BizReport : E-commerce

E-commerce

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Thursday, May 01, 2008

Matures online an overlooked audience

It’s not all knitting and tartan rugs after the age of 62, according Focalyst and Dynamic Logic’s recently released report, the Matures are online in force. >>

Tuesday, April 29, 2008

Gorilla Nation harnesses the mid-tail phenomena

If your website isn't the highest trafficked, you may wonder how to increase traffic without alienating the users currently logging on. A new suite of tools could help. This month, Gorilla Nation launched their new mid-tail set of tools to help websites which don't have the highest or the lowest traffic numbers. >>

Wednesday, April 23, 2008

Consumers use social media to "vent"

Just one person’s encounter with bad customer care can do a lot of damage to a brand, more so now that social media is being used by the disenchanted to expound their bad experiences online. >>

Monday, April 21, 2008

comScore: Experience is key for online bankers

Online banking is becoming more popular everyday but just as in person banking, customer experience is the key. According to a recent report from comScore, the online experience - from customer service to widgets to chats - is what keeps users coming back. >>

Friday, April 18, 2008

Bazaarvoice: Online reviews overwhelmingly positive

British consumers are more positive than their American counterparts when it comes to leaving reviews on websites, according to Bazaarvoice’s recent analysis of over 34,000 across multiple retail categories. >>

Wednesday, April 16, 2008

Affluent Americans comparison shop online

Even affluent Americans use the Internet to comparison shop, finds a new study by American Express Publishing and Harrison Group, especially during periods of economic downturn. >>

Wednesday, April 16, 2008

Consumers care about your green policies

Consumers are increasingly concerned about the environment, both from a personal and a corporate point of view. >>

Wednesday, April 16, 2008

Third of parents buy products for kids online

Online retailers of products for babies and young children may be interested in new research that shows a third of mothers purchase such items online. >>

Tuesday, April 15, 2008

'Amazon Tax' bill close to becoming law

It seems likely that a law requiring online retailers to collect sales tax on all items delivered to residents of New York will be approved, causing a potential e-commerce headache. >>

Monday, April 14, 2008

Green products and companies attract sales online

Including environmentally-conscious information on your website could lead to an increase in sales, as Doubleclick discovers that online shoppers love to buy “green”. >>

Friday, April 11, 2008

MarketingSherpa: 75% of users don't see ads below the fold

It appears that most online ads are not being viewed by the consumers they are targeted to. According to a recent report from Marketing Sherpa, only about 25% of consumers see online ads "below the fold". This is true whether a site has high traffic numbers or not. >>

Thursday, April 10, 2008

Teens take stock of spending

Even teens are cutting back on their spending. Piper Jaffray’s 15th semi-annual “Taking Stock With Teens” survey found that the amount teens spent on fashion dropped almost 20% YoY. >>

Thursday, April 10, 2008

NRF: Online retail sales to rise

The National Retail Federation has an optimistic outlook for online retail sales, expecting double figure growth in 2008 despite an overall drop in consumer spending. >>

Tuesday, April 08, 2008

Recession and convenience drive coupon use

Coupon redemption rates in the U.S. have dropped to around 1% during the last decade, but it appears that the whiff of recession in the air and an online distribution strategy is enough to turn even those on above-average incomes into coupon clippers. >>

Monday, April 07, 2008

HealthPricer tightens search process

Comparison search engines are growing more popular with online shoppers every day, but in many cases consumers become frustrated with the generic listings because the product they are searching for isn't necessarily returned in the query results. HealthPricer, a healthcare products comparison search engine, has revamped their search features - and the revamp could benefit marketers as well. >>

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