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BizReport : Email Marketing

Email Marketing

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Monday, January 19, 2015

Pointless emails clogging up office workers' inboxes

Office workers use email for the most mundane topics, preferring to bash out a message on the keyboard rather than pick up the phone or turn to chat to the person next to them. Such pointless emails are clogging up inboxes and leading to mis-communication, according to research released by Sennheiser Communications. >>

Thursday, January 15, 2015

Salesforce: Email still key, social continues to grow

According to the second annual State of Marketing report from Salesforce email is still a crucial part of marketers' strategy to reach consumers, but social is seeing the most growth. Salesforce polled more than 5,000 marketers globally to come to their conclusions. >>

Monday, January 05, 2015

Email ranked top tool by online workers

Nearly all workers now use the Internet for work, according to new research from Pew and, of all the digital tools to hand, email is rated the most important. >>

Tuesday, December 23, 2014

Constant Contact: SMBs to go real time, win local in 2015

Small businesses have a lot to look forward to in 2015, at least according to one prediction. According to Constant Contact they are seeing trends that point to SMBs taking a real time approach to mobile and winning at local. >>

Wednesday, December 17, 2014

50% of consumers who want marketing comms prefer them via email

Email is getting some great PR recently with several surveys noting the channel is preferred by both marketers and consumers alike. Here's another, this time from Message Systems, that shows email is the most popular communication channel among consumers. >>

Tuesday, December 16, 2014

Email more likely to distract and engage than social

Direct email marketing is more effective at eliciting a click than social media posts and advertising, according to new research released by shopping and charity donation website Give as you Live. >>

Monday, December 15, 2014

Despite surge in new marketing technology, email remains king

Despite all the various channels available to marketers today, it's an old favorite that remains top when it comes to generating ROI, according to a new study from Campaigner. >>

Tuesday, December 09, 2014

Expert IDs 3 trends that will improve email strategy

Email is seen by many as a sturdy standby for their marketing program, but according to one expert brands could be doing more. He identifies three trends that could change email marketing efforts in 2015. >>

Thursday, November 27, 2014

Experts: Use the Hunger Games strategy to avoid spam folders

The experts at Campaigner say email marketers can learn a thing or two from Suzan Collins' Hunger Games books. Here are their top 3 tips. >>

Friday, November 21, 2014

Top 3 email tips for the 2014 holidays

No two brands are alike and no two recipients are the same. We're in the age of hyper-personalization--emails should be as unique as the people that read them. Don't assume that what worked in the past will work in the future, experiment with segments and the best times to reach them and then turn that into better cycles and iterations of your campaigns. >>

Thursday, November 20, 2014

Brands: What to prep now for Thanksgiving Weekend

Let's put it this way, the holidays are stressful. Most companies are resource strapped as it is. The Adaptive Email Network does the hard work of optimizing delivery for you--as a result, you can focus on your product and core technology. >>

Wednesday, November 12, 2014

Message Systems releases SparkPost

Small and medium sized businesses continue to have problems harnessing the power of email in their marketing mix. A new release out from Message Systems is set up to give businesses of all sizes an email advantage by opening premium level email options to all. >>

Tuesday, November 11, 2014

Ad Roundup: Native, mobile and email tools released

In today's roundup: solutions are launching into the online space that should allow for better campaign targeting and engagement across channels. Here are the details: >>

Monday, November 03, 2014

Top 3 tips to create more clickable content

Content is expected by many experts to be a significant driver of traffic across devices this holiday season. One expert offers advice on how to draw more attention to branded content. >>

Tuesday, October 28, 2014

What will Google Inbox mean for marketers?

Google has announced a beta version of a new email product called Inbox. When, or rather if, the new email tool is rolled out, what will it mean for marketers? >>

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