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BizReport : Ecommerce

Ecommerce

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Friday, August 29, 2014

Expert Advice: Use in-store techniques to sell online

The holiday and back to school seasons are the two most important shopping seasons for brands. With stiff competition for consumer dollars, brands need to differentiate themselves from the pack from both a product and customer experience standpoint. Live assistance is one way to do this, by providing an engaging way for customers to get the answers they need while considering a purchase. >>

Thursday, August 28, 2014

Retailers: Why you need live online assistance for the 2014 holidays

Live engagement - or live video assistance - provides a simple and seamless way for brands to connect with their customers over the web or on mobile devices using voice, video, text, and co-browsing technology. According to one expert, live assistance is going to be big this holiday season. >>

Thursday, August 28, 2014

UK: Lousy public holiday weather drives take-out food search surge

Hungry Brits turned to take-out food during another cold and damp Bank Holiday, according to new research from VoucherCodes.co.uk, and searches for holidays and wet weather gear also rose. >>

Wednesday, August 27, 2014

Top 3 tips to better personalize online campaigns

The promise of Big Data was that if the marketer could gather and analyze enough information, he/she could receive major insights into how to improve your business. The problem was that once the insights were gained, marketers and retailers found implementation both time consuming and difficult. It is often a roadblock in the process, and many staff resources are required for implementation, causing many companies to constantly delay this effort. Here are our expert's top 3 tips to improve personalization: >>

Wednesday, August 27, 2014

Parents give retailers advice on making back-to-school shopping more bearable

It is the last full week before the majority of schools in Britain start back, and new research from Savvy Marketing reveals just how many parents have left it until this late stage to do their back-to-school shopping and what they think retailers can do to make this stressful experience more bearable. >>

Tuesday, August 26, 2014

Retailers: How to improve sales now for back to school

Many American kids are already back in school, but that doesn't mean retailers should slack on back to school advertising. According to many experts, the back to school season will continue to be strong through September, and that leaves plenty of time for retailers to benefit. >>

Tuesday, August 26, 2014

Mobile commerce boosts e-commerce spending in Q2 2014

Mobile commerce is helping to improve overall ecommerce spending figures, according to new data released by comScore, despite mobile commerce remaining a small percentage of total digital commerce. >>

Monday, August 25, 2014

Expert: Disconnect between brands, personalization

Online personalization is the third industrial revolution and yet 72% of executives still grapple with how to apply it online. Dynamic Yield is one platform helping brands with the application and analysis of online personalization. >>

Monday, August 25, 2014

Report: More BTS campaigns going social

One trend during this back to school (BTS) season has been the impact of social marketing. More brands are adding hashtags or encouraging the sharing of images across social media to propel their brands farther. Crowdtap is breaking down the social sharing factor. >>

Monday, August 25, 2014

Poor retail customer service decreasing loyalty

Customers are increasingly frustrated with customer service channels that are not integrated meaning they need to repeat themselves several times before their query is addressed. >>

Friday, August 22, 2014

Top 3 SaaS myths debunked

There are a lot of myths out there about software as a service (SaaS) options - everything from diminished security to an online experience that isn't relevant to the user. One expert offers her thoughts on these myths. >>

Friday, August 22, 2014

Traits independent retailers need to compete

The hardest thing for independent retailers trying to build a solid customer base is competition. Shoppers are used to going in to big box stores for everything from DVDs to computers. One expert offers his top tips to help indie retailers compete. >>

Thursday, August 21, 2014

Retale: 73% of parents to use mobile for back-to-school shopping

Location-based shopping platform Retale has released findings of a back-to-school shopping behavior survey that found mobile plays a significant retail role both in and outside of physical stores. >>

Thursday, August 21, 2014

Study: Half of parents frustrated by BTS shopping

Over the next couple of weeks most US kids will be back in school, and at least a few will be going back without something they wanted. According to new data out from 1010Data more than half of parents were 'frustrated' by out of stock back to school items on their list. >>

Wednesday, August 20, 2014

Report: Retailers' investment in mobile paying off

Mobile is becoming increasingly important to retailers around the globe - shoppers are using mobile devices in-store to compare prices, they are researching product availability and specs from mobile before purchasing. This has pushed more retailers into the mobile space in a big way, and new data out from the e-tailing group indicates a few are winning at mobile. >>

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