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BizReport : Email Marketing

Email Marketing

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Tuesday, March 24, 2015

4 rules to follow for successful email campaigns

Email engagement sends a message about what the customer is interested in and how they respond to your email marketing campaign. A strong email data strategy will differentiate good email marketing senders from bad email marketing senders. >>

Monday, March 23, 2015

What expected data spend really means for brands

The Winterberry Group reports US marketers will spend $11.5 billion in 2015 on data and related solutions. Specifically, data-related spending will rise by 35% in email marketing and 21% in display. But what does this spending forecast really mean for brands? >>

Wednesday, March 18, 2015

Ad Roundup: Content and cloud releases

In today's advertising roundup: a trio of releases set to change the way advertisers and publishers deal with content. >>

Friday, March 13, 2015

Beware the digitally savvy and unforgiving 'Deletist Consumer'

Consumers that are bombarded with badly targeted and irrelevant marketing messages are cutting subscriptions and closing down accounts, according to new research findings released by the Aimia Institute. >>

Monday, March 09, 2015

Email not a dying channel for the young

If you think millennials would rather engage with retailers' offers and promotions via social media then, according to new research conducted by RapidCampaign, you might be wrong. >>

Wednesday, March 04, 2015

Study: Images linked to email success

As advertisers continue to look for new ways to increase engagement with email campaigns, it is important not to forget the images. That's the takeaway from a new report out from Constant Contact. Researchers with the firm looked at how images and text are pushing click-through rates. >>

Wednesday, March 04, 2015

UK brands fail to improve customer service response rates

The latest customer service research from Eptica reveals that brands in the UK are failing to improve their customer service offerings with almost half of questions asked by Twitter, email and web channels going unanswered. >>

Wednesday, February 25, 2015

Use response to welcome emails to predict future subscriber engagement

There are significant differences in the behavior of consumers who ignore email marketers' welcome messages and those who read them, according to new findings released by data solutions provider Return Path. Such behavior can be used by marketers to predict future engagement. >>

Wednesday, February 11, 2015

54% of email in UK opened on an Apple device

Email analysis conducted by SendGrid has found that more than half of all email in the U.K. is opened on an Apple device. >>

Thursday, February 05, 2015

Survey: Consumers want reminders and promotions by email

Hey marketers, U.S. consumers want to hear from you by email. They want you to remind them of that shopping cart they left abandoned, they are persuaded to buy by your emails and some of them even want you to send email promotions daily. >>

Tuesday, February 03, 2015

Experian: Email volume, opens up nearly 20%

Email volume continues to rise, as to open rates. That is the takeaway from Experian's Q3 2014 Email Benchmark Report. Experian's data shows 16.7% unique email open rates and a 17.1% email volume rate for Q3 2014. >>

Tuesday, February 03, 2015

Email: subject line analysis reveals the best, and worst, words to use

Are certain words in email subject lines responsible for higher open rates? Yes, according to new research from Alchemy Worx. >>

Monday, January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. >>

Saturday, January 24, 2015

Consumers want marketing email based on previous purchases

To engage consumers that read promotional emails, recommend products based on previous research, recommends Listrak following a recent study, and keep track of unsubscribes to get send-frequency relevant. >>

Monday, January 19, 2015

Pointless emails clogging up office workers' inboxes

Office workers use email for the most mundane topics, preferring to bash out a message on the keyboard rather than pick up the phone or turn to chat to the person next to them. Such pointless emails are clogging up inboxes and leading to mis-communication, according to research released by Sennheiser Communications. >>

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