BizReport : Email Marketing

Email Marketing

Monday, December 10, 2007

U.K. email response times up on 2006

The amount of time taken for companies to respond to email enquiries has risen in the last twelve months, according to new research carried out in the U.K. by Transversal, and consumers are finding it quicker to pick up the telephone. >>

Monday, December 10, 2007

10 tips for your welcome emails

A new subscriber adds their name to your mailing list and, at that very moment when you’ve got their attention and interest, you send them a brief tech-speak email to confirm their name has “been added”. Not a great first impression, is it? >>

Monday, December 10, 2007

Bring home the Bacn

You know that bunch of email addresses you cull from your customer emailing database every six months or so because they haven’t responded for a certain period of time? Don’t be hasty because those contacts may not be as dead as you think. >>

Monday, December 03, 2007

Return Path tackles European email deliverability with 4 more providers

European email marketers may increase deliverability rates for email marketing campaigns in the New Year. That is because four more email providers have joined Return Path's "Sender Score Receiver Alliance". >>

Saturday, December 01, 2007

Reclaim time with autoresponders

Reclaim some valuable business development time by cutting down on the number of emails you, or your customer service staff, have to personally address, while at the same time ensuring your customers are being appreciated and acknowledged. >>

Wednesday, November 28, 2007

Nine ways to increase customer loyalty

Customer care, reward programs and regular communications do help gain your customer’s loyalty, but they aren’t the be all and end all. >>

Friday, November 23, 2007

10 tips for successful holiday email campaigns

There’s much that marketers can be doing right now to ensure a smooth and successful holiday marketing campaign, and email is an easy channel to plan ahead for. >>

Sunday, November 18, 2007

Email marketers using wrong metrics?

Recent research has found that marketers are putting more emphasis on measuring click-through rates and deliverability as a measure of their email marketing’s success than looking at indicators of financial return. >>

Tuesday, November 13, 2007

IBM predicts end of the ad world as you know it

IBM Global Business Services has released a report predicting that there will be more changes in the advertising industry in the next five years than there has been in the last half a century. >>

Friday, October 26, 2007

Email marketing continues to generate impressive ROI

Despite falling over the last couple of years, ROI from email marketing is still impressive. >>

Friday, October 26, 2007

How to improve email open rates

With more reports indicating that email open rates and click-through rates continue to drop, SubscriberMail has come up with a few guidelines that could help increase the open rates of your email campaigns. >>

Thursday, October 25, 2007

Email open and click-through rates decline in 2007

A new report gives marketers valuable insights into email marketing along with benchmark data to give them a better idea of how well they are doing compared to others. >>

Tuesday, October 23, 2007

Consumers remain concerned by security of email comms

Despite many in the U.S. being unable to do without email for communication, a new study has found that there remains a significant amount of concern over the prevalence of cyber-crime and spam. >>

Thursday, October 18, 2007

Spam levels hit new high in Q3 2007

A record percentage of email messages were spam during Q3 2007, according to Commtouch’s recently released “Email Threats Trend Report”. >>

Wednesday, October 17, 2007

Turmoil in financial markets may effect U.K. marketing spend

Recent turmoil in Britian’s financial markets is likely to have an effect on marketing spending in the U.K., according to NTC Economics’ Q3 2007 Bellwether Report. >>