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BizReport : Email Marketing

Email Marketing

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Thursday, August 07, 2014

Expert Opinion: Why brands need a niche

Video, social, email, direct mail. The advertising avenues open for businesses today are massive, and there are rules that go along with each channel. One expert offers his advice on how to get the most from these channels. >>

Friday, August 01, 2014

Personalization key to becoming a 'Best Friend Brand'

Recent research from Silverpop suggests that consumers tend to have just five brands they are loyal to, repeatedly opening their emails and buying their products. But what is it that forges this friendship? >>

Thursday, July 17, 2014

Report: Canadian SMBs behind on CASL

Only about one-third of Canadian small businesses are up to date on CASL - Canadian Anti-Spam Legislation - penalties. That's the word from Constant Contact which surveyed SMBs to determine how in the know they were about the anti-spam legislation. >>

Friday, July 04, 2014

Report: Marketing tech high on marketers' to-do lists

In the second half of 2014 look for more businesses to push their spending within the marketing technologies sector; that is the takeaway from the new Stat of B2B Lead Nurturing survey. According to the report most (82%) are looking to increase spending in that area; about three-quarters (72%) say they have marketing automation platforms in place. >>

Monday, June 30, 2014

How Insightly uses one-to-one tools to improve reach

Insightly uses a few different strategies for building brand loyalty. For example, 24 hours after a new customer has signed up, they send 'check in' emails to learn if the customer is having issues. These kinds of 'nurture' tactics engage customers with a series of emails and help with onboarding new consumers. >>

Thursday, June 19, 2014

Top 3 tips to fine-tune holiday emails now

2014 holidays may still be 5+ months away, but summer is a key time for online merchants. During the summer merchant can test messaging, subject lines and email designs. Campaigner is sharing their top 3 tips that will help merchant fine-tune holiday campaigns now - before the holiday rush. >>

Tuesday, June 17, 2014

Report reveals the increasingly mobile nature of email

A new study of billions of ad impressions reveals that not only is email the primary communications channel among mobile users it is also the most popular. >>

Monday, June 16, 2014

Ad Roundup: Video targeting and landing page options

Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below: >>

Monday, June 09, 2014

Email newsletters top news source for business executives

The world's smartest and busiest business leaders consume and share news every day and, according to a new study from Quartz Insights, the first channel they turn to is email newsletters. >>

Tuesday, June 03, 2014

Shopify taps Emma for better targeting, campaign synching

This week retail platform Shopify is solidifying their position by integrating with software hut Emma. Through the integration retailers on the Shopify platform will have access to Emma's shopper data to increase targeting as well as to automate email messaging. >>

Thursday, May 29, 2014

Email: Keep it brief and images to a minimum

Email remains a core communication channel for marketers but in order to make it through increasingly busy inboxes those messages need to be kept short and sweet, according to a new survey from HubSpot and Litmus. >>

Monday, May 19, 2014

Extole: How to build referrals weekly, monthly, quarterly

Referral marketing is a solid strategy to build higher engagement levels between brands and consumers. A new infographic from Extole offers tips for weekly, monthly and quarterly strategies. >>

Monday, May 19, 2014

Few email marketers using responsive design in all deployments

Despite the use of responsive design in emails generating more clicks on opened messages, just 1% of marketers are using such design in all the emails they send out, according to a new study from Yesmail Interactive. >>

Thursday, May 15, 2014

Study: Retailers failing at cross channel, for now

A new study from RSR Research indicates retailers may be failing at cross-channel - for now. That's because, while most retailers admit they have plans for cross-channel synchronization, most (89%) haven't implemented the strategy. >>

Tuesday, May 06, 2014

Campaigner roll out includes A/B split testing

A/B split testing is not new to the advertising space, but a new roll out from Campaigner puts this ability into marketers' hands - or inboxes. >>

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