BizReport : Email Marketing

Email Marketing

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Wednesday, October 08, 2008

Survey: SEO, site search and email are top business tools

A huge majority of retailers across the globe rank email, search engine optimization and site search as the most important ecommerce tools that help promote their businesses, finds search services provider SLI Systems. >>

Thursday, October 02, 2008

Two ways to let email boost recession profits

The sky may not exactly be falling, but the economy keeps getting tighter. This week in the US the House of Representatives couldn't pass a bailout bill to help struggling economic firms, which sent the stock market into a bit of a tailspin. With no end to this struggling economy in sight, is there a way to recession proof your next ad campaign? >>

Tuesday, September 30, 2008

"Live Offers" real-time email couponing

ExactTarget have launched a new couponing platform that enables marketers to offer on-the-fly discounts and promotions while tracking open rates, print rates, redemption and ROI. >>

Monday, September 29, 2008

How to integrate social and email campaigns

Social networking may not have reached the tipping point quite yet, but it is nearly there. With so many consumers logging on to social networks, is there a way to coordinate social and email campaigns for a greater campaign ROI? There are several possible ways to integrate these campaigns. >>

Thursday, September 25, 2008

Are you CAN-SPAM compliant?

With the new CAN-SPAM provisions could come a high cost for marketers who aren't prepared. If not or if you aren't sure, here are a few quick fixes that will help get your next email preference centers on the straight and narrow. >>

Wednesday, September 24, 2008

IAB issues new email best practices

The Interactive Advertising Bureau (IAB) has issued their latest "Email Data Management Best Practices"; the new best practices are intended to help online marketers get the most from their email campaigns by helping them ensure privacy, security, improve the permissions process and improve deliverability. >>

Monday, September 22, 2008

Catch Millennial eyes with electronic coupons

To get your printed coupon in front of a Millennial is hard work, to make them cut it out and use it is almost impossible. Why? Because the majority of Millennials get their information, and therefore marketing messages, online or via their mobile phones. >>

Monday, September 22, 2008

How split-testing can improve email campaigns

Sending out an email is just the tip of the iceberg when it comes to email advertising. Once the email is sent there are a plethora of metrics to keep up with, which is likely why more A/B split-testing isn't done at the beginning of a new campaign. But, not testing messages is probably a big factor in why email messages aren't performing better. >>

Thursday, September 18, 2008

Three ways to improve email lists before the holidays

With the holidays rapidly approaching, marketers everywhere are scrambling to ensure they get the biggest bang for their marketing bucks. For email marketers, here are a few tried and true - and possibly overlooked - ways to improve email campaign response rates. >>

Monday, September 08, 2008

Report: New media is eroding email's effectiveness

Your email plans may need to be adjusted. According to a recent report from JupiterResearch, social networking, texting and mobile phones are eroding the effectiveness of the traditional email campaign. The report finds that 22% of consumers using email find social networking sites more useful then email. >>

Tuesday, September 02, 2008

eROI: Email marketers are slacking

Email marketers know what they should be doing to maintain best practice and increase deliverability, opens, clicks and conversions, but few are actually doing it, according to the most recent of eROI’s quarterly email marketing studies. >>

Thursday, August 28, 2008

How to get more from email list generation

Every email marketer wants more list subscribers, but the fact is that a huge email list doesn't necessarily mean a huge ROI from any email campaign. Most recipients skim over email marketing messages or delete them without a read. Knowing that, marketers are still trying to find ways to reach more subscribers when they should be trying to reach their existing subscriber base in a better way. Here are a few tips. >>

Monday, August 25, 2008

E-consultancy: UK email marketing spend to rise

The credit crunch and marketing budget restrictions can’t crush the popularity of email marketing among British marketers, in fact it positively fuels it. A new report forecasts that spending on email marketing in the UK is set to rise over the next year. >>

Wednesday, August 20, 2008

Marshal: Spam sells

Ever wondered why the volume of spam continues to rise? Because, it seems, people are actually buying from them. Security company Marshal asked consumers what purchases they’d made from spam and a surprising number of people confessed. >>

Monday, August 18, 2008

Are your transactional emails experience filled?

If your answer is "no" or "I don't know", you could be missing out on future purchases by repeat consumers. Transactional emails are one of the biggest disappointments for most email marketers because they are ignored by consumers. The reason? Most transactional emails are purely functional when they could easily be an experience. >>

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