BizReport : Email Marketing

Email Marketing

Tuesday, November 27, 2012

Cyber Monday continues strong 2012 ecommerce performance

Cyber Monday may only just be in the books, but early data out from sources indicates the shopping day could hit another record high. This after Black Friday online sales surpasses the $1 billion mark for the first time just three days ago. >>

Friday, November 23, 2012

Top 3 tips for engaging foreign shoppers through email

More brands are going global and pinning their hopes on email to remain connected with consumers in various parts of the world. But a global email strategy is more than simple translation. Here are our expert's top 3 tips for engaging through email. >>

Wednesday, November 21, 2012

How to engage Asian consumers through email

Technology is shrinking the world in ways we couldn't have imagined even ten years ago. Through social networks and email brands in the UK or US can expand into the growing Asian marketplace through a few clicks of a button. But, once there, brands need to know the differences between consumers in their home countries and in more exotic locales. >>

Tuesday, November 20, 2012

YesMail: Shoppers buying early, often

Two more days until the US Thanksgiving holiday - the kick-off to the holiday shopping season - and yet one report shows that most consumers (51%) will likely finish shopping by the second week in December. And, before writing off mobile as a shopping platform, YesMail predicts mobile shopping will spend at least $800 over the next six weeks. >>

Tuesday, November 20, 2012

Reports: How email is pushing engagement

There is very little new about the email space, and that is what many consumers like about it. They know they'll get offers from brands from opt-in lists, they know they'll get spammed occasionally. They know they'll spend too much work and home time checking in with friends or co-workers. Here's how the love-hate relationship breaks down. >>

Monday, November 19, 2012

Survey: Businesses pushing social

Digital brands are looking for more ways to stay relevant with an ever sifting customer base. For many this means testing new options in the digital space. It also means changing how money is spent in the digital ad space. According to one report, one of those shifts is coming between search and social. >>

Friday, November 09, 2012

Responsys: Promotional email sends up 20% YoY

Retailers continue to push time and effort into the email sector. According to new data from Responsys promotional email sends are up 20% (2011 vs. 2012); because of the strong growth for 2012 as a whole, Responsys believes total email sends will pass 2011 numbers before the Thanksgiving holiday in the US. >>

Friday, November 02, 2012

How big data can influence conversation

Moving into the New Year more brands say they'll focus of quality, big data to engage and convert consumers in the online and mobile space. According to one expert actionable data - have the tools in place to not only compile big data but to use that information to better serve customers, is key. >>

Thursday, October 18, 2012

Study: How email is engaging shopper groups

Nearly every household in America (97%) are now receiving email messages from retailers and brands. Most have opted in to receive messages about certain products or product categories. This is a good thing for retailers. A new study from Listrak and Harris Interactive shows how savvy merchants are making the most of email options. >>

Thursday, October 18, 2012

What the 2012 holiday season holds for email marketers

Email has been on an upswing throughout 2012. Overall, Responsys shows double-digit increases in retail email sends since the first of the year, and moving into the busy holiday shopping season email may become even more important in merchants engaging shoppers. >>

Sunday, October 14, 2012

GetResponse IDs best email send times

When it comes to email marketing studies have shown that the sooner a recipient opens a message the more likely they'll click or engage. But when is the best time to send messages so that they're opened? New data from GetResponse sheds light on which times of day will ensure better open rates. >>

Thursday, October 11, 2012

PC sales projected to fall in 2012 for first time in over a decade

For the first time in over a decade PC sales are dropping, according to new research released by IHS iSuppli, as advances in mobile devices and apps attract the eyes, and pockets, of consumers. >>

Wednesday, October 10, 2012

September email numbers continue on high side

The year of retail email continues according to the latest numbers from Responsys. According to the company September showed strong promotional email numbers, continuing the trend of increased email sends begun in January of this year. >>

Friday, October 05, 2012

Study: Women check socnets, email more often than men

Just one more reason to target women, advertisers: not only are women making the bulk of purchases in households, but women are also checking in on social media and email more often. Meaning brands in the social and email spaces have a better chance at engaging women than men. >>

Wednesday, September 19, 2012

Over half of email marketers fail to segment email lists

It's hard to believe but, according to a new study from email intelligence provider Return Path, over half of email marketers fail to segment customers and continue to fire off the same email communication to all in their database. >>