Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
Email Marketing
Friday, July 06, 2018
Study finds Open Rates, CTRs steady
Email remains an important part of marketers' overall strategy, and consumers continue to engage. That's a key takeaway from new DMA and dotmailer research which found email open rates and click-through rates holding steady from 2017 through 2018. >>
Wednesday, June 27, 2018
Report: Bot attacks going mobile
There is a new threat in the digital space: mobile bot attacks. According to a new report out from Distil Networks nearly 6% of all mobile devices are being used in bad bot attacks. These bots can be used to steal consumer or business data, make fraudulent purchases, and commit DDoS attacks. >>
Monday, June 18, 2018
Study: Push notifications + Email = App Engagement
For mobile marketers, increased app engagement can be directly linked to a combination of push notifications and email messaging. That's the word from new data which shows this combination pushes app engagement 3X higher. >>
Wednesday, June 13, 2018
Report: Smartphones driving email orders
Smartphones are key for purchases driven by email campaigns. That's the word from new Yes Lifecycle Marketing data which finds that smartphones are down driving about half of all email-driven orders. Smartphones are also responsible for nearly one-third (35%) of all email-driven revenue, making mobile compatibility more important than ever for merchants and marketers. >>
Friday, June 08, 2018
Expert: Why email will continue to be key for marketers
Both Gmail and Yahoo have announced upgrades to their mail platforms recently, with most of the updates being made with consumers in mind. However, happier customer can equate to better email campaign performance. We asked a digital expert how these changes might impact marketers moving forward. >>
Monday, May 28, 2018
Expert: How retargeting can save digital campaigns
Ad blocking, ad fraud, viewability metrics. All of these are issues for digital marketers, and it can be hard to know how to approach ad blocking and fraud without infringing on consumer privacy. We chatted with a marketing expert about how to reinvent their approach. >>
Thursday, May 24, 2018
Reputation key to email campaigns
Reputation may be more important than ever for email marketers. According to new data, email senders with high reputation marks substantially increase the chances their mailings will hit consumer inboxes. >>
Friday, May 11, 2018
How Yahoo!'s email updates will impact email marketers
Tis the season for email changes. Recently, Yahoo announced changes to their platform - one of the largest email platforms in the world - and we asked SendGrid's Len Shneyder how these changes might affect campaigns. >>
Monday, May 07, 2018
Brands: How to make your connection with data providers seamless
Consumers are demanding better data protections. This, in turn, is pushing brands and marketers to increase their data transparency. But, how can marketers create a more seamless connection with third party data providers? We asked Allison Stern of Tubular Labs just that. >>
Friday, April 13, 2018
Study: Consumers want control of data
According to a new report, while most consumers are willing to sharing their information with brands in exchange for a better overall shopping or advertising experience, they also want the ability to determine which parts of their data are then stored. >>
Tuesday, April 03, 2018
SMB experts offer 6 top tips to improve website performance
With the holiday season in the books, and Mother's Day and back to school seasons coming up, now is a great time for small businesses to look at how their websites are performing, and look for ways to improve customer engagement. We spoke with six small business experts to get their advice. >>
Wednesday, March 14, 2018
Emailers need to increase engagement
New data out from Return Path underlines a long-held belief about email marketing: the more subscribers are engaged with email content the less likely messages are to end up in spam/junk folders. >>
Wednesday, March 07, 2018
How marketers can ID data shortfalls
Data is key to engaging customers, but collecting the data is merely the starting point. From there, marketers must be ready to analyze and integrate data sets, have the right technology to put data to use, and then create systems in which data use is the first step. Then, come the data shortfalls - areas in which not enough data is collected or in which the data is used improperly. Here are four tips to identify and correct a data shortfall. >>
Monday, March 05, 2018
Top 6 data challenges facing marketers
Marketing is dynamic and hectic in nature - data volumes continue to multiply, customer preferences shift, and competition always keeps you on your toes. With all of these factors working at a fast pace, marketers must keep up by having a data driven marketing strategy in place. But executing and managing a strategy may not be a cake walk. Here are six challenges facing brands. >>
Monday, February 26, 2018
How to engage through email without annoying customers
With a majority of Americans checking email at least once per day, email can be a key part of the customer journey. But, if customers aren't engaged with marketing content, or feel they are being contacted to often, email lists can suffer. Customer data, according to one expert, is key to email engagement. But just which data aspects are the most important? >>
Latest Headlines
- Study: More merchants choosing Facebook ads
- Reports: Shifting loyalty, better information key to shopper engagement
- Akamai finds fraudsters targeting tax filings
- Reports outline importance of connected TVs to brands
- Top 3 tips to create a stronger AI strategy
- Expert: How CX can reimagine branded campaigns
- Experts: A year after the pandemic, here's how we're coping
- How AI is helping solve pandemic problems