RSS feed Get our RSS feed

News by Topic


BizReport : Email Marketing

Email Marketing

1 2 3 4 5 ...
 

Wednesday, February 25, 2015

Use response to welcome emails to predict future subscriber engagement

There are significant differences in the behavior of consumers who ignore email marketers' welcome messages and those who read them, according to new findings released by data solutions provider Return Path. Such behavior can be used by marketers to predict future engagement. >>

Wednesday, February 11, 2015

54% of email in UK opened on an Apple device

Email analysis conducted by SendGrid has found that more than half of all email in the U.K. is opened on an Apple device. >>

Thursday, February 05, 2015

Survey: Consumers want reminders and promotions by email

Hey marketers, U.S. consumers want to hear from you by email. They want you to remind them of that shopping cart they left abandoned, they are persuaded to buy by your emails and some of them even want you to send email promotions daily. >>

Tuesday, February 03, 2015

Experian: Email volume, opens up nearly 20%

Email volume continues to rise, as to open rates. That is the takeaway from Experian's Q3 2014 Email Benchmark Report. Experian's data shows 16.7% unique email open rates and a 17.1% email volume rate for Q3 2014. >>

Tuesday, February 03, 2015

Email: subject line analysis reveals the best, and worst, words to use

Are certain words in email subject lines responsible for higher open rates? Yes, according to new research from Alchemy Worx. >>

Monday, January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. >>

Saturday, January 24, 2015

Consumers want marketing email based on previous purchases

To engage consumers that read promotional emails, recommend products based on previous research, recommends Listrak following a recent study, and keep track of unsubscribes to get send-frequency relevant. >>

Monday, January 19, 2015

Pointless emails clogging up office workers' inboxes

Office workers use email for the most mundane topics, preferring to bash out a message on the keyboard rather than pick up the phone or turn to chat to the person next to them. Such pointless emails are clogging up inboxes and leading to mis-communication, according to research released by Sennheiser Communications. >>

Thursday, January 15, 2015

Salesforce: Email still key, social continues to grow

According to the second annual State of Marketing report from Salesforce email is still a crucial part of marketers' strategy to reach consumers, but social is seeing the most growth. Salesforce polled more than 5,000 marketers globally to come to their conclusions. >>

Monday, January 05, 2015

Email ranked top tool by online workers

Nearly all workers now use the Internet for work, according to new research from Pew and, of all the digital tools to hand, email is rated the most important. >>

Tuesday, December 23, 2014

Constant Contact: SMBs to go real time, win local in 2015

Small businesses have a lot to look forward to in 2015, at least according to one prediction. According to Constant Contact they are seeing trends that point to SMBs taking a real time approach to mobile and winning at local. >>

Wednesday, December 17, 2014

50% of consumers who want marketing comms prefer them via email

Email is getting some great PR recently with several surveys noting the channel is preferred by both marketers and consumers alike. Here's another, this time from Message Systems, that shows email is the most popular communication channel among consumers. >>

Tuesday, December 16, 2014

Email more likely to distract and engage than social

Direct email marketing is more effective at eliciting a click than social media posts and advertising, according to new research released by shopping and charity donation website Give as you Live. >>

Monday, December 15, 2014

Despite surge in new marketing technology, email remains king

Despite all the various channels available to marketers today, it's an old favorite that remains top when it comes to generating ROI, according to a new study from Campaigner. >>

Tuesday, December 09, 2014

Expert IDs 3 trends that will improve email strategy

Email is seen by many as a sturdy standby for their marketing program, but according to one expert brands could be doing more. He identifies three trends that could change email marketing efforts in 2015. >>

1 2 3 4 5 ...