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BizReport : Email Marketing

Email Marketing

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Tuesday, January 23, 2007

Richter Scales MySpace Security

MySpace is drawing itself up against one of the world’s top three spammers. >>

Monday, January 22, 2007

U.S. Spam Shame

Over a third (34 percent) of websites containing malicious code, or malware, are hosted in the U.S. That’s more than any other country in the world. >>

Monday, January 22, 2007

Boost Revenue Using Transactional Emails

Transactional emails are an essential part of a customer contact strategy, and many marketers aren’t utilising them to best effect. >>

Friday, January 19, 2007

“Storm Worm” Virus Rages Across The Web

Virus programmers have been quick to capitalize on the chaos and fatalities caused by severe storms across Europe. >>

Friday, January 19, 2007

Study: Women Read Snail Mail, not E-mail

A simple email message is not the best way to target female consumer. A new study indicates that more women are reading and responding to direct mail than email. >>

Tuesday, January 16, 2007

Email Templates May Need Revising

New web-based email clients, such as Yahoo Mail Beta and Microsoft’s Window Live Mail Beta, may require marketers to rethink the design of their email templates. >>

Monday, January 15, 2007

Report: Email Sites Have Fewer Display Ads

Display ad impressions on email sites were down in December for the first time in two months, according to new data from Nielsen//Netratings AdRelevance report. Email sites compiled only 44% of online display ads last month. >>

Friday, January 12, 2007

Study: 81% to Increase Email Marketing

More marketers are turning to the Internet to make a buck. According to a new study, 94% of marketers who said they will decrease offline ads in 2007 said they will increase online advertising. And if you thought email was dead, think again. More than half of the respondents said email was at the top of the list. >>

Wednesday, January 10, 2007

Iconix Arms Consumers Against Phishers

Promotions and giveaways aren’t just the lures for legitimate online retailers. Phishers are using the same tactics to steal personal information, and causing a downturn in email marketing. An email authentication service says they can help with that problem. >>

Wednesday, January 10, 2007

Spam Rates Take 30% Dive

Spam levels have been growing steadily over the years, but January 2007 has so far seen a big drop, back to a level commensurate with that of the first half of 2006. >>

Thursday, January 04, 2007

Survey: Spam Down in South Korea

Spam may be hitting the skids in South Korea. According to a survey done in the country, spam was down considerably in the last half of 2006. >>

Tuesday, December 19, 2006

Report: U.S. Has 4th Highest Spam Rate

Chances are when you come back from the Christmas holiday, your email inbox will be filled with spam messages promising pharmaceutical miracles or incredibly low stock prices. Why? Because even with a drop in the number of spam messages received, the United States has the fourth-highest spam rate in the world. >>

Tuesday, December 05, 2006

Spam Blamed For Loss of Email Revenue

Don’t count that email advertising revenue before it’s delivered. That is the message from email marketing experts at MediaPost’s Email Insider Summit in Utah Monday. >>

Tuesday, December 05, 2006

Contact Frequency Affects Click Through Rates

According to the DMA’s latest National Benchmarking Survey, frequency, not content, is the key to increasing click through rates. >>

Monday, December 04, 2006

Improve Reputation and Increase Email Deliverability

Results of a recent study by Return Path indicate reputation, not content, is to blame for low email deliverability rates. >>

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