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BizReport : Ecommerce

Ecommerce

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Monday, March 11, 2019

Merchants: How to get more from your mobile experience

As mobile commerce grows into an entity separate from traditional ecommerce, the experience of consumers has begun to separate those merchants performing well and those who are losing ground. Here's how retailers and brands can improve their mobile experience. >>

Thursday, March 07, 2019

Study: Loyalty high in banking but could be higher

While the banking industry, as a whole, enjoys high customer loyalty, that loyalty could be grown even higher. That's a key takeaway from new data that indicates only about one-third of US customers have closed accounts after a banking problem. Researchers with the study believe that improving the overall banking experience could improve bankers' already high loyalty numbers. >>

Wednesday, March 06, 2019

Expert: Why merchants must improve the mcommerce experience

Mobile has become a driving force for many retailers, as the last holiday shopping season has shown, but many continue to struggle with the overall mobile experience. This experience will be key for merchants moving forward, which makes now the time for retailers and brands to focus in on the mobile experience. >>

Monday, March 04, 2019

Study: Chatbot experiences positive but not sought

While consumers may get the answer they're looking for on retail or business sites that use chatbots, it doesn't mean they actually want to "talk" to a chatbot. That's the word from one new report which indicates that while most (80%) of Americans who've engaged with chatbots found the experience positive, fewer than half (40%) are enthusiastic about the tech. >>

Monday, February 25, 2019

Forecast: Look for US retail to increase 4% this year

Retailers may not break huge sales goals this year, but 2019 should be a solid year for retail. That's the word from the National Retail Federation's 2019 retail forecast. According to their estimates, a solid economy should have retail sales increasing between 3% and 4% for the year. >>

Friday, February 22, 2019

Study: Cambridge Analytica scandal still worrisome

For consumers, the fallout from the Facebook/Cambridge Analytica scandal hasn't stopped, and that means brands cannot forget about data privacy, either. In fact, according to one new report finds that most consumers feel brands and marketers are contacting them in inappropriate ways, and about half have unsubscribed from email lists because of privacy concerns. >>

Friday, February 15, 2019

'Parent' no longer tops targeting lists

Twenty or even ten years ago, most brands targeting according to lifestyle: parents, non-parents, and sometimes grandparents. But with the development of the internet and more interest-based targeting options, the 'parent' target no longer tops the list of targeting options. >>

Thursday, February 14, 2019

Expert: How to develop a better omni-channel strategy

For the past five years, marketing experts have been talking more about omni-channel strategies for brands. The problem is that while, in the beginning, simply being on social and content channels may have been enough, it isn't any longer. We asked one expert to shed like on what omni-channel looks like as we head into a new 21st century decade. >>

Monday, February 11, 2019

Experiences top 2019 Valentine's lists

Chocolate and flowers may be the traditional gifts for Valentine's Day - and will likely hold a large portion of gifts this holiday - experiences are a growing gift for the lover's holiday. According to new data out from Mastercard experiential gift spending - including restaurants and hotel get-aways - will increase between 5% and 10% this year. >>

Friday, February 08, 2019

Report: Amazon wins ecomm battle, but other brands gain ground

While Amazon may still be a go-to in the online shopping race, other brands are gaining ground. That, according to new data out from Jumpshot which notes that Walmart, Macys, and Target all gained online ground in certain categories. >>

Tuesday, February 05, 2019

Reports: Mobile is in, mobile pay isn't

Mobile continues to be a driving force for consumers in retail. The problem, according to one report, is that while consumers are increasingly turning to mobile devices to research products and some to finalize purchases, they aren't also jumping on the mobile pay bandwagon. This means that while mobile might bring consumers into digital or physical storefronts it is only one touchpoint on the path to purchase. >>

Wednesday, January 30, 2019

Study: Disconnect between execs, shoppers

While more and more shoppers are turning to mobile devices and ecommerce to shop, one new report indicates they won't be turning to voice assistants. In fact, according to NetSuite data, an overwhelming majority of shoppers (95%) aren't interested in talking to robots - i.e. voice assistants - while shopping. And that isn't the only disconnect between retail execs and shoppers. >>

Tuesday, January 29, 2019

Reports ID what brands need to know about Super Bowl viewers

With Super Bowl LIII only a few days away, commercials are finished and most of the buys are completed. But, there is still work that can be done to capitalize on the big game: using digital ads to increase the touchpoint for traditional media buys, stepping into social, and even prepping emails. Here's what brands need to know about the Super Bowl's viewers as they prep to expand the reach of those traditional ads. >>

Monday, January 28, 2019

Expert: Mar-Tech gaps a problem for marketers

Although the plethora of consumer devices, platforms, and content sites give marketers more options for advertising and branded copy, these platforms are also cutting some brands' ability to serve an experience that is on-brand and similar from platform to device to site. This, says one expert, can make it harder for brands not only to be seen but to fully connect with consumers. >>

Thursday, January 24, 2019

Mobile increasingly important for retail

With an average spend of $2.1 billion, the 2018 holiday shopping season was definitely a record-setter, but it isn't just the average - or total - spend that is important. It's how people shopped. Overall, the holiday shopping period accounted for $1 in $5 ecommerce dollars. >>

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