca data which shows most (92%) of calls are now linked to digital channels. That is an increase of nearly 10% over 2014 numbers. >>

Wednesday, June 22, 2016

Study: Americans lazy about updates

While most Americans agree they'd rather not deal with a slow computer, they are also regularly putting off updating their computers and other digital devices. That is the takeaway from a new Slimware Utilities report. >>

Wednesday, June 22, 2016

Study: Virtual reality not just about gaming

When it comes to virtual reality, consumers aren't just interested in the gaming aspects. That's the takeaway from new Greenlight VR data which indicates Americans are interested in a spectrum of virtual reality options including home design, education and even live events. >>

Tuesday, June 21, 2016

Expert: Brands not served by traditional location data

A recent study found location data was accurate to within about 30 meters, but one expert believes differently. He says brands are not being served by location data - here's why. >>

Thursday, June 16, 2016

Brands: What you need to know about eSports enthusiasts

While eSports is just beginning to gain mainstream notoriety, the people playing these games are highly involved, and that involvement can be a big draw for advertisers and marketers. New data from Mindshare sheds like on the people driving the rapid growth in this area. >>

Monday, June 13, 2016

2017 will see Internet advertising overtake broadcast TV for the first time

According to PricewaterhouseCooper's latest outlook report, Internet advertising will overtake broadcast advertising in the U.S. within the next year. >>

Friday, June 10, 2016

Report: Hacks keep most consumers away

It is widely accepted that business and organizations who are hacked struggle to recover from the loss of data and privacy. One new report indicates that while most adults accept hacking as inevitable, they'll still stop doing business with businesses or organizations who are hacked. >>

Thursday, June 09, 2016

Top 3 tips to help with data merge

Technology advancements and innovation in business intelligence are enabling marketers to manage their data more efficiently and quickly than ever before. While data is becoming more complex and can inundate marketers, they also have access to more advanced tools to help them manage and analyze it. One expert offers three tips to help with merging data across martech platforms. >>

Tuesday, June 07, 2016

Study: Customer experience could push revenue up

A solid customer experience could be more beneficial than many brands realize. According to new data out from Sitecore, a good customer experience could push revenue lines up as much as 11%. >>

Monday, June 06, 2016

Forecast: Local ad revs to push $170b by 2020

Look for steady growth in the local ad segment. That's the takeaway from BIA/Kelsey's new Local Advertising Forecast 2016. Researchers suggest that local ad revenues will continue at a nearly 5% CAGR over the next four years. >>

Monday, June 06, 2016

Expert: Audio ads aren't dead

While experts agree that the readership of newspapers and the listenership of terrestrial radio stations have changed over the past decade, they also agree that the mediums are far from dead. Advertisers merely need to adjust their approach. One expert explains why radio should be part of brands' playlist. >>

Friday, June 03, 2016

Survey: Workers don't want to be robots

As more people work from telecommute or work a split schedule, their work lives and personal lives are blending - and they want that blending to be comfortable. That's why, according to one new report, most employees want to work for a company they feel cares about them (93%). >>

Thursday, June 02, 2016

Expert: Brands must stay ahead of fraudsters

Understanding the digital DNA of users and their unique online footprint can knit together trusted digital identities that fraudsters can't fake. This is one of the biggest challenges facing merchants. >>

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