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BizReport : Email Marketing

Email Marketing

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Thursday, October 26, 2006

Privacy Concerns Email Marketers

Keeping customer information private while still serving the latest organization deals and news is a prime concern both for marketers and for consumers. One of the biggest challenges is determining what customers deem private matter what they don’t. >>

Tuesday, October 24, 2006

Authenticate Email To Increase Open Rates

You’ve worked on deliverability, but still aren’t seeing many conversions? Have you considered authenticating your emails? >>

Monday, October 23, 2006

Filtering: Best Anti-Phishing Option

The National Consumers League has updated their anti-phishing education site with a set of best practices for ISPs to use in combating the messages. Some of those practices can also be put into use by online marketers to build trust with customers. >>

Thursday, October 19, 2006

Develop “Lifecycle” For Email Campaigns

A new study out from email services provider Silverpop indicates marketers should develop a lifecycle to deliver the right message at the right time for the consumer. >>

Wednesday, October 18, 2006

Retailers Not Measuring Up

Many online retailers are shooting themselves in the foot because of lax measuring processes, according to a new survey from WebTrends. >>

Tuesday, October 17, 2006

Calculate Spam Risk

Non-responders can kill an email ad campaign. But is it the non-responders who are killing click through ad revenue or is it your copy? A test could tell the difference. >>

Monday, October 16, 2006

Email Deliverability Guide Released

The Interactive Advertising Bureau, or IAB, has released the Marketer & Agency Guide to Email Deliverability. >>

Friday, October 13, 2006

Email Marketing Report: Not Executing

In a survey of 355 retail websites, EmailDataSource.com found that managing and executing email signup programs can leave customers in the dark. And looking for a different online experience. >>

Tuesday, October 10, 2006

Generation Gap Can Harm Integrated Campaigns

If you want to get the most from your integrated ad campaigns you have to know who your target market is – and how to best reach them. That is the verdict of a new study from Forrester Research. >>

Monday, October 02, 2006

Stock Spam Makes Up 15% of All Spam

The spam wars are hardly over. Testimony to this is a new version of junk mail that seems to bypass many otherwise efficient spam blockers. It’s called stock spam, emails sent out recommending penny stocks from energy and mining companies. >>

Monday, October 02, 2006

Direct Marketing Trend: Self-Destructing Email?

Lawyers use self-destructing email technology to protect the privacy of their clients, but could the same technology be used by online marketers to improve client relations? >>

Thursday, September 28, 2006

European Deliverability Better Than US

A new study out from Lyris Technologies indicates that European ISPs and ESPs (email service providers) are out-delivering emails to consumers compared to United States providers. Still, the rates of false positives in email delivery are higher for large ESPs across the board. >>

Thursday, September 28, 2006

The Mythological Origins of SPAM

SPAM in the online world has a nasty tone to it, but prior to the phenomenon’s drastic rise in cyber space, SPAM has been known to have similar, domineering qualities be they of a more positive kind. >>

Wednesday, September 27, 2006

SmartSource Launches eBroadcast 3.5

SmartSource of Burlington MA has launched a new version of its email marketing program called eBroadcast 3.5, which operates an automated email application with re-usable content templates. By combining email broadcasts, trigger emails and on-line surveys, users can automate key marketing and fulfillment applications in the click of a button. >>

Monday, September 25, 2006

Email: Still Viable?

The short answer is yes. But for those online marketers still utilizing the medium as their main source of online revenue, the answer isn’t as clear. >>

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