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BizReport : Ecommerce

Ecommerce

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Thursday, July 13, 2017

Prime Day Roundup: Conversions down, traffic up

While hard data is still coming in surrounding Amazon's Prime Day 2017, some early indicators show surprising results - namely that though traffic increased YoY, conversions decreased. >>

Thursday, July 13, 2017

Report: Mass merchants ahead of department stores for back to school

Look for fewer back to school shopping families to hit department stores - at least, put them lower on the list. That, according to new Deloitte data, which indicates that mass merchants now top the list for back to school shopping destinations, along with off-price retailers. >>

Wednesday, July 12, 2017

Consumers increasingly prefer digital coupons to paper

Couponing is an easy and smart way for consumers to save money and has proved consistent and popular with marketers throughout the years. As more consumers head to the stores armed with a smartphone the preference for digital coupons has increased significantly, according to a new report from Valassis. >>

Wednesday, July 12, 2017

Survey: Parents spending less on back to school this year

While some US schools released students for summer break less than a month ago, many families are already planning their back to school shopping. And, according to new data from Ebates, they're planning to spend less. >>

Tuesday, July 11, 2017

Report: Prime Day shoppers shop around

Look for Amazon Prime Day shoppers to look around off of Amazon's site. That's a key takeaway from new Bazaarvoice research; their report delved into how Prime Day shoppers engaged across the web during the 48 hours surrounding Amazon Prime Day. >>

Monday, July 10, 2017

Online fashion shoppers stick to small core group of retailers

Despite a plethora of choice online, online fashion shoppers in the UK stick to purchasing from just three online stores, according to research commissioned by Apptus. >>

Monday, July 10, 2017

What to expect from Amazon Prime Day shopping

Amazon's annual Prime Day is just around the corner, and promises to have shoppers looking for deals both on Amazon and other digital merchant sites. Criteo's Jaysen Gillespie looked at 2016 Prime Day numbers and found that the total number of major ecommerce web visits increased by 15% with engagement up 21% and conversions increasing by 27%. What can merchants expect this year? >>

Monday, July 10, 2017

Expert: Why brands are losing control of data, and how to stop it

Stop-Loss measures when it comes to data can be hard to understand, but according to one expert, it is growing increasingly important for brands to understand exactly where they are losing control of their data, and how to stop the loss. >>

Friday, July 07, 2017

Top 3 tips for a stronger m:commerce strategy

Device types, browsers vs. apps. The problems in the mobile space are vast, and can be daunting for any business. One expert offers three tips that will strengthen mobile commerce strategies. >>

Thursday, July 06, 2017

Europe: Card fraud losses reach new high

Card fraud losses across 19 European countries hit a new high last year with the UK seeing the highest losses, according to a new interactive map released by analytic software firm, FICO. >>

Thursday, July 06, 2017

Page loads can be a mobile problem, too

With more consumers using not only desktops but mobile devices to both research products, and purchase them, more mobile commerce sites are popping up. The problem? Many merchants aren't prepared for the mobile space. >>

Thursday, July 06, 2017

Expert: Why machine learning automation is crucial for brands

Many marketers still have trouble defining machine learning, let alone harnessing the technology for their own customer engagement strategies. While daunting, machine learning can serve as an essential tool for commerce companies. Not only does it help to free up human talent, but it can deliver customers a more personalized experience that reflects their purchase history and predicts their future interests. >>

Thursday, July 06, 2017

How to use connected TV to increase engagement

OTT allows you to precisely target just the 2% of consumers shopping for luxury cars. As advertisers become more familiar with the different kinds of advanced TV targeting and as networks & publishers realize they can make more money by carving up their ad inventory by people vs. programs, you will see a shakeout favoring the pure audience-based approach. In 5 years, we won't talk about OTT/CTV advertising; we'll just talk about TV advertising and everyone will know its OTT. >>

Wednesday, July 05, 2017

China will account for half of global retail ecommerce sales in 2017

China boasts the world's largest ecommerce market and, according to a new report from eMarketer, will account for nearly half of global retail ecommerce sales in 2017. >>

Tuesday, July 04, 2017

Top 3 tips to improve local SEO

While Search Engine Optimization tactics have been around for more than a decade, some businesses continue to make mis-steps in the area. Especially when it comes to a local SEO strategy. Here are three tips to strengthen the approach. >>

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