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BizReport : Email Marketing

Email Marketing

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Thursday, May 18, 2017

Email marketers reaping rewards of automation and personalization

In its eleventh year, the Email Marketing Industry Census report from Econsultancy and Adestra reveals that marketers' adoption of personalization and marketing automation is growing with positive results. >>

Tuesday, May 16, 2017

Email subscribers up 30%

Email may be the new black where consumers are concerned. According to new data, new email list subscribers increased 30% over the past three years. The bad news is that click rates have not seen the same increase. >>

Monday, May 08, 2017

Non-profit sees substantial growth through email

Recently the non-profit DonorsChoose.org, an organization helping public schools to fund different projects, tapped Return Path to help them improve their email ROI. Once on-board, the organization found inbox placement rates improve to 100% for both Yahoo and Microsoft clients. >>

Friday, May 05, 2017

Expert: Why people click phishing emails - and how to stop it

While most people know by now not to open emails from Nigerian princes or with headlines offering millions of dollars, today's phishers have also gotten smarter in how they peak the interest of even the wariest of consumers. Here's what consumers - and brands - need to know. >>

Tuesday, May 02, 2017

Study: Poor customer service pushes shoppers to switch brands

New data out from inContact underlines what many businesses already believe: poor customer influences shoppers to switch brands. Researchers found that 8 in 10 shoppers 'are willing to switch' brands because of poor customer service interactions. >>

Thursday, April 27, 2017

Top 3 tips for a more earth friendly marketing campaign

In the US, businesses use about 68 million trees each year to produce 17 billion catalogs and 65 billion direct mail pieces. With Earth Day having just passed, one expert offers three tips to make a more eco-friendly advertising impact. >>

Tuesday, April 25, 2017

Study: Most believe personalization key to success

While most marketers do believe personalization is key to their ad success, most also don't believe they - or the industry as a whole - are getting personalization right. That's the takeaway from new Evergage data. >>

Thursday, April 20, 2017

Top 3 tips to spring clean your small business

With the change of seasons, many people are throwing out the old and embracing the new. The same can be done with a small business. Here are 4 spring cleaning tips for SMB owners. >>

Tuesday, April 18, 2017

Brands: Is it time for an email cleanse?

It could be time for email marketers to do a bit of spring cleaning - in the form of an email data cleanse. An email expert explains why. >>

Thursday, April 13, 2017

Ad Roundup: AI key to new releases

In today's advertising roundup, artificial intelligence. AI is key to three new releases and announcements from digital brands. >>

Tuesday, April 11, 2017

Mailjet: Pinterest, LinkedIn on borrowed time, say consumers

While few consumers think communication channels such as Pinterest and LinkedIn will still be in use in ten years' time, most believe email will definitely still be in use. >>

Friday, April 07, 2017

How to use store data to target email

While most email marketers consider data like clicks and opens as key to their performance, there is data that can be used just as effectively outside the inbox. One expert explains. >>

Wednesday, April 05, 2017

Report: Half aren't testing email

While most marketers say they'll increase their email spend over the next year, half say they aren't testing email campaigns, and one-quarter report they 'don't focus' on any metrics at all for their campaigns. >>

Monday, April 03, 2017

SMBs: Top 3 tips to protect against scammers

It is the middle of tax season in the US, and while most small businesses are focused on deductions and final tax payments, one expert believes this is also the time to safeguard against fraud. Here are three tips to help SMBs safeguard their data from tax scammers. >>

Thursday, March 30, 2017

Expert: Why unsubscribes aren't necessarily bad

Although its much more rewarding to see email lists grow, according to one expert, unsubscribes aren't necessarily a bad thing. Here are a few trends to watch in the email space. >>

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