BizReport : Email Marketing

Email Marketing

Thursday, June 13, 2013

EIU: Consumer understanding depends on data understanding

It should come as no surprise, but new data out from Lyris and The Economist Intelligence Unit (EIU) underlines the fact that when brands don't understand marketing data they also don't understand their consumer base. That that challenge has pushed upwards of 70% of consumers to distrust the 'personalized' marketing campaigns brands work so hard to develop. >>

Thursday, June 06, 2013

DMA: Record levels of marketing email sent in H1 2012

Record levels of marketing email were sent in the UK in the first half of 2012, according to the latest figures released by the industry's trade body. >>

Thursday, June 06, 2013

Report: Email volume up 11%, most opens now on mobile

Email isn't slowing down. That according to new data out from Experian Marketing Services which shows email open rates continued an upward trends (11.6% increase) through Q1 2013. One thing has changed: most email opens are now completed via mobile device. >>

Monday, June 03, 2013

Report: Platform pushes B2C engagement, conversions

New data out from eWayDirect shows their Business-to-Consumer (B2C) marketing automation solution is pushing clients' Return On Ad Spend (ROAS) via email, helping them to increase customer acquisition and increase email list sizes so that the business can push more relevant data to the consumer base. >>

Thursday, May 30, 2013

Report: Half of SMBs actively growing email lists

While most of the headlines these days center around mobile and social advertising options, small businesses aren't counting out email. The grandfather of online advertising is still garnering respect - and attention - from small business. According to new data out from Constant Contact 60% of small businesses are 'actively trying' to grown email lists. >>

Tuesday, May 14, 2013

Comm100 joins global watchdog group

Comm100, an enterprise level communications solution, has joined the ranks of the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), a group set up to help identify problem areas in email and mobile marketing to better protect consumers and businesses. >>

Tuesday, May 07, 2013

American Airlines email takes off with abandoned cart trigger program

The creation of an automated abandoned shopping cart trigger email program has proved highly successful for American Airlines with conversion, open, and click-through rates substantially higher than for standard fare sale campaigns. >>

Tuesday, April 16, 2013

Tool to track sales teams launched

CampaignerCRM has launched a new tool set up to track sales professionals throughout the sales funnel, giving businesses more insight into trends surrounding a campaign. >>

Monday, April 08, 2013

Boost email CTRs with social sharing buttons

The incidence of social sharing buttons in email messages is becoming more and more common, according to the latest research from GetResponse, and for good reason. Email marketers that include social sharing buttons are experiencing far higher click-through rates than those that don't. >>

Friday, April 05, 2013

Email success reliant on mobile optimization

Companies that fail to optimize email campaigns for viewing on a mobile device are significantly undermining their chances of successful consumer engagement, according to much recent research. >>

Wednesday, April 03, 2013

Email sent late at night generates triple average ROI

Recent analysis from Experian CheetahMail in North America reveals that emails sent late at night not only experience higher open and click-through rates, but also generate triple the overall average return on investment. >>

Monday, March 25, 2013

Consumers respond to triggered emails

The latest email marketing report from Epsilon reveals that triggered emails drive significantly greater open and click-through rates than Business As Usual emails, yet comprise just 5% of total email volume. >>

Monday, March 25, 2013

How to better engage for Mother's Day

Just over seven weeks from now sons and daughters will be celebrating their mothers with flowers, lunches out and remembrance gifts. Many brands will turn to email to engage shoppers for the holiday lead-up, but many messages will be missed in the dearth of promotional emails sent. Experian Marketing Services offers their top tips: >>

Monday, March 18, 2013

BlueHornet: 80% delete emails not optimized for mobile

A new report from email marketing firm BlueHornet highlights the necessity for marketers to optimize email for mobile. Those that don't, risk their messages being deleted by users or, worse still, losing that email subscriber altogether. >>

Wednesday, March 13, 2013

Study: Autoresponders on the outs with many brands

When it comes to responding to customer questions most brands aren't looking to auto-responders to fit the bill. That is both a blessing and a curse - because while most automated replies do not further a brand's identity at least an auto-responder lets the customer know their question or comment has been received. >>