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BizReport : Internet

Internet

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Friday, December 19, 2014

Security concerns cause 23% of consumers to shop less online

The convenience and cost-saving of shopping online is a draw for many shoppers, but new research from information security firm NCC Group and IDG Research Services, reveals that there is a high level of concern among many consumers about online security issues. >>

Monday, December 08, 2014

Lax Internet users need to be reminded to change, safeguard passwords

Consumers fear being hacked and their personal information or even their identity stolen yet, according to new research, many are lax when it comes to passwords and online security. >>

Wednesday, November 26, 2014

Expert: Why marketers should watch augmented reality

If the past 10 years have marked the "Age of the Superphone," what will be the next wave in consumers, content, and devices? One expert suggests Google's recent $542 million investment in stealthy company, Magic Leap, signals the maturity of the field of Augmented Reality (AR), which could be a game-changer for brands. >>

Wednesday, November 19, 2014

Study: Consumers find driving need to be always on

It is no secret that consumers around the globe are finding more reasons to be online and more ways to stay connected - mobile and gaming devices, computers and tablets are all ways about half of people surveyed in a recent A.T. Kearney report find to be connected 24/7. >>

Monday, November 17, 2014

Study: 1 in 3 people aren't secure online

Many American's aren't as secured as they imagined in the online space. That according to new data out from Tresorit which indicates about one-third haven't taken the necessary steps to ensure their personal data - including social security numbers and credit cards - is protected. >>

Friday, November 14, 2014

RoundPegg: How company culture will change in 2015

While many brands are brainstorming new campaigns for Q1 2015 and others are thinking about programs to implement to build their brand, RoundPegg believes overall company culture will change in the new year, and the businesses are adapt will see more success. >>

Thursday, November 06, 2014

Is your tech ready for 2015?

We are less than two months from the New Year - is the tech you're using ready for what is coming? One expert advises small business owners to not only evaluate the tech currently in use, but to take a look at what might be integrated over the coming year. >>

Thursday, October 30, 2014

Study: Moms looking to tech to track family health

Moms want a better look at their childrens' health. That's the takeaway from a new BabyCenter study which indicates a growing number of moms want health/fitness trackers for both themselves and for their children. >>

Tuesday, October 28, 2014

Study: 1/3 of businesses need to improve analysis coordination

Business to business brands need to do a better job of strategizing how they approach campaign measurement. That's a key takeaway from a new Corporate Visions survey which indicates more than half of B2Bers believe their conversation strategy is strong, but that the analysis that backs up some decision making needs a tune-up. >>

Tuesday, October 14, 2014

Top 5 tips to increase online security

Just as we change out batteries in smoke and carbon dioxide detectors when the calendar springs forward or falls back, RoboForm is reminding all of us to take a harder look at our online security. October is National Cyber Security Awareness Month, and RoboForm is releasing their top tips to improve our online security. >>

Friday, October 10, 2014

Expert: Call intelligence isn't just about attribution

While the majority of marketers have become comfortable with online marketing, call intelligence is still relatively ignored - and it can come off as complex and intimidating for marketers. As a result, I think the industry will be focused on building toolsets that make it more simple for all marketers (B2C and B2B) to track and optimize for inbound calls. >>

Thursday, October 09, 2014

Expert: Brands need call intelligence

The mainstream adoption of smartphones is transforming the way consumers discover and interact with brands. With just the tap of a button people can make a purchase or connect directly with a company, which is contributing to the massive increase in mobile searches and inbound calls to businesses. >>

Friday, October 03, 2014

Platform to better office service brands

Calling the cable company because the signal is out or messaging a plumber because the shower is draining slow is a dreaded event in just about any household in the America. Not because we don't want these things fixed but because of responses like, "We will be there between noon and four on Friday." A new platform aims to cut down that wait, freeing Americans from waiting on the sofa. >>

Thursday, October 02, 2014

Survey: Most create videos as keepsakes

A new survey out from Animoto indicates most consumers who create video clips are doing so to capture a memory. According to researchers 72% of consumers create video as keepsakes, and 80% make these videos to keep in touch with family/friends. >>

Wednesday, September 17, 2014

Multifactor authentication added to RoboForm

Everyone wants a more secure online experience, but most consumers also report they want less friction in their transactions - everything from signing in to their local newspaper to simpler online banking. A new release from RoboForm is set up to make those logins more frictionless while still offering security. >>

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