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BizReport : Email Marketing

Email Marketing

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Monday, March 06, 2017

SendGrid: Mobile key for email campaigns

SendGrid has released the 2017 Global Email Benchmark Report, and among the key findings is the importance of mobile optimization for email success. With Google not supporting responsive design, more people are opening and reading emails on mobile devices. >>

Thursday, March 02, 2017

Ad Roundup: 4 new product releases

In today's advertising roundup, a quad of product releases into the digital space, all of which are geared toward simplifying how brands engage with customers. >>

Monday, February 27, 2017

Survey finds email pressure for retailers

New data out from Coherent Path indicates retailers are feeling the pressure to send even more emails to their list members. That's a key takeaway from their new report, in which researchers found that more than half are sending at least 3 emails each week, and that nearly two-thirds 'feel pressure' to send even more emails. >>

Monday, February 27, 2017

Report: Email, mobile key to retail success

Based on 2016 trends, experts with Sailthru believe email and mobile will be key for retailers' success in 2017. That, according to the 2017 Digital Retail Innovation Report, which also reports that 1 in 5 marketers as saying they fell short of their 2016 goals. >>

Sunday, February 26, 2017

Email open rate in UK higher on tablets than US

Movable Ink's latest Consumer Device Preference Report reveals email opens among UK email users is higher than in the US. >>

Tuesday, February 21, 2017

Report: Mobile CTOs down YoY

More good news for mobile - according to new data out from Yes Lifecycle Marketing, mobile click-to-open (CTO) rates are down nearly 15% between Q4 2015 and Q4 2016; CTOs were also down more than 12% quarter to quarter. >>

Friday, February 17, 2017

Email analysis reveals extent of email attacks on businesses

Two-thirds of organizations globally believe cybercrime will negatively impact their business this year, according to new research from Mimecast which reveals the extent of holes in email security. >>

Tuesday, February 14, 2017

Less than 1 in 10 marketers believe their emails relevant to customers

New insights into email marketing from the UK's Direct Marketing Association (DMA) reveal that, while both consumers and marketers both love the channel, consumers continue to say they get too many and irrelevant emails from brands. >>

Thursday, February 02, 2017

Top 4 tips to improve email success

According to data out from Adobe about half of consumers still prefer retailers and marketers to reach out to them via email. However, fewer than one-third actually open those emails according to a Retail TouchPoints survey. Here are four tips to help improve email success. >>

Friday, January 27, 2017

Survey: Businesses looking for innovation

A new year always brings insights into the past which lead to changes in the present, and 2017 is no different. And, according to new data out from Yes Lifecycle Marketing, a large number of marketers are looking for innovation this year. >>

Friday, January 20, 2017

DMA: Email click-through rates continue to fall

The latest DMA Benchmark report claims that email is in "rude health" but a closer examination of the figures suggest there remains room for improvement in the most important metrics. >>

Monday, January 16, 2017

Salecycle research reveals the perfect abandoned cart email

With as many as three-quarters of consumers abandoning shopping carts without making a purchase, new research from SaleCycle will be of interest to nearly all online retailers. >>

Wednesday, January 11, 2017

Research reveals email marketing more popular among marketers than trendier topics

A study of marketers' intent by True Influence reveals that email marketing and online video are set to be big trends this year. >>

Tuesday, January 10, 2017

Expert: How to get more from email

With about half of 2016 holiday shoppers making online purchases, and reports that put email as a driver of nearly half of sales, email may never have been more important for retailers and brands. Here are three ways brands can get more from email. >>

Tuesday, December 13, 2016

3 strategies to push email growth

Email continues to be a strong contender for customer engagement, despite the fact that it's been around for decades. The key is to putting the right strategy in place to push email engagement and growth. Here are three strategies to do so. >>

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