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BizReport : Email Marketing

Email Marketing

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Monday, July 06, 2015

Ad Roundup: 3 solutions to power brand engagement

In today's advertising roundup: an email integration that should improve both personalization and optimization for brands, as well as a partner portal option and cloud-based software services. >>

Monday, June 29, 2015

Study highlights differences in email behavior based on age, gender

A recent study of email use between age and gender reveals that the differences in the way men and women communicate verbally appear to be inherent in the way they use email. >>

Friday, June 26, 2015

The triggers retailers must ID to increase revenue

By now we all know that when a consumer abandons a cart, savvy retailers will send a quick email to remind them of the items. But a cart abandonment email is only one trigger of many that retailers can tap into to increase revenue and deepen customer engagement. >>

Wednesday, June 17, 2015

Billions of emails purporting to come from brands found fraudulent

A recent study by Return Path found that billions of emails supposedly from global consumer brands did not originate from the IP addresses of mail servers used by those brands. >>

Tuesday, June 02, 2015

Reports: Personalization, relevance key for shoppers

Should brands target user behaviors? What about past purchases? Demographic or location? A new study in the online space should serve as a reminder to brands that relevance is often the key to engagement. >>

Monday, June 01, 2015

Study: Email preferred connection for shoppers

When it comes to staying in touch with favorite businesses, Canadians prefer email. That is the takeaway from a new Constant Contact study. However, fewer than half of small businesses are making the most of their email strategy. >>

Tuesday, May 26, 2015

Top 3 tips to make your email 'Pitch Perfect'

'Pitch Perfect' is coming on strong at the box office, and that has us wondering: how can brands make their marketing messages as perfect as the movie's pitch? Campaigner offers their top 3 tips to perfect branded email campaigns. >>

Tuesday, May 26, 2015

Survey: Retailers aren't ready for EMV deadline

This fall credit card companies in the US will implement EMV chips into credit cards. These chips will help to reduce fraud and help protect consumers' information. But, according to one new report, less than 20% of retailers surveyed have implemented EMV payment options and about one-quarter said they 'don't understand' the new EMV rules. >>

Friday, May 22, 2015

Top retailers failing to meet consumer expectations of personalized comms

Top online retailers are failing to capitalize on consumers' growing expectations of receiving insight-driven, personalized brand communications, according to new research from Teradata. >>

Friday, May 22, 2015

How triggered emails can reduce shopping cart abandons

With shopping cart abandons holding steady at over 50% retailers continue to look for a solution. One expert suggests triggered email might be the answer. >>

Wednesday, April 29, 2015

You won't believe the shocking secret of how to decrease your email read rate

Return Path has just released findings from new research into email marketing subject lines that undermines some long-held best practices about choice of words and subject-line length. >>

Tuesday, April 28, 2015

Ad Roundup: Partner program and SMB security

In today's advertising roundup: a new partner program for email brands and increased security options for small businesses. >>

Thursday, April 23, 2015

Ad Roundup: Partnerships to deepen brands' reach

In today's advertising roundup, two new partnerships to the online space should give brands more insight into what their customers want. This insight should lead to great targeting and personalization options. >>

Wednesday, April 22, 2015

Even youngsters say slang in emails is unacceptable

How does the formal or informal tone used in your email marketing campaigns affect the way in which your recipients perceive you? New research from BuzzStream and Fractl reveals all. >>

Wednesday, April 22, 2015

Expert: Why omnichannel needs to be a priority

According to experts across online and offline channels, an omnichannel strategy is one of the most important strategies a brand can implement. This new language could push revenue levels. Here is what you need to know about omnichannel. >>

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