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BizReport : Ecommerce

Ecommerce

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Tuesday, May 26, 2015

Study: Look for more gift cards this summer

Gift cards continue to show their popularity. That is the takeaway from a new report out from The Retail Gift Card Association (RCGA). According to the report retailers will see more gift card buying and redemption through the remainder of Spring and into Summer. >>

Tuesday, May 26, 2015

Survey: Retailers aren't ready for EMV deadline

This fall credit card companies in the US will implement EMV chips into credit cards. These chips will help to reduce fraud and help protect consumers' information. But, according to one new report, less than 20% of retailers surveyed have implemented EMV payment options and about one-quarter said they 'don't understand' the new EMV rules. >>

Monday, May 25, 2015

Ad Roundup: Bringing scale to online brands

In today's advertising roundup: new solutions and acquisitions should bring scale to brands in the online and mobile spaces. >>

Monday, May 25, 2015

Pixalate releases list of top programmatic networks

Data platform Pixalate has released their Global Seller Trust Index and leading the pack are OpenX, Google and Rubicon. The GSTI ranks brands based on scores for malware risk, IAB rating, viewability and other factors. >>

Monday, May 25, 2015

How non-profits are succeeding online

The online space can be a huge influencer for non-profits. Social media, video content and native ads can influence both new and old donors to re-engage with the brand. The key is creating the right strategy and, of course, execution. >>

Friday, May 22, 2015

Top retailers failing to meet consumer expectations of personalized comms

Top online retailers are failing to capitalize on consumers' growing expectations of receiving insight-driven, personalized brand communications, according to new research from Teradata. >>

Friday, May 22, 2015

How triggered emails can reduce shopping cart abandons

With shopping cart abandons holding steady at over 50% retailers continue to look for a solution. One expert suggests triggered email might be the answer. >>

Friday, May 22, 2015

How to better protect consumers' mobile privacy

Data breeches are almost becoming commonplace, which is why one expert insists businesses need to focus on security measures. Two-factor authentication is one option for brands ready to take the next security step. >>

Friday, May 22, 2015

Expert: What Google buy buttons could mean for ecommerce

Some experts are predicting that Google will soon launch buy buttons. One expert weighs in on the implications of this proposed tool. >>

Friday, May 22, 2015

Consumers keen to use new payment technology but businesses slow to adopt

Shoppers are keen to use new payment technology but, according to a new report from Sage Pay, businesses are being slow to adopt them. >>

Thursday, May 21, 2015

Ad Roundup: Integrations and new releases to offer more insights

In today's ad roundup upgrades to platforms and new releases should put brands in a better data situation. >>

Thursday, May 21, 2015

Study: Video views on the up

Video continues to draw consumers' attention. That is the takeaway from a new FreeWheel report. The video platform reports that through Q1 2015 video videos increased 40% (vs. Q4 2014) while video ad views increased 45%. >>

Wednesday, May 20, 2015

Study: Retailers need to add reminders to To Do lists

New data shows retailers may be missing an important engagement moment with their shoppers: the reminder. Bronto Software and Demandware looked into the abandon rates for both shopping carts and product pages and found most (85%) of retailers aren't sending reminders to their shoppers about items they've left behind. >>

Tuesday, May 19, 2015

Google plans one-click shopping feature via mobile search

Google is taking advantage of mobile's lead over desktop in search by preparing to launch Buy buttons alongside sponsored mobile search results. >>

Tuesday, May 19, 2015

Study: In-store shopping still preferred

For all the talk about people choosing online retailers, one new study say in-store shopping is still the shopping method of choice for the bulk of shoppers. >>

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