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BizReport : Email Marketing

Email Marketing

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Friday, May 22, 2015

Top retailers failing to meet consumer expectations of personalized comms

Top online retailers are failing to capitalize on consumers' growing expectations of receiving insight-driven, personalized brand communications, according to new research from Teradata. >>

Friday, May 22, 2015

How triggered emails can reduce shopping cart abandons

With shopping cart abandons holding steady at over 50% retailers continue to look for a solution. One expert suggests triggered email might be the answer. >>

Wednesday, April 29, 2015

You won't believe the shocking secret of how to decrease your email read rate

Return Path has just released findings from new research into email marketing subject lines that undermines some long-held best practices about choice of words and subject-line length. >>

Tuesday, April 28, 2015

Ad Roundup: Partner program and SMB security

In today's advertising roundup: a new partner program for email brands and increased security options for small businesses. >>

Thursday, April 23, 2015

Ad Roundup: Partnerships to deepen brands' reach

In today's advertising roundup, two new partnerships to the online space should give brands more insight into what their customers want. This insight should lead to great targeting and personalization options. >>

Wednesday, April 22, 2015

Even youngsters say slang in emails is unacceptable

How does the formal or informal tone used in your email marketing campaigns affect the way in which your recipients perceive you? New research from BuzzStream and Fractl reveals all. >>

Wednesday, April 22, 2015

Expert: Why omnichannel needs to be a priority

According to experts across online and offline channels, an omnichannel strategy is one of the most important strategies a brand can implement. This new language could push revenue levels. Here is what you need to know about omnichannel. >>

Monday, April 06, 2015

EComm Roundup: Email, app trackers released

In today's roundup: two new tools set up to give brands better insight into email and mobile, as well as a funding round for a payroll processor. >>

Wednesday, April 01, 2015

Mobile Roundup: More shoppers choosing mobile

Two new reports point to mobile shoppers going mobile, for both purchasing and product research. Details in today's mobile roundup. >>

Wednesday, April 01, 2015

Mobile-friendly email strategies paying off for marketers

The latest Yesmail Email Marketing Compass benchmark report reveals a significant rise in mobile email conversion rates as marketers' mobile-friendly strategies begin to pay off. >>

Wednesday, April 01, 2015

Dedicated email marketing teams significantly affect ROI

Email remains one of the top channels for return on investment, but could having a dedicated person or team help achieve better returns? >>

Tuesday, March 24, 2015

4 rules to follow for successful email campaigns

Email engagement sends a message about what the customer is interested in and how they respond to your email marketing campaign. A strong email data strategy will differentiate good email marketing senders from bad email marketing senders. >>

Monday, March 23, 2015

What expected data spend really means for brands

The Winterberry Group reports US marketers will spend $11.5 billion in 2015 on data and related solutions. Specifically, data-related spending will rise by 35% in email marketing and 21% in display. But what does this spending forecast really mean for brands? >>

Wednesday, March 18, 2015

Ad Roundup: Content and cloud releases

In today's advertising roundup: a trio of releases set to change the way advertisers and publishers deal with content. >>

Friday, March 13, 2015

Beware the digitally savvy and unforgiving 'Deletist Consumer'

Consumers that are bombarded with badly targeted and irrelevant marketing messages are cutting subscriptions and closing down accounts, according to new research findings released by the Aimia Institute. >>

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