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BizReport : Email Marketing

Email Marketing

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Wednesday, April 09, 2014

Campaigner: Top 3 ways to make email more relevant

Email marketing isn't going anywhere, at least according to a forecast from Global Industry Analysts which predicts the global email market will surpass the $15 billion mark by 2017. However, there are problems with thinking about email the same way brands thought of it in the 1990s or even in 2010. Campaigner's experts weigh in with their top tips to improve email performance. >>

Wednesday, April 09, 2014

Consumer social sharing trends: Twitter surge

The latest ShareThis report shows that Twitter is the fastest growing in the world of social sharing. >>

Tuesday, April 08, 2014

Brands: How paperless billing can save your money

Consumers are going paperless, paying more bills online, and many businesses are following suit - by billing paperlessly. Still some businesses are holding back. Why should businesses make the transition now, and what is the best way to do it? One expert weighs in. >>

Friday, April 04, 2014

Content marketing earmarked for higher investment for lead generation

Very few marketers in small and mid-sized businesses feel their lead generation processes are effective. While email remains the most popular channel for generating new leads, the majority of marketers are looking to increase content marketing investment. >>

Wednesday, April 02, 2014

Email continues to be ranked top for return on investment

It's hard to recall just how many years the death of email has been rumored, but still the speculation rumbles on despite data, such as that from Econsultancy, that shows email is doing just fine, thank you very much. >>

Wednesday, March 26, 2014

Twitter a 'dangerous game' for companies neglecting their presence

Companies that establish a presence on Twitter and then fail to use the channel to foster engagement with consumers are playing a dangerous game, according to a new multichannel customer experience report from Eptica. >>

Tuesday, March 25, 2014

TrackMaven bemoans the stagnant state of email

According to new research from marketing analytics firm TrackMaven, the state of email is stagnant with marketers sticking to the same old benchmarks time and time again. >>

Thursday, February 20, 2014

Gmail boasts most engaged user base

Of the four major free email providers, Gmail has the most engaged user base, according to the findings of a Yesmail Interactive study, as well as the fast-growing user base. >>

Tuesday, February 18, 2014

Abandoned online shopping carts an opportunity to re-engage

An abandoned online shopping cart isn't a bad thing, according to Cloud.IQ. Rather than being a lost sale it's actually an invitation to re-engage and an opportunity to boost sales. >>

Wednesday, February 12, 2014

Campaigner: How brands can get 'political' to engage customers

With President's Day around the corner in the US, email marketing hub Campaigner is telling marketers to get political - but maybe not in the way you think. Rather than taking on Democratic or Republican leanings, their experts suggest that brands think like politicians and begin segmenting, targeting and tracking their ad campaigns like managers track political campaigns. >>

Monday, February 10, 2014

Study: Email personalization leads to 6x higher conversions

When it comes to email marketing personalization is the key. That according to new data out from Experian Marketing Services. According to their new report personalized email messages are generating six times higher transaction rates and revenue than their non-personalized counterparts. >>

Friday, January 24, 2014

Study: Retargeting + Mobile = Ecommerce success

Retargeting has been shown to increase customer engagement by significant amounts. But new data out from myThings indicates teaming up retargeted advertising with a mobile element will push engagement even farther. >>

Tuesday, January 21, 2014

Report: Biggest winners for 2013 holidays are mobile, email

Social commerce may have been a disappointment over the 2013 holiday season, but it won't always be so. While social networks were responsible for only about 2% of total ecommerce some experts believe social commerce will begin making a difference over the next four years. In the meantime, here's how retailers made bank in 2013: >>

Thursday, January 16, 2014

Email volume up 13% over 2013 holidays

By now, we've all heard about the strong sales - both online and off - that helped retailers make their 2013 revenue goals. New data from Experian Marketing Services indicates some of those spending growth may have been helped along by email. >>

Monday, January 13, 2014

Two-thirds of marketers to increase digital investment in 2014

Email and social media marketing are just two of the functions marketers around the globe plan to invest more in during 2014, according to new research from digital marketing firm ExactTarget Marketing Cloud. >>

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