RSS feed Get our RSS feed

News by Topic


BizReport : Email Marketing

Email Marketing

1 2 3 4 5 ...
 

Thursday, September 18, 2014

Permission-based email marketers still finding inbox placement hard work

A new study shows that 1 in 6 emails worldwide never reach their destination with most disappearing completely and the rest ending up in junk or spam folders. >>

Thursday, September 18, 2014

Study: Top retailers failing at email

There is a new study out from Simple Relevance that suggests top retailers are failing at email - not because they are over- or under-sending or because they don't follow White Hat strategies. Because they aren't getting personal. In their study researchers found the top retailers - brands like Target, Home Depot and even Macy's - aren't offering a personalized experience through email. >>

Tuesday, September 16, 2014

Message Systems flips email to up engagement

Email isn't sexy but it sells products. That is what a lot of experts say. Still others insist email needs an upgrade - from more responsive templates and design to better measurement. A new offering out from Message Systems may solve part of email's issues by improving deliverability and engagement through metrics and analysis. >>

Thursday, September 11, 2014

Top 3 tips to improve email delivery

Radicati reports nearly 145 billion emails are delivered each day. Kind of makes you wonder if your email promotions, newsletters and other information are landing in the right place, doesn't it? Never fear, Vertical Response is sharing their top 3 tips to improve email deliverability. >>

Wednesday, September 10, 2014

How mobile is driving email

For most consumers smartphones are an extension of themselves. From using a smartphone as an alarm clock to staying uber-connected with friends, family and work, smartphones are proving to be indispensable. Now brands have another reason to love the smartphone: email. >>

Wednesday, September 10, 2014

Study: Dust off e-newsletters, B2Bers

Dust off the email newsletter templates, businesses, there is opportunity hidden there. That's the takeaway from a new report out from MediaRadar. According to their experts, because of the low percentage of dedicated ad space and the content provided in e-newsletters, B2B brands have an opportunity to make more using these unsold ad space as we move forward. >>

Monday, September 08, 2014

Spam, spam, spam, spam - Brits are tired of brand spam

Monty Python's 'spam' sketch observed that the precooked canned variety was omnipresent on British menus. A new study from Webtrends reveals today's technological version is present in most Brits' inboxes. >>

Wednesday, September 03, 2014

RoundUp: Cart recovery and a social acquisition

New this week: Bronto is releasing a shopping cart recovery app while Mixpo has announced the acquistion of ShopIgniter. Here's how these headlines could affect your business. >>

Tuesday, September 02, 2014

Happy birthday, email! Now, what can you do for me?

Email may have just passed the 32 year mark, but don't call it old. According to new numbers out from SendGrid email remains one of the top online engagers for people around the world - with more than 30 million opens via iPads alone each day. >>

Thursday, August 28, 2014

Top 3 tips to improve employee productivity

There have been entire sections of employee manuals dedicated to email - from not giving out work email addresses to what kinds of emails to open in a work account to how employers expect email to be used for business. And yet email is still one of the areas in which company communication can break down. >>

Thursday, August 28, 2014

Top 3 tips to create better transactional email messages

Transactional emails aren't new. For decades retailers have used emails to confirm purchases, offer shipment tracking and alert consumers about related products. But many retailers are still uncertain about the best way to use transactional emails to engage customers. >>

Tuesday, August 26, 2014

How to improve worker productivity

Productivity is always high on the list of things bosses would like to improve - from the amount of time it takes to finalize an ad campaign to the amount of time it takes managers to fill in quarterly spreadsheets. One of the biggest productivity concerns centers around email - how to use it better and how to keep it from impeding the workday. >>

Thursday, August 21, 2014

Mobile email orders up but revenue down

Poor user experience could be what is to blame for a drop in revenue from mobile email orders despite consumers making a lot more purchases from email opened on a mobile device. >>

Thursday, August 07, 2014

Expert Opinion: Why brands need a niche

Video, social, email, direct mail. The advertising avenues open for businesses today are massive, and there are rules that go along with each channel. One expert offers his advice on how to get the most from these channels. >>

Friday, August 01, 2014

Personalization key to becoming a 'Best Friend Brand'

Recent research from Silverpop suggests that consumers tend to have just five brands they are loyal to, repeatedly opening their emails and buying their products. But what is it that forges this friendship? >>

1 2 3 4 5 ...