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BizReport : Ecommerce

Ecommerce

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Wednesday, March 12, 2014

Expert warns bitcoin has drawbacks for SMBs

There have been many headlines about bitcoin millionaires and bitcoin-based businesses over the past year. For every positive headline there have been almost as many negative headlines about bitcoin. Our expert weighs in on how bitcoin may help - or hinder - small businesses. >>

Monday, March 10, 2014

Report reveals men's emerging role in household supermarket shopping chore

More men are to be found in the aisles of supermarkets, according to new research from Defy Media, as they increasingly take charge of the household shopping with little guidance from their spouses. >>

Monday, March 10, 2014

How data will impact businesses in 2014

Data collection and analysis has matured over the past two years. Businesses are now using data to enhance not only traditional ad spending but native and programmatic spending as well. Even more, brands are using cloud-based data collection and analysis tools, giving them more control over what is collected and how that data is used. How will data impact 2014? >>

Monday, March 10, 2014

Report: Social pushing coupon search, use

When it comes to buying new products, even those shoppers are familiar with, the deal is the thing. And shoppers are looking for deals in all the online corners - including social media. That, according to the Valassis Shopper Marketing Report. >>

Friday, March 07, 2014

What's a CDO and why does your brand need one?

A new title has cropped up in many online companies over the past five years. It's that of Chief Data Officer (CDO) and while many brands have them, many others aren't quite sure what a CDO is or how that office can be beneficial to their strategies as a whole. >>

Friday, March 07, 2014

Americans abandon purchases in-store after 8 minutes waiting in line

Forming an orderly queue at the checkout isn't something today's consumers want to do. New research from Omnico Group reveals that eight minutes is as long as Americans will tolerate standing in line, after which they will simply abandon the store. They are, however, slightly more patient than their British counterparts. >>

Thursday, March 06, 2014

Euclid: February sales less than lovely

People might have gone all out on fancy dinners, but when it comes to shopping in stores in the month of February, they were a bit more reluctant. That's the takeaway from the Euclid Benchmarks Report for February 2014. According to Euclid sales increased less than 1% for the month. >>

Thursday, March 06, 2014

How BrightTag re-engaged shoppers

Shopping hub Rue La La recently tapped BrightTag to help them improve their cross-channel effectiveness. The retail platform used BrightTag Fuse a real time, cross channel platform that matches data in the cloud so that shoppers were served products that were important to them in that moment. >>

Thursday, March 06, 2014

85% of coupon users search online

U.S. shoppers are becoming increasingly savvy when searching out ways to make a saving, according to new research released by marketing services firm Valassis. >>

Thursday, March 06, 2014

2013 saw 30% of ecommerce traffic come from mobile

If your business hasn't yet optimized its website for mobile, then perhaps new data from ShopVisible will help convince you that if you don't you are losing out of a lot of customers and sales. >>

Wednesday, March 05, 2014

BaseKit: UK SME websites 'prehistoric'

Yet more research reveals that businesses aren't keeping up with the demands of consumers when it comes to their digital marketing. A survey in the UK from BaseKit finds that many websites are out of date in what is now an age of mobile. >>

Wednesday, March 05, 2014

Top tips to improve referral strategy

Referral marketing isn't new; it's existed as long as advertising has. However, the online space is pushing deeper engagement for some because of marketers' ability to target and scale campaigns. One expert offers his top tips to improve a referral marketing strategy. >>

Tuesday, March 04, 2014

iSocket ad portal to simplify, automate direct buying options

This week iSocket is launching an advertiser portal that takes what media buyers love about direct buying and merges that with programmatic. Called iSocket For Advertisers the platform puts an automated spin on the buying and selling of premium, guaranteed inventory. >>

Tuesday, March 04, 2014

Just 16% of consumers use mobile wallets for in-store payments

A new study highlights the slow adoption of mobile wallets by consumers and retailers alike, while a new device for the iPhone enables users to pay with their phone via any magnetic card reader. >>

Tuesday, March 04, 2014

Social media presence diminishes consumer trust in retailers

More than half of online shoppers in the UK trust retailers less of they have a presence on a social networking platform, according to startling new research findings from market researchers YouGov SixthSense. >>

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