BizReport : Ecommerce

Ecommerce

Monday, May 20, 2013

Online preferred shopping environment of affluent consumers

Affluent consumers aren't averse to purchasing online, according to a new report released by the Shullman Research Center. In fact, it is the preferred method of shopping for the well-off. >>

Monday, May 20, 2013

Top 3 tips to improve webrooming abilities

Webrooming presents an opportunity for retailers to leverage all their complimentary channels to showcase the biggest competitive advantage they have over online-only counterparts: in-person retail experiences. Online tactics can and should be an opportunity to drive increased traffic to their stores. >>

Monday, May 20, 2013

BlueKai rolls out 3rd party data options

BlueKai has rolled out a new data validation methodology, set up to offer brands and marketers consensus-based third party data. Geared toward audience validation, the new offering should offer brands more insight into how to judge the data offered. >>

Monday, May 20, 2013

Reports: Social, Cloud offering assist to small businesses

The social space isn't just for students or women any longer. Small businesses are investing more time and energy into their social profiles, meanwhile, another report indicates the cloud is helping more small businesses control spending and time spent at the office. >>

Friday, May 17, 2013

IBM: Mother's Day shopping goes mobile

Mother's Day shopping via mobile was up 23% on 2012, according to IBM's Digital Analytics Benchmark, with iPhone generating the most online traffic. >>

Friday, May 17, 2013

How webrooming is taking over ecommerce

There is a new monster behind the door for retailers - or is there? For a little more than two years, we've heard about showrooming - people using mobile devices in-store and then buying from different, lower priced retailers online. Now, there is a new term - webrooming, that is making some nervous. Our expert explains why webrooming may be a tool to engage shoppers, not turn them away. >>

Thursday, May 16, 2013

British Land: UK retail stores must adapt or die

British retail stores must adapt or die, according to property investors British Land, who called stores that could not be adapted as "essentially obsolete". >>

Thursday, May 16, 2013

Platform pushes mobile integration as mobile use soars

New data out from Millennial Media underlines the importance of mobile to an overall advertising strategy. Meanwhile, an upgrade out for the Leaf platform takes mobile devices farther into ecommerce circles. >>

Tuesday, May 14, 2013

Survey: Too many brands are insecure in the online space

Brands may be missing the online security boat. New data out suggests that many brands aren't taking online security seriously, and that could be hindering their ability to engage and retain their consumer base. >>

Friday, May 10, 2013

UK luxury sector: greatest challenge engaging new generation of consumers

The luxury sector in the UK is set to double in the next five years, according to annual research from Ledbury Research and Walpole British Luxury, with the greatest challenge being engaging a new generation of consumers. >>

Thursday, May 09, 2013

Study: User experience impacting cart abandon rates

If you're looking for reasons shoppers may be abandoning shopping carts in your online store look no further than the mobile experience you offer. That according to new data out from Jumio. Researchers found that mobiles, especially, are susceptible to the 'bad experience' rule with 66% of mobiles abandoning a purchase because of check-out issues. >>

Thursday, May 09, 2013

Study: Couponers pushing product launches

Want your next product launch to have a bit more of a bang? Consider targeting digital coupon users as part of the campaign. That, according to new data out from Coupons.com which indicates that digital coupon users are some of the first to try new products - especially when coupons are offered. >>

Wednesday, May 08, 2013

Consumer online research extends beyond big-ticket items

It is well-known that consumers spend time online researching purchases, although this behavior is normally attributed to the consideration of big-ticket items. However, new research shows that consumers are increasingly researching purchases of smaller, everyday items using various tools, although the use of QR Codes remains low. >>

Wednesday, May 08, 2013

Europe leads U.S. in online retail social login implementation

Online retailers are looking for ways to personalize the shopping experience, with many turning to social logins. However, new research from Betapond found that, while social login implementation is still low, it is twice as popular with European retailers than with their American counterparts. >>

Tuesday, May 07, 2013

Icreon: How optimization can push revenue

Website optimization is not a new concept for brands and marketers but with the abundance of new tech gadgets, it is more important than ever. And SEO options aren't the only kind of optimization brands need to be aware of: they also need to consider optimizing for devices. >>