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BizReport : Ecommerce

Ecommerce

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Friday, July 31, 2015

SMBs: How to remain visible during the election push

Over the next few months ads for various political candidates in the US will inundate the online ad space, as well as more traditional markets. This push of ad revenue can leave small businesses feeling the chill of not having their ads seen. How can they compete? >>

Friday, July 31, 2015

BrightEdge: Brands are missing consumer engagement with content

We could arguably say there is more branded content on the Internet now than there has ever been in the past. There are product descriptions, how-to and other helpful videos, blogs about products, quoted reviews. There are social media stories and advertorials. But, is this content engaging consumers? >>

Thursday, July 30, 2015

Study finds payment issues top affiliates' complaint list

The ecommerce boom has led to another boom: that of affiliate marketers, but while technology is making it simpler for these affiliates to find customers technology is not helping them get paid for their partner brand. >>

Thursday, July 30, 2015

How travel brands can stop fraud

The online travel space is expanding quickly. Consumers are looking for trip information across devices, but many want options in lodging, airfare and car rentals as well as content, and as with all ecommerce the experience is key. But among the legitimate travelers are fraudsters who are becoming bolder. >>

Thursday, July 30, 2015

Cart abandonment rates lower for charities than other sectors

Charity websites have far lower rates of cart abandonment than those in other sectors, according to new research released by ecommerce platform provider Ve Interactive, along with higher rates of triggering transaction completion via email. >>

Thursday, July 30, 2015

Amazon proposes 'drone zones'

Amazon wants to divvy up the sky to allow for low altitude airspace in which drones can safely transport packages for delivery. >>

Wednesday, July 29, 2015

Top 3 tips that will help you use location more accurately

Location data provides a plethora of insight into consumers on a very granular level. It provides context around where, when and how consumers are interacting with brands as they traverse between the physical and digital world. >>

Monday, July 27, 2015

How to ensure accurate reviews are seen

It is getting harder for brands to be seen and heard in the online space. One expert offers his advice on how brands can ensure their reviews are not only accurate, but that those reviews are seen by consumers. >>

Monday, July 27, 2015

Brands: Why you need to improve on location

In real estate experts tell us, "location, location, location". One expert says a similar mantra - one of location data - could be used with online marketing. Brands need to up their location game, says one expert, if they want to win at customer engagement. >>

Friday, July 24, 2015

Expert: Why inflated reviews are worse than fake reviews

The online review space is a tricky one. Customers rely on reviews to find out about products prior to purchase. The problem comes when brands pay for positive reviews or when reviews that aren't necessarily accurate are inflated. >>

Friday, July 24, 2015

Radio most effective channel driving sales for Amazon's Prime Day

Analysis of how advertising helped Amazon to success in its inaugural Prime Day sale event reveals that radio was the most effective channel at converting awareness. >>

Thursday, July 23, 2015

Ad Roundup: Releases focus on interaction, location

In today's advertising roundup: two new releases looking at customer interaction and location to boost brand's revenue. >>

Thursday, July 23, 2015

Get real: Ditch soulless stock photography for user-generated content

Perfect teeth on well-groomed models with flawless figures. Big smiles while eating salad. The stuff of stock photography. But do these images resonate with today's consumers? >>

Thursday, July 23, 2015

Top 4 tips to improve customer experience

Shoppers can have more connection with their favorite brands now than at any time in history. They can go into stores, click through emails to targeted landing pages, check in with brands on social media and browse online stores while waiting at the doctor's office. But all that connection doesn't help if the online experience isn't good. >>

Wednesday, July 22, 2015

Ad Roundup: Acquisitions and partnerships to give marketers more info

In today's advertising roundup, a trio of announcements regarding partnerships and acquistions that should set up brands with more insight into their customer bases or their infrastructure. >>

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