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BizReport : Email Marketing

Email Marketing

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Tuesday, February 13, 2007

Marketers put their faith, and dollars, in email marketing

Marketers are confident that email ROI will increase in 2007, and are putting their money where their mouths are. >>

Friday, February 09, 2007

Study: 1 in 6 phishing messages opened

Fake dating services to false social networking emails, a new study shows consumers are opening phishing messages at an alarming rate. >>

Friday, February 09, 2007

Majority of adults welcome marketing emails from familiar sources

The attitudes and response of U.S. online adults toward email marketing communications is the subject of a new Harris Interactive poll. >>

Friday, February 09, 2007

Email marketing census reveals campaign ROI inadequately tracked

A recent email marketing industry census has revealed poor measurement and tracking of return on investment (ROI). >>

Friday, February 02, 2007

Microsoft draws global audience

Search engine Google may have larger competition than they originally thought. According to new research from comScore, Microsoft sites drew the most users globally in December. >>

Thursday, February 01, 2007

Online ad spend to grow 18%

Look for online advertising spending to increase in 2007. That is the word from a new forecast from Outsell Inc. According to the report, advertising as a whole will see a 5% increase while online ad spending will increase roughly 18%. >>

Tuesday, January 30, 2007

UK puts new email regulation in effect

In an effort to cut down on spam and to weed out spamming companies, the UK has placed new regulations on email communications. At the start of the new year, the UK Companies Act Amendments of 2006 went into effect, with requirements similar to the US CAN-SPAM act. >>

Tuesday, January 30, 2007

Report finds mail renderability key to response rate

When sending out graphics-laden emails to your customers, what you see isn’t necessarily what they get, according to recent research by the Email Experience Council. >>

Friday, January 26, 2007

"Rocky Balboa" viral marketing campaign creates an email buzz

IncrediMail, designers of email software, is collaborating with MGM to create an online buzz for the release of the new Rocky movie. >>

Tuesday, January 23, 2007

Richter Scales MySpace Security

MySpace is drawing itself up against one of the world’s top three spammers. >>

Monday, January 22, 2007

U.S. Spam Shame

Over a third (34 percent) of websites containing malicious code, or malware, are hosted in the U.S. That’s more than any other country in the world. >>

Monday, January 22, 2007

Boost Revenue Using Transactional Emails

Transactional emails are an essential part of a customer contact strategy, and many marketers aren’t utilising them to best effect. >>

Friday, January 19, 2007

“Storm Worm” Virus Rages Across The Web

Virus programmers have been quick to capitalize on the chaos and fatalities caused by severe storms across Europe. >>

Friday, January 19, 2007

Study: Women Read Snail Mail, not E-mail

A simple email message is not the best way to target female consumer. A new study indicates that more women are reading and responding to direct mail than email. >>

Tuesday, January 16, 2007

Email Templates May Need Revising

New web-based email clients, such as Yahoo Mail Beta and Microsoft’s Window Live Mail Beta, may require marketers to rethink the design of their email templates. >>

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