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BizReport : Email Marketing

Email Marketing

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Thursday, December 21, 2017

AI to Partnerships, how B2Bers can prep for New Year

From mobile optimization to email subject lines, a new year means a new strategy. We've asked a B2B expert for his opinion on how B2B brands can make the most of 2018. >>

Monday, December 18, 2017

Top tips for improving subscriber engagement

While we're still in the midst of the holiday shopping season, it's also time to start thinking about how to keep those new email subscribers engaged after the holiday season. One expert offers a few tips for increasing email engagement numbers after December 25. >>

Tuesday, December 12, 2017

Can email hold its own against customer service chatbots?

Email has ruled marketers' digital toolboxes since the first modems began networking. But, could its reign in customer service be rudely interrupted by chatbots? >>

Tuesday, December 05, 2017

Best practices for a strong omnichannel presence

If 2017 has taught us anything it is that consumers are taking their phones and devices everywhere, shopping across screens, and engaging with brands across channels. This is making it imperative that marketers build a strong omnichannel presence. Here are two keys to building that presence. >>

Thursday, November 23, 2017

Top 3 tips to get your email strategy ready for 2018

Video. Clickable links. Content. Rich images. Finding the right balance in email has never been more difficult, and as email continues to be a heavy-hitter for marketers across demographics, it's important to get the balance right. One expert offers advice for updating brands' email strategy. >>

Monday, November 20, 2017

How marketers can engage Millennials

Two new reports are putting the focus on Millennials, and showing marketers how to better engage this demographic. The keys? In some cases, going old-school. >>

Friday, November 17, 2017

Top 3 tips to push Black Friday email engagement

All indications are that this year's holiday shopping season will be bigger and better than last year. Data from RetailMeNot's recent forecast survey predicts a 47% increase in consumer spending over Black Friday weekend compared to the same period last year. That's an average increase of $238 per consumer, with nearly 7 out of ten consumers planning to shop over the holiday weekend. >>

Monday, November 13, 2017

Top 4 email trends to incorporate now

Email may be the grandfather of digital marketing, but it continues to be a big hitter. Email, also, continues to evolve, making it important for marketers to evolve, too. Here are 4 trends changing email now, and how marketers can use them. >>

Friday, November 03, 2017

Top 4 tips to increase holiday campaign engagement

Email marketing cannot be a one size fits all approach or solution. Many companies throw ideas at a wall (or at customers in this case) to see what sticks, instead of testing them to ensure they work. Especially if hitting your revenue numbers is contingent on holiday sales, testing is essential. SendGrid is looking into the 2016 holiday season to give marketers insight into better open, engagement, and conversion rates for this holiday season. >>

Monday, October 30, 2017

Top 3 tips to use cart abandonment emails to re-engage

Most marketers know that abandoned carts are a key point of reengagement for consumers. The problem is hitting the right now with the first contact after an online shopping cart has been abandoned. That's where new data from Klaviyo comes in. >>

Thursday, October 26, 2017

Expert: How marketers can get up to date with GDPR

According to some experts, about half of European brands won't be GDPR compliant in time to meet the upcoming deadline. And, with more and more brands depending on email to connect with consumers, this lag in compliance can cause bigger problems. >>

Tuesday, October 24, 2017

Study finds engagement with email still tops social

A few years ago social media was supposed to kill email. Then it was messaging apps. Yet, email continues to go strong, and according to new data, it's tracking high on the engagement level across demographics. >>

Monday, October 16, 2017

Mid-week emails key for engagement

While sales and events routinely begin on Sunday or Monday, mid-week emails are the messages that find the best engagement. That is a key takeaway from new SendinBlue data. >>

Thursday, October 12, 2017

Study: Marketers missing on personalization, strategy

New data out from Zaius indicates marketers are missing the mark in several key areas for consumer engagement. These areas include personalization and segmentation, traditional marketing tools, and omnichannel strategy. >>

Tuesday, October 10, 2017

Top 3 tips to ensure GDPR compliance

The holiday season is coming up fast and according to recent Campaigner data about 66% of online marketers will be using email to connect with customers. But, with Europe's new GDPR guidelines, marketers need to look at how and when they're connecting. Here are three tips to ensure GDPR compliance in email campaigns. >>

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