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BizReport : Ecommerce

Ecommerce

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Thursday, August 14, 2014

Surveys: Moms pounding the retail pavement for back to school

Over the next few weeks moms across the US are going to make a dent in the family budget with back to school buys. According to new data out from Punchtab 'Mom Spending' will increase about 77% saying they'll spend 'at least' what they spent in 2013 on back to school items. >>

Thursday, August 14, 2014

Third of UK employees shop online during work hours

British employees who find it hard to make time outside of work to do their shopping have found a way around it - they are increasingly shopping online from work. >>

Wednesday, August 13, 2014

U.K. tour operator installs virtual reality experience in-store

Thomas Cook, the UK-based tour operator, is using the latest in virtual reality technology to provide potential customers with tours of resorts and the company's airline. >>

Tuesday, August 12, 2014

Forecast: 9% ecomm growth for SMBs through 2014 holidays

The big holiday sales forecasts are still a few weeks away, but small businesses should pay attention to an early addition. According to a Volusion prediction small and medium sized businesses will see at least 9% ecommerce growth through the 2014 holidays. >>

Tuesday, August 12, 2014

Platform extends audience targeting to friends

An extension to the Pursway platform should give marketers the ability to extend their reach across the online space. Pursway's platform helps brands bring targeting to scale by allowing them to target consumers who 'look like' their base of customers. >>

Tuesday, August 12, 2014

Survey: Most will cut back on back to school

If given the opportunity most shoppers would save - even back to school shoppers. That's the takeaway from new data out from Crucial.com which indicates more than half (57%) of back to school shoppers won't buy a new computer this year. The survey also indicates more than three-quarters are focused on saving money, even on school supplies. >>

Tuesday, August 12, 2014

Paper coupons still popular with consumers

Despite significant uptake by consumers of digital coupons, recent research suggests they have a long way to go before they eclipse paper coupon use. >>

Tuesday, August 12, 2014

TouchStore brings personalized live chat to in-store mobile shoppers

A new solution from TouchCommerce bridges consumers' mobile and physical store experiences together by offering personalized shopping assistance via smartphones. >>

Monday, August 11, 2014

Euclid: Strong July spend bodes well for BTS, holiday shopping

A strong July for online shoppers is pointing to a strong second half of 2014, according to retail analytics leader Euclid. their data shows shopper conversions and the time spent in-store increased for the month, even though overall traffic saw a slight decline. Here are the details: >>

Friday, August 08, 2014

Mobile investment paying off for multichannel retailers

Multichannel retailers are enjoying stronger growth in mobile sales than their pureplay counterparts, according to new research by internet retail trade body IMRG and consultancy Capgemini. >>

Friday, August 08, 2014

Top 3 tips for creating engaging online events

Online events can be leveraged as tools for lead generation, qualification and customer retention. The content can also be repurposed as on-demand content for webinars, ebooks and the like. The key is to create an engaging event that will get people talking. >>

Friday, August 08, 2014

5 keys for creating a solid online presence

Attracting a potential client's initial attention is often the most challenging part of growing a customer base. By focusing on a niche, brands don't need to address a general audience; instead, they communicate a very specific message concerning specific problems. Our expert offers his 5 tips to creating this kind of presence. >>

Thursday, August 07, 2014

Expert Opinion: Why brands need a niche

Video, social, email, direct mail. The advertising avenues open for businesses today are massive, and there are rules that go along with each channel. One expert offers his advice on how to get the most from these channels. >>

Thursday, August 07, 2014

Consumers' mobile tracking fears allayed with incentives

Consumers will put aside mobile tracking privacy concerns if rewarded with coupons, sales promotions and shorter checkout times, according to a new report from ad engagement firm PunchTab. >>

Wednesday, August 06, 2014

23% of Affiliate Window's advertiser revenues in July via mobile

Affiliate Window's latest mobile benchmark report reveals mobile traffic is up and reports on sales and ad conversion. >>

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