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Friday, April 18, 2014

How predictive tech may simplify engagement

Predictive technology is a new phrase beginning to make the rounds in boardrooms around the world. At the core, predictive technology is high-functioning behavioral targeting. It uses consumers behaviors and interests to extrapolate how that consumer might engage or interact with a branded message, piece of content or even social status update. >>

Wednesday, April 16, 2014

Consumers trust doctors and government with personal data more than they do advertisers

Consumers are increasingly concerned about how their data is stored and used but, according to new research from GfK, it is marketers and advertisers that are the least-trusted of all, less so than then government. >>

Tuesday, April 08, 2014

Brands: How paperless billing can save your money

Consumers are going paperless, paying more bills online, and many businesses are following suit - by billing paperlessly. Still some businesses are holding back. Why should businesses make the transition now, and what is the best way to do it? One expert weighs in. >>

Monday, April 07, 2014

Survey: Workers want better connection

For more than twenty years workers have been using desktops at home, and now mobile devices, too, to access work files from home or while on vacation. So it stands to reason that these IT backends are simple to use and make workers feel productive, right? Wrong. According to new Pertino data workers are frustrated with their ability - or inability - to access work information outside the office. >>

Monday, April 07, 2014

Less than half of SMEs actively investing in marketing their website

New research from UK-based Browser Media reveals that owners of small- to medium-sized businesses are more familiar with social media marketing than with email marketing and, while websites are seen as critical to the success of a business, few are actively investing in them. >>

Tuesday, April 01, 2014

129% rise in mobile visits prompts British Medical Association to go mobile

After noticing a huge rise in the number of website visits coming from mobile, the British Medical Association has announced they have launched their first mobile-optimized website. >>

Monday, March 31, 2014

Two audiences for iSTB marketing revealed

Marketers of Internet set-top boxes and those in related industries are currently marketing to too young an age group. New research by The Diffusion Group has revealed two main target audiences - early-Millennials and late-Boomers. >>

Monday, March 24, 2014

Confidence in data-driven marketing at highest level ever

The DMA describes data as 'the new gold of our economy', backed up by new data from its Quarterly Business Review that shows confidence in data-driven marketing is at its highest level ever. >>

Monday, March 24, 2014

AtTask reveals the top workplace inefficiencies facing marketers

What is it that drains creativity from your day as a marketer? Is it the back-to-back unproductive meetings, a bulging email inbox or constant interruptions and distractions? Project management and SaaS firm AtTask surveyed marketing professionals to see what their number one inefficiency at work is. >>

Wednesday, March 19, 2014

Top 4 tips to improve online security

Business' online security isn't about one thing that will protect data and information. It's about continued vigilance. There is no finish line to say, "We made it. We are secure." The question each business has to ask is "Are we more secure today than yesterday?" One expert offers his top 4 tips for brands to improve security. >>

Tuesday, March 18, 2014

Content marketing a growing marketing activity

Just over half of B2B brands and 68% of B2C brands have a content marketing budget in place, finds new research from comms agency Bite, but fewer than a third are able to measure the return on investment. >>

Monday, March 17, 2014

SMBs: How to know your business is safe online

While there is no way to ensure a business is 100% protected online, there are steps to take that will improve online security. There are basic protections including anti-malware software, updated operating systems, firewalls, and strong passwords. But, security is also a journey and not a final destination point. How can SMBs know if their business is on the right track? >>

Friday, March 07, 2014

Getty Images makes millions of images free to embed

Many photographers have benefited from the Internet, but the environment has also proved challenging when it comes to copyright, giving credit where it's due and payments. Now, photography firm Getty Imagess has made tens of millions of its images free to use via a new embed tool. >>

Wednesday, March 05, 2014

Do you know your MP3 from your R2-D2? 23% of Americans don't

A new survey by Vouchercloud reveals that many Americans are not yet up to speed on terminology associated with technology, with some worrying, and funny, results. >>

Monday, March 03, 2014

Report: Americans won't give up Internet, would give up TV

Twenty-five years after the Internet was a nice-to-have 'distraction' for most people, it's seen as 'indispensable' for many - to the point that they'd rather give up television than Internet access. That according to a new study out from Pew Research which finds three-quarters of American would find it quite hard not to be able to go online as they please. >>

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