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BizReport : Ecommerce

Ecommerce

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Tuesday, June 24, 2014

BrightEdge: One-quarter websites not mobile friendly

Nearly 70% of the US population is using some kind of smartphone, and many are using their phones for everything from taking phone calls to checking email, shopping or watching television programming. But, according to new data out from BrightEdge, more than one-quarter (27%) of websites aren't mobile friendly. >>

Tuesday, June 24, 2014

Roambi pushes analytics to Android

With so many people and businesses moving into the mobile space, there is a need for better analytics across all platforms. Roambi is adding to the mix, adding analytics for Android smartphones and tablets. >>

Tuesday, June 24, 2014

SDL: Why language is important for millennials

We already know millennials look at advertising and content differently than Gen Xers or Baby Boomers, but the reasoning behind that - and another reason to market to millennials differently - is language. According to SDL 1 in 4 US millennials spending a language other than English at home while nearly half (46%) are 'more likely to purchase' from brands using their preferred language. >>

Tuesday, June 24, 2014

Does social media influence purchase decisions?

Companies big and small have turned to social media to target consumers and persuade them to buy or try their products. But does a social media approach work? Gallup's recent survey findings may disappoint some marketers. >>

Tuesday, June 24, 2014

Consumers taking longer to consider online purchases

Consumers are taking longer than ever to make considered shopping decisions, according to new research from Rakuten Marketing's display arm, Rakuten MediaForge. This makes it more challenging for brands to keep a distracted consumer interested. >>

Monday, June 23, 2014

Top 3 tips to improve SMS customer service

Most people think phone or email when customer service is brought up. But a growing number of consumers are also looking for customer service via social networks, and some brands are finding success with SMS customer service options. >>

Monday, June 23, 2014

Ad Roundup: SMB options

This week two new offerings will set up small businesses with better data and targeting. >>

Friday, June 20, 2014

Brands: How contextualization increases engagement

When it comes to the Web, marketers need the ability to capture and apply data-driven insights, which are generated when consumers visit a brand's Web and mobile sites. Then, a wide variety of contextual information can be brokered to offer consumers immediate and actionable options and relevant offerings depending on the device used, time of day, language, browsing history and various other contexts, to always deliver an optimized customer experience. >>

Thursday, June 19, 2014

Top 3 tips for SMBs headed digital

More small businesses are finding a niche online, but for some there are missteps along the way. Huzzah Media offers their top three tips for SMBs headed digital. >>

Thursday, June 19, 2014

Data, programmatic buying at heart of 3 new offerings

Look for new targeting and buying options from three new offerings in the online and television spaces. Here are the details: >>

Thursday, June 19, 2014

UK retailers must optimize for mobile to capture Father's Day sales

Retailers in the UK that have not optimized their website for mobile could miss out on significant sales in the run up to Father's Day, according to new research from Mintel. >>

Wednesday, June 18, 2014

Studies: How to make the most of BTS, holiday campaigns

School may have just released for the summer for most US families, but for brands the back to school season is already here. According to new data out from PM Digital now is the time to engage back to school shoppers - and they're highlighting some trends that may help retailers achieve their goals. >>

Tuesday, June 17, 2014

UK lags behind in peer-to-peer rental phenomenon

Consumers in the UK are not as willing to participate in the 'sharing economy' as those in other countries, according to new data released by Nielsen, but the peer-to-peer rental phenomenon is definitely moving up a gear. >>

Tuesday, June 17, 2014

Study: Brand perception, recall, favor pushed by rewards

In a new study out from IPG Media Lab and Kiip, researchers found rewards are pushing metrics like brand favorability and recall as well as brand perception - but that the rewards to the brand are higher when consumer rewards are offered at the right moment. >>

Tuesday, June 17, 2014

Study: Up to half of customer experience budgets wasted

B2B brands are doing a good job of enhancing the customer experience on their websites, but according to new data out from Accenture, a large amount of the budgets for customer experience are still wasted. >>

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