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BizReport : Email Marketing

Email Marketing

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Tuesday, July 19, 2016

Email: One welcome message is not enough

How many welcome emails are you sending new email subscribers? According to research from email service provider Listrak, just one is not enough. >>

Friday, July 15, 2016

Triggered email campaigns cut through inbox clutter

Triggered emails may only account for a small percentage of all emails sent, but they are twice as likely to be opened than general email messages, according to new research from Yes Lifecycle Marketing. >>

Tuesday, July 05, 2016

Study: Why brands must fight email fraud

Turns out the cost of email fraud can be bigger - and last longer - than many brands realize. According to a recent Return Path report, the biggest costs associated with email fraud is a loss of trust from consumers - and their turning to competitor brands hoping for better security. >>

Friday, July 01, 2016

Report: Welcome messages on the rise

According to one new report, brands are more concentrated on sending out welcome messages for new subscribers to their email lists. Researchers with Campaigner found that nearly 40% of marketers are now sending 'thank you' messages as their first brand contact with news subscribers. >>

Monday, June 27, 2016

Report outlines the impact on brands of email fraud

Companies that fail to proactively secure their email channel risk losing brand loyalty and marketing-generated revenue, according to a new report released by Return Path. >>

Thursday, June 23, 2016

Study: Email key for SMB trust

When it comes to consumer trust, email is crucial. That's the takeaway from a new GoDaddy study, which found that consumer trust in small businesses hinges on professional email contacts. Most consumers said domain-based emails that matched a business website were 'very important' to their trust of a business. >>

Tuesday, June 14, 2016

Reports: Father's Day spending up, email may increase conversions

Look for more kids (and moms) to spend more this Father's Day. That's the word from new NRF data which predicts the total Father's Day spend will surpass $14b in 2016. >>

Friday, May 27, 2016

Ad Roundup: Targeting, Payments and Data

New releases for payments, data and targeting could give marketers new insight into customers. Details in today's advertising roundup. >>

Tuesday, May 24, 2016

Email Roundup: Solutions to increase targeting

In today's email roundup: two new solutions that should help brands become more personal to their list members. >>

Wednesday, May 11, 2016

Ad Roundup: Releases for increased security, ad options

In today's advertising roundup, a trio of releases that will increase brand's online control. >>

Wednesday, May 11, 2016

83% open retailer emails during morning commute

Bleary eyed and hugging coffee they might be, but the best time for retailers to reach consumers by email is during their morning commute, according to a new study from retail marketing agency Leapfrogg. >>

Friday, April 29, 2016

Top 4 tips to succeed at Mother's Day email

Email is expected to be a strong part of retailers' Mother's Day success. One expert offers advice on how brands can make the best impression. >>

Thursday, April 28, 2016

UK insurers performing well on email, not social, for customer service

Insurers may have a presence on social media, but their inability to answer routine customer queries via this channel is impacting their digital customer experience, according to new research carried out by Eptica. >>

Friday, April 22, 2016

Study: Email overload is real and growing

Email is causing problems for consumers, and the could spell problems for brands. That's the takeaway from new Samanage data which indicates US consumers are spending the equivalent of one month each year checking work and personal email. >>

Thursday, April 21, 2016

Research reveals the effect on Brits of crying emoji in email subject lines

How do you get British people to open an email? Use emoji and sarcasm, according to the latest findings of research by email provider Mailjet. >>

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