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BizReport : Ecommerce

Ecommerce

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Wednesday, September 24, 2014

Study: Brands upping the personalization factor

There is a growing momentum behind customer personalization - studies are focused on it, strategies are mapped out. And yet, there remains a disconnect between brands and shoppers. That disconnect is underlined in a new study from SAP, which indicates 14% of marketers believe customer centricity is a chief concern for their business. >>

Wednesday, September 24, 2014

Online Roundup: Rebranding to better reach businesses

The online space is constantly changing - right down to the names of companies. This week two rebrandings in the online space are underlining how businesses are changing to meet consumer growth and advertisers' needs in the online space. >>

Tuesday, September 23, 2014

GoDaddy, Microsoft partner for SMB solution

Having a strong online presence is growing more important by the day for small businesses because more consumers are looking online for local business information first rather than last. However, many small businesses don't have the staff or resources to create websites that will compete with national chains. Enter a new partnership between GoDaddy and Microsoft. >>

Tuesday, September 23, 2014

Report: 1 in 4 execs want more transparency

Lack of transparency continues to top the list of reasons advertisers are leery about the online space. That's the takeaway from a new report out from Marin Software which indicates that while most (88%) of advertisers surveyed use retargeting strategies in their online campaigns nearly half (43%) say attribution concerns top their list of reservations about retargeted campaigns. >>

Tuesday, September 23, 2014

SMB Roundup: Launches to simplify content, listings

Small businesses may benefit from two releases into the online space. One simplifies how SMBs create and manage online listings while the other is a content management solution set up to score branded content. >>

Tuesday, September 23, 2014

Report urges brands to go their own way and sell direct

Brands are missing out on the benefits and opportunities of selling direct from their own websites, according to new research released by Digital River, and instead sending their customers to Amazon. >>

Monday, September 22, 2014

Forecast: Local media revs to push $140b

Local media is increasingly important to advertisers, especially in the online space, as more and more consumers switch how they consume news, entertainment and stay connected to important people in their lives. This importance should push local media ad revenues, right? Not as much as many might think. >>

Monday, September 22, 2014

Study dispels myth that 15-24 year olds are the true 'digital natives'

Those who have grown up with digital technology - 'digital natives' - are the most active of Internet users, right? Wrong, according to new data from Kantar Media's TGI Clickstream study. >>

Monday, September 22, 2014

Programmatic spending skyrockets through Nexage Markeplace

Here's an interesting nugget: the mobile programmatic spend is surging forward. According to data focused on the Nexage Marketplace the programmatic spend has increased more than 200% over the past year. One expert suggests the spending increase is the result of publishers and advertisers following consumers into the mobile space. >>

Friday, September 19, 2014

FTC's new 'merchandise rule' to come into effect before Christmas

New Federal Trade Commission rule requires retailers to ship within 30 days of a purchase, gain the customer's consent to delay delivery or provide a full refund. >>

Friday, September 19, 2014

Brands: Why content needs better optimization

Over the next few months the BrightEdge Community Edition is launch globally, it's currently available to about 2 million brands; some early results from the platform include the finding that organic search is driving about 51% of traffic across industries. I had the chance to chat with Jim Yu about the platform and what it means for the online space. >>

Friday, September 19, 2014

Physical stores still popular with young fashion shoppers

Despite rising app and online use, the high street and shopping centers continue to be where youngsters choose to buy their clothes, according to new research from Voxburner. >>

Thursday, September 18, 2014

Study: Most shoppers engage via mobile before hitting stores

For more and more shoppers mobile is high on their retail path to purchase. According to new data out from Ninth Decimal most (81%) are now looking for retail product information on their mobile devices before going to the mall or department store. Most shoppers (69%) are also now beginning the path to purchase in their homes rather than in stores. >>

Wednesday, September 17, 2014

Multifactor authentication added to RoboForm

Everyone wants a more secure online experience, but most consumers also report they want less friction in their transactions - everything from signing in to their local newspaper to simpler online banking. A new release from RoboForm is set up to make those logins more frictionless while still offering security. >>

Wednesday, September 17, 2014

Research reveals Millennials' attitudes toward brands

Millennials are the most brand-aware generation to date, and they want brands to take risks, understand their financial concerns and do more to address today's societal and ecological issues, according to new research released by Initiative. >>

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