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BizReport : Email Marketing

Email Marketing

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Tuesday, January 09, 2018

Experts weigh in: Why attribution matters more than ever

Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change how marketers approach advertising and analytics. Five experts explain why attribution should change marketers' approach. >>

Thursday, January 04, 2018

Top 4 tips for global expansion

With more of the world connecting via the Internet, the time is ripe for brands to expand out of their state, country, or region. But, though connectivity has reached nearly the entire globe, there are still pitfalls in conducting a successful global brand expansion. Here are four tips for brands to strategize a successful global build. >>

Friday, December 29, 2017

Top 3 strategies for brands to improve global presence

Digital devices continue to 'shrink' the world, making it possible for a small brand in the US to connect with consumers in India. This trend of business - and consumers - crossing borders means marketers need to have a firm strategy in place to both attract and serve these customers. Here are three tips. >>

Tuesday, December 26, 2017

Top 3 tips to a stronger segmentation strategy

Personalization is nothing without the right segmentation to go along. And yet, segmentation is often thought of not as it's own entity but as a by-product of our personalization options. Here are three tips to improve segmentation strategy - and improve personalization along the way. >>

Thursday, December 21, 2017

AI to Partnerships, how B2Bers can prep for New Year

From mobile optimization to email subject lines, a new year means a new strategy. We've asked a B2B expert for his opinion on how B2B brands can make the most of 2018. >>

Monday, December 18, 2017

Top tips for improving subscriber engagement

While we're still in the midst of the holiday shopping season, it's also time to start thinking about how to keep those new email subscribers engaged after the holiday season. One expert offers a few tips for increasing email engagement numbers after December 25. >>

Tuesday, December 12, 2017

Can email hold its own against customer service chatbots?

Email has ruled marketers' digital toolboxes since the first modems began networking. But, could its reign in customer service be rudely interrupted by chatbots? >>

Tuesday, December 05, 2017

Best practices for a strong omnichannel presence

If 2017 has taught us anything it is that consumers are taking their phones and devices everywhere, shopping across screens, and engaging with brands across channels. This is making it imperative that marketers build a strong omnichannel presence. Here are two keys to building that presence. >>

Thursday, November 23, 2017

Top 3 tips to get your email strategy ready for 2018

Video. Clickable links. Content. Rich images. Finding the right balance in email has never been more difficult, and as email continues to be a heavy-hitter for marketers across demographics, it's important to get the balance right. One expert offers advice for updating brands' email strategy. >>

Monday, November 20, 2017

How marketers can engage Millennials

Two new reports are putting the focus on Millennials, and showing marketers how to better engage this demographic. The keys? In some cases, going old-school. >>

Friday, November 17, 2017

Top 3 tips to push Black Friday email engagement

All indications are that this year's holiday shopping season will be bigger and better than last year. Data from RetailMeNot's recent forecast survey predicts a 47% increase in consumer spending over Black Friday weekend compared to the same period last year. That's an average increase of $238 per consumer, with nearly 7 out of ten consumers planning to shop over the holiday weekend. >>

Monday, November 13, 2017

Top 4 email trends to incorporate now

Email may be the grandfather of digital marketing, but it continues to be a big hitter. Email, also, continues to evolve, making it important for marketers to evolve, too. Here are 4 trends changing email now, and how marketers can use them. >>

Friday, November 03, 2017

Top 4 tips to increase holiday campaign engagement

Email marketing cannot be a one size fits all approach or solution. Many companies throw ideas at a wall (or at customers in this case) to see what sticks, instead of testing them to ensure they work. Especially if hitting your revenue numbers is contingent on holiday sales, testing is essential. SendGrid is looking into the 2016 holiday season to give marketers insight into better open, engagement, and conversion rates for this holiday season. >>

Monday, October 30, 2017

Top 3 tips to use cart abandonment emails to re-engage

Most marketers know that abandoned carts are a key point of reengagement for consumers. The problem is hitting the right now with the first contact after an online shopping cart has been abandoned. That's where new data from Klaviyo comes in. >>

Thursday, October 26, 2017

Expert: How marketers can get up to date with GDPR

According to some experts, about half of European brands won't be GDPR compliant in time to meet the upcoming deadline. And, with more and more brands depending on email to connect with consumers, this lag in compliance can cause bigger problems. >>

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