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BizReport : Email Marketing

Email Marketing

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Friday, August 28, 2015

Top retail brands' email marketing campaigns found wanting

When Practicology signed up to email from the U.K.'s 100 best-known retailers they found that many weren't up to scratch. >>

Thursday, August 27, 2015

Checking email chews up 6.3 hours per day

Thanks to mobile, email has become even more embedded in our day to day lives. A new survey from Adobe reveals just how much time is spent each day checking and re-checking email inboxes. >>

Wednesday, August 26, 2015

Study: Personalization key for email engagement

Constant Contact has released new data that may have some changing their email strategy to include more personalization - or to ensure the personalization they thought was in place is actually active. According to the report personalized email campaigns result in up to 150% higher open rates. >>

Tuesday, August 25, 2015

UK: Social networks heaviest users of email

New data released by Mailjet reveals social networks to be the heaviest users of email for engaging with their user base. >>

Tuesday, August 25, 2015

2015 shaping up to be a record-breaking year for email marketing

According to Yesmail, the myth that email marketing is on the way out couldn't be further from the truth as the number of "never active" subscribers falls. >>

Friday, August 14, 2015

BlueHornet survey reveals consumers' views of email marketing

Is time-of-day email testing a thing of the past? According to new research from BlueHornet, a third of U.S. consumers check email throughout the day, regardless of device. >>

Thursday, August 13, 2015

Study: Brands missing out on co-op options

Local businesses are missing out on billions in marketing options - many because of a disconnect between the bigger brand and the local business. According to a new Netsertive/Borrell Associates study about $14 billion in co-op branded marketing dollars are going unused each year. >>

Friday, August 07, 2015

Consumers expect holiday emails to reflect previous online, in-store activity

The creative and effective use of consumer data will be key to marketing success this holiday season, according to recent research from Listrak, as consumers want promotion messaging to be as personalized as possible. >>

Thursday, August 06, 2015

Ad Roundup: Social, email releases

In today's advertising roundup, two new solutions that should give brands more insight and access to online consumers. >>

Wednesday, August 05, 2015

Ad Roundup: Tools look at email, sales, mobile workloads

In today's advertising roundup, new email and sales tools which should help brands increase transactions and conversions and a new mobile ad option for publishers. >>

Wednesday, August 05, 2015

Expert: How internet radio is taking over

Online radio could be the next big thing for advertisers according to one expert. Why should brands take note? >>

Wednesday, July 22, 2015

Study: Holidays put shoppers in a jolly email mood

One of the white hat principles for email marketing is to not over-email customers. But, new data from Yesmail indicates brands can over-email during holiday seasons - within reason, of course. >>

Wednesday, July 15, 2015

Ad Roundup: Platforms to personalize content

In today's advertising roundup: a trio of releases setting up publishers and marketers to serve more relevant, personalized ads to consumers. >>

Wednesday, July 15, 2015

Melbourne urban forest project sparks 'treemail' phenomenon

Next time you want to show your affection for a tree, don't hug it, email it. A scheme in Melbourne to help residents of the city report damaged or dangerous trees has taken on a new life as a means by which people can talk to the trees. >>

Tuesday, July 14, 2015

Top 5 tips to improve email deliverability

With the US presidential election coming up quickly, politicians are gearing up to get in contact with their constituents. One expert weighs in on how politicos can make more of their email efforts. >>

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