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BizReport : Ecommerce

Ecommerce

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Tuesday, July 29, 2014

How to tell if interactions are successful or not

There are two ways to think of success: a successful visit for the user and a successful visit for the company. Ideally, these two concepts should have substantial overlap. But, what if the data is unclear? How can a business tell if interactions are successful or a waste of time? >>

Tuesday, July 29, 2014

Retailers failing to maximize use of social shopping websites

Consumers today are increasingly discovering products via social commerce websites yet, according to new research from Kenshoo and DataPop, very few retailers are posting their products on such websites. >>

Tuesday, July 29, 2014

Home pages of retail websites failing to load fast enough

Today's top retail websites are taking long to load than in previous years, according to new performance analysis conducted by Radware. >>

Tuesday, July 29, 2014

U.K. ecommerce websites improve delivery options to tap overseas customers

Online retailers in the U.K. are capitalizing on the opportunity to tap international markets and are improving website functionality and customer propositions to attract and service overseas customers. >>

Monday, July 28, 2014

Forecast: More to invest in multi-screen ads

About three-quarters of ad agencies are already investing in multi-screen advertising, but a new forecast out from Jivox indicates multi-screen is about to go even higher. According to a new survey from Jivox 90% of those advertisers plan to increase mobile spending this year; 70% say they'll invest more ad dollars specifically into multi-screen campaigns. >>

Friday, July 25, 2014

Top 3 tips for SMBs using webinars

Webinars are moving out of the training sector and moving into the ad sector, with savvy businesses - both large and small - implementing them as part of larger, on-going campaigns. For example, brands can use the webinar primarily for lead generation purposes, then use different methods (or subsequent webinars) to nurture those leads and move them down the sales funnel. >>

Wednesday, July 23, 2014

Top 3 challenges facing retailers and how to solve them

While it's true that online retailers have a unique advantage of being open 24x7x365, they're still at the mercy of overall consumer trends and buying behaviors. One expert offers his advice for retailers to cut through the clutter and solve the toughest challenges facing online merchants: >>

Monday, July 21, 2014

Top 3 tips to improve seasonal marketing plans

Whether online or off, the nature of business lends itself to seasonality. No matter what a retailer is selling, there are going to be busier periods than others, so planning for those moments is critical to promote profitability all year long. Here's how online brands can capitalize on seasonality: >>

Monday, July 21, 2014

Twitter preps for new generation of commerce experiences

In the same week that Facebook announced the trial of a 'Buy' button in advertisers' posts and ads, Twitter has announced the acquisition of payments startup Cardspring. >>

Friday, July 18, 2014

Facebook trials 'Buy' button within advertisers' posts and ads

The social network has announced it is testing a new feature that will enable advertisers to sell products directly through advertising, according to a recent blog post. >>

Thursday, July 17, 2014

Millennials emerge as leading spenders on green products and services

Millennials could be pointing the way to how consumer purchasing will shift in years to come as they emerge as the core supporters of green products and services in a survey commissioned by hygiene products manufacturer SCA. >>

Thursday, July 17, 2014

Merchants: What to expect for back to school

As August rushes toward us, marketers are finalizing plans for the big back-to-school rush. One expert offers his advice to help merchants key in on BTS trends. >>

Thursday, July 17, 2014

Ecomm Roundup: 2 SaaS offerings and a new m:comm platform

Three new offerings to the ecommerce space this week will give retailers and merchants more options for campaigns, storefronts and payment options. >>

Wednesday, July 16, 2014

The Considered Consumer: Technology has slowed the path to purchase

The advent of ecommerce and associated technology is not speeding up consumers' path to purchase, it's slowing it down, according to new research from retail property firm Hammerson and analysts Conlumino. >>

Wednesday, July 16, 2014

Budget supermarket tops UK BrandIndex rankings

The latest YouGov BrandIndex rankings reveal a move towards low-cost brands in the UK with budget supermarket Aldi, and the MoneySavingExpert.com, both featuring in the Top 10 for the first time. >>

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