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BizReport : Email Marketing

Email Marketing

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Tuesday, June 12, 2007

Study: multiple ads lead to conversions

Consumers aren't converting simply because of the last ad that they saw online. According to a recent study, users are more likely to convert when they have seen multiple ads across multiple platforms. >>

Friday, June 08, 2007

Majority of U.S. restaurants have a website

Restaurants in the U.S. are embracing online marketing and developing interactive websites to keep up with today’s information-hungry society. >>

Sunday, June 03, 2007

Content not the main culprit for email non-deliverability

Email deliverability remains the biggest challenge for email marketers and a recent study found that email content isn’t necessarily the culprit for non-delivery. >>

Friday, May 25, 2007

Spam levels rise but users are savvier

U.S. internet users are receiving more spam in their inboxes than ever before, but they’re not nearly as concerned as they were a few years ago, finds a new report. >>

Thursday, May 24, 2007

AOL blocks images in web-based mail

AOL has joined other web-based email services by disabling images by default, forcing some email marketers to rethink email content and format. >>

Wednesday, May 16, 2007

Email landing page optimization research results released

New research from MarketingExperiments.com has identified ways in which to make email landing pages more effective. The research includes ways in which copy length affect landing page performance. >>

Monday, May 14, 2007

Gmail users are younger, richer than Yahoo

There may not be a lot of them, but according to research from Hitwise, the users of Google's Gmail platform are younger and richer than users of Yahoo's free email platform. This is a fact that email marketers should take note of. >>

Friday, May 11, 2007

E-Tailers are growing email lists

Say what you will about paid search and social networking being the best online marketing options. E-tailers aren't buying it. According to the latest survey from the Internet Retailer, e-tailers are choosing instead to increase email marketing efforts. >>

Tuesday, May 08, 2007

What makes good email copy?

With fewer consumers opening marketing emails and marketing emails being mistakenly routed to junk or bulk folders, many email marketers are wondering how to get the most from email messages. A recent experiment sheds light on the email copy question. What is surprising is that the overall findings aren't new. >>

Wednesday, April 25, 2007

Email advertising is still viable

Advertisers should not write off email advertising just yet. The news from a recent Forrester Research study is that email marketing is still putting advertisers and consumers together. >>

Monday, April 23, 2007

Email marketing continues to elicit high response levels

Email marketing is still a valuable part of the e-marketing mix, according to new data from marketing services company, Epsilon. >>

Friday, April 20, 2007

Datran Media launches first online market exchange

The first real-time market exchange, that enables advertisers to bid for CPA email distribution, has just been launched. >>

Friday, April 20, 2007

Marketers failing to use online for lead generation

A new study by Clash-Media and e-consultancy has revealed that that almost half of internet marketers fail to use the internet to generate leads. >>

Thursday, April 19, 2007

Visual email identification raises open rate by 67 percent

A leading provider of visual email identification solutions has released results of a recent study into whether emails are more likely to be opened if accompanied by a “certified” logo. >>

Monday, April 16, 2007

Can authentication save email marketing?

Authenticating email has been touted as the savior for businesses wanting to contact established customers, but what about marketers trying to reach those first consumers? Could email authentication be the right tactic for email marketers? >>

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