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BizReport : Email Marketing

Email Marketing

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Monday, October 05, 2015

Reports highlight what may, may not work this holiday

Marketers, are your holiday plans really in line with what shoppers want? One new report indicates...maybe not. According to Bronto Software there is a growing disconnect between holiday shoppers and marketers. >>

Tuesday, September 15, 2015

Harmony Live enables real-time content in email campaigns

Email marketing platform Epsilon has unveiled a new feature within Agility Harmony that will enable marketers to insert real-time content in emails to re-invigorate email campaigns. >>

Tuesday, September 15, 2015

Consumers respond to email subject lines that give them control

Experian's latest Email Benchmark Report reveals that using just one of two words in an email subject line can boost revenue, transaction rates and transaction-to-click rates. >>

Tuesday, September 01, 2015

Top 4 Tips to Manage Relationship Between Developers, Marketers

According to Forrester Research brands will spend upwards of $3 billion on email marketing services by the end of this decade. While engaging content is crucial, one expert says the biggest challenge could be the brand's management of the development and marketing teams. >>

Tuesday, September 01, 2015

Android steadily catching up Apple on opens and clicks in E.U.

Research from email delivery platform SendGrid shows open and click rates for Apple have stagnated across Europe while Android sees healthy growth. >>

Friday, August 28, 2015

Top retail brands' email marketing campaigns found wanting

When Practicology signed up to email from the U.K.'s 100 best-known retailers they found that many weren't up to scratch. >>

Thursday, August 27, 2015

Checking email chews up 6.3 hours per day

Thanks to mobile, email has become even more embedded in our day to day lives. A new survey from Adobe reveals just how much time is spent each day checking and re-checking email inboxes. >>

Wednesday, August 26, 2015

Study: Personalization key for email engagement

Constant Contact has released new data that may have some changing their email strategy to include more personalization - or to ensure the personalization they thought was in place is actually active. According to the report personalized email campaigns result in up to 150% higher open rates. >>

Tuesday, August 25, 2015

UK: Social networks heaviest users of email

New data released by Mailjet reveals social networks to be the heaviest users of email for engaging with their user base. >>

Tuesday, August 25, 2015

2015 shaping up to be a record-breaking year for email marketing

According to Yesmail, the myth that email marketing is on the way out couldn't be further from the truth as the number of "never active" subscribers falls. >>

Friday, August 14, 2015

BlueHornet survey reveals consumers' views of email marketing

Is time-of-day email testing a thing of the past? According to new research from BlueHornet, a third of U.S. consumers check email throughout the day, regardless of device. >>

Thursday, August 13, 2015

Study: Brands missing out on co-op options

Local businesses are missing out on billions in marketing options - many because of a disconnect between the bigger brand and the local business. According to a new Netsertive/Borrell Associates study about $14 billion in co-op branded marketing dollars are going unused each year. >>

Friday, August 07, 2015

Consumers expect holiday emails to reflect previous online, in-store activity

The creative and effective use of consumer data will be key to marketing success this holiday season, according to recent research from Listrak, as consumers want promotion messaging to be as personalized as possible. >>

Thursday, August 06, 2015

Ad Roundup: Social, email releases

In today's advertising roundup, two new solutions that should give brands more insight and access to online consumers. >>

Wednesday, August 05, 2015

Ad Roundup: Tools look at email, sales, mobile workloads

In today's advertising roundup, new email and sales tools which should help brands increase transactions and conversions and a new mobile ad option for publishers. >>

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