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BizReport : Ecommerce

Ecommerce

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Thursday, April 28, 2016

Ad Roundup: New solutions for personalization, collaboration

In today's advertising roundup: two new releases to the online space. The first, looks at increasing personalization while the second could lead to better collaboration. >>

Thursday, April 28, 2016

How data impacts marketing automation

While many brands have quickly adopted marketing automation, many don't have the systems in place to get the most from automation. One expert explains why and offers tips to help. >>

Wednesday, April 27, 2016

Ad Roundup: Releases to increase data offerings

In today's advertising roundup, three releases that will enable brands to focus in on data. >>

Wednesday, April 27, 2016

89% of consumers want to engage with virtual assistants

Just days after Facebook announced its new branded chat bots, research from Nuance reveals that the vast majority of people want to chat to the AI-driven virtual assistants. >>

Tuesday, April 26, 2016

Surveys: Moms have plans for Mother's Day

When it comes to Mother's Day shopping, moms may be getting their own gifts this year. That's the takeaway from a new Ebates survey which found half of moms pick their own gifts 'at least sometimes'. >>

Tuesday, April 26, 2016

3 trends for brands to do more with marketing automation

Marketing automation can be a huge help to brands, but it isn't the immediate cure-all for advertising problems. One expert offers three ways businesses can do more and do better with marketing automation. >>

Tuesday, April 26, 2016

Poor product content impacts sales, returns, and brand trust

Online shoppers rely on a retailer's product description to make purchase decisions. If that product content is of poor quality, or inaccurate, online retailers increase the risk of cart abandonment, returns, and a loss of brand trust, according to new research from Shotfarm. >>

Monday, April 25, 2016

Mobile-first offering brands solid returns

2015 marked a strong growth period for retailers, but it isn't only retailers who are finding more green because of mobile opportunities. New data out from comScore underlines just how important mobile has become for brands across the spectrum. >>

Friday, April 22, 2016

Report: Mobile a bigger buying channel

Many retailers continue to think of the mobile space as a browsing channel rather than a buying channel, but that thinking is a mistake according to one new report. That study finds a growing number of mobile shoppers are not only browsing but buying through the channel. >>

Friday, April 22, 2016

Report: Travelers looking at staycations

The summer travel season is right around the corner in the US, and one report indicates local destinations may see an increase in traffic. Connexity's Hitwise has released new data that indicates more Americans are looking at destinations that don't require international travel this year. >>

Thursday, April 21, 2016

Report: Look for more ad dollars to hit brand activation

There is a new trend in marketing and it is all about brand activation - or pushing advertising dollars into an area that uses customer behaviors and actions to engage across channels. According to a new report brand activation spending will increase to at least $600 billion this year. >>

Wednesday, April 20, 2016

Report: Mobile fraud big issue for retailers

New data has been released from Kount that indicates that although retailers are award of mobile fraud in general, they aren't certain if their business has a mobile fraud problem. >>

Wednesday, April 20, 2016

Report: Texting more important for Millennials

When it comes to Millennials, texting may be a brand's best advertising weapon. That according to new data out from OpenMarket, which reveals that Millennials would rather lose calling options than texting, and that most (76%) agree that texts are 'more convenient' to their schedules. >>

Tuesday, April 19, 2016

Report IDs top cybercrime trends

Cybercrime - including data breaches and security threats - will always be a threat to online businesses, but knowing where the threats are trending can help businesses better identify scams before their business is irreparably harmed. TrustWave has released their listing of the top cyber threat trends from 2015. >>

Tuesday, April 19, 2016

Reports: SMBs focused on wage, sustainability

Small business owners are speaking out during this election cycle and two topics they aren't shying away from are sustainability and wages. >>

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