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BizReport : Ecommerce

Ecommerce

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Monday, August 25, 2014

Report: More BTS campaigns going social

One trend during this back to school (BTS) season has been the impact of social marketing. More brands are adding hashtags or encouraging the sharing of images across social media to propel their brands farther. Crowdtap is breaking down the social sharing factor. >>

Monday, August 25, 2014

Poor retail customer service decreasing loyalty

Customers are increasingly frustrated with customer service channels that are not integrated meaning they need to repeat themselves several times before their query is addressed. >>

Friday, August 22, 2014

Top 3 SaaS myths debunked

There are a lot of myths out there about software as a service (SaaS) options - everything from diminished security to an online experience that isn't relevant to the user. One expert offers her thoughts on these myths. >>

Friday, August 22, 2014

Traits independent retailers need to compete

The hardest thing for independent retailers trying to build a solid customer base is competition. Shoppers are used to going in to big box stores for everything from DVDs to computers. One expert offers his top tips to help indie retailers compete. >>

Thursday, August 21, 2014

Retale: 73% of parents to use mobile for back-to-school shopping

Location-based shopping platform Retale has released findings of a back-to-school shopping behavior survey that found mobile plays a significant retail role both in and outside of physical stores. >>

Thursday, August 21, 2014

Study: Half of parents frustrated by BTS shopping

Over the next couple of weeks most US kids will be back in school, and at least a few will be going back without something they wanted. According to new data out from 1010Data more than half of parents were 'frustrated' by out of stock back to school items on their list. >>

Wednesday, August 20, 2014

Report: Retailers' investment in mobile paying off

Mobile is becoming increasingly important to retailers around the globe - shoppers are using mobile devices in-store to compare prices, they are researching product availability and specs from mobile before purchasing. This has pushed more retailers into the mobile space in a big way, and new data out from the e-tailing group indicates a few are winning at mobile. >>

Wednesday, August 20, 2014

Survey: Customer service/support high on brands' focus list

There is an old customer service saying that goes, 'the customer is always right'. According to new data out from SAP and The Service Council (TSC) customers' needs are more important than ever as brands are now focusing on service as a way to engage and reengage customers. >>

Wednesday, August 20, 2014

How indie retailers fit into the online space

When most Americans think of shopping they think of the local mall and big box stores, but the Internet is bringing a resurgence of independent retailers back into play. Just where to these indie retailers fit in? >>

Tuesday, August 19, 2014

3 Questions with OpenMarket's Steve French

The mobile space is exploding with activity from both consumers and marketers, and is expected by many to have a big impact on the holiday season as well as back to school shopping. One expert weighs in with his thoughts on how mobile is shaping the online space. >>

Monday, August 18, 2014

ShopVisible: Mobile traffic up but mcommerce sales remain low

During the first half of this year more than a third of all ShopVisible's ecommerce customers' traffic came via smartphones and tablets but, while they browsed, few made purchases. >>

Monday, August 18, 2014

Survey: Everyday items top list of reward opps

If you want a more loyal customer base, add some ordinary items to reward program items. That's the takeaway from a new survey out from Points, which more more consumers are earing reward points and/or miles by purchasing 'ordinary items' - things like groceries or soaps or even jeans - than from big ticket items. >>

Monday, August 18, 2014

Partnership to roll out data-focused customer experience

There is a dearth of data in the online space: data about how customers make purchases, data about interests, data about paths to purchase. A new partnership in the online space is set up to use data to improve overall customer experiences online. >>

Monday, August 18, 2014

Top 3 tips to market your event

Putting together an even can be as simple as constructing an event page for selling tickets that includes event information and looks great. Flyers can be made online, ticket payments can be taken online...but how can you find the right people to attend that event? >>

Friday, August 15, 2014

Retailers: The 3 trends that could change your year

With back to school shopping in full swing, many retailers are turning their attention to holiday promotions, sales and making sure their websites are ready for the showrooming and webrooming customers that will head their way. One expert tells us what he expects from the remainder of 2014 - and it's all about disruption. >>

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