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BizReport : Email Marketing

Email Marketing

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Tuesday, November 24, 2015

Top strategies for mobile email

While mobile email marketing doesn't have to be completely different from desktop based campaigns, mobile is a game changer. Images and videos that are perfect for desktop can sometimes render badly via mobile. One expert offers her tips for a better mobile email strategy. >>

Tuesday, November 24, 2015

Movable Ink: Most emails read for just 3 seconds or less

Three seconds - that's how long it takes, on average, for an email recipient to scan an email and determine whether or not it is relevant, according to a new report from Movable Ink. >>

Monday, November 23, 2015

Brands: How to use A/B testing on mobile emails

There have been many studies on email marketing, but most are geared toward the best practices and strategies for PC-based email campaigns. In truth, people are now checking email on mobile devices as often or more than they are on PCs. So, how can brands test for mobile performance as well? One expert offers her thoughts. >>

Tuesday, November 17, 2015

Expert: How to get the most from email campaigns

Over the holiday months more brands will send email campaigns. There will be sales campaigns, holiday tip and gift guides. In some cases brands will send an email each day. That, of course, can get old for the shopper. One expert offers his top tips to keep customers engaged with email. >>

Monday, November 16, 2015

Top 5 tips for better holiday emails

Over the past few years mobile usage has exceeded desktop usage during the holidays between Fridays and Sundays. One expert outlines how email campaigns can be made stronger for mobile screens. >>

Friday, November 13, 2015

Top 3 tips for engaging, automated email this holiday

Automation can be a huge help for brands in the holiday season, but only if they follow a few simple rules so that the messaging sent to customers is relevant as well as engaging. >>

Thursday, November 12, 2015

Brands: Why you need automation this holiday

To reach customers in the most effective and relevant way possible, brands must start early with holiday messaging. However, those early messages also need to be relevant - and that means using shopper behaviors, location and past purchases as part of the target. Automation may help email marketers engage shoppers earlier this year. >>

Tuesday, November 03, 2015

Reports: Early is better for holiday shoppers

When it comes to advertising during Black Friday Week, it turns out earlier is better. That according to new Yesmail data which indicates email campaigns sent the Monday and Tuesday before Black Friday had higher open rates that campaigns sent the day-of. >>

Wednesday, October 21, 2015

Punctuation? It makes all the difference!

Previous research has enlightened marketers about which words work best in email subject lines to improve open rates. New research sheds light on which punctuation piques email recipients' interest. >>

Friday, October 16, 2015

Email deliverability rates drop, U.S. one of worst affected

Emails remains a popular marketing channel and has stood the test of time, yet according to new figures released by global data solutions firm Return Path, less than 8 in 10 permissioned email marketing messages are reaching their final destination. >>

Monday, October 05, 2015

Reports highlight what may, may not work this holiday

Marketers, are your holiday plans really in line with what shoppers want? One new report indicates...maybe not. According to Bronto Software there is a growing disconnect between holiday shoppers and marketers. >>

Tuesday, September 15, 2015

Harmony Live enables real-time content in email campaigns

Email marketing platform Epsilon has unveiled a new feature within Agility Harmony that will enable marketers to insert real-time content in emails to re-invigorate email campaigns. >>

Tuesday, September 15, 2015

Consumers respond to email subject lines that give them control

Experian's latest Email Benchmark Report reveals that using just one of two words in an email subject line can boost revenue, transaction rates and transaction-to-click rates. >>

Tuesday, September 01, 2015

Top 4 Tips to Manage Relationship Between Developers, Marketers

According to Forrester Research brands will spend upwards of $3 billion on email marketing services by the end of this decade. While engaging content is crucial, one expert says the biggest challenge could be the brand's management of the development and marketing teams. >>

Tuesday, September 01, 2015

Android steadily catching up Apple on opens and clicks in E.U.

Research from email delivery platform SendGrid shows open and click rates for Apple have stagnated across Europe while Android sees healthy growth. >>

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