RSS feed Get our RSS feed

News by Topic


BizReport : Email Marketing

Email Marketing

1 2 3 4 5 ...
 

Friday, February 12, 2016

Less than one-third of emails opened on desktop last year

Less than a third of email was opened on desktop in 2015, according to the latest full-year version of Movable Ink's U.S. Consumer Device Preference report. >>

Thursday, February 11, 2016

Top 3 tips to get more from email on Valentine's campaigns

On average, people are expected to spend about $140 on Valentine's Day - flowers, candy, dinner out. According to one expert, there are three things brands can do to get more from their Valentine's email campaigns. >>

Wednesday, January 27, 2016

Study: Spending to increase on influencers

Look for brands to invest a bit more money - and likely time - on reaching and engaging influencers. That's the word from a new report from Econsultancy. >>

Monday, January 25, 2016

Ad Roundup: Tools for targeting, budget control

Three new releases into the digital ad space should give brands more insight into their consumer base, and better control over budget. Details in today's ad roundup. >>

Wednesday, January 20, 2016

Campaigner: Buy buttons helping retailers sell

The social channel is making a change in the way retailers connect with consumers. That is the takeaway from new Campaigner data which indicates about one-third of retailers (36%) are seeing increased sales because of social media buy buttons. >>

Friday, January 15, 2016

How to lower your email risk

Inboxes are a funny thing. A brand can send fifty messages that land in the right box at the right time, but one mis-timed or mis-targeted email can start a string of bad luck. And, if a brand lands on a blacklist, the chances of ever landing back in the inbox decrease. >>

Tuesday, January 12, 2016

Survey: Cross-Channel continues to defeat

When it comes to cross-channel marketing most brands know what the strategy is and how it should be implemented. But, according to Yesmail's 2016 Yesmail Marketing Channel Report, key data points are continually missed by brands, and that is hurting their strategy. >>

Tuesday, December 29, 2015

Top 3 tips to move email strategy forward

With the bulk of the holiday season behind us, most marketers are thinking about strategies for the new year. Here are three tips to effectively target your audience through email promotions. >>

Friday, December 25, 2015

Top 3 tips to a better omni-channel strategy

Omni-channel marketing doesn't just mean have a presence in different channels; it means offering consumers the same, consistent messaging and experience across all channels. Here are our top 3 tips to a better omni-channel strategy. >>

Thursday, December 24, 2015

Brands: Are you really omni-channel ready?

Experts have been talking about omni-channel for a few years now, and many brands believe they are, in fact, omni-channel. But they aren't. Here's what you need to know about becoming truly an omni-channel brand. >>

Monday, December 07, 2015

Reports: E-, M-Commerce bolstering retail

This year the online retail arm is pushing more sales. That according to two new reports, one which points to email as an influencer and another which points to the strength of ecommerce as a whole. >>

Wednesday, December 02, 2015

How to use rewards messaging this holiday season

Rewards messaging may be a new tactic for marketers to make this holiday season. While most campaigns are already firmly entrenched, one expert believes rewards messaging can help brands better connect with loyal shoppers. >>

Monday, November 30, 2015

UK mobile email open rates at highest ever but conversions in decline

New research from Movable Ink reveals that, while mobile email opens in the UK are at their highest rate ever, conversions are on the decline. >>

Tuesday, November 24, 2015

Top strategies for mobile email

While mobile email marketing doesn't have to be completely different from desktop based campaigns, mobile is a game changer. Images and videos that are perfect for desktop can sometimes render badly via mobile. One expert offers her tips for a better mobile email strategy. >>

Tuesday, November 24, 2015

Movable Ink: Most emails read for just 3 seconds or less

Three seconds - that's how long it takes, on average, for an email recipient to scan an email and determine whether or not it is relevant, according to a new report from Movable Ink. >>

1 2 3 4 5 ...