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BizReport : Email Marketing

Email Marketing

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Thursday, September 29, 2016

Study: Tiggered emails key to reengaging cart abandoners

Timing is key to reengaging shoppers who have abandoned shopping carts online. That's the takeaway from new data which indicates that triggered emails sent earlier in the abandonment process show higher engagement and conversion rates than those sent later in the process. >>

Wednesday, September 28, 2016

Ad Roundup: Email and experience tools

In today's advertising roundup, two new tools for email and another for experience which should better engage brands and customers. >>

Wednesday, September 28, 2016

Consumers to brands: Don't call me maybe

New research from Pitney Bowes reveals a gap in the type of communications being sent out by brands, and what consumers really want. >>

Friday, September 23, 2016

Study IDs email fatigue

SendGrid's latest Global Email Benchmark Report has been released, and among the key findings is this: despite high send frequency, emails from the Health/Fitness, Real Estate, and Mobile App spaces continue to have both strong open and click rates. >>

Monday, September 19, 2016

SAP adds function to HANA platform

A significant update to SAP's HANA platform is being released which should give digital brands increased functionality to build and extend their app offerings. >>

Friday, September 16, 2016

Top 3 email tips for the 2016 holidays

With the 2016 holiday shopping season set to start in just a few weeks, ReturnPath is offering up a few tips to help marketers better prep for their holiday campaigns. >>

Thursday, September 08, 2016

Brits react positively to FOMO-oriented email subject lines

New research from Mailjet reveals a way in which marketers can improve consumers' engagement with email, by playing on their fear of missing out. >>

Monday, September 05, 2016

Study IDs optimal email days

Sending emails during the first half of the week may not be the best way to increase engagement. That's the takeaway from new Yesmail360 data which found that emails sent later in the week have both higher click and conversion rates. >>

Thursday, August 25, 2016

Top 4 email worst practices and solutions

While most marketers understand the importance of welcome messaging, not spamming, and honoring unsubscribe requests, these tasks remain some of the most violated rules in the email realm. One expert identifies the four worst practices for email marketers and solutions for each. >>

Friday, August 19, 2016

Expert: How to better use social, email for customer service

As more consumers turn to social media or email to talk about their good - and bad - experiences with brands, more brands are turning to social and email as a tool to better serve their shoppers. But, are social and email really working as solid customer service tools? >>

Thursday, August 18, 2016

Olympic viewers may not connect with ads

New data out from Toluna indicates that while people are tuning in to the Olympics, those viewers may not be tuned in to Olympic sponsors. But, there are ways to better engage with them. >>

Wednesday, August 17, 2016

Marketers sending more holiday-themed emails, but engagement declining

It is easy for email marketers to latch onto holiday themes, but with so many brands competing to attract consumers' attention with the same tactics, marketers need to focus on the individual rather than the event. >>

Wednesday, August 17, 2016

Study finds holiday emails engage, but don't oversend

Holiday themed email campaigns are important for brands, but sending too many of the same or similarly themed emails could sound a death knell for campaign engagement. That's the takeaway from new Yes Lifecycle Marketing data which shows that while overall holiday campaigns were up, the farther into the season the emails were sent, the lower the open rates. >>

Tuesday, August 16, 2016

Consumers expect more relevant and timely brand emails

New research from Mailjet suggests brands need to focus on timeliness and relevancy if they are to ingratiate themselves with email recipients. >>

Tuesday, August 09, 2016

Why employees need more than email for collaboration

While email is one of the most familiar business tools for employees, it may not be the right tool for every communication need. According to one expert, collaboration systems are fast becoming a must-have tool for content creation and collaboration. Why? >>

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