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BizReport : Ecommerce

Ecommerce

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Wednesday, November 12, 2014

China's Singles Day is ecommerce on steroids

China is the country with the world's largest online population and, in the first hour of Singles Day, US$2 billion of goods were sold by Alibaba in what has to be the world's biggest retail event. >>

Wednesday, November 12, 2014

Study: Shipping costs cause of abandoned carts

As it turns out shipping costs are a bigger factor for online shoppers than many experts may have thought. That is the takeaway from a new Visual Website Optimizer study which indicates about one-third (28%) of shoppers abandon online shopping carts because of shipping costs. >>

Wednesday, November 12, 2014

Adobe: Retailers banking on early shoppers

Retailers are banking on early shoppers this holiday season. That's the takeaway from Adobe's 2014 Digital Index Online Shopping Forecast which indicates the lowest prices of the season will hit stores before Thanksgiving. >>

Tuesday, November 11, 2014

Travel the focus of new platform

Travel continues to bring consumers online. Researching vacation destinations, planning business trips and sometimes just looking at what is 'out there' are just some of the ways consumers are engaging with travel content. New this week, the ADARA Magellan Platform, set up to help advertisers and brands engage with travel minded consumers. >>

Tuesday, November 11, 2014

Ad Roundup: Native, mobile and email tools released

In today's roundup: solutions are launching into the online space that should allow for better campaign targeting and engagement across channels. Here are the details: >>

Tuesday, November 11, 2014

Study: Shoppers loyal to brands that share values

A new study out from SAP indicates shared values are a leading reason shoppers become loyal brand shoppers. While price and availability continue to be important, people seem to be more focused on brands that are 'like them'. >>

Tuesday, November 11, 2014

53% of Thanksgiving Day online shopping will take place via mobile

For the first time ever, more than half of online shopping on Thanksgiving Day will come via a mobile device, according to IBM's Digital Analytics Benchmark. >>

Tuesday, November 11, 2014

Royal Mail: British SMEs plan an early start to Christmas promotions

Pricing tactics will be the most implemented strategy this Christmas among British SME's, according to research from the Royal Mail, as will beginning Christmas promotions a week earlier than last year. >>

Monday, November 10, 2014

Mobile's significant role in the purchase journey means mobile optimization is key

With 4 in 5 British smartphone owners browsing the Internet on a mobile device everyday, and many using those devices in the purchase journey, brands must ensure that their websites are optimized for mobile or risk frustrating potential customers. >>

Monday, November 10, 2014

How to turn data into intelligence

Until recently, consumer profiles that marketers target have been limited because data wasn't being synched globally, or not all the data was being captured. The more data that ad tech professionals can gather, the better and more sophisticated the targeting algorithms will be. And the more sophisticated the application data can be, the more specific the ad can get to particular users, driving more value for advertisers. >>

Monday, November 10, 2014

Report: More mobiles to use devices for holiday shopping

Retailers might notice a burst of traffic to their stores from mobile devices over the holiday season. That according to a new study out from Retale, which indicates about three-quarters of mobile consumers will use their devices to shop over the holiday season, with 60% using mobiles both in and out of stores. >>

Monday, November 10, 2014

Reports: SMBs optimistic, looking to search to connect

US veterans are leading the charge into microbusiness territory. That is the takeaway from a new poll out from Sam's Club and Gallup. According to the numbers about 20% of microbusinesses (5 to 15 employees) are owned by veterans and about one-third (34%) of those are making at least $100,000 per year. >>

Friday, November 07, 2014

Top 3 tips to improve customer service

Customer is king. It's an adage as old as retail itself, but with the internet and social media and physical stores, sometimes customer service is lost in the shuffle. Many experts are advising that the customer experience - meaning customer service - needs to be fluid through stores, online and mobile sites and social media. One expert offers his tips to create a more fluid customer experience. >>

Friday, November 07, 2014

Expert Advises: Know the intent

As more consumers move to ecommerce and social networks they are sharing more and more about their likes and dislikes. This kind of information can be crucial to brands because it builds on the traditional targeting methods of demographic, behavior and context. >>

Friday, November 07, 2014

Expert: Demographics are evolving, so should brands

Recently Nielsen released a report underlining the fact that Boomers are watching more digital video content than any other demographic. This flies in the face of other studies and experts who insisted Millennials were watching more online video. One expert says the change is actually an evolution in content consumption. >>

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