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BizReport : Ecommerce

Ecommerce

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Thursday, January 14, 2016

Report shows mobile growth outpaced desktop for 2015 holidays

Retailers aren't complaining about the over $56 billion spent via desktops during the 2015 holiday season, but they may be surprised about another shopping venue: mobile. According to comScore mobile commerce growth outpaced desktop by more than 40%. >>

Thursday, January 14, 2016

Expert: Lessons learned from the 2015 holidays

While overall revenue numbers were good during the 2015 holiday season, there were some areas where retailers may have struggled. One expert lays out what retailers should take away from the holiday season. >>

Wednesday, January 13, 2016

Survey: SMBs optimistic about 2016

Small businesses are looking forward to what 2016 will bring, but they're keeping part of their focus on the government. That's the takeaway from Endurance International Group's 2016 State of the Union Survey, which found most (77%) SMB owners are positive about what 2016 will bring. >>

Wednesday, January 13, 2016

2016: Year of the Consumer?

According to some experts this year will be the year of the consumer. What does that mean? Consumers have multiple ways to getting in touch with brands, of finding deals and making purchases - all good things for the brands who are ready. Here's how brands can prepare: >>

Tuesday, January 12, 2016

Why B2B may be the next B2C

Mobile devices, email, telecommuting. All of these things allow consumers to work from anywhere, and that is causing quite a shift for B2B brands. In fact, one expert believes B2B processes are becoming more like B2C strategies. Here's why. >>

Tuesday, January 12, 2016

1 in 5 SMEs still rely on pen and paper to run their business

Imagine being unable to monitor your business' most basic finances or business projections. According to new research from payments processing firm Worldpay, that is how it is for a large proportion of SMEs in the UK. >>

Tuesday, January 12, 2016

How to engage mobile shoppers

Mobile shoppers are notoriously 'in the moment' shoppers. They're in a store looking for a specific product or they've purchased a new device and want peripherals that aren't available in a store. But, that doesn't mean mobile shoppers are easy to target. Stephanie Trunzo outlines three tips to better engage mobile shoppers. >>

Tuesday, January 12, 2016

Survey: Cross-Channel continues to defeat

When it comes to cross-channel marketing most brands know what the strategy is and how it should be implemented. But, according to Yesmail's 2016 Yesmail Marketing Channel Report, key data points are continually missed by brands, and that is hurting their strategy. >>

Monday, January 11, 2016

Verint: Most suspicious of online security

The new year doesn't mean the feelings of consumers have changed when it comes to one thing: data privacy. According to one new report about half of consumers continue to be suspicious about data privacy. >>

Monday, January 11, 2016

Top 3 tips to improve cross-channel marketing

This is the time of the year to make your marketing spend really count. Accenture Interactive's 2015 Next Generation of Commerce Study found consumers are most receptive to trying a new product or service as a result of a campaign or advertisements on the following 3 channels: TV (57%), print magazine/newspaper (38%), and social media (34%). >>

Friday, January 08, 2016

Survey: One-quarter to make holiday returns

While most holiday lists were filled nicely by Santa, about 24% of people say they'll be making holiday returns this year. That's the word from a new Retale survey, which also found that those making those returns and exchanges much prefer doing so in stores (64%). >>

Friday, January 08, 2016

Top 3 tips to better manage programmatic ads

Programmatic can be a great help to businesses in the online space. Three experts weigh in on ways to better use programmatic as part of an overall ad strategy. >>

Friday, January 08, 2016

Retale: 24% of consumers to return at least one Christmas gift

According to location-based mobile platform Retale, a quarter of consumers in the U.S. are likely to return, or exchange, at least one gift they received in the recent holiday season. >>

Thursday, January 07, 2016

Wearables, virtual reality: How new tech will influence 2016

Smartphones, phablets, the Apple Watch...all things that have changed how we interact with friends, family and work. But the tech revolution is still going strong and there are four more trends that may impact 2016 heavily. Here's what and how: >>

Thursday, January 07, 2016

3 trends that will reshape business this year

There have been innumerable changes to the way businesses run over the past five years thanks to the digital space. One expert believes there are three more key trends that will impact how businesses run in 2016. >>

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