BizReport : Email Marketing

Email Marketing

Monday, October 16, 2017

Mid-week emails key for engagement

While sales and events routinely begin on Sunday or Monday, mid-week emails are the messages that find the best engagement. That is a key takeaway from new SendinBlue data. >>

Thursday, October 12, 2017

Study: Marketers missing on personalization, strategy

New data out from Zaius indicates marketers are missing the mark in several key areas for consumer engagement. These areas include personalization and segmentation, traditional marketing tools, and omnichannel strategy. >>

Tuesday, October 10, 2017

Top 3 tips to ensure GDPR compliance

The holiday season is coming up fast and according to recent Campaigner data about 66% of online marketers will be using email to connect with customers. But, with Europe's new GDPR guidelines, marketers need to look at how and when they're connecting. Here are three tips to ensure GDPR compliance in email campaigns. >>

Thursday, October 05, 2017

Top 4 tips to beef up your email strategy

Several recent studies have found that email remains the preferred contact method for consumers with their favorite brands. Still, many emails go unopened or without garnering any clicks. Here are four tips to beef up your email strategy. >>

Thursday, September 28, 2017

How to improve inbox placement

According to data out from Return Path about 20% of marketing emails are no longer reaching consumers' inboxes; this placement problem is not only an immediate problem leading to lost sales, but also a long-term issue because emails landing in spam rather than the inbox can lead to a reduction in sender reputation. Here's how marketers can improve inbox placement. >>

Tuesday, September 19, 2017

Personalize subject lines to increase opens

Data out from Yes Lifecycle Marketing underlines the importance of personalizing email subject lines. While this has been a white-hat marketing technique for years, many brands continue to not personalize email subject lines. >>

Thursday, September 14, 2017

Brands: This is where you should experiment with personalization

Personalization, while proving to be a boon to some marketers, remains problematic for others. One expert offers advice for brands on how to experiment to ensure personalization is working well. >>

Monday, September 11, 2017

Study: 20% of email doesn't hit the inbox, here's how to correct

New data out from Return Path finds that about 20% of global email messages aren't reaching consumer inboxes. This is a problem, considering more consumers are signing up for newsletters, savings emails, and are actively comparison shopping. One expert offers his top tips for improving inbox placement. >>

Tuesday, September 05, 2017

Why marketers may need less personalization, not more

While personalization is the flavor of the month - or maybe year - for online marketers one expert believes, in some cases, less personalization may mean more customer engagement. >>

Thursday, August 24, 2017

Expert advice for holiday email campaigns

Historically, about 21 email messages is the sweet spot for merchants to engage consumers and consumers to convert purchases during the holiday season. But, just sending any email isn't the answer. There needs to be a rhyme and reason. Our expert offers advice. >>

Monday, August 14, 2017

Study finds inbox placement still a struggle

While most email marketers have keyed in on the importance of subject lines, clickable links, and engaging content, new data from Return Path indicates that may not be enough because emails aren't landing in the inbox. Their data shows a full 20% of global, commercial emails are landing in junk/spam folders rather than the inbox. >>

Friday, August 04, 2017

Don't go overboard with holiday themes

When it comes to holiday advertising, a little bit of a theme goes a long way. That, according to data from Yes Lifecycle Marketing; they looked at holiday-themed email campaigns and found that engagement rates dropped dramatically for campaigns that were heavily holiday themed. >>

Thursday, August 03, 2017

Email to push holiday spending

During the upcoming holiday shopping season, look for email to push more sales. Looking at 2016 data, email pushed about 27% of Black Friday conversions, and with advances in targeting and remarketing, one expert believes email will have a big impact again in 2017. >>

Monday, July 31, 2017

Top 3 tips to a better machine learning strategy

Tackling artificial intelligence is a big task for any size business. Here are three tips to boost your machine learning strategy. >>

Friday, July 28, 2017

Expert IDs pitfalls to avoid in using AI in email

While many marketers are finding behavioral insights  provide essential customer and audience insights that work well when modeled with machine learning, there can be problems, too. One expert explains. >>