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Tuesday, April 01, 2008
API's are becoming important for publishers, too
Once thought to be only in the realm of the geek squadrons, it seems that API's (Application Programming Interfaces) are now moving into the publishing realms and helping to increase their traffic numbers. A recent report from Outsell Insights indicates that API's are increasingly helping to drive growth for online publishers. >>
Tuesday, April 01, 2008
Consumer fraud concerns affect sales
Many Internet users are unaware of their liability should their credit or debit card data be stolen, according to new research conducted by JupiterResearch for eBillme. >>
Monday, March 31, 2008
British are Europe's largest online spenders
New research from Mintel shows that the United Kingdom is leading the way in online shopping. >>
Thursday, March 27, 2008
TrialPay offers another solution for advertisers, etailers
According to research, only about 1% of the online population actually buys products online. Whether turning to the Internet solely for research or enjoying cyber window shopping is unclear. What is clear is that if etailers could engage the other 99%, online shopping revenues would go through the roof. >>
Tuesday, March 25, 2008
Autobytel pimps MyRide.com
Spending on traditional classified ads is dropping and car dealers are looking for more cost-effective ways to generate traffic to their local dealerships. >>
Monday, March 24, 2008
Media Audit: Minorities are shopping more online
Minority groups in America are increasingly turning to the online realm for their shopping. According to a recent report from The Media Audit of the 145 million (surveyed) online shoppers, 58 million are from a minority group. >>
Friday, March 21, 2008
Magnify360 allows on-site behavioral targeting
Targeting consumers based on past behaviors is nothing new. Differentiating between two behaviors from the same consumer is, but that is exactly what is offered through the Magnify360 platform. In most cases behavioral targeting is used only on advertising but the Magnify360 platform targets within marketers' websites. >>
Tuesday, March 18, 2008
Local search the next trend for ecommerce
In the beginning days of ecommerce offering free shipping or online coupons was enough of an incentive to draw online shoppers. Research shows, however, that now consumers expect free shipping. That isn't the only change: consumers want products instantly but do not want to drive all over their city looking for a specific item. >>
Monday, March 17, 2008
Security concerns hamper m-banking, m-commerce
Security and scam concerns are just a couple of the reasons that consumers aren’t embracing mobile banking and shopping, finds an Harris Interactive survey. >>
Monday, March 17, 2008
Study: Multi-channel customer service disappoints
Many websites are still making their customers jump through hoops to find answers to simple questions, finds the latest of Transversal’s annual customer service studies. >>
Monday, March 17, 2008
OFT web sweep analysis revealed
Over 500 UK-based retailers’ websites were examined for the Office of Fair Trading’s latest web sweep, as they sought to identify websites not upholding their regulations and continued to raise awareness among online retailers. >>
Friday, March 14, 2008
Coupons: From clipping to clicking
A new service launched today by AOL could signal the end of coupon clipping and the beginning of coupon clicking. >>
Friday, March 14, 2008
Community category added to OPA reporting
A fifth category has been added to the Online Publishers Association’s Internet Activity Index which reflects the importance of social networking websites. >>
Thursday, March 13, 2008
Online auto insurance policy sales up
More consumers than ever are researching and purchasing their auto insurance online, according to a recent report from comScore. >>
Wednesday, March 12, 2008
Silver surfers serious about online security
In light of their uber-use of technology, you’d assume that younger generations of Internet users would be savvier than older, less technologically-submerged age groups. But are they? >>
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