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BizReport : Email Marketing

Email Marketing

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Thursday, March 23, 2017

Kinetic email boosts unique click and click-to-open rates

New research from Experian Marketing Services highlights the uplift in unique open rates and and click-to-open rates when using kinetic email. >>

Thursday, March 23, 2017

Social media advertising ranked best email list growth strategy

Social media advertising was ranked the top email list growth strategy by marketers surveyed by marketing research firm, Ascend2. >>

Tuesday, March 14, 2017

Report: Subject lines do not need deal specifics

When it comes to email marketing, mentioning a deal is key, but mentioning specifics is not. That, according to new Yes Lifecycle Marketing data which showed that emails which included the word 'deals' but which didn't offer specifics as to the deal out-performed those which offered specific deal details. >>

Thursday, March 09, 2017

Study: Read, reply rates up

Email engagement looks good. That's a key takeaway from Return Path's Hidden Metrics of Email Deliverability report, out today. Researchers looked at how consumers interacted with emails - from opening and reading to marking as spam - and found that overall read rates were up, as were forward and reply rates. >>

Wednesday, March 08, 2017

Businesses using free email accounts seen as untrustworthy

Using a free email service to contact customers can be detrimental to businesses, according to new research from the IE Domain Registry, by eroding trust. >>

Tuesday, March 07, 2017

Brand satisfaction key to email subscriber retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa. >>

Monday, March 06, 2017

SendGrid: Mobile key for email campaigns

SendGrid has released the 2017 Global Email Benchmark Report, and among the key findings is the importance of mobile optimization for email success. With Google not supporting responsive design, more people are opening and reading emails on mobile devices. >>

Thursday, March 02, 2017

Ad Roundup: 4 new product releases

In today's advertising roundup, a quad of product releases into the digital space, all of which are geared toward simplifying how brands engage with customers. >>

Monday, February 27, 2017

Survey finds email pressure for retailers

New data out from Coherent Path indicates retailers are feeling the pressure to send even more emails to their list members. That's a key takeaway from their new report, in which researchers found that more than half are sending at least 3 emails each week, and that nearly two-thirds 'feel pressure' to send even more emails. >>

Monday, February 27, 2017

Report: Email, mobile key to retail success

Based on 2016 trends, experts with Sailthru believe email and mobile will be key for retailers' success in 2017. That, according to the 2017 Digital Retail Innovation Report, which also reports that 1 in 5 marketers as saying they fell short of their 2016 goals. >>

Sunday, February 26, 2017

Email open rate in UK higher on tablets than US

Movable Ink's latest Consumer Device Preference Report reveals email opens among UK email users is higher than in the US. >>

Tuesday, February 21, 2017

Report: Mobile CTOs down YoY

More good news for mobile - according to new data out from Yes Lifecycle Marketing, mobile click-to-open (CTO) rates are down nearly 15% between Q4 2015 and Q4 2016; CTOs were also down more than 12% quarter to quarter. >>

Friday, February 17, 2017

Email analysis reveals extent of email attacks on businesses

Two-thirds of organizations globally believe cybercrime will negatively impact their business this year, according to new research from Mimecast which reveals the extent of holes in email security. >>

Tuesday, February 14, 2017

Less than 1 in 10 marketers believe their emails relevant to customers

New insights into email marketing from the UK's Direct Marketing Association (DMA) reveal that, while both consumers and marketers both love the channel, consumers continue to say they get too many and irrelevant emails from brands. >>

Thursday, February 02, 2017

Top 4 tips to improve email success

According to data out from Adobe about half of consumers still prefer retailers and marketers to reach out to them via email. However, fewer than one-third actually open those emails according to a Retail TouchPoints survey. Here are four tips to help improve email success. >>

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