Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
Ecommerce
Monday, April 22, 2013
Survey: Women still prefer shopping in store
The Internet is abuzz with the trend of shopping via mobile device, but one new report shows that most woman still prefer traditional shopping methods. According to new data out from Swirl about 53% of woman say they 'prefer' shopping in-store to shopping via smartphone. >>
Friday, April 19, 2013
E-commerce: Little problems cause biggest issues
If you can't easily find what you're looking for in a store, you leave, right? According to new research from Redwood Software, the same behavior is to be found online. >>
Thursday, April 18, 2013
Report: Mobile commerce, search show strong growth
Look for more ad dollars to push into mobile search and retail, that as new data out from The Search Agency shows strong growth for each sector through Q1 2013. Their data shows that overall ad spending for smartphones increased 68% Year over Year (YOY) while ad spending on tablets increasing more than 100%. >>
Thursday, April 18, 2013
Report: Shoppers cutting back as economy improves
The economy may be stronger in 2013 than it was in 2008, but don't tell consumers that. New data out from Deloitte indicates that shoppers are holding on to the frugal attitudes of 2008, even though the economic worries have eased. >>
Wednesday, April 17, 2013
British 'home webtailers' must pay attention to insurance, tax
Millions of people in the UK now operate a business from home selling products via the Internet, according to new statistics from Direct Line for Business. However, a large number aren't up to date with their insurance needs. >>
Wednesday, April 17, 2013
Consumers consider connected, seamless shopping crucial
Online shopping, mobile shopping, in-store shopping - it's all just shopping to consumers who don't distinguish between each channel but who instead want the entire experience to be "seamless". >>
Wednesday, April 17, 2013
Mobile blurs shopping gender stereotypes
Mobile is changing the way consumers shop and, according to new global research released by Kantar Media, the technology is blurring gender shopping stereotypes. >>
Tuesday, April 16, 2013
Univa: Open source a problem for most businesses
While nearly all businesses are using some kind of open source software at this point, the bulk also report having issues with open source programs. Problems which can lead to down time and lost revenue for businesses. >>
Tuesday, April 16, 2013
Tool to track sales teams launched
CampaignerCRM has launched a new tool set up to track sales professionals throughout the sales funnel, giving businesses more insight into trends surrounding a campaign. >>
Tuesday, April 16, 2013
UK research reveals mobile websites more popular than apps
New research in the UK from EPiServer reveals that mobile websites are marginally more popular among mobile users than apps and more popular for making purchases. >>
Monday, April 15, 2013
Top 3 tips to improve cloud integrations
The cloud is making it simpler for businesses to expand through outside the building sales people, open cross country hubs or keep employee trainings up to date. Some small businesses have held back from the cloud because of costs and technological issues, but as one expert explains the cloud can be economically feasible even for the smallest business. >>
Friday, April 12, 2013
How brands can improve the app experience
Mobile apps can be a huge selling point for brands - from people looking up product information in-store or comparison shopping in-store and finding a better price online. But if the app doesn't engage, it is wasted space. Here's how to improve the app experience: >>
Friday, April 12, 2013
How the cloud is impacting small businesses
Historically, small businesses have been hamstrung from fully accessing cloud computing options because of the costs of those options. That is changing through cloud deployment which enables SMBs to use the same kinds of tools larger brands have used for decades without breaking their smaller budgets. >>
Thursday, April 11, 2013
7 in 10 U.S. consumers shop with the environment in mind
Many American consumers shop with the environment in mind, according to Cone Communications' 2013 Green Gap Trend Tracker, and believe terms such as "green" or "environmentally-friendly" mean a product has little or no impact on the environment. >>
Thursday, April 11, 2013
Report: Viewers missing the sponsorship mark
A new report out this week indicates that advertisers aren't hitting all the right marks when they sponsor events. According to new data out from Selectable Media finds that viewers are, in many cases, identifying the wrong brands as sponsors of various events, a trend that means those sponsorship dollars are largely wasted. >>
Latest Headlines
- Accenture: Execs have tech, need talent to make sense of data
- Study: More people working on home To-Dos from work
- Study: Mobile users will wait
- SendGrid launches email service
- IAB UK: Fashion retailers perform best in mobile marketing
- Mobile offers, coupons big draw for Dads
- Cardiff University beats prestigious Oxford in online presence stakes
- Report: SMBs missing out on mobile commerce
Featured White Papers
- 8 Key Plays For Sales Success
Pull ahead of your competition by learning best practices for incorporating these new technologies into your daily sales & marketing... - How to Drive More Traffic Without Increasing Budget
Counterfeiters are adept at mimicking top brands' digital marketing strategies by building pay per click (PPC) campaigns that exploit both... - Explain What You Do: How a simple explainer video increased online conversion by 20%
In this case study we examine the explainer video for Inbenta, a natural language processing service operating in a highly... - 7 Reasons To Consider Responsive Design For Your Companys Next Generation Website
In this white paper, learn the 7 reasons to consider responsive design for your company's next generation website. With the... - Forrester Report: Digital Customer Experience Trends to Watch 2013
Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital... - Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a... - Beyond Last Touch: Understanding Campaign Effectiveness
Understanding what drives customers to take action is critical to your advertising investments. However, with a flood of available metrics...