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BizReport : Ecommerce

Ecommerce

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Tuesday, September 27, 2016

Study: Visuals important in reviews

When it comes to researching products online, reviews have become very important for consumers. But, new data from PowerReviews indicates that reviews with images attached are even more important that those. >>

Tuesday, September 27, 2016

Study: Personalization important for rewards

Sending a loyalty or club member a reward that isn't personal - or relevant - to them is not only a bad idea, it could impact how that shopper views the brand overall. That's the word from new Virtual Incentives data which found that for 56% of those surveyed personalized incentives/rewards made them think more highly of the brand in question. >>

Tuesday, September 27, 2016

Retailers: How to use out-of-store events to engage

Out-of-Store events may be a new way for merchants to engage new customers or re-engage those customers who have lapse in recent months. The key is knowing how to use these events. Here are our top 4 tips. >>

Monday, September 26, 2016

Why do online shoppers switch devices between research and purchase?

Why do online shoppers switch devices between researching and purchasing online? That's a question Bizrate Insights set out to answer in recent research. >>

Monday, September 26, 2016

Study finds 2/3s purchase via mobile

There has been a significant increase in mobile commerce over the past few years, and new data from HookLogic finds that more than two-thirds (67%) of shoppers have now made a purchase via a mobile device. >>

Monday, September 26, 2016

Reports: Mobile, deals important to shoppers

With the holiday season coming on fast, two new reports may shed light on how merchants can engage shoppers. >>

Monday, September 26, 2016

Consumers shun search engines for retail sites during product discovery

Search engines are increasingly being knocked back in favor of retail sites when it comes to researching purchases online, according to HookLogic's recent report. >>

Friday, September 23, 2016

Top 3 tips to create a strong 2nd party data strategy

The keys to successful data use is analysis, and according to one expert, that analysis is especially key for the successful use of second party data. Here are 3 tips to create a strong second party data strategy. >>

Friday, September 23, 2016

Grocery retailers must adapt decision-making or die

The decision-making speed of grocery retailers is not keeping up with the 'clock-speed' of today's customer, according to new research from predictive analytics and automated decisions firm Blue Yonder. >>

Thursday, September 22, 2016

Study: Dark social key to seasonal sharing

Several reports have highlighted consumers' penchant for using multiple devices to research new products online, but one new report is taking that trend farther. According to new RadiumOne data, holiday shoppers are not only using devices to find product information but to share deals and products with their friends. >>

Thursday, September 22, 2016

Report IDs value of Pokemon Go players

While many people think of the Pokemon Go craze as just another mobile game, there is some value for businesses. According to new data out from Slant Marketing most players (82%) they surveyed have visited a business while playing the game. >>

Wednesday, September 21, 2016

54% of Millennials plan to spend significantly more this holiday season

There are 13 weeks until Christmas, but many shoppers have already begun their holiday shopping. Among those are Millennials who, according to Rubicon Project's latest poll, plan to spend considerably more this holiday season than last year. >>

Tuesday, September 20, 2016

Ad Roundup: Native video, personalization releases

In today's advertising roundup, new releases in the digital spaces that should help marketers better personalize across the digital spectrum, including in native video. >>

Monday, September 19, 2016

SAP adds function to HANA platform

A significant update to SAP's HANA platform is being released which should give digital brands increased functionality to build and extend their app offerings. >>

Monday, September 19, 2016

Merchants: How to win with Amazon this holiday

With the 2016 holiday just around the corner, many merchants are wondering what to do to compete with giants like Amazon. Here are four tips. >>

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