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BizReport : Internet

Internet

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Friday, December 09, 2016

How to use payments as a marketing tool

Did you know payments can be more than, well, payments? According to one expert, payments can also be used as marketing tools, giving consumers new ways to pay for items, and businesses new ways to engage those same shoppers. Here are three tips >>

Thursday, December 08, 2016

Top place for UK mobile shoppers is in bed

More proof that British shoppers are dedicated users of mobile devices for shopping comes from new research from digital analytics firm, Catchpoint. >>

Wednesday, December 07, 2016

Top 3 tips for chatbot, CSE integrations

Chatbots may quickly become the future for customer service. Here's what brands need to know to ensure there is a strong strategy in place for customer service, chatbot usage, and the integration of chatbots within CSE. >>

Monday, December 05, 2016

Expert: How to determine what goes in a subscription box

While more and more companies are adding subscription models to their businesses or are taking part in multi-brand subscription services, a subscription service might not be the best fit for every brand. One expert offers advice on whether or not it could be right for yours. >>

Friday, December 02, 2016

Expert: Why brands should consider the subscription box

Over the past year, subscription box services have blossomed across the Internet - moving from culinary-based cooking boxes to makeup and books and even items produced on the small-scale from emerging countries. One expert weighs in on what the subscription craze could mean for your business. >>

Thursday, December 01, 2016

Top 3 tips to improve customer service data strategy

Marketers have a trove of customer data at their fingertips and analytics galore - digital campaigns, website interactions, content consumption, online behaviors and conversation rates can all be tracked. Here's how to use this data to also improve customer service. >>

Wednesday, November 30, 2016

How use data to improve customer service

While brands have a plethora of data available to better engage and convert customers, in the customer service space, many are not using data wisely. . .or in some cases at all. That, according to one expert, is a big mistake, but one that can be corrected. >>

Tuesday, November 29, 2016

Survey: Hacks more important than sex

When it comes to digital security, being safe is trumping sex - at least for some consumers. That's one takeaway from new Dashlane data which indicates that upwards of 40% of Americans would give up sex for a year if it meant they wouldn't have to worry about their online security. >>

Tuesday, November 29, 2016

Platform uses hidden audience segments to connect

Earlier this Fall, Telmar released Audience Effects, an advanced application that helps planners tap hidden audience segments that offer the greatest potential to enhance a brand's performance. The system identifies the best audience segments and how to reach them across all platforms, i.e., traditional and digital. BizReport sat down with Telmar Global President Corey Panno to learn more about the current challenges-and advancements-in audience targeting. >>

Thursday, November 24, 2016

Trends to watch in MarTech through 2017

Martech and Adtech, according to two experts, will not only continue to be crucial to marketers, but the lines between will continue to blur. Here's what brands need to know, as we head into 2017. >>

Tuesday, November 22, 2016

Two trends to watch from performance marketing

Look for performance marketing to diverge into a couple of different trend lines as we move into 2017. That's the word from two experts who believe following these trends could help brands perform better in the new year. >>

Monday, November 21, 2016

Expert: How to set up your call center for the holiday rush

Black Friday and Cyber Monday are mere days away, but there is still time to ensure your business puts their best foot forward, especially with customer service and call centers. One expert explains how. >>

Thursday, November 17, 2016

Expert: Why some brands still get SEO wrong

Despite the fact that search engine optimization is considered 'old school', many businesses continue to get SEO wrong. Getting things as simple as a business listing wrong, though, can irreparably hurt a business. One expert explains. >>

Monday, November 14, 2016

Survey: SMBs believe they're safe from cyberattack

While most businesses agree that cybersecurity is an issue, most believe their business is safe from attack. That's the word from a recent Manta poll which found that 97% of SMBs surveyed do not believe their business is at risk of an cyber attack. >>

Wednesday, November 09, 2016

Study: Customer service, multi-platforms challenging for brands

Advanced software and business platforms are supposed to make work easier for digital businesses, but many are still feeling the pinch of strategy challenges. That's the takeaway from new G2Crowd data which indicates more than half of SMB continue to struggle within finding the right employees. >>

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