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BizReport : Email Marketing

Email Marketing

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Wednesday, December 17, 2014

50% of consumers who want marketing comms prefer them via email

Email is getting some great PR recently with several surveys noting the channel is preferred by both marketers and consumers alike. Here's another, this time from Message Systems, that shows email is the most popular communication channel among consumers. >>

Tuesday, December 16, 2014

Email more likely to distract and engage than social

Direct email marketing is more effective at eliciting a click than social media posts and advertising, according to new research released by shopping and charity donation website Give as you Live. >>

Monday, December 15, 2014

Despite surge in new marketing technology, email remains king

Despite all the various channels available to marketers today, it's an old favorite that remains top when it comes to generating ROI, according to a new study from Campaigner. >>

Tuesday, December 09, 2014

Expert IDs 3 trends that will improve email strategy

Email is seen by many as a sturdy standby for their marketing program, but according to one expert brands could be doing more. He identifies three trends that could change email marketing efforts in 2015. >>

Thursday, November 27, 2014

Experts: Use the Hunger Games strategy to avoid spam folders

The experts at Campaigner say email marketers can learn a thing or two from Suzan Collins' Hunger Games books. Here are their top 3 tips. >>

Friday, November 21, 2014

Top 3 email tips for the 2014 holidays

No two brands are alike and no two recipients are the same. We're in the age of hyper-personalization--emails should be as unique as the people that read them. Don't assume that what worked in the past will work in the future, experiment with segments and the best times to reach them and then turn that into better cycles and iterations of your campaigns. >>

Thursday, November 20, 2014

Brands: What to prep now for Thanksgiving Weekend

Let's put it this way, the holidays are stressful. Most companies are resource strapped as it is. The Adaptive Email Network does the hard work of optimizing delivery for you--as a result, you can focus on your product and core technology. >>

Wednesday, November 12, 2014

Message Systems releases SparkPost

Small and medium sized businesses continue to have problems harnessing the power of email in their marketing mix. A new release out from Message Systems is set up to give businesses of all sizes an email advantage by opening premium level email options to all. >>

Tuesday, November 11, 2014

Ad Roundup: Native, mobile and email tools released

In today's roundup: solutions are launching into the online space that should allow for better campaign targeting and engagement across channels. Here are the details: >>

Monday, November 03, 2014

Top 3 tips to create more clickable content

Content is expected by many experts to be a significant driver of traffic across devices this holiday season. One expert offers advice on how to draw more attention to branded content. >>

Tuesday, October 28, 2014

What will Google Inbox mean for marketers?

Google has announced a beta version of a new email product called Inbox. When, or rather if, the new email tool is rolled out, what will it mean for marketers? >>

Friday, October 24, 2014

Top struggles for email marketers

A new study out from FOLIO and sponsored by Lyris indicates email marketers continue to struggle - not with advanced segmentation or targeting, but with basic email practices like building lists. >>

Thursday, October 23, 2014

Campaigner suggests marketers reset campaigns not just clocks

In just over a week many of us in the US will be re-setting our clocks to end Daylight Savings time for another season. In addition to resetting the clocks and changing out the batteries in smoke detectors, as we've been instructed by fire departments, Campaigner is adding something new to the list that is specific to online marketers: reset your campaigns. >>

Thursday, October 16, 2014

How to properly measure opt-ins to improve campaigns

Brands have used opt-in strategies for decades - opting in to newsletter and magazine, opting in to email marketing lists and rewards clubs are all proven strategies. But many brands are still missing part of the opt-in strategy. >>

Thursday, October 09, 2014

Top 3 tips to make holiday email campaigns more strategic

Email continues to be a go-to for brands around the world. But although most savvy brands follow 'white-hat' email strategies, there is more that can be done to increase email engagement and campaign ROI especially over the busy holiday season. Email frequency increases significantly during the holiday season, but marketers must balance the need to send more messages with the risk of spam complaints, higher unsubscribe rates, and customers having a frustrating user experience. One expert shares his top three tips to improve email strategy over the holidays. >>

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