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BizReport : Email Marketing

Email Marketing

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Wednesday, November 22, 2006

What Price an Email Address?

A new email forwarding service will enable users to charge a fee for access to their inboxes. >>

Wednesday, November 22, 2006

The Masses Get Email on the Go

This Thanksgiving, European startup Berggi will launch an email and IM service in US and Spain for those with even the most basic of mobile phones. >>

Tuesday, November 21, 2006

Study: Small Business Online Spending to Grow

A new study out shows that small businesses – more than 75% of small businesses in the United States – will continue to move their advertising and buying power online. >>

Monday, November 20, 2006

October Ad Breakdown Shows Financial Growth

The pull of online networks is drawing financial services companies to increase their online advertising efforts, according to a new report from Nielsen//NetRatings. >>

Thursday, November 16, 2006

Search Campaigns Helped by Email, Display Ads

If you want the best return from your search marketing dollars, give them a little push with collateral advertising from email, television and display ads. That’s the word from marketing executives at MediaPost’s Search Insider Summit Wednesday. >>

Tuesday, November 07, 2006

Phishing Has Greater Hold

A new study indicates more users may be falling victim to phishing attacks than previously thought. Researchers at the Indiana University School of Informatics found that about 14% of users may be responding to each phishing attack. Previously, it was though phishers only received information from about 3% of the population per year. >>

Friday, November 03, 2006

Quality Control Key For Marketers

In the quantity versus quality debate, quality seems to be losing out. According to a new study from Bluestreak, many online consumers are fine with the quantity of ads on the Internet, but not with the quality of those same ads. >>

Tuesday, October 31, 2006

Creative Email That Works

New research indicates including the company name and/or brand in the subject line of email campaigns could boost click-through rates by as much as 50%. Other simple changes to creative elements could boost click-through and conversion rates even more. >>

Monday, October 30, 2006

Jupiter: Make Emails Relevant

Not getting enough of a return on your email campaign? The problem could be that your messages rely too heavily on discounts on shipping rather than giving readers a relevant message. That is the word from a new Jupiter Research study. >>

Monday, October 30, 2006

Direct Marketing To Slow?

Yes and no. A new study out from the Direct Marketing Association (DMA) indicates a growth slowdown could be on the way for direct marketers in the United States. However, direct marketing sales may continue to grow despite the expected slowing of growth. >>

Thursday, October 26, 2006

Privacy Concerns Email Marketers

Keeping customer information private while still serving the latest organization deals and news is a prime concern both for marketers and for consumers. One of the biggest challenges is determining what customers deem private matter what they don’t. >>

Tuesday, October 24, 2006

Authenticate Email To Increase Open Rates

You’ve worked on deliverability, but still aren’t seeing many conversions? Have you considered authenticating your emails? >>

Monday, October 23, 2006

Filtering: Best Anti-Phishing Option

The National Consumers League has updated their anti-phishing education site with a set of best practices for ISPs to use in combating the messages. Some of those practices can also be put into use by online marketers to build trust with customers. >>

Thursday, October 19, 2006

Develop “Lifecycle” For Email Campaigns

A new study out from email services provider Silverpop indicates marketers should develop a lifecycle to deliver the right message at the right time for the consumer. >>

Wednesday, October 18, 2006

Retailers Not Measuring Up

Many online retailers are shooting themselves in the foot because of lax measuring processes, according to a new survey from WebTrends. >>

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