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BizReport : Email Marketing

Email Marketing

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Tuesday, October 31, 2006

Creative Email That Works

New research indicates including the company name and/or brand in the subject line of email campaigns could boost click-through rates by as much as 50%. Other simple changes to creative elements could boost click-through and conversion rates even more. >>

Monday, October 30, 2006

Jupiter: Make Emails Relevant

Not getting enough of a return on your email campaign? The problem could be that your messages rely too heavily on discounts on shipping rather than giving readers a relevant message. That is the word from a new Jupiter Research study. >>

Monday, October 30, 2006

Direct Marketing To Slow?

Yes and no. A new study out from the Direct Marketing Association (DMA) indicates a growth slowdown could be on the way for direct marketers in the United States. However, direct marketing sales may continue to grow despite the expected slowing of growth. >>

Thursday, October 26, 2006

Privacy Concerns Email Marketers

Keeping customer information private while still serving the latest organization deals and news is a prime concern both for marketers and for consumers. One of the biggest challenges is determining what customers deem private matter what they don’t. >>

Tuesday, October 24, 2006

Authenticate Email To Increase Open Rates

You’ve worked on deliverability, but still aren’t seeing many conversions? Have you considered authenticating your emails? >>

Monday, October 23, 2006

Filtering: Best Anti-Phishing Option

The National Consumers League has updated their anti-phishing education site with a set of best practices for ISPs to use in combating the messages. Some of those practices can also be put into use by online marketers to build trust with customers. >>

Thursday, October 19, 2006

Develop “Lifecycle” For Email Campaigns

A new study out from email services provider Silverpop indicates marketers should develop a lifecycle to deliver the right message at the right time for the consumer. >>

Wednesday, October 18, 2006

Retailers Not Measuring Up

Many online retailers are shooting themselves in the foot because of lax measuring processes, according to a new survey from WebTrends. >>

Tuesday, October 17, 2006

Calculate Spam Risk

Non-responders can kill an email ad campaign. But is it the non-responders who are killing click through ad revenue or is it your copy? A test could tell the difference. >>

Monday, October 16, 2006

Email Deliverability Guide Released

The Interactive Advertising Bureau, or IAB, has released the Marketer & Agency Guide to Email Deliverability. >>

Friday, October 13, 2006

Email Marketing Report: Not Executing

In a survey of 355 retail websites, EmailDataSource.com found that managing and executing email signup programs can leave customers in the dark. And looking for a different online experience. >>

Tuesday, October 10, 2006

Generation Gap Can Harm Integrated Campaigns

If you want to get the most from your integrated ad campaigns you have to know who your target market is – and how to best reach them. That is the verdict of a new study from Forrester Research. >>

Monday, October 02, 2006

Stock Spam Makes Up 15% of All Spam

The spam wars are hardly over. Testimony to this is a new version of junk mail that seems to bypass many otherwise efficient spam blockers. It’s called stock spam, emails sent out recommending penny stocks from energy and mining companies. >>

Monday, October 02, 2006

Direct Marketing Trend: Self-Destructing Email?

Lawyers use self-destructing email technology to protect the privacy of their clients, but could the same technology be used by online marketers to improve client relations? >>

Thursday, September 28, 2006

European Deliverability Better Than US

A new study out from Lyris Technologies indicates that European ISPs and ESPs (email service providers) are out-delivering emails to consumers compared to United States providers. Still, the rates of false positives in email delivery are higher for large ESPs across the board. >>

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