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BizReport : Email Marketing

Email Marketing

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Tuesday, April 25, 2017

Study: Most believe personalization key to success

While most marketers do believe personalization is key to their ad success, most also don't believe they - or the industry as a whole - are getting personalization right. That's the takeaway from new Evergage data. >>

Thursday, April 20, 2017

Top 3 tips to spring clean your small business

With the change of seasons, many people are throwing out the old and embracing the new. The same can be done with a small business. Here are 4 spring cleaning tips for SMB owners. >>

Tuesday, April 18, 2017

Brands: Is it time for an email cleanse?

It could be time for email marketers to do a bit of spring cleaning - in the form of an email data cleanse. An email expert explains why. >>

Thursday, April 13, 2017

Ad Roundup: AI key to new releases

In today's advertising roundup, artificial intelligence. AI is key to three new releases and announcements from digital brands. >>

Tuesday, April 11, 2017

Mailjet: Pinterest, LinkedIn on borrowed time, say consumers

While few consumers think communication channels such as Pinterest and LinkedIn will still be in use in ten years' time, most believe email will definitely still be in use. >>

Friday, April 07, 2017

How to use store data to target email

While most email marketers consider data like clicks and opens as key to their performance, there is data that can be used just as effectively outside the inbox. One expert explains. >>

Wednesday, April 05, 2017

Report: Half aren't testing email

While most marketers say they'll increase their email spend over the next year, half say they aren't testing email campaigns, and one-quarter report they 'don't focus' on any metrics at all for their campaigns. >>

Monday, April 03, 2017

SMBs: Top 3 tips to protect against scammers

It is the middle of tax season in the US, and while most small businesses are focused on deductions and final tax payments, one expert believes this is also the time to safeguard against fraud. Here are three tips to help SMBs safeguard their data from tax scammers. >>

Thursday, March 30, 2017

Expert: Why unsubscribes aren't necessarily bad

Although its much more rewarding to see email lists grow, according to one expert, unsubscribes aren't necessarily a bad thing. Here are a few trends to watch in the email space. >>

Tuesday, March 28, 2017

Report: Post-purchase contact key for future engagement

While a customer's experience in-store is crucial, and the right messaging pre-purchase is a must, one new report finds that customers' engagement with brands after a purchase is just as important, especially to future business. >>

Thursday, March 23, 2017

Kinetic email boosts unique click and click-to-open rates

New research from Experian Marketing Services highlights the uplift in unique open rates and and click-to-open rates when using kinetic email. >>

Thursday, March 23, 2017

Social media advertising ranked best email list growth strategy

Social media advertising was ranked the top email list growth strategy by marketers surveyed by marketing research firm, Ascend2. >>

Tuesday, March 14, 2017

Report: Subject lines do not need deal specifics

When it comes to email marketing, mentioning a deal is key, but mentioning specifics is not. That, according to new Yes Lifecycle Marketing data which showed that emails which included the word 'deals' but which didn't offer specifics as to the deal out-performed those which offered specific deal details. >>

Thursday, March 09, 2017

Study: Read, reply rates up

Email engagement looks good. That's a key takeaway from Return Path's Hidden Metrics of Email Deliverability report, out today. Researchers looked at how consumers interacted with emails - from opening and reading to marking as spam - and found that overall read rates were up, as were forward and reply rates. >>

Wednesday, March 08, 2017

Businesses using free email accounts seen as untrustworthy

Using a free email service to contact customers can be detrimental to businesses, according to new research from the IE Domain Registry, by eroding trust. >>

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