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BizReport : Ecommerce

Ecommerce

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Friday, March 02, 2018

Despite data prevalence, merchants aren't connecting the customer dots

There is a wealth of data online, from ecommerce to social media and SEM. Still, many merchants are struggling to create an engaging and cohesive customer experience that uses this data. That's the word from the new Solving for CX report out from Verndale. >>

Thursday, March 01, 2018

Checkouts, payments key to retailer growth

Vyze has released new data this week, and among the top findings are this: that retailers are doubling-down on checkout and payment options. According to the report most (60%) believe retail is 'very healthy' currently, and about 80% believe their personal business is 'very healthy'. >>

Monday, February 26, 2018

How to engage through email without annoying customers

With a majority of Americans checking email at least once per day, email can be a key part of the customer journey. But, if customers aren't engaged with marketing content, or feel they are being contacted to often, email lists can suffer. Customer data, according to one expert, is key to email engagement. But just which data aspects are the most important? >>

Saturday, February 24, 2018

Anatomy of a good push notification

Smartphones, tablets, smartwatches. All these offer the ability for brands to 'push' marketing messaging to engaged consumers. But, many are unsure how to approach push notifications as a marketing tool. Here are three tips. >>

Friday, February 23, 2018

Top 3 tips to use email to build stronger customer relationships

The dearth of advertising tools in the digital marketplace hasn't solved one key issue: building strong customer relationships. As a direct link between you and your audience, the email address allows publishers to establish a personal connection with the audience. Here are three tips marketers can employ to build stronger customer relationships through email marketing. >>

Tuesday, February 20, 2018

Experts believe cookies are dead, but what will replace them?

New data out from Viant indicates most executives believe the data-cookie is living on borrowed time. In fact most (64%) believe marketers will stop relying on probabilistic data points like cookies within the next two years. The question in, what might replace this measurement device? >>

Friday, February 16, 2018

Paper coupons continue to reign despite marketers' emphasis on mobile, digital

Despite marketers' emphasis on digital and mobile, consumers continue to regularly clip and use paper coupons. Research reveals that ignoring paper coupons means missing out on targeting a large chunk of coupon users. >>

Thursday, February 15, 2018

Study finds not all native ads are equal in consumers' eyes

While it may seem simple to push more ad dollars into the 'native advertising space', the truth is that native is just as complex as the more traditional digital ad space. New data out from my6sense sheds light on which types of native ads are the most engaging from a consumer state of mind. >>

Wednesday, February 14, 2018

Top 5 tips to improve social customer service

While most companies are on-board in improving social network-based customer service, many continue to approach social customer service in a not fulfilling way. And, while about two-thirds of consumers contacting businesses for customer service are doing so on social media, this is a problem. Here are five tips to improve social customer service. >>

Tuesday, February 13, 2018

Will Amazon's new moves cement them as a retail leader?

Amazon's latest moves - launching a business delivery service and delivering for Whole Foods - have many marketers and merchants wondering if there is a corner of the digital space the online behemoth won't touch. We asked a few experts what they thought of Amazon's latest announcements. >>

Friday, February 09, 2018

More cybercrime, more consumers wanting protection

New data out from ThreatMetrix indicates lawmakers aren't close to cutting down cyber crime. According to their new data Q4 2017 saw nearly 200 million fraudulent purchases stopped; that is a 173% increase YoY. >>

Thursday, February 08, 2018

Third of consumers will spend more after positive chatbot experience

Get your chatbot strategy right and consumers will spend more money with you, according to new research from Globant company, PointSource. >>

Monday, February 05, 2018

Investment plans shine light on future of AI in business docs

This week Innotech Capitals, an international private equity and venture capital fund, is expected to announce it has made a seed investment in Glever.com that uses AI technology to make resume writing as simple as several mouse clicks. But the long play is the automation of all sorts of business documents. I asked the founder, Xiaoxin (Aaron) Yin to tell me more about the future of AI assisted business docs. >>

Thursday, February 01, 2018

Amazon Go is open for business, what that means for retailers

Amazon Go is officially a go, and with the first brick-and-mortar store doors open. The 'stores' boast thousands of items, no product on shelves, virtual check-outs, and delivery of the items ordered. One expert offers his take on the new experience. >>

Friday, January 26, 2018

66% of marketers using cloud software suites still unable to meet goals

Ahhh, technology - it makes marketers' lives so much easier, doesn't it? Well, not according to recent research from real-time marketing cloud platform Resulticks the results of which found that, despite investment in technology, marketers still aren't able to meet marketing goals. >>

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