BizReport : Email Marketing

Email Marketing

Tuesday, June 26, 2012

Emails that don't render on mobile are ignored

A new report reveals that, while email open rates continue to increase, click rates are decreasing, because consumers that open email on their mobile devices aren't being presented with mobile-optimized content. >>

Wednesday, June 20, 2012

Campaigner connects social, email for SMBs

A new social sharing function out from email platform Campaigner allows marketers to more deeply integrate their email and social marketing efforts. Through the release email marketers and brands can share email messages throughout social platforms through a single dashboard. >>

Friday, June 15, 2012

Direct mail response rates 30 times better than email

The Direct Marketing Association's latest Response Rate Report reveals that direct mail response rates continue to outperform digital alternatives. >>

Wednesday, June 13, 2012

Optify expands inbound marketing tools

Email is getting an upgrade thanks to an expansion and addition from marketing platform Optify. Releasing today, the new suite of tools is set up to expand Optify's existing inbound marketing platform and to add email options to the mix, giving marketers more ways to engage in-market shoppers. >>

Monday, June 11, 2012

Retailers pinning on Pinterest

Since the 2011 holidays ecommerce has seen steady action; many of those retailers are using email to stay connected with shoppers, finds new data from Responsys. But email isn't the only space having a retail impact - the data from Responsys finds a growing number of retailers are turning to Pinterest to promote their goods. >>

Monday, June 11, 2012

In-store signage fails to encourage email, SMS engagement

Few of America's fastest growing retailers use in-store signage to promote email or text message engagement, found a new study by interactive marketing provider ExactTarget. >>

Monday, May 21, 2012

More than a third of Brits read email on mobile

Many British consumers now read marketing emails on their mobile devices, according to a new report from UK-based digital agency Steel London. Marketers need to consider when and where their messages are opened to maximize opens and engagement. >>

Thursday, May 10, 2012

Responsys, Bazaarvoice collaboration offers customized content

Recently Responsys Interact Suite integrated with Bazaarvoice's Social Commerce platform, offering brands a new way to engage with consumers. The collaboration enables brands to offer relevant and customized messaging across online channels - hopefully engaging more consumers. >>

Tuesday, May 08, 2012

By end of 2012 more email will be read on mobile than desktop

The need to optimize email for mobile users is even more important than ever given that, according to new research by Return Path, more people will be viewing email on their mobile devices than on webmail or desktop by the end of 2012. >>

Monday, May 07, 2012

Why email has to connect faster

According to research email messages are viewed, on average, less than thirty seconds each. Which only gives a small window of opportunity for email marketers or retailers to connect with their list members. A new offering from LiveIntent could help marketers make that faster connection across online screens. >>

Monday, April 30, 2012

How to get a blogger to read, not ditch, your email pitch

Every day, journalists and bloggers wake to inboxes bursting at the seams with press releases and launch packs. Few of those emails will ever be acted upon, or even read. Here are five ways to make sure your email doesn't go straight from the inbox into the trash folder. >>

Monday, April 30, 2012

Report: Each 2011 data breach exposes 1 million to ID theft

Spam may have reached its lowest level in three years in December 2011, but that doesn't mean personal information is now safe online. Quite the contrary, according to Symantec's new Internet Security Threat Report because more than 230 million identities were exposed throughout 2011. >>

Friday, April 27, 2012

How to freshen that email campaign

Email marketing is getting a bump from an unexpected source - the social space. While most consumers report they want to receive promotional marketing messages through email they are sharing those messages through social networks. They're also friending favorite brands, so it makes sense for marketers to straddle the email/social line. What's the best way to succeed? >>

Thursday, April 26, 2012

Brands: Why social sharing is more important than ever

As social networks heat up brands are realizing the importance of email in a social strategy. From including social sharing features to offering special deals to social network fans - through email lists - the line between email and social is blurring. >>

Monday, April 23, 2012

3 Questions with Constant Contact's Kevin O'Brien

With the number of mobile devices steadily growing, it's no wonder advertising platforms are incorporating more mobile tools. Take the AppConnect Program at Constant Contact, a program that helps software providers and app developers integrate their mobile offerings with the Constant Contact suite of tools. >>