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BizReport : Internet

Internet

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Monday, September 26, 2016

Trust holding back sharing economy adoption

A lack of trust and clarity surrounding responsibility is holding back the sharing economy, according to a study by global online review community Trustpilot. >>

Friday, September 23, 2016

Top 3 tips to create a strong 2nd party data strategy

The keys to successful data use is analysis, and according to one expert, that analysis is especially key for the successful use of second party data. Here are 3 tips to create a strong second party data strategy. >>

Tuesday, September 20, 2016

Expert: How to properly use 2nd party data

Second-party data strategies are largely executed programmatically; in the programmatic world, marketing strategies and performance metrics are often misaligned. How can brands ensure they are properly using 2nd party data? >>

Monday, September 19, 2016

Expert: How to create an interactive customer experience

Over the past year, the experience has begun to take precedence over simply being able to buy online. The problem is that many retailers still don't have a seamless, interactive experience. One expert offers tips to create an interactive customer experience. >>

Friday, September 16, 2016

Report: Pols hitting up digital to reach voters

This election cycle the digital space is proving to be the hot ticket. That's the word from new Wise Data Media, which found that both the Republican and Democratic parties are pushing more ad dollars into the online space. >>

Wednesday, September 14, 2016

Study: Security vulnerabilities putting businesses at risk

New data out from Osterman Research and Trustwave should serve as a wake-up call for businesses, both online and offline. According to their data 1 in 5 brands are not testing for security vulnerabilities. This could be leaving many open to hacks and other security issues. >>

Wednesday, September 14, 2016

Expert: What Apple's new features really mean for brands

With Apple's updates to their iOS platforms, new phones, and other device upgrades, many brands are now wondering how to make Apple's upgrades work better for them. One expert dives into the details. >>

Tuesday, September 13, 2016

Study: Consumers more concerned with financial, not personal, hacks

While consumers know data breaches of all kinds are a problem, they are most worried about financial hacks. That's the word from new Centrify data which found that financial data hacks weigh more heavily on consumers' minds than hacks that could expose their family. >>

Monday, September 12, 2016

Expert: Why brands must include negative feedback

How businesses handle negative feedback is increasingly important in the digital space. For example, some shoppers will see brands that include negative as well as positive reviews as more trustworthy, says one expert. >>

Friday, September 09, 2016

Ad Roundup: Solutions for data, billing

In today's advertising roundup, two new data solutions and a billing option that will give digital brands more flexibility. >>

Tuesday, September 06, 2016

Ad Roundup: Video, programmatic tools launched

In today's advertising roundup, a programmatic tool and a video analysis tool that should give brands deeper insights into customer engagement. >>

Tuesday, September 06, 2016

Expert: M&A responsible for new tech launches

Growth and change in the digital space is always fast, but over the past six to eight months, that growth seems to have sped up even more than usual, especially in the marketing tech space. There have been new launches on a multi-weekly basis that promise to help brands better understand the space. >>

Tuesday, September 06, 2016

Survey prompts UK online shoppers to rethink who holds their data

A survey in the UK reveals that online shoppers are unaware of just how many organizations hold sensitive data about them. >>

Friday, September 02, 2016

Expert IDs lesser known fraud scams that could impact business

Digital fraudsters continue to develop brilliant hacks to get private information and data from both consumers and businesses. There are several newer fraud schemes that many may not understand. >>

Thursday, September 01, 2016

Study: Web scrapers may be more prevalent than many thought

Web scraping, the act of extracting information from websites to create data which can then be used to analyze or repurpose content, may be more prevalent than many experts believed. That is one takeaway from The 2016 Economics of Web Scraping report which found that web scrapers can be used for less than $4/hour. >>

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