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BizReport : Email Marketing

Email Marketing

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Thursday, June 23, 2016

Study: Email key for SMB trust

When it comes to consumer trust, email is crucial. That's the takeaway from a new GoDaddy study, which found that consumer trust in small businesses hinges on professional email contacts. Most consumers said domain-based emails that matched a business website were 'very important' to their trust of a business. >>

Tuesday, June 14, 2016

Reports: Father's Day spending up, email may increase conversions

Look for more kids (and moms) to spend more this Father's Day. That's the word from new NRF data which predicts the total Father's Day spend will surpass $14b in 2016. >>

Friday, May 27, 2016

Ad Roundup: Targeting, Payments and Data

New releases for payments, data and targeting could give marketers new insight into customers. Details in today's advertising roundup. >>

Tuesday, May 24, 2016

Email Roundup: Solutions to increase targeting

In today's email roundup: two new solutions that should help brands become more personal to their list members. >>

Wednesday, May 11, 2016

Ad Roundup: Releases for increased security, ad options

In today's advertising roundup, a trio of releases that will increase brand's online control. >>

Wednesday, May 11, 2016

83% open retailer emails during morning commute

Bleary eyed and hugging coffee they might be, but the best time for retailers to reach consumers by email is during their morning commute, according to a new study from retail marketing agency Leapfrogg. >>

Friday, April 29, 2016

Top 4 tips to succeed at Mother's Day email

Email is expected to be a strong part of retailers' Mother's Day success. One expert offers advice on how brands can make the best impression. >>

Thursday, April 28, 2016

UK insurers performing well on email, not social, for customer service

Insurers may have a presence on social media, but their inability to answer routine customer queries via this channel is impacting their digital customer experience, according to new research carried out by Eptica. >>

Friday, April 22, 2016

Study: Email overload is real and growing

Email is causing problems for consumers, and the could spell problems for brands. That's the takeaway from new Samanage data which indicates US consumers are spending the equivalent of one month each year checking work and personal email. >>

Thursday, April 21, 2016

Research reveals the effect on Brits of crying emoji in email subject lines

How do you get British people to open an email? Use emoji and sarcasm, according to the latest findings of research by email provider Mailjet. >>

Tuesday, April 19, 2016

85% of consumers sign up for marketing emails hoping for a reward

Recent research from Adestra reiterates what most marketers have already learned - consumers sign up for marketing emails hoping for some sort of reward. >>

Thursday, April 14, 2016

Study: Reputation key to engagement

The key to customer engagement may be making a switch to reputation. That's the takeaway from ReturnPath's new 2016 Sender Score Benchmark Report. Researchers tallied more than 4 trillion email messages through 2015, and their finding is that having a 'good' email reputation is no longer enough. >>

Thursday, April 14, 2016

Businesses to spend more time, money on email campaigns in 2016

Businesses are set to increase spending and time on email marketing, according to Email On Acid, proving that the communication channel remains a top priority and a critical tactic to increase engagement, sales and brand awareness. >>

Monday, April 11, 2016

Study: Email CTRs dropping

Email continues to be a strong player for many brands in the digital space, but it is interesting to note that click through rates have fallen for consecutive measurement periods. The drops haven't been huge, but could be a signal that brands need to update how they're communicating through email. >>

Sunday, April 03, 2016

Marketers' use of emoji rises 775% YoY

The visual representation of language, in the form of emoji, has been embraced by mobile marketers with retail and ecommerce marketers the most likely to include them in marketing messages. >>

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