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BizReport : Ecommerce

Ecommerce

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Wednesday, July 22, 2015

What Technorati's platform means for publishers

This week Technorati has launched a new publisher platform called SmartWrapper. It's part of the larger Contango release which helps publishers get the best price for their content; the SmartWrapper element is currently in Beta testing. >>

Wednesday, July 22, 2015

Experts: How SMBs can achieve early success

Small businesses have a lot of hurdles these days - there is website design, there are larger brands taking up more online space, there are shoppers who are 'ad blind'. Six experts are offering their top tips to help SMBs find success. >>

Tuesday, July 21, 2015

Ad Roundup: Tools to focus on business knowledge

In today's advertising roundup: new tools in the online space could set businesses up to better understand their customers. >>

Monday, July 20, 2015

Report: Airline travelers will pay more for choice, convenience

If airlines in the US want to build customer loyalty they should consider giving travelers more - and not just in leg room or on-board snacks. According to new data out from FlightView American travelers would be willing to pay more to airlines if they were give more choice, more convenience and more convenience. >>

Monday, July 20, 2015

Experts: Amazon's Prime Day showed gaps

Last week Amazon hosted their Prime Day - an incentive to get existing Prime customers to shop and to lure new shoppers into their cyber doors. But the day didn't seem to go as smoothly as many would have thought - Twitter and Facebook users posted they could buy items they wanted, some were discouraged with wait times and others said there was nothing on the sales day that they wanted. >>

Monday, July 20, 2015

ClickTale: How WalMart reconnected with customers

Retail giant WalMart recently had an issue with their customers: namely that shoppers weren't able to use a 'Finder Tool' set up for the holiday season to help them find gifts. They enlisted ClickTale to help with the problem. >>

Monday, July 20, 2015

Will the F in F-commerce stand for 'fail'?

Facebook's first foray into ecommerce failed, but the social network is back in the fray again and allowing some businesses to sell products from their Facebook Pages. >>

Monday, July 20, 2015

Click and collect a hit with U.K. online shoppers

Two retail chains in the U.K., Sports Direct and Halfords, are seeing significant interest and return on investment as a result of introducing a click and collect service. >>

Thursday, July 16, 2015

Ad Roundup: Using relevance and personalization to engage

In today's advertising roundup: two new releases that focus on customer engagement, and how an ad agency's 'yes' pitch to non-profit donors landed a big award. >>

Thursday, July 16, 2015

Research reveals increase in online shoppers deliberately abandoning carts

Online shopping cart abandonment has long been a challenge for retailers, but their response to it could be what is causing shoppers to abandon carts in the first place. >>

Thursday, July 16, 2015

Top 3 tips for a better social commerce experience

Social commerce could set retailers up for a big boost to revenue, but only if those retailers know how to approach shoppers in the social space. One expert offers his top 3 tips to better engage through social commerce. >>

Wednesday, July 15, 2015

Reports: BTS shopping will be strong

In just a couple of weeks moms and dads across the US will begin back to school shopping for their K-12 and college aged kids. New jeans and backpacks, computers and mobile devices as well as paper notebooks and pens will hit shopping carts, and according to two new forecasts retailers will make some bank. >>

Wednesday, July 15, 2015

Ad Roundup: Platforms to personalize content

In today's advertising roundup: a trio of releases setting up publishers and marketers to serve more relevant, personalized ads to consumers. >>

Wednesday, July 15, 2015

Juniper reveals social media's direct sales will boost ecommerce

Ecommerce sales are forecast to reach new heights this year and, according to Juniper Research, social media companies acting as direct sales platforms will be a big driver of sales. >>

Wednesday, July 15, 2015

Top 4 tips to improve customer experience through data

The customer experience is becoming more important to retailers and marketers every day, and that experience must be equal across devices as well as in stores. One expert offers advice on how to use data to improve the customer experience. >>

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