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BizReport : Email Marketing

Email Marketing

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Monday, August 14, 2017

Study finds inbox placement still a struggle

While most email marketers have keyed in on the importance of subject lines, clickable links, and engaging content, new data from Return Path indicates that may not be enough because emails aren't landing in the inbox. Their data shows a full 20% of global, commercial emails are landing in junk/spam folders rather than the inbox. >>

Friday, August 04, 2017

Don't go overboard with holiday themes

When it comes to holiday advertising, a little bit of a theme goes a long way. That, according to data from Yes Lifecycle Marketing; they looked at holiday-themed email campaigns and found that engagement rates dropped dramatically for campaigns that were heavily holiday themed. >>

Thursday, August 03, 2017

Email to push holiday spending

During the upcoming holiday shopping season, look for email to push more sales. Looking at 2016 data, email pushed about 27% of Black Friday conversions, and with advances in targeting and remarketing, one expert believes email will have a big impact again in 2017. >>

Monday, July 31, 2017

Top 3 tips to a better machine learning strategy

Tackling artificial intelligence is a big task for any size business. Here are three tips to boost your machine learning strategy. >>

Friday, July 28, 2017

Expert IDs pitfalls to avoid in using AI in email

While many marketers are finding behavioral insights  provide essential customer and audience insights that work well when modeled with machine learning, there can be problems, too. One expert explains. >>

Thursday, July 27, 2017

Why email marketers need machine learning

A lot has been said about the potential for machine learning - AI - for display, social, even native ad campaigns. But, according to one expert, the potential benefits for email marketers may be bigger. >>

Monday, July 24, 2017

UK businesses warned not to re-engage opted-out consumers via email

Businesses in the UK are warned that sending out marketing emails to customers that have already opted out in the guise of customer service or seeking future consent to marketing messages is against the law. >>

Wednesday, July 19, 2017

Ad Roundup: Tools to connect brands, consumers

In today's advertising roundup, a trio of releases that should give brands more insight into their customer bases. >>

Tuesday, July 18, 2017

Have emoji lost their email marketing mojo?

One made it into the dictionary in 2015, but are emoji still as effective a marketing gimmick as they were just a year ago? No, according to new research from Mailjet. >>

Thursday, July 06, 2017

Use the power of email personalization to exceed revenue goals

The secret to email marketing success is personalization, according to new research from Monetate which looks at the personalization habits of marketers exceeding their company's revenue goals. >>

Friday, June 23, 2017

IC3 Report: Email compromise scams account for greatest financial loss

Business and email compromise scams represented over a quarter of financial loss totals in 2016, according to the FBI's Internet Crime Complaint Center's latest Internet Crime Report. >>

Thursday, June 22, 2017

Hotels failing to adequately communicate with guests prior to check-in

New research from TrustYou highlights hotel guests' experiences and expectations surrounding pre-arrival communications from their accommodation provider. >>

Thursday, June 22, 2017

Ad Roundup: Announcements key in on consumer buying, data

In today's advertising roundup, three new partnerships which should help brands better understand data, which should help them better target and convert shoppers. >>

Wednesday, June 21, 2017

Study finds sender rep kep to email success

Keeping your sender reputation high is more important than ever. That's a key takeaway from new Return Path report; according to their research, emails from marketers with high sender scores are seen in the inbox by 20% more people. >>

Wednesday, June 21, 2017

DMA Response Rate Report finds email CPA lowest

Email marketing continues to be a top profit generator for marketers, according to the Data Marketing Association's latest Response Rate Report, and the channel in which investment is expected to rise. >>

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