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BizReport : Ecommerce

Ecommerce

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Monday, December 22, 2014

Demandbase: What won't happen in 2015

We've been reporting a lot about what marketers might see in the new year, but here's a new one: what marketers and retailers won't see in the New Year. Demandbase has released their list of the top 3 things marketers won't see in 2015. >>

Monday, December 22, 2014

Ecommerce Roundup: Shoppers findings leads on social media

With less than a week to go before Christmas most people have purchased their final gifts and are waiting for them to arrive and wrap. According to several sources e- and mobile commerce are pushing more and more sales. >>

Monday, December 22, 2014

Report: Analysis high on B2Bers New Year List

B2B brands will be pushing more budget dollars into the analytics space. That is the takeaway from a new survey out with ON24. According to their survey 77% of B2B brands report big data is not a reality for them. >>

Friday, December 19, 2014

Why clicks will regain importance in 2015

In the online space data collection will never go away. The more connected brands can be to their customers the better they can serve meaningful content and product offers to consumers. According to one expert, this data connection will be key for brands in the new year. >>

Friday, December 19, 2014

Security concerns cause 23% of consumers to shop less online

The convenience and cost-saving of shopping online is a draw for many shoppers, but new research from information security firm NCC Group and IDG Research Services, reveals that there is a high level of concern among many consumers about online security issues. >>

Friday, December 19, 2014

Mobile and online key resource for last-minute Christmas shoppers

Not everyone is organized at Christmas. Many leave their gift shopping until the last minute and, according to recent research from Retale, more than half of last-minute shoppers use a mobile device to help them find the perfect present. >>

Friday, December 19, 2014

Third of consumers never pay full price online

Research into the deal-seeking behaviors of consumers reveals that consumers are no longer willing to pay full price for online purchases. >>

Friday, December 19, 2014

Online cash register bells will continue ringing on Christmas Day and Boxing Day

After a frantic Black Friday and manic Cyber Monday you could be forgiven for thinking that consumers will be kicking back, enjoying Christmas Day and giving their wallets a rest - but you would be wrong, according to new research from Experian and IMRG. >>

Thursday, December 18, 2014

Top 4 investments to make in 2015

One of the most critical decisions a company will make in preparation for the new year is determining how much of their annual budget to allocate towards marketing. A study by Gartner Research found that the top three marketing challenges are: growing profitable revenue, connecting with customers, and holding their own against competition. >>

Wednesday, December 17, 2014

Marin: Brands looking to integrate marketing efforts

While most business have online ad strategies only about one-quarter (27%) say these digital strategies are not integrated across all channels. This is a problem, as more consumers spend more time online, on mobile devices, within social networks and looking for product details. >>

Tuesday, December 16, 2014

Report: Mcommerce to skyrocket in 2015

More than 4 million mobile barcodes were scanned via mobile shopping apps over the Thanksgiving Weekend and Cyber Monday, according to Scandit. According to researchers in some cases the scans were 40 times higher than 2013 scanning numbers. >>

Tuesday, December 16, 2014

Study: The demographics most at ease with payment options

The numbers of online and mobile shoppers may be growing with each day, but one new report indicates while many are shopping many are also not trusting of stores, banks and payment options. >>

Monday, December 15, 2014

Expert: What Apple Pay means for retailers

First it was PayPal disrupting how people paid for goods online, then that blip about Bitcoin and now everyone is talking about Apple Pay and how it will change how consumers buy products online and in physical stores. One expert weighs in on what Apple Pay means for retailers. >>

Friday, December 12, 2014

Survey: When consumers do - and don't - want to use mobile pay options

There has been a lot of buzz lately about the importance of new mobile payment options like Apple Pay and even Bitcoin. One survey has gone to the ground to see what consumers think about mobile payment options, and the results may surprise you. >>

Friday, December 12, 2014

Ad Roundup: New programs to increase targeting options

This week YouAppi, Infolinks and BrightRoll have released new options for advertisers in the online space; the releases could help brands better target and engage consumers. >>

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