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BizReport : Email Marketing

Email Marketing

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Tuesday, September 02, 2014

Happy birthday, email! Now, what can you do for me?

Email may have just passed the 32 year mark, but don't call it old. According to new numbers out from SendGrid email remains one of the top online engagers for people around the world - with more than 30 million opens via iPads alone each day. >>

Thursday, August 28, 2014

Top 3 tips to improve employee productivity

There have been entire sections of employee manuals dedicated to email - from not giving out work email addresses to what kinds of emails to open in a work account to how employers expect email to be used for business. And yet email is still one of the areas in which company communication can break down. >>

Thursday, August 28, 2014

Top 3 tips to create better transactional email messages

Transactional emails aren't new. For decades retailers have used emails to confirm purchases, offer shipment tracking and alert consumers about related products. But many retailers are still uncertain about the best way to use transactional emails to engage customers. >>

Tuesday, August 26, 2014

How to improve worker productivity

Productivity is always high on the list of things bosses would like to improve - from the amount of time it takes to finalize an ad campaign to the amount of time it takes managers to fill in quarterly spreadsheets. One of the biggest productivity concerns centers around email - how to use it better and how to keep it from impeding the workday. >>

Thursday, August 21, 2014

Mobile email orders up but revenue down

Poor user experience could be what is to blame for a drop in revenue from mobile email orders despite consumers making a lot more purchases from email opened on a mobile device. >>

Thursday, August 07, 2014

Expert Opinion: Why brands need a niche

Video, social, email, direct mail. The advertising avenues open for businesses today are massive, and there are rules that go along with each channel. One expert offers his advice on how to get the most from these channels. >>

Friday, August 01, 2014

Personalization key to becoming a 'Best Friend Brand'

Recent research from Silverpop suggests that consumers tend to have just five brands they are loyal to, repeatedly opening their emails and buying their products. But what is it that forges this friendship? >>

Thursday, July 17, 2014

Report: Canadian SMBs behind on CASL

Only about one-third of Canadian small businesses are up to date on CASL - Canadian Anti-Spam Legislation - penalties. That's the word from Constant Contact which surveyed SMBs to determine how in the know they were about the anti-spam legislation. >>

Friday, July 04, 2014

Report: Marketing tech high on marketers' to-do lists

In the second half of 2014 look for more businesses to push their spending within the marketing technologies sector; that is the takeaway from the new Stat of B2B Lead Nurturing survey. According to the report most (82%) are looking to increase spending in that area; about three-quarters (72%) say they have marketing automation platforms in place. >>

Monday, June 30, 2014

How Insightly uses one-to-one tools to improve reach

Insightly uses a few different strategies for building brand loyalty. For example, 24 hours after a new customer has signed up, they send 'check in' emails to learn if the customer is having issues. These kinds of 'nurture' tactics engage customers with a series of emails and help with onboarding new consumers. >>

Thursday, June 19, 2014

Top 3 tips to fine-tune holiday emails now

2014 holidays may still be 5+ months away, but summer is a key time for online merchants. During the summer merchant can test messaging, subject lines and email designs. Campaigner is sharing their top 3 tips that will help merchant fine-tune holiday campaigns now - before the holiday rush. >>

Tuesday, June 17, 2014

Report reveals the increasingly mobile nature of email

A new study of billions of ad impressions reveals that not only is email the primary communications channel among mobile users it is also the most popular. >>

Monday, June 16, 2014

Ad Roundup: Video targeting and landing page options

Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below: >>

Monday, June 09, 2014

Email newsletters top news source for business executives

The world's smartest and busiest business leaders consume and share news every day and, according to a new study from Quartz Insights, the first channel they turn to is email newsletters. >>

Tuesday, June 03, 2014

Shopify taps Emma for better targeting, campaign synching

This week retail platform Shopify is solidifying their position by integrating with software hut Emma. Through the integration retailers on the Shopify platform will have access to Emma's shopper data to increase targeting as well as to automate email messaging. >>

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