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BizReport : Email Marketing

Email Marketing

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Tuesday, January 19, 2021

Top tips for brands 'going wide' with email

More brands moved back to email as their mail connection point with consumers in 2020 because of the pandemic. People weren't going to physical stores, many worried what sanitizing efforts were in stores, or needed to know how to get the products they needed faster. And, while email did serve brands well, the trend of communicating all information via email has had its stumbling blocks. Here are three ways brands can build a better strategy for their communication efforts. >>

Wednesday, January 13, 2021

Expert: How to improve email connection with shoppers

At the beginning of the coronavirus pandemic many businesses pushed heavily into their email lists in an effort to connect with their shopping base. According to reports email volume increased aby about 25% in those initial weeks, and even months later many brands continue to send additional communications with their customer base. Here's how to keep those email campaigns fresh. >>

Monday, January 04, 2021

Report: Email delivers for retailers

Email saw a surge in performance over the 2020 holiday season. That is a key takeaway from new LiveIntent data. Researchers at LiveIntent partnered with MediaRadar, surveying how advertisers fared throughout the holiday season, and while the overall digital ad spend for retailers increased by about 22%, their data shows a conversion rate increase about 10 points higher. >>

Wednesday, September 16, 2020

Top 3 tips to increase inbox deliverability

Although not a new problem with the increase in email messaging due to COVID restrictions, inbox deliverability continues to be a struggle for many brands. It is a struggle no business wants, even in the best of times, but with other restrictions because of the coronavirus pandemic, those messages not hitting consumers' inboxes can be another blow to already struggling businesses. Here are our top 3 tips to improve inbox deliverability. >>

Friday, September 11, 2020

Expert: How to get emails read faster

According to new data out from the GSMA it can take up to 90 minutes for an email to be read. In some cases, that is just long enough for those 'act fast' messages to run out of redemption time. It can also be long enough to go from being relevant to a shopper to being redundant. We asked an expert what brands can do to get their email messages read faster. >>

Monday, June 08, 2020

Study: Email deliverability key to brand revenue

Email continues to be an important part of overall strategy, but the struggles to ensure the right people are getting these messages remain. This is a key takeaway from the new Email Deliverability 2020: A Journey to the Inbox study out from Validity. >>

Monday, April 27, 2020

Expert: What consumers want in their inbox during pandemic

From promotional messaging to advertising, what consumers want from businesses has changed over the past four weeks. And it will likely change again once the COVID-19 virus is under control and life turns to its 'new normal'. In the meantime, though, brands need to know how to reach their customer base. Here are a few tips. >>

Thursday, April 02, 2020

Study: Email key to lifecycle gr owth

Email continues to be an important part of consumers' marketing journey as well as being key to the lifetime value of a consumer to a business. That is a key takeaway from the Data & Marketing Association's new Marketer Email Tracker 2020. Their data shows that more than half of consumers are learning about new products or services from email campaigns. >>

Wednesday, January 29, 2020

Email Benchmarks show increased interest in personalization

This month Google announced plans to cut out cookies. New data privacy regulations, like CCPA, are going into effect. These things have many marketers wondering how to use the data they have to better engage their customers. One new report points to an old favorite: email. >>

Wednesday, January 08, 2020

Report: Personalization key heading into 2020s

In planning for 2020 and beyond, merchants are focused on personalizing content to their customer base. That is a key takeaway from new Bluecore data; their researchers polled nearly 200 retail marketers for their take on what will be key for merchant success in the new decade. More than half said personalization would be key. >>

Tuesday, January 07, 2020

Expert: How to develop a B2B2C strategy

Customer experience has never been more important than in 2020 when shoppers have buying options literally at their fingertips. The so-called Amazon Effect of people buying items and then having them at home within a 48 hour window has changed how many retailers, both online and offline are doing business and is creating a new kind of branding strategy: B2B2C. Here's what it's all about. >>

Thursday, January 02, 2020

Experts predict how OOH and TV ads will impact brands

According to data out from eMarketer, the connected television ad spend will push upwards of $9 billion this year. Their data also indicates that merchants and retailers will be putting more of their ad budgets into connected TV. Simply advertising, though, isn't enough. Here's how some experts believe the OOH and connected TV spend will impact merchants and brands. >>

Thursday, December 19, 2019

Studies: Email, mobile key for merchants

Three new studies underline the importance of mobile devices for merchants and brands, especially during the holiday season. First, SubjectLine has released a new report suggesting that most holiday shoppers (84%) are looking to email to find discounts for their holiday buys. >>

Friday, November 08, 2019

Expert: Email trends to watch in 2020

As the calendar moves closer to December 31st, here are three trends in email marketing that brands should consider adding to their overall strategy. >>

Tuesday, November 05, 2019

Expert: How AI is changing email

Artificial Intelligence is changing the way marketers do business throughout the digital space, but AI has been tougher to break into with email. This could be because of the sheer size of many emails lists making it impossible to truly personalize. But, there are changes coming with AI that could bring email more firmly under control. >>

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