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BizReport : Ecommerce

Ecommerce

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Thursday, April 14, 2016

Reports: Consumers shop for everything online

Forget stores, more and more shoppers are buying online - and not just for digital content or cheap designer goods. Two new studies are outlining the trends that are hitting not only retailers but grocers. >>

Thursday, April 14, 2016

Detailed product information ranks above reviews, price in decision to buy

What quality of product information is needed to motivate an online shopper to hit the buy button? The results of a new study from product content management platform Salsify will guide you. >>

Wednesday, April 13, 2016

Ad Roundup: Location, data key to platforms

In today's advertising roundup: a new solution that should help salespeople better engage leads, and a localized platform joins the NAI. >>

Wednesday, April 13, 2016

44% of top international retailers fail to offer iPhone app

Consumers are increasingly using mobile and apps to browse retailers and make purchases, yet according to research from Episerver, nearly half of top international retailers still do not offer an iPhone app. >>

Wednesday, April 13, 2016

Study: Subscription economy to skyrocket

Over the next four years, marketers can expect a sharp uptick in subscriptions. That's the word from a new MGI Research report which suggests the subscription economy could push past the $100 billion mark by 2020. Researchers believe about 20% of Fortune 1000 brands will adopt subscription tools. >>

Wednesday, April 13, 2016

Study: New vs. Returning - Which customer is stronger

There is a lot to be said for the returning customer. Returning customers show loyalty by coming back to a store to shop, returning shoppers spend more because of all those visits, and returning shoppers may tell friends about their experiences. But, don't count out new shoppers. >>

Tuesday, April 12, 2016

Study: People-based ad spend increasing

Based on consumer response rates, advertisers are increasing their people-based spending. That's the takeaway from new Econsultancy and Signal research, which shows most (92%) of media buyers and their clients are increasing their spend in that area. >>

Tuesday, April 12, 2016

Mobile shoppers that log-in spend more than guests

Logged-in mobile shoppers spend more than guests, according to new research from mobile optimization firm Moovweb, and PayPal may not be the user-friendly mobile payment method of choice it used to be. >>

Monday, April 11, 2016

Brands: How to avoid customer service sabotage

Last week, our expert showed how brands are sabotaging customer service agents before those agents ever speak to a customer. Now, here's how brands can avoid customer service sabotage. >>

Friday, April 08, 2016

Brands: How to determine if social is a good CSR fit

Facebook and Twitter have recently expanded their business functionality, both in adding advertising options, and in removing the tweet length restrictions. These are good moves for brands, but aren't necessarily a call for all brands to push their customer service strategy further into social. >>

Friday, April 08, 2016

Brands: How you're sabotaging your customer service reps

Customer service can help a brand to build loyalty and trust with customers, or it can quickly break that trust. One expert outlines how brands are sabotaging their customer service reps - many without even knowing it. >>

Wednesday, April 06, 2016

Survey: Millennial men want convenience, women want personalization

Cracking the Millennial demographic isn't as simple as many marketers might think. Because these consumers grew up using technology, many mistakenly believe both male and female millennials act or want the same things from brands. Not so finds one new report. >>

Wednesday, April 06, 2016

Ad Roundup: Data, connection features of new releases

In today's advertising roundup: data and connection. Three announcements into the digital space should give brands additional data and connection points. >>

Wednesday, April 06, 2016

Expert: IoT is where mobile is heading

There is much more to mobile marketing than creating and promoting an app. According to one expert, brands need to stop thinking of apps as isolated channels to fully engage users and reap those mobile benefits. >>

Monday, April 04, 2016

Expert: How to use AI to connect

The DigitalGenius "Human+AI" Customer Service Platform is deployed on a SaaS basis, to companies, which aim to have practical implementations of artificial intelligence working within their operation without going bankrupt. One expert offers advice on how brands can better use artificial intelligence. >>

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