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BizReport : Ecommerce

Ecommerce

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Tuesday, September 30, 2014

Ad RoundUp: Tapping into data solutions

Two partnerships and a new mobile release may give online brands more data and functionality for online campaigns. >>

Tuesday, September 30, 2014

BigCommerce release uses real time to boost revenue

Over the past few years real time data has become something of a buzzword for etailers. This week one ecommerce platform is launching a real time solution set up to drive new revenue. The solution gives access to top level data and capabilities to smaller retailers, somewhat leveling the playing field. >>

Tuesday, September 30, 2014

Survey: SMBs optimistic about 2015

With only three months left in 2014 most businesses are already turning their attention to plans for 2015 - and according to one survey small businesses are quite optimistic about the New Year. Online accounting leader Xero surveyed SMBs basd in the US and found that growth in 2014 is leading many to be excited about the possibilities ahead. >>

Monday, September 29, 2014

Impact of social media on shoppers waning

'Buy' buttons on Twitter, social commerce on Facebook - you would think that social is the ideal environment for online shoppers - but is it? According to new research from Capgemini, the impact of social on consumers' shopping journeys is waning. >>

Monday, September 29, 2014

Forecast: Halloween spend to push $11b

Halloween may not be as big a deal in some parts of the world, but dressing up, haunted houses and tricks are still high on Americans' list of things to do this October 31. So much that a new forecast suggests Halloween spending will push past the $11 billion mark. >>

Thursday, September 25, 2014

Survey: More shoppers logging in via social

Social login has become the norm for many shoppers, but even as consumers use social networking profiles to login in to their favorite shopping hubs, they also want more detail about how their profile data will be used. >>

Thursday, September 25, 2014

Mobile not top of list of retailers' infrastructure investments in run up to Christmas

Christmas Day is just three months away and brands are already prioritizing investment as consumers' thoughts turn to gift buying. The eBay 2014 Holiday Retail Audit looks at how brands are prioritizing retail infrastructure in the run up to the festive period. >>

Thursday, September 25, 2014

Travelers will pay more for hotels with better travel reviews

A unique study, using simulated booking engines and heat mapping technology, has shown a link between reviews and hotel conversion rates and pricing. >>

Thursday, September 25, 2014

Video Roundup: Video releases underscore importance of content

A slate of new tools have released to the online and mobile spaces this week - two are video tools which could help brands moving into the holiday shopping season. >>

Wednesday, September 24, 2014

Study: Brands upping the personalization factor

There is a growing momentum behind customer personalization - studies are focused on it, strategies are mapped out. And yet, there remains a disconnect between brands and shoppers. That disconnect is underlined in a new study from SAP, which indicates 14% of marketers believe customer centricity is a chief concern for their business. >>

Wednesday, September 24, 2014

Online Roundup: Rebranding to better reach businesses

The online space is constantly changing - right down to the names of companies. This week two rebrandings in the online space are underlining how businesses are changing to meet consumer growth and advertisers' needs in the online space. >>

Wednesday, September 24, 2014

Online shopping to drive deliveries in UK to over 1.35 billion by 2018

Growth in online retail in the UK will see deliveries rise to over 1.35 billion by 2018, according to a new report from Barclays, with clothing and footwear making up a fifth of all deliveries over the next four years. >>

Tuesday, September 23, 2014

GoDaddy, Microsoft partner for SMB solution

Having a strong online presence is growing more important by the day for small businesses because more consumers are looking online for local business information first rather than last. However, many small businesses don't have the staff or resources to create websites that will compete with national chains. Enter a new partnership between GoDaddy and Microsoft. >>

Tuesday, September 23, 2014

Report: 1 in 4 execs want more transparency

Lack of transparency continues to top the list of reasons advertisers are leery about the online space. That's the takeaway from a new report out from Marin Software which indicates that while most (88%) of advertisers surveyed use retargeting strategies in their online campaigns nearly half (43%) say attribution concerns top their list of reservations about retargeted campaigns. >>

Tuesday, September 23, 2014

SMB Roundup: Launches to simplify content, listings

Small businesses may benefit from two releases into the online space. One simplifies how SMBs create and manage online listings while the other is a content management solution set up to score branded content. >>

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