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BizReport : Email Marketing

Email Marketing

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Thursday, April 23, 2015

Ad Roundup: Partnerships to deepen brands' reach

In today's advertising roundup, two new partnerships to the online space should give brands more insight into what their customers want. This insight should lead to great targeting and personalization options. >>

Wednesday, April 22, 2015

Even youngsters say slang in emails is unacceptable

How does the formal or informal tone used in your email marketing campaigns affect the way in which your recipients perceive you? New research from BuzzStream and Fractl reveals all. >>

Wednesday, April 22, 2015

Expert: Why omnichannel needs to be a priority

According to experts across online and offline channels, an omnichannel strategy is one of the most important strategies a brand can implement. This new language could push revenue levels. Here is what you need to know about omnichannel. >>

Monday, April 06, 2015

EComm Roundup: Email, app trackers released

In today's roundup: two new tools set up to give brands better insight into email and mobile, as well as a funding round for a payroll processor. >>

Wednesday, April 01, 2015

Mobile Roundup: More shoppers choosing mobile

Two new reports point to mobile shoppers going mobile, for both purchasing and product research. Details in today's mobile roundup. >>

Wednesday, April 01, 2015

Mobile-friendly email strategies paying off for marketers

The latest Yesmail Email Marketing Compass benchmark report reveals a significant rise in mobile email conversion rates as marketers' mobile-friendly strategies begin to pay off. >>

Wednesday, April 01, 2015

Dedicated email marketing teams significantly affect ROI

Email remains one of the top channels for return on investment, but could having a dedicated person or team help achieve better returns? >>

Tuesday, March 24, 2015

4 rules to follow for successful email campaigns

Email engagement sends a message about what the customer is interested in and how they respond to your email marketing campaign. A strong email data strategy will differentiate good email marketing senders from bad email marketing senders. >>

Monday, March 23, 2015

What expected data spend really means for brands

The Winterberry Group reports US marketers will spend $11.5 billion in 2015 on data and related solutions. Specifically, data-related spending will rise by 35% in email marketing and 21% in display. But what does this spending forecast really mean for brands? >>

Wednesday, March 18, 2015

Ad Roundup: Content and cloud releases

In today's advertising roundup: a trio of releases set to change the way advertisers and publishers deal with content. >>

Friday, March 13, 2015

Beware the digitally savvy and unforgiving 'Deletist Consumer'

Consumers that are bombarded with badly targeted and irrelevant marketing messages are cutting subscriptions and closing down accounts, according to new research findings released by the Aimia Institute. >>

Monday, March 09, 2015

Email not a dying channel for the young

If you think millennials would rather engage with retailers' offers and promotions via social media then, according to new research conducted by RapidCampaign, you might be wrong. >>

Wednesday, March 04, 2015

Study: Images linked to email success

As advertisers continue to look for new ways to increase engagement with email campaigns, it is important not to forget the images. That's the takeaway from a new report out from Constant Contact. Researchers with the firm looked at how images and text are pushing click-through rates. >>

Wednesday, March 04, 2015

UK brands fail to improve customer service response rates

The latest customer service research from Eptica reveals that brands in the UK are failing to improve their customer service offerings with almost half of questions asked by Twitter, email and web channels going unanswered. >>

Wednesday, February 25, 2015

Use response to welcome emails to predict future subscriber engagement

There are significant differences in the behavior of consumers who ignore email marketers' welcome messages and those who read them, according to new findings released by data solutions provider Return Path. Such behavior can be used by marketers to predict future engagement. >>

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