BizReport : Email Marketing

Email Marketing

Monday, November 19, 2012

Survey: Businesses pushing social

Digital brands are looking for more ways to stay relevant with an ever sifting customer base. For many this means testing new options in the digital space. It also means changing how money is spent in the digital ad space. According to one report, one of those shifts is coming between search and social. >>

Friday, November 09, 2012

Responsys: Promotional email sends up 20% YoY

Retailers continue to push time and effort into the email sector. According to new data from Responsys promotional email sends are up 20% (2011 vs. 2012); because of the strong growth for 2012 as a whole, Responsys believes total email sends will pass 2011 numbers before the Thanksgiving holiday in the US. >>

Friday, November 02, 2012

How big data can influence conversation

Moving into the New Year more brands say they'll focus of quality, big data to engage and convert consumers in the online and mobile space. According to one expert actionable data - have the tools in place to not only compile big data but to use that information to better serve customers, is key. >>

Thursday, October 18, 2012

Study: How email is engaging shopper groups

Nearly every household in America (97%) are now receiving email messages from retailers and brands. Most have opted in to receive messages about certain products or product categories. This is a good thing for retailers. A new study from Listrak and Harris Interactive shows how savvy merchants are making the most of email options. >>

Thursday, October 18, 2012

What the 2012 holiday season holds for email marketers

Email has been on an upswing throughout 2012. Overall, Responsys shows double-digit increases in retail email sends since the first of the year, and moving into the busy holiday shopping season email may become even more important in merchants engaging shoppers. >>

Sunday, October 14, 2012

GetResponse IDs best email send times

When it comes to email marketing studies have shown that the sooner a recipient opens a message the more likely they'll click or engage. But when is the best time to send messages so that they're opened? New data from GetResponse sheds light on which times of day will ensure better open rates. >>

Thursday, October 11, 2012

PC sales projected to fall in 2012 for first time in over a decade

For the first time in over a decade PC sales are dropping, according to new research released by IHS iSuppli, as advances in mobile devices and apps attract the eyes, and pockets, of consumers. >>

Wednesday, October 10, 2012

September email numbers continue on high side

The year of retail email continues according to the latest numbers from Responsys. According to the company September showed strong promotional email numbers, continuing the trend of increased email sends begun in January of this year. >>

Friday, October 05, 2012

Study: Women check socnets, email more often than men

Just one more reason to target women, advertisers: not only are women making the bulk of purchases in households, but women are also checking in on social media and email more often. Meaning brands in the social and email spaces have a better chance at engaging women than men. >>

Wednesday, September 19, 2012

Over half of email marketers fail to segment email lists

It's hard to believe but, according to a new study from email intelligence provider Return Path, over half of email marketers fail to segment customers and continue to fire off the same email communication to all in their database. >>

Wednesday, September 19, 2012

Retailers: Expert advises what to do now for the holiday rush

The calendar may still read September, but savvy online marketers are already preparing for the 2012 holiday season - which will kick off Thanksgiving Weekend in the US. Based on the summer months, Christmas will come early for some; according to data from Responsys July email volume was up 18% YoY - which holiday messaging already appearing. Read on for our expert's tips on what to do now to get ready for the rush. >>

Thursday, September 13, 2012

Mobile email opens rise 32% in first half of 2012

Knotice's bi-annual Mobile Email Opens Report reveals that, in the first half of 2012, the number of emails opened on a mobile device rose 32% from the second half of 2011, with iOS dominating. >>

Wednesday, September 05, 2012

Experian: Email volume up 10% YoY

Businesses may be cutting back on some traditional ad costs, but email isn't one of the 'traditional' areas seeing a recession. According to data from Experian CheetahMail email volumes were up 10% from Q2 2011 to Q2 2012, with the Travel and Consumer Products/Services sectors seeing the most growth. >>

Tuesday, September 04, 2012

Brands face challenge to get consumers sharing data across multiple channels

More than eight out of ten consumers in the UK are happy to share their personal details with brands across a single channel, but that willingness drops considerably as the number of channels increases. >>

Wednesday, August 29, 2012

Campaigner launches SMB-geared CRM

New to the small business space this week: a CRM platform targeted to help SMBs better perform against the competition. From Campaigner, the platform is set up to help small businesses connect through email and social while better controlling costs and increasing sales. >>