RSS feed Get our RSS feed

News by Topic

BizReport : Email Marketing

Email Marketing

... 57 58 59 60 61 ...

Friday, April 20, 2007

Datran Media launches first online market exchange

The first real-time market exchange, that enables advertisers to bid for CPA email distribution, has just been launched. >>

Friday, April 20, 2007

Marketers failing to use online for lead generation

A new study by Clash-Media and e-consultancy has revealed that that almost half of internet marketers fail to use the internet to generate leads. >>

Thursday, April 19, 2007

Visual email identification raises open rate by 67 percent

A leading provider of visual email identification solutions has released results of a recent study into whether emails are more likely to be opened if accompanied by a “certified” logo. >>

Monday, April 16, 2007

Can authentication save email marketing?

Authenticating email has been touted as the savior for businesses wanting to contact established customers, but what about marketers trying to reach those first consumers? Could email authentication be the right tactic for email marketers? >>

Friday, April 13, 2007

Companies take longer to respond to user emails

A new study sheds disturbing light on email practices within some companies. According to research from Hornstein Associates, companies take longer to respond to consumer email now than they did five years ago. >>

Thursday, April 12, 2007

Spam volume to exceed legitimate emails in 2007

Research firm IDC has released results of a new study which forecasts that 2007 will see the volume of spam email overtake legitimate person-to-person email messages. >>

Thursday, April 12, 2007

'Third Agers' are tech-savvy online shoppers

Third Agers are a formidable presence on the internet, new research has revealed, and they aren’t the stereo-typical technophobes many perceive them to be. >>

Tuesday, April 03, 2007

Survey: Merchants to focus on targeting

The E-Tailing Group has released the results of their 6th Annual Merchant Survey. According to the survey, better targeting is the key to improved conversion rates and Return on Investment (ROI). >>

Wednesday, March 28, 2007

U.S. internet users demonstrate email know-how

Americans are experienced at managing their emails, says a new report from the Email Sender and Provider Coalition (ESPC). >>

Wednesday, March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels. >>

Wednesday, March 07, 2007

Email remains only direct marketing channel lacking standardized metrics

A survey of ESPs (e-mail service providers) and mailers has uncovered a disturbing lack of consistency in the core metrics that drive email. >>

Wednesday, March 07, 2007

Email marketing is as lucrative if not more than before

Consumer engagement with email is almost at saturation point, according to a new study, and email marketing is still going strong. >>

Tuesday, February 27, 2007

MilkPEP introduces world's first branded emoticon

The world’s first branded emoticon has made its debut in the online lexicon in an attempt to connect with teen audiences. >>

Friday, February 23, 2007

Smaller brands should warn customers about phishing attacks

A study from email authentication firm Iconix indicates smaller brands and even social networks could be putting customers at risk by not warning against phishing messages. According to the study, 1 in every 6 phishing messages are opened. >>

Wednesday, February 21, 2007

Fake heart attack headline leads to real phishing attack

No, the Australian Prime Minister hasn’t suffered a heart attack, but your computer could be under attack, if you fell for the most recent phishing scam. >>

... 57 58 59 60 61 ...