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BizReport : Email Marketing

Email Marketing

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Thursday, June 15, 2017

Consumers opting for brand-only email accounts to manage inbox

More than one in three consumers have a separate email account purely for receiving messages from brands, according to new research from Yes Lifecycle Marketing. However, this is a good thing for marketers. >>

Wednesday, June 14, 2017

58% of marketers to increase spend on email marketing in 2017

A new survey of both B2C and B2B marketers found that email is the channel in which more than half will increase investment this year, followed by social pay-per-click. >>

Thursday, June 08, 2017

Survey finds emailers struggling to prioritize

For many emailers, finding the right focus for their messaging continues to be a struggle. That, according to a new Emma report which indicates a gap between the internal goals a business has, and meeting customer goals. >>

Wednesday, June 07, 2017

The employees at-risk for phishing schemes

According to some experts, C-Level executives aren't the only target for phishers and other fraudsters. Because higher level employees are usually better trained in cybersecurity, fraudulent organizations are now targeting junior and other low-level employees, because their training can be less holistic. Here are three areas where businesses need to put more training. >>

Wednesday, June 07, 2017

Retailers continue to miss the mark with email frequency, relevancy

Email marketing has been around for a long, long time and its popularity among marketers remains strong. Yet, according to recent research, many marketers have yet to fully appreciate the significance of relevancy and consumers' issues with frequency. >>

Tuesday, May 30, 2017

Top 3 tips to a better email strategy

There are a wealth of tools to help brands create strong messaging, and send bulk messages in a timely manner. But, without the right strategy behind those messages, it won't matter. Here are three tips to create a better emails strategy. >>

Monday, May 29, 2017

Emojis in email subject lines... yes or no?

Does including an emoji in an email subject line make it more likely to be opened? According to email delivery specialists, Return Path, the answer is yes... and no. >>

Friday, May 26, 2017

Report: Half of consumers say they get too much email

While email remains at the top of the heap where branded communications are concerned, there is a growing fatigue among recipients. According to new Campaigner data nearly half (49%) of consumers surveyed say they receive too many emails from businesses and merchants. >>

Thursday, May 18, 2017

Email marketers reaping rewards of automation and personalization

In its eleventh year, the Email Marketing Industry Census report from Econsultancy and Adestra reveals that marketers' adoption of personalization and marketing automation is growing with positive results. >>

Tuesday, May 16, 2017

Email subscribers up 30%

Email may be the new black where consumers are concerned. According to new data, new email list subscribers increased 30% over the past three years. The bad news is that click rates have not seen the same increase. >>

Monday, May 08, 2017

Non-profit sees substantial growth through email

Recently the non-profit DonorsChoose.org, an organization helping public schools to fund different projects, tapped Return Path to help them improve their email ROI. Once on-board, the organization found inbox placement rates improve to 100% for both Yahoo and Microsoft clients. >>

Friday, May 05, 2017

Expert: Why people click phishing emails - and how to stop it

While most people know by now not to open emails from Nigerian princes or with headlines offering millions of dollars, today's phishers have also gotten smarter in how they peak the interest of even the wariest of consumers. Here's what consumers - and brands - need to know. >>

Tuesday, May 02, 2017

Study: Poor customer service pushes shoppers to switch brands

New data out from inContact underlines what many businesses already believe: poor customer influences shoppers to switch brands. Researchers found that 8 in 10 shoppers 'are willing to switch' brands because of poor customer service interactions. >>

Thursday, April 27, 2017

Top 3 tips for a more earth friendly marketing campaign

In the US, businesses use about 68 million trees each year to produce 17 billion catalogs and 65 billion direct mail pieces. With Earth Day having just passed, one expert offers three tips to make a more eco-friendly advertising impact. >>

Tuesday, April 25, 2017

Study: Most believe personalization key to success

While most marketers do believe personalization is key to their ad success, most also don't believe they - or the industry as a whole - are getting personalization right. That's the takeaway from new Evergage data. >>

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