BizReport : Email Marketing

Email Marketing

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Wednesday, May 16, 2007

Email landing page optimization research results released

New research from MarketingExperiments.com has identified ways in which to make email landing pages more effective. The research includes ways in which copy length affect landing page performance. >>

Monday, May 14, 2007

Gmail users are younger, richer than Yahoo

There may not be a lot of them, but according to research from Hitwise, the users of Google's Gmail platform are younger and richer than users of Yahoo's free email platform. This is a fact that email marketers should take note of. >>

Friday, May 11, 2007

E-Tailers are growing email lists

Say what you will about paid search and social networking being the best online marketing options. E-tailers aren't buying it. According to the latest survey from the Internet Retailer, e-tailers are choosing instead to increase email marketing efforts. >>

Tuesday, May 08, 2007

What makes good email copy?

With fewer consumers opening marketing emails and marketing emails being mistakenly routed to junk or bulk folders, many email marketers are wondering how to get the most from email messages. A recent experiment sheds light on the email copy question. What is surprising is that the overall findings aren't new. >>

Wednesday, April 25, 2007

Email advertising is still viable

Advertisers should not write off email advertising just yet. The news from a recent Forrester Research study is that email marketing is still putting advertisers and consumers together. >>

Monday, April 23, 2007

Email marketing continues to elicit high response levels

Email marketing is still a valuable part of the e-marketing mix, according to new data from marketing services company, Epsilon. >>

Friday, April 20, 2007

Datran Media launches first online market exchange

The first real-time market exchange, that enables advertisers to bid for CPA email distribution, has just been launched. >>

Friday, April 20, 2007

Marketers failing to use online for lead generation

A new study by Clash-Media and e-consultancy has revealed that that almost half of internet marketers fail to use the internet to generate leads. >>

Thursday, April 19, 2007

Visual email identification raises open rate by 67 percent

A leading provider of visual email identification solutions has released results of a recent study into whether emails are more likely to be opened if accompanied by a “certified” logo. >>

Monday, April 16, 2007

Can authentication save email marketing?

Authenticating email has been touted as the savior for businesses wanting to contact established customers, but what about marketers trying to reach those first consumers? Could email authentication be the right tactic for email marketers? >>

Friday, April 13, 2007

Companies take longer to respond to user emails

A new study sheds disturbing light on email practices within some companies. According to research from Hornstein Associates, companies take longer to respond to consumer email now than they did five years ago. >>

Thursday, April 12, 2007

Spam volume to exceed legitimate emails in 2007

Research firm IDC has released results of a new study which forecasts that 2007 will see the volume of spam email overtake legitimate person-to-person email messages. >>

Thursday, April 12, 2007

'Third Agers' are tech-savvy online shoppers

Third Agers are a formidable presence on the internet, new research has revealed, and they aren’t the stereo-typical technophobes many perceive them to be. >>

Tuesday, April 03, 2007

Survey: Merchants to focus on targeting

The E-Tailing Group has released the results of their 6th Annual Merchant Survey. According to the survey, better targeting is the key to improved conversion rates and Return on Investment (ROI). >>

Wednesday, March 28, 2007

U.S. internet users demonstrate email know-how

Americans are experienced at managing their emails, says a new report from the Email Sender and Provider Coalition (ESPC). >>

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