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BizReport : Ecommerce

Ecommerce

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Friday, July 29, 2016

Retail Roundup: Coupons key for all shoppers

Two new reports are out this week, shedding light on two interesting consumer trends: coupons use, and fitness trends. >>

Friday, July 29, 2016

Brands: Why revenue based loyalty programs are a better draw

Revenue-based loyalty programs reward consumers for how much they spend rather than metrics such as miles flown, visits or number of purchases. One example is Starbucks' recent change to reward program members based on dollars spent rather than items purchased. These programs can be a draw for merchants. Here's what brands need to know. >>

Thursday, July 28, 2016

Expert: Why branded content appeals to consumers

More publishers are partnering with brands to create original content. At Cannes this year, VICE Media's Shane Smith discussed the success of branded content in that it appeals to both brands and consumers. Like all promising forms of new media, the challenge for brands is distribution and realizing ROI from, what can be, costly investments. IRIS.TV has recently introduced a product that publishers have begun using to manage the distribution of branded content. >>

Thursday, July 28, 2016

Reports: M:Comm up, privacy concerns abound

Two new reports indicate that while shopping is up across the digital space, merchants still need to include consumers in the privacy conversation. >>

Wednesday, July 27, 2016

Ad Roundup: Mobile, ecomm expansions

In today's advertising roundup, a mobile partnership and two ecommerce launches that should help marketers better reach their customers. >>

Wednesday, July 27, 2016

Merchants: How you can compete with Amazon

While the Amazon's and WalMart's and Macy's of the world likely won't be toppled by a tiny business in a small town in the midwest, that tiny business in that small town can learn a few things from the retail giants. And, they can build a stronger and more loyal customer base along the way. Here are three tips. >>

Monday, July 25, 2016

Verizon to acquire Yahoo, what it means

Verizon is set to acquire Yahoo for the purchase price of $4.83 billion dollars. This just a year after mobile brand Verizon also acquired AOL. The move will integrate Yahoo with AOL. >>

Monday, July 25, 2016

Amazon flexing its delivery options in the UK

Amazon is to test its latest delivery initiative in the UK during the coming months and, no, it isn't drones. >>

Friday, July 22, 2016

Study: Most consumers satisfied with e-gift card buys

When it comes to buying items with online/e-gift cards, the vast majority of consumers rate their experience satisfactory. That's the word from new CashStar and Libran Research which found 91% of online gift card purchasers are satisfied with the experience. >>

Friday, July 22, 2016

Shoppers using mobile for BTS shopping

August is only a week away, and that means schools will be going back to session in the US soon. Some parents are already making the back to school shopping rounds, and for many mobile is offering an assist. >>

Thursday, July 21, 2016

Ecommerce Roundup: Platforms to simplify connection

In today's ecommerce roundup, three solutions that should help merchants better connect with customers while still controlling costs. >>

Thursday, July 21, 2016

Reports: Price to factor in most Back to School purchases

New data is out this week from Ebates, and the big takeaway is that price will dictate more back to school purchases this year. According to their survey more than half (55%) of parents say the price of items is more important to them than the quality (20%) of those items. >>

Thursday, July 21, 2016

51% of Brits will be engaging with Olympics

More than half of UK consumers plan on getting involved with, or celebrating, the 2016 Olympics. However, research from Savvy highlights the challenges faced by marketers due to the time difference between Brazil and Britain. >>

Wednesday, July 20, 2016

Ad Roundup: Tool offer improved analytics

In today's advertising roundup, three new offerings which will put brands in touch with improved customer analytics. >>

Tuesday, July 19, 2016

Ad Roundup: Partnerships and rebranding

In today's advertising roundup, a new partnership that will deepen brands analysis, a new release which connects online and offline offers, and a rebranding. >>

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