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BizReport : Events Calendar : Midwest Events
Planning & Buying of Internet Media -- Level II
October 11, 2007
Location:
Chicago, Illinois
Hilton Chicago
Teaches marketers and agencies what they need to know to develop a search engine marketing strategy and execute SEM and emerging digital media advertising campaigns. The course covers the fundamental components of search engine marketing including search engine optimization (SEO), pay for placement ads, keyword research, bidding strategies, and SEM bid research and management tools. The curriculum also covers advertising opportunities in blogs, podcasting, word-of-mouth/viral marketing, advergaming, SMS and WAP advertising applications in mobile marketing, and video advertising.
Organized by:
The Laredo Group
Click here for detailed information about this event.
http://www.laredogroup.com/seminars1.asp
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