BizReport : Email Marketing

Email Marketing

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Thursday, July 19, 2007

Should email marketers bring back animation?

Say what you will about animation - that it is too old school, that users will ignore it or worse not even open animated emails - a new study from the Email Experience Council's RetailEmail blog indicates it is time to dust off animation and add it back into email marketing campaigns. >>

Monday, July 16, 2007

Coremetrics testing behavioral email marketing tool

Testing of Coremetrics’ LIVEmail 2.0 has begun. The updated automated email marketing application will help marketers identify the right offers for the right recipients at the right time. >>

Monday, July 16, 2007

Non-urgent email messages ignored on mobile devices

A mobile email study has discovered that, contrary to popular belief, most mobile users don’t read or react to commercial email messages received on their mobile devices. >>

Thursday, July 12, 2007

"Images Off" cuts down email read rates

A new filter for users that turns off images within email marketing messages may be hurting more marketers than originally thought. In addition, a recent study from eRoi found that mid-week emails are likely to have higher open rates than mailings sent on weekends. >>

Monday, July 09, 2007

NetMargin should increase email compliance

Email marketers worried about complying with the various laws and regulations limiting their campaigns may like a new platform from Datran Media. Called BrandShield, the email compliance tool could make it easier for email marketers to manage the compliance of their campaigns. >>

Monday, July 02, 2007

Spammers employ psychological tactics to fool users

A study by McAfee, called “Mind Games”, tells how spammers are using psychological games and other tactics to give them apparent legitimacy. >>

Monday, June 25, 2007

Online consumer enquiries badly handled

A mystery-shopper exercise in the U.K. found that many online retailers are failing to respond speedily, accurately or professionally to customer enquiries. >>

Friday, June 22, 2007

Consumers respond to direct mail

Consumers may complain about the amount of mail filling up their mailboxes, but a recent study commissioned by Pitney Bowes found that most actually prefer direct mailings to unsolicited email communications. >>

Wednesday, June 20, 2007

Email landing pages need more thought

It appears that many marketers aren’t putting much effort in to email landing pages. Research by Silverpop revealed a somewhat blasé approach. >>

Wednesday, June 20, 2007

Users are more tolerant of spam

Spam may not be as big a hindrance to email marketers as once thought. According to a recent report from the Pew Internet & American Life Project, Americans are getting more spam in work and home email accounts than ever before but aren't as bothered by it as they have been in the past. >>

Tuesday, June 12, 2007

Study: multiple ads lead to conversions

Consumers aren't converting simply because of the last ad that they saw online. According to a recent study, users are more likely to convert when they have seen multiple ads across multiple platforms. >>

Friday, June 08, 2007

Majority of U.S. restaurants have a website

Restaurants in the U.S. are embracing online marketing and developing interactive websites to keep up with today’s information-hungry society. >>

Sunday, June 03, 2007

Content not the main culprit for email non-deliverability

Email deliverability remains the biggest challenge for email marketers and a recent study found that email content isn’t necessarily the culprit for non-delivery. >>

Friday, May 25, 2007

Spam levels rise but users are savvier

U.S. internet users are receiving more spam in their inboxes than ever before, but they’re not nearly as concerned as they were a few years ago, finds a new report. >>

Thursday, May 24, 2007

AOL blocks images in web-based mail

AOL has joined other web-based email services by disabling images by default, forcing some email marketers to rethink email content and format. >>

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