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BizReport : Ecommerce

Ecommerce

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Friday, June 26, 2015

How beacons can fail and how to prevent that failure

In store beacons can give shoppers access to coupons and discounts, offer product information or even pricing options. But, if they don't work correctly, beacons can do damage to your brand. Her are three common issues with beacons and how retailers can overcome the obstacles. >>

Friday, June 26, 2015

The triggers retailers must ID to increase revenue

By now we all know that when a consumer abandons a cart, savvy retailers will send a quick email to remind them of the items. But a cart abandonment email is only one trigger of many that retailers can tap into to increase revenue and deepen customer engagement. >>

Friday, June 26, 2015

Demandware: Mobile orders up 59% in Q1 2015

Demandware's Q1 2015 Shopping Index highlights the increasing role of mobile in driving orders and that the duration of digital shopping visits is falling. >>

Thursday, June 25, 2015

Studies underline importance of data, priorities

Two studies this week underline the changing priorities for marketers and retailers, and the challenge of getting all departments on the same page. >>

Thursday, June 25, 2015

Top 3 tips to make beacons work for you

Location based targeting and proximity marketing are a growing targeting area for retailers, restaurants and other businesses, but for some the use of LBS technology hasn't been effective. One expert offers his top 3 tips to make beacons work better for you. >>

Thursday, June 25, 2015

Study highlights powerful role of apps and cross device in purchase cycle

The latest Criteo State of Mobile Business study reveals that mobile-optimized website convert almost three times more than non-optimized as mobile is set to become the dominant ecommerce platform in the U.S., U.K., and most of Asia before the end of this year. >>

Wednesday, June 24, 2015

Branded or gift-like packaging drives social media photo and video sharing

More than half of consumers are using social media to find videos or photos of a product they are considering buying. And, once seen, those videos and photos can be very persuasive, according to new research from Dotcom Distribution, particularly if the product has branded or gift-like packaging. >>

Wednesday, June 24, 2015

Avangate: More shoppers interested in online services

There is a growing segment of the consumer base that is looking for more from their online retailers - things like subscription services for books and movies, access to content hubs and gaming. >>

Wednesday, June 24, 2015

Manta: SMBs missing Millennials

About half of the current workforce is made up of Millennials; the demographic is a growing percentage of discretionary spending as well, but many SMBs report they aren't focused on engaging this potentially lucrative demographic, according to new data from Manta. >>

Tuesday, June 23, 2015

Ad Roundup: Euclid Analytics and BlueConic releases

In today's advertising roundup, Euclid Analytics has launched a solution to measure what shoppers are doing in stores while BlueConic has releasing a freemium model of their enterprise software tools. >>

Tuesday, June 23, 2015

Study: Shoppers leaving big brands behind

As more shoppers change the way they shop - from using mobile devices in stores to ordering everything online - they are making another change and leaving big name brands behind. That is the takeaway from new Deloitte research which indicates three-quarters (73%) of CPG brands have declined in the 'must have' category. >>

Monday, June 22, 2015

How smaller retailers can compete online

The online space can be a huge help to smaller retailers - it can bring in new customers, it can help older customers reconnect. But, the online space is filled with larger brands with bigger budgets. >>

Saturday, June 20, 2015

'World-first' supermarket promotion puts customers in the driving seat

In what they are calling a "world-first" a major UK supermarket is letting members of its loyalty scheme choose which products they would like to save money on. >>

Friday, June 19, 2015

Brands: What you need to know about EMV

With the EMV deadline fast approaching for retailers, many are still not up to date, and according to reports many have no intentions of implementing the measures because of the costs. One expert offers his advice on how EMV will help retailers. >>

Thursday, June 18, 2015

Ad Roundup: Partnerships to increase optimization

There is a new partnership and an acquisition that will help brands better optimize campaigns to increase consumer engagement. Details in today's ad roundup. >>

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