BizReport : Email Marketing

Email Marketing

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Tuesday, January 15, 2008

Many marketers to change ad agency this year

The Chief Marketing Officer Council’s recently released annual forecast predicts that, in 2008, many marketers will be changing strategies to focus more on online activity. This process, they found, will also see many marketers changing their advertising agencies. >>

Tuesday, January 08, 2008

Jupiter: Email marketing spend to increase 75%

Email may not be a huge buzzword any longer, what with social networks, user-generated content and online video. But that doesn't mean email is dead. According to a recent Jupiter Research report email marketing is set to grow 75% by 2012, to reach $2.1 billion. >>

Monday, January 07, 2008

Online Hispanics more tolerant of email comms

Hispanics are more likely to want to receive special offers, and other marketing and business messages, via email than non-Hispanics according to new research from Mintel Comperemedia. >>

Friday, December 28, 2007

Study: 9 in 10 delivered emails are spam

Spam isn't just clogging up personal email inboxes any longer. According to the latest research from ProofPoint, 9 in 10 emails delivered to business email addresses in November were spam. Which means workers are spending more and more time with email than ever. >>

Tuesday, December 18, 2007

Phishers net more victims during 2007

A new survey conducted by Gartner has found that the number of successful phishing attacks in 2007 rose, although the average amount lost per consumer decreased. >>

Friday, December 14, 2007

Make opting-out a positive learning process

While many email marketers adhere to opt-out laws, many aren’t taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris. >>

Wednesday, December 12, 2007

Surge in spam continues

The fight against spam continues yet, despite throwing technology at it from all angles, the rates of spam continue to rise, currently representing 95 percent of all email sent. >>

Monday, December 10, 2007

U.K. email response times up on 2006

The amount of time taken for companies to respond to email enquiries has risen in the last twelve months, according to new research carried out in the U.K. by Transversal, and consumers are finding it quicker to pick up the telephone. >>

Monday, December 10, 2007

10 tips for your welcome emails

A new subscriber adds their name to your mailing list and, at that very moment when you’ve got their attention and interest, you send them a brief tech-speak email to confirm their name has “been added”. Not a great first impression, is it? >>

Monday, December 10, 2007

Bring home the Bacn

You know that bunch of email addresses you cull from your customer emailing database every six months or so because they haven’t responded for a certain period of time? Don’t be hasty because those contacts may not be as dead as you think. >>

Monday, December 03, 2007

Return Path tackles European email deliverability with 4 more providers

European email marketers may increase deliverability rates for email marketing campaigns in the New Year. That is because four more email providers have joined Return Path's "Sender Score Receiver Alliance". >>

Saturday, December 01, 2007

Reclaim time with autoresponders

Reclaim some valuable business development time by cutting down on the number of emails you, or your customer service staff, have to personally address, while at the same time ensuring your customers are being appreciated and acknowledged. >>

Wednesday, November 28, 2007

Nine ways to increase customer loyalty

Customer care, reward programs and regular communications do help gain your customer’s loyalty, but they aren’t the be all and end all. >>

Friday, November 23, 2007

10 tips for successful holiday email campaigns

There’s much that marketers can be doing right now to ensure a smooth and successful holiday marketing campaign, and email is an easy channel to plan ahead for. >>

Sunday, November 18, 2007

Email marketers using wrong metrics?

Recent research has found that marketers are putting more emphasis on measuring click-through rates and deliverability as a measure of their email marketing’s success than looking at indicators of financial return. >>

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