BizReport : Email Marketing

Email Marketing

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Tuesday, March 25, 2008

The importance of email sender reputation

Most marketers looking for an email service provider are likely to be most concerned with deliverability, to ensure their messages get through to consumer’s inboxes. But sometimes deliverability has nothing to do with the email service provider and everything to do with the manner in which the email is despatched. >>

Friday, March 21, 2008

Magnify360 allows on-site behavioral targeting

Targeting consumers based on past behaviors is nothing new. Differentiating between two behaviors from the same consumer is, but that is exactly what is offered through the Magnify360 platform. In most cases behavioral targeting is used only on advertising but the Magnify360 platform targets within marketers' websites. >>

Monday, March 17, 2008

Study: Multi-channel customer service disappoints

Many websites are still making their customers jump through hoops to find answers to simple questions, finds the latest of Transversal’s annual customer service studies. >>

Friday, March 14, 2008

Community category added to OPA reporting

A fifth category has been added to the Online Publishers Association’s Internet Activity Index which reflects the importance of social networking websites. >>

Tuesday, March 11, 2008

Spammers crack Gmail CAPTCHA

Mechanisms put in place by Gmail to prevent bots creating new accounts being opened and used by spammers have been cracked, leading to a surge in spam. >>

Tuesday, February 19, 2008

Can the iPhone increase email marketing ROI?

The iPhone has certainly changed how consumers look at the mobile Internet and at their communication in general. But can it also change how email marketers plan and execute that next campaign? It likely should according to a recent study from Marketing Sherpa. >>

Friday, February 15, 2008

Habeas: Spam increased 100% in 2007

Spammers haven't forgotten how email works. Despite several companies who now offer email authentication and certification services, spammers and phishers are finding new ways to get information from consumers around the world. >>

Wednesday, February 13, 2008

Managing brand through email authentication

If you're keeping an eye on brand stability through social metrics, it is a good start. But marketers should also note how their brand is faring through email, which is why many brand marketers are now authenticating or certifying their email messages. >>

Tuesday, February 05, 2008

AOTA: Email authentication has reached tipping point

According to a recent report from the Authentication and Online Trust Association (AOTA) more than half of email marketers are using authentication or certification programs to ensure that consumers know the messages are real. Chances are as an email marketer you have at least heard of authenticating your mail messages, but are you actually engaged in authentication? If not, why? >>

Wednesday, January 30, 2008

Test: mornings may be best for email marketing

You've culled non-responsive email addresses, you've sent "Welcome" messages and adjusted campaign wording. Still, campaign results may not be what you expected. Have you ever wondered if sending email marketing messages at specific times would make a difference in campaign ROI? >>

Tuesday, January 29, 2008

JangoMail upgrades email platform

Email marketers who are looking for a little more from their email program may get that extra push from JangoMail's revamped platform. It allows marketers unlimited search and offers deliverability reports which are domain based. >>

Monday, January 28, 2008

Newsletters: What’s in it for them?

Getting consumers to read e-newsletters requires a fine balance of timing, content and relevancy. This has never been as important as it is today. Inboxes are groaning under the weight of spam, and consumers and ISPs censor unsolicited or suspicious communications more aggressively than ever. >>

Thursday, January 24, 2008

Must Do Marketing for 2008

Analysis of 2007 and predictions for 2008 are everywhere at the moment. Social marketing, mobile marketing and online video have been hitting the headlines and marketers are scratching their heads as to which technology or fad to turn to next. >>

Tuesday, January 22, 2008

Datran: Email outperforms display and search

A new survey from Datran Media shows that online marketers believe email is the strongest-performing media buy, outperforming other popular online marketing methods. >>

Tuesday, January 22, 2008

Marketers to increase social network campaign tracking

Over three times as many marketers will track social networking efforts in 2008 compared with last year, according to a new report from global services firm, Sapient. >>

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