RSS feed Get our RSS feed

News by Topic




BizReport : Ecommerce

Ecommerce

... 3 4 5 6 7 ...
 

Monday, July 10, 2017

What to expect from Amazon Prime Day shopping

Amazon's annual Prime Day is just around the corner, and promises to have shoppers looking for deals both on Amazon and other digital merchant sites. Criteo's Jaysen Gillespie looked at 2016 Prime Day numbers and found that the total number of major ecommerce web visits increased by 15% with engagement up 21% and conversions increasing by 27%. What can merchants expect this year? >>

Monday, July 10, 2017

Expert: Why brands are losing control of data, and how to stop it

Stop-Loss measures when it comes to data can be hard to understand, but according to one expert, it is growing increasingly important for brands to understand exactly where they are losing control of their data, and how to stop the loss. >>

Friday, July 07, 2017

Top 3 tips for a stronger m:commerce strategy

Device types, browsers vs. apps. The problems in the mobile space are vast, and can be daunting for any business. One expert offers three tips that will strengthen mobile commerce strategies. >>

Thursday, July 06, 2017

Europe: Card fraud losses reach new high

Card fraud losses across 19 European countries hit a new high last year with the UK seeing the highest losses, according to a new interactive map released by analytic software firm, FICO. >>

Thursday, July 06, 2017

Expert: Why machine learning automation is crucial for brands

Many marketers still have trouble defining machine learning, let alone harnessing the technology for their own customer engagement strategies. While daunting, machine learning can serve as an essential tool for commerce companies. Not only does it help to free up human talent, but it can deliver customers a more personalized experience that reflects their purchase history and predicts their future interests. >>

Thursday, July 06, 2017

Page loads can be a mobile problem, too

With more consumers using not only desktops but mobile devices to both research products, and purchase them, more mobile commerce sites are popping up. The problem? Many merchants aren't prepared for the mobile space. >>

Thursday, July 06, 2017

How to use connected TV to increase engagement

OTT allows you to precisely target just the 2% of consumers shopping for luxury cars. As advertisers become more familiar with the different kinds of advanced TV targeting and as networks & publishers realize they can make more money by carving up their ad inventory by people vs. programs, you will see a shakeout favoring the pure audience-based approach. In 5 years, we won't talk about OTT/CTV advertising; we'll just talk about TV advertising and everyone will know its OTT. >>

Wednesday, July 05, 2017

China will account for half of global retail ecommerce sales in 2017

China boasts the world's largest ecommerce market and, according to a new report from eMarketer, will account for nearly half of global retail ecommerce sales in 2017. >>

Tuesday, July 04, 2017

Top 3 tips to improve local SEO

While Search Engine Optimization tactics have been around for more than a decade, some businesses continue to make mis-steps in the area. Especially when it comes to a local SEO strategy. Here are three tips to strengthen the approach. >>

Tuesday, July 04, 2017

Taptica data shows 66% increase in mobile revenues

Mobile is headed to the mainstream. That is one takeaway to be gleaned from Taptica's recent Annual Report. Their 2016 data shows a 66% increase in mobile revenues for the company, pushing them past the $125 million mark. In 2015, they mobile revenue was just over the $75 million mark. >>

Tuesday, July 04, 2017

Top 3 reasons to add chatbots to your social media

While most people consider chatbots key for customer support, many brands only have these options within their own websites. But, according to one expert, chatbots should also be used within brands' social media. Here's why. >>

Monday, July 03, 2017

Ad Roundup: Releases to protect, engage consumers

In today's advertising roundup, a trio of releases set up to help merchants and brands better engage with consumers, and to protect both business and consumer data. >>

Monday, July 03, 2017

Study: Average retail site-load is 9 seconds

Retail and merchant sites are taking too long to load. That is a key takeaway from new RSR data. Most expert agree that sites should load within 3 seconds or face customers clicking away and losing interest. But, RSR researchers found that in their survey of 80 retailers, sites took an average of 9.5 seconds to load on mobile devices and more than 16 seconds to load on desktops. >>

Thursday, June 29, 2017

Ad Roundup: Releases focus on targeting

A trio of releases into the digital space this week are focused on the data brands need to better target and serve their customers. Details in today's advertising roundup. >>

Thursday, June 29, 2017

Survey: Mobile payments more accepted

Most merchants (70%) are now supporting at least three mobile payment options. That is a key finding in Kount's 2017 Mobile Payments & Fraud Survey. Another is that since the inaugural survey (2013) merchants have doubled their mobile payment options for both digital and in-store purchases. >>

... 3 4 5 6 7 ...