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BizReport : Ecommerce

Ecommerce

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Tuesday, June 17, 2014

Start-ups: BIA/Kelsey is looking for you

Local business has become something of a buzzword over the past couple of years as the Internet has actually begun leading shopping back to their local stores. To help grow local business, BIA/Kelsey is putting out a call to locally based SMBs for their Leading in Local Future Stars initiative. >>

Monday, June 16, 2014

Survey: Retailers find cross device opps a challenge

Consumer data is making targeting and retargeting customers simpler for many retailers, but there are still challenges. Chief among them: the wealth of data. According to a new myThings survey retailers are succeeding with some data usage like retargeting, but in other areas - like programmatic buying and mobile retargeting. >>

Friday, June 13, 2014

Ad Roundup: Releases underline mobile, native focus

Three releases into the online space this week underline a shift in focus to mobile and native advertising options: >>

Friday, June 13, 2014

Survey: College grads hanging out shingles

For college graduation this year more young adults aren't looking for a job. They're looking to start their own business. That's the takeaway from a new CT Corporation survey which shows about 60% of the 500 grads surveyed are interested in starting their own business. >>

Thursday, June 12, 2014

Report: 25% of IR500 failing at marketing

A new report out from Wpromote indicates about one-quarter of the Internet Retailer 500 are failing when ti comes to online marketing. Disturbing since these retailers are supposed to be the leaders in the space. >>

Thursday, June 12, 2014

Top 5 tips to improve online experiences

To consistently deliver meaningful, relevant customer experiences, brands must understand not only what the shopper is looking for, but what they may have purchased last week and how this purchase will ease their situation. And that is made more difficult because shoppers are using multiple devices during their journeys, making it difficult to anticipate next steps or provide a relevant, personalized experience. >>

Wednesday, June 11, 2014

Avangate: Shoppers find online services useful, will pay to play

More shoppers are actively surfing the web to find exactly what they want - and they're willing to shop around to get the right price on everything from clothes and electronics to new cars. How are they finding the goods and the prices? Online services. >>

Wednesday, June 11, 2014

Advertising Roundup: Data, data, data

Data is key to two new releases in the ecommerce ad space. Signal and Mirror Image are upgrading how brands collect and use data to better engage consumers. Here's how: >>

Tuesday, June 10, 2014

Jivox launches Data Engine

Jivox is pushing a cloud-based data engine into the online ad space; the new advertising tool is a component in their IQ Ad Server. The tool allows marketers automate the production and delivery of online campaigns and also provides rich targeting options including personalization and rich media across the online space. >>

Tuesday, June 10, 2014

Iterate Studio to do legwork for retail innovation

There is a new player in the online space, and the player's intentions are to make it simpler for retailers to find the right resources without spending a lot of time on platforms what won't work for them. Called Iterate Studios, the platform just sealed a $1 million funding round. >>

Tuesday, June 10, 2014

Neustar: Social pushing brands' reach farther

Neustar has released their Q1 2014 Media Intelligence Report and among the findings - social is helping brands reach more consumers. Specifically those shoppers who aren't served by branded email lists and other channels. >>

Monday, June 09, 2014

Brands: What loyalty program members really want

Think you're winning the loyalty war? Or could you make that program more integral to shoppers' everyday lives, building higher engagement through more effective messaging and campaigns? A new infographic from Key Ring, a part of G/O Digital, a Gannett company, offers suggestions: >>

Friday, June 06, 2014

Mobile, Internet retailers to score big during FIFA World Cup

Research from VoucherCodes.co.uk shows the connection between how far the England team make it in the upcoming FIFA World Cup and how much will be spent on mobile and online. >>

Friday, June 06, 2014

Euclid: Retail traffic down, conversions up

Shoppers are doing more than looking in windows. That is the takeaway from new data out from Euclid Analytics. According to their May research while traffic to stores was down 11% for the month, actual store conversions increased. >>

Thursday, June 05, 2014

Quarter of top UK retailers not mobile-ready

Digital commerce firm Skava has released findings from its annual UK Retail Mobile Optimization report and the findings reveal that nearly a quarter of the country's top retailers have yet to optimize their websites for mobile. >>

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