BizReport : Email Marketing

Email Marketing

Thursday, April 12, 2007

'Third Agers' are tech-savvy online shoppers

Third Agers are a formidable presence on the internet, new research has revealed, and they aren’t the stereo-typical technophobes many perceive them to be. >>

Tuesday, April 03, 2007

Survey: Merchants to focus on targeting

The E-Tailing Group has released the results of their 6th Annual Merchant Survey. According to the survey, better targeting is the key to improved conversion rates and Return on Investment (ROI). >>

Wednesday, March 28, 2007

U.S. internet users demonstrate email know-how

Americans are experienced at managing their emails, says a new report from the Email Sender and Provider Coalition (ESPC). >>

Wednesday, March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels. >>

Wednesday, March 07, 2007

Email remains only direct marketing channel lacking standardized metrics

A survey of ESPs (e-mail service providers) and mailers has uncovered a disturbing lack of consistency in the core metrics that drive email. >>

Wednesday, March 07, 2007

Email marketing is as lucrative if not more than before

Consumer engagement with email is almost at saturation point, according to a new study, and email marketing is still going strong. >>

Tuesday, February 27, 2007

MilkPEP introduces world's first branded emoticon

The world’s first branded emoticon has made its debut in the online lexicon in an attempt to connect with teen audiences. >>

Friday, February 23, 2007

Smaller brands should warn customers about phishing attacks

A study from email authentication firm Iconix indicates smaller brands and even social networks could be putting customers at risk by not warning against phishing messages. According to the study, 1 in every 6 phishing messages are opened. >>

Wednesday, February 21, 2007

Fake heart attack headline leads to real phishing attack

No, the Australian Prime Minister hasn’t suffered a heart attack, but your computer could be under attack, if you fell for the most recent phishing scam. >>

Monday, February 19, 2007

Preview panes demand new look at email marketing communications

Pencil in a meeting with your creative department, you will need to update them on new email marketing design considerations. >>

Tuesday, February 13, 2007

Instant messaging features embedded in Yahoo email

Yahoo has moved their mail program into a more social environment. Following the lead of competitor Google, Yahoo has added embedded instant messaging features into their free email program. >>

Tuesday, February 13, 2007

Marketers put their faith, and dollars, in email marketing

Marketers are confident that email ROI will increase in 2007, and are putting their money where their mouths are. >>

Friday, February 09, 2007

Study: 1 in 6 phishing messages opened

Fake dating services to false social networking emails, a new study shows consumers are opening phishing messages at an alarming rate. >>

Friday, February 09, 2007

Majority of adults welcome marketing emails from familiar sources

The attitudes and response of U.S. online adults toward email marketing communications is the subject of a new Harris Interactive poll. >>

Friday, February 09, 2007

Email marketing census reveals campaign ROI inadequately tracked

A recent email marketing industry census has revealed poor measurement and tracking of return on investment (ROI). >>