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BizReport : Ecommerce

Ecommerce

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Wednesday, October 24, 2018

Despite concerns, Americans failing to protect online data

Data leaks are a big conversation in the US, with most consumers saying they are concerned about the security of their data within social media, retailer, and even banking institutions. And yet, many of these same Americans haven't updated their privacy settings or updated their site passwords to improve their security risks. >>

Monday, October 22, 2018

Crowds stress holiday shoppers in-stores

According to new data out from Natural Insight, crowds are the top stressor for holiday shoppers (65%), but that isn't keeping them out of stores. In face, researchers with Natural Insight found that most shoppers (88%) are going to buy in-store this season. >>

Friday, October 19, 2018

Study: Influencers pushing more products

While influencers aren't pushing thousands upon thousands of product dollars, they are beginning to push more purchases. That's the word from new IZEA research which finds that about one-third of social media users have purchased a product because of an influencer's post. >>

Thursday, October 18, 2018

How GDPR could impact holiday spending

As we enter the busy holiday season, digital marketing campaigns that were set in place weeks, or even months ago, are ready to launch. Yet this year, things are a little different. As the first holiday season since GDPR was enacted, we spoke with Aleksandra Kubis, head of legal at GetResponse. With headquarters based in Europe, the email and digital marketing company has a fresh perspective on what GDPR means for marketers this holiday season. >>

Wednesday, October 17, 2018

Studies ID how merchants can win during holiday season

Two new reports shed light on how consumers will be approaching the upcoming holiday shopping season. Here's what marketers and merchants need to know. >>

Monday, October 15, 2018

Study: B2B buyers want video

Research continues to be an important part of the buying process for B2B buyers, but most of them also aren't doing that research on their own. Instead, they're relying on video content to help make purchase decisions. >>

Thursday, October 11, 2018

Brands: How playable ads can increase connection

Playable ads, or games-within-games, are gaining more traction amongst online gamers. They are used to get players further in a game without spending actual money. Here's how brands can capitalize on this format. >>

Tuesday, October 09, 2018

Will Walmart's proposed streaming service be a game changer?

Netflix, Hulu, gaming systems, network-based streaming apps. It seems as if everyone has a streaming service, but to date retailers offering streaming services haven't caught on. So why would Walmart be looking into such a development? I chatted with Connekt's Tripp Boyle to find out. >>

Monday, October 08, 2018

Study: Shoppers don't want ties

And not just neckties. New data out from The Digital Marketing Association finds that a majority of shoppers don't want to be longterm ties to brands and will, in fact, pay more for products just so they won't be tied down. >>

Friday, October 05, 2018

Brands: How to streamline digital strategy

From search tactics to digital ad campaigns to social marketing, digital strategy continues to evolve and enlarge, making it hard for many businesses to keep up. But, there is a way to streamline marketers' digital strategy, making it easier to keep up with consumer interest. Here are three tips. >>

Thursday, October 04, 2018

Data breaks down cost of email unsubs for retailers

While most merchants will see big increases in their email subscription rates over the next few weeks, there will also be a crash once the holiday season has past. That, according to new data out from Bluecore, because shoppers are signing up to get those holiday deals and then unsubscribing once they're through buying for the holidays. What's more, they've broken down exactly what retailers can expect to lose from these unsubscribes. >>

Wednesday, October 03, 2018

Experts weigh in on Instagram shopping engine

With the release of Instagram Explore, which includes expanded shopping abilities within the social network, many brands are wondering exactly how to capitalize on these new abilities. We asked several digital experts how they believe this Instagram move could change ecommerce. >>

Monday, October 01, 2018

Forecast: Most holiday shoppers to buy online

The number of consumers buying holiday gifts online continues to climb. This year, according to Blis' new 2018 Holiday Shopping Outlook report nearly two-thirds (57.7%) of shoppers will buy "most" of their gifts online. >>

Thursday, September 27, 2018

Expert: What the addition of Amazon storefronts means for merchants

Amazon has launched a "storefront" option for merchants and third-party sellers; the move could give merchants a bigger profile and more options to be utilize Amazon's space. It could also help Amazon better understand not only sellers but consumers. The question many are asking, though, is if this is a good addition to Amazon's program. >>

Wednesday, September 26, 2018

Expert: How to use data post-GDPR

Just over three months since GDPR went live in Europe, changing how merchants, marketers, and brands collect and use audience data, many are still struggling to manage and implement audience information. One expert offers advice for marketers to improve their cross-device strategy to offer a better customer experience post-GDPR. >>

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