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BizReport : Email Marketing

Email Marketing

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Thursday, August 25, 2016

Top 4 email worst practices and solutions

While most marketers understand the importance of welcome messaging, not spamming, and honoring unsubscribe requests, these tasks remain some of the most violated rules in the email realm. One expert identifies the four worst practices for email marketers and solutions for each. >>

Friday, August 19, 2016

Expert: How to better use social, email for customer service

As more consumers turn to social media or email to talk about their good - and bad - experiences with brands, more brands are turning to social and email as a tool to better serve their shoppers. But, are social and email really working as solid customer service tools? >>

Thursday, August 18, 2016

Olympic viewers may not connect with ads

New data out from Toluna indicates that while people are tuning in to the Olympics, those viewers may not be tuned in to Olympic sponsors. But, there are ways to better engage with them. >>

Wednesday, August 17, 2016

Marketers sending more holiday-themed emails, but engagement declining

It is easy for email marketers to latch onto holiday themes, but with so many brands competing to attract consumers' attention with the same tactics, marketers need to focus on the individual rather than the event. >>

Wednesday, August 17, 2016

Study finds holiday emails engage, but don't oversend

Holiday themed email campaigns are important for brands, but sending too many of the same or similarly themed emails could sound a death knell for campaign engagement. That's the takeaway from new Yes Lifecycle Marketing data which shows that while overall holiday campaigns were up, the farther into the season the emails were sent, the lower the open rates. >>

Tuesday, August 16, 2016

Consumers expect more relevant and timely brand emails

New research from Mailjet suggests brands need to focus on timeliness and relevancy if they are to ingratiate themselves with email recipients. >>

Tuesday, August 09, 2016

Why employees need more than email for collaboration

While email is one of the most familiar business tools for employees, it may not be the right tool for every communication need. According to one expert, collaboration systems are fast becoming a must-have tool for content creation and collaboration. Why? >>

Thursday, August 04, 2016

Study: Branded emails aren't connecting

Despite the fact that email marketing has been around for more than two decades, brands are stilling finding it hard to connect - literally - with consumers. That's the takeaway from new ReturnPath data which found about one-fifth of emails aren't landing in customer inboxes. >>

Tuesday, July 19, 2016

Email: One welcome message is not enough

How many welcome emails are you sending new email subscribers? According to research from email service provider Listrak, just one is not enough. >>

Friday, July 15, 2016

Triggered email campaigns cut through inbox clutter

Triggered emails may only account for a small percentage of all emails sent, but they are twice as likely to be opened than general email messages, according to new research from Yes Lifecycle Marketing. >>

Tuesday, July 05, 2016

Study: Why brands must fight email fraud

Turns out the cost of email fraud can be bigger - and last longer - than many brands realize. According to a recent Return Path report, the biggest costs associated with email fraud is a loss of trust from consumers - and their turning to competitor brands hoping for better security. >>

Friday, July 01, 2016

Report: Welcome messages on the rise

According to one new report, brands are more concentrated on sending out welcome messages for new subscribers to their email lists. Researchers with Campaigner found that nearly 40% of marketers are now sending 'thank you' messages as their first brand contact with news subscribers. >>

Monday, June 27, 2016

Report outlines the impact on brands of email fraud

Companies that fail to proactively secure their email channel risk losing brand loyalty and marketing-generated revenue, according to a new report released by Return Path. >>

Thursday, June 23, 2016

Study: Email key for SMB trust

When it comes to consumer trust, email is crucial. That's the takeaway from a new GoDaddy study, which found that consumer trust in small businesses hinges on professional email contacts. Most consumers said domain-based emails that matched a business website were 'very important' to their trust of a business. >>

Tuesday, June 14, 2016

Reports: Father's Day spending up, email may increase conversions

Look for more kids (and moms) to spend more this Father's Day. That's the word from new NRF data which predicts the total Father's Day spend will surpass $14b in 2016. >>

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