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BizReport : Ecommerce

Ecommerce

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Monday, October 20, 2014

Report: SMB owners optimistic about 2014 holidays

With Halloween around the corner most small business owners are already looking ahead to the holiday season, and according to one report most (76%) of SMB owners are optimistic that the holidays will increase their revenue lines. >>

Monday, October 20, 2014

Brands: Why you need to connect social and cross-platform marketing objectives

For the consumer, well-targeted ads can provide opportunities for discounts, promotions, gift ideas and new inspiration for things like travel destinations. Inaccurate data coming from their usage patterns often leads to ads that contradict, fail to reflect past purchase behaviors and misread their tastes and interests. >>

Friday, October 17, 2014

35% of U.S. online shoppers won't browse or buy from Alibaba

It looks as if Alibaba will need to do a lot to overcome its lack of name recognition in the U.S. as well as persuading consumers that purchasing from a Chinese ecommerce company is safe and reliable. >>

Friday, October 17, 2014

Top 3 tips to create a multi-channel strategy that works

Communication from online brands to consumers can often feel impersonal - without face-to-face interaction, they struggle to connect with their audiences on a personal and meaningful level. Brands often have to rely on consumers accepting and then acting upon messages in an inbox or through a mobile app. >>

Thursday, October 16, 2014

What does it take for a brand to get a Millennial's attention?

How can you connect with Millennials and earn their loyalty and business? According to new research from digital ad agency Moosylvania you need to make them your friends, make them look cool and care about the issues that concern them. >>

Thursday, October 16, 2014

Study: Branded games moving shoppers

It's no secret that people like playing games, but one new study indicates people don't like playing games but that games are influencing players' purchases. >>

Thursday, October 16, 2014

Shift: More circulars being read online than off

The online space has changed a lot from how we watch television and get our news to how we stay in touch with distant friends and family. Now there is another change: new data out from Retale an Placed shows more ad circulars are being read in digital formats. >>

Wednesday, October 15, 2014

Online Roundup: Data, cross-device and automation

Three releases into the online space this week are focused on small businesses ability to manage their time, data and devices. Details follow: >>

Wednesday, October 15, 2014

Study: In-store experience must begin tying to online experience

The advent of online shopping has changed the way many consumers shop for or research products. Now, according to a new study, the online shopping experience is changing the way shoppers want to be engaged while in stores. >>

Tuesday, October 14, 2014

Study: Millennial moms interested in health, beauty, comfort

Turns out Millennial moms may be less like their non-kid counterparts and more like both Gen-X and Baby Boomer counterparts than we thought. New data out from Exponential Insights sheds like on just what Millennial moms want. >>

Tuesday, October 14, 2014

Reports: Mobile, social hot for the holidays

Look for more conversions this holiday season from the mobile and social sectors. That is the takeaway from new data out from MarketLive. According to their forecast about one-third of holiday shoppers will buy gifts via mobile devices while nearly half say they're likely to buy based on social media referrals. >>

Tuesday, October 14, 2014

More research reveals disconnect between brands and consumers

More evidence has surfaced, in the form of a study by Kitewheel, that what connected consumers want and what brands provide is not matching up. >>

Monday, October 13, 2014

Ad Roundup: Tools to assist staff

This week a trio of tools are releasing to offer sales and customer service teams an assist. Details follow: >>

Monday, October 13, 2014

Is your lack of payment options causing shoppers to abandon purchases?

New research from ecommerce payment firm Skrill found that over a quarter of online shoppers abandon a purchase because their preferred method of payment is not available. >>

Monday, October 13, 2014

Forecasts predict strong holiday shopping season

Over the past ten years holiday shopping in the US has been strong - records have been set for ecommerce nearly every year and offline shopping has continued to show steady growth. Some experts predict more of the same this holiday season - more shoppers, more spending but may not a record breaking year. >>

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