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BizReport : Ecommerce

Ecommerce

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Friday, September 21, 2018

Study: Holiday shoppers starting earlier

While the big holiday rush won't be seen before the Thanksgiving holiday in the US, new data out from Bazaarvoice finds that 25% of holiday shoppers will begin their holiday preps about three months prior to December 25th. This means merchants need to have their holiday strategies in place as quickly as possible. >>

Thursday, September 20, 2018

Elements of a successful cart abandon email strategy

Shopping cart abandon rates continue to be a big problem for merchants around the globe. New data out from Campaigner shed light on how merchants can better strategize their email campaigns to re-engage shoppers to finish those purchases. >>

Wednesday, September 19, 2018

How small and large merchants can fill the gap the Toys 'R Us closure left

There will always be a need for toys, but in the US the ability to find those toys has become harder with the closure of large toy retailer Toys 'R Us. That closure, though, could yield big benefits for merchants who can position themselves to take up the slack left in the wake of that closure. >>

Monday, September 17, 2018

How to use content to convert toy shoppers

With the closure of Toys 'R Us, there is a void online for toy shoppers. Here's how merchants can use product content to engage and convert toy shoppers. >>

Friday, September 14, 2018

How one business went from media to data brand

Transitioning a business is hard, even if the transition is from B2B to B2C commerce. TechTarget made the leap from media company to data, and continues to thrive. Here's how they are adapting their business into a digital leader. >>

Thursday, September 13, 2018

Amazon pushes past Google for product search

Google, the king of search engines, has been upended by ecommerce platform Amazon for product searches. According to new data out from Jumpshot, for the first time Amazon has pushed past the search giant, accounting for 54% of beginning product searches. In 2015, Amazon accounted for 46% of beginning product searches. >>

Wednesday, September 12, 2018

BTS, email trends merchants can use for 2018 holiday season

While most American kids are back in school, the back to school shopping season continues and will for a couple of more weeks. But, there are some early takeaways from the 2018 BTS shopping season which could be used by merchants to capitalize on the 2018 holiday shopping season. >>

Tuesday, September 11, 2018

How real estate data can inform marketers' decisions

A new partnership between Eyeota and TwentyCi may give marketers more insight into their customers by keying in real estate data. Through the partnership , TwentyCi helps marketers find qualified audiences based on property and home ownership data. Here's how the partnership may give marketers better insights. >>

Friday, September 07, 2018

Top 4 tips to optimize video workflows

While video is fast becoming consumers' favorite aspect of online life, creating, managing, publishing, and analyzing video can be a nightmare for brands. Here are four tips to better optimize video workflows so that consumers are engaged and creative departments aren't overtaxed. >>

Thursday, September 06, 2018

Parcel shipping key for merchants, to hit 100b in 2020

Parcel shipping continues to grow at a steady pace, and according to new Pitney Bowes estimates will surpass the 100 billion parcel mark in the next two years. Parcel volume increased 17% between 2016 and 2017 with an average of 22 parcels shipped per person globally. >>

Tuesday, September 04, 2018

Study: Too much creep in personalization

New data out from InMoment should result in brands putting a pause on their personalization strategies long enough for a readjustment. That's because most consumers find that personalization is creepy (75%). >>

Monday, September 03, 2018

Net Neutrality, Cybersecurity key for SMB owners

Two new reports in the digital space ID concern areas for small business owners and leaders. Those concerns are net neutrality and cybersecurity. >>

Friday, August 31, 2018

How to improve your social photography strategy

With 300 million images uploaded to Facebook every day, it is clear and engaging images are key for consumer engagement. The problem is that many marketers aren't sure how to best use photography and other images to engage their customer base. We asked Adrian Dubler, Foap's CEO, for advice. >>

Thursday, August 30, 2018

Start holiday campaigns in October for success

A key takeaway from new AdRoll data is this: the early marketer gets the holiday dollars. AdRoll researchers looked at campaigns run by 35,000 brands and marketers between July and December 2017 to come to their findings. Researchers found that holiday campaigns that began in October shows a 7% impression increase, a 12% CPC decrease, and a 20% CPM decrease. >>

Wednesday, August 29, 2018

Studies ID better ways to target Millennials

Two recent reports highlight a handful of key differences in what Millennials are actually doing and what marketers believe they're doing. The first is from Deloitte, whose researchers found that while many believe Millennials are only shopping online and aren't brand-aware, the opposite is actually true. >>

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