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BizReport : Ecommerce

Ecommerce

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Friday, February 08, 2019

Report: Amazon wins ecomm battle, but other brands gain ground

While Amazon may still be a go-to in the online shopping race, other brands are gaining ground. That, according to new data out from Jumpshot which notes that Walmart, Macys, and Target all gained online ground in certain categories. >>

Tuesday, February 05, 2019

Reports: Mobile is in, mobile pay isn't

Mobile continues to be a driving force for consumers in retail. The problem, according to one report, is that while consumers are increasingly turning to mobile devices to research products and some to finalize purchases, they aren't also jumping on the mobile pay bandwagon. This means that while mobile might bring consumers into digital or physical storefronts it is only one touchpoint on the path to purchase. >>

Wednesday, January 30, 2019

Study: Disconnect between execs, shoppers

While more and more shoppers are turning to mobile devices and ecommerce to shop, one new report indicates they won't be turning to voice assistants. In fact, according to NetSuite data, an overwhelming majority of shoppers (95%) aren't interested in talking to robots - i.e. voice assistants - while shopping. And that isn't the only disconnect between retail execs and shoppers. >>

Tuesday, January 29, 2019

Reports ID what brands need to know about Super Bowl viewers

With Super Bowl LIII only a few days away, commercials are finished and most of the buys are completed. But, there is still work that can be done to capitalize on the big game: using digital ads to increase the touchpoint for traditional media buys, stepping into social, and even prepping emails. Here's what brands need to know about the Super Bowl's viewers as they prep to expand the reach of those traditional ads. >>

Monday, January 28, 2019

Expert: Mar-Tech gaps a problem for marketers

Although the plethora of consumer devices, platforms, and content sites give marketers more options for advertising and branded copy, these platforms are also cutting some brands' ability to serve an experience that is on-brand and similar from platform to device to site. This, says one expert, can make it harder for brands not only to be seen but to fully connect with consumers. >>

Thursday, January 24, 2019

Mobile increasingly important for retail

With an average spend of $2.1 billion, the 2018 holiday shopping season was definitely a record-setter, but it isn't just the average - or total - spend that is important. It's how people shopped. Overall, the holiday shopping period accounted for $1 in $5 ecommerce dollars. >>

Friday, January 18, 2019

How M:Commerce will impact 2019

Through the 2018 holiday season, retailers and merchants saw larger and larger numbers of consumers checking in and checking out on mobile devices. For the season, mobile commerce accounted for more than half of visits and according to Adobe's data 57% of holiday spending. >>

Thursday, January 17, 2019

Speed, convenience top shoppers' wants

Less than 20 years ago, people would walk into a store and be disappointed if a sales person wasn't readily available to answer questions. Today, that has changed. In fact, according to one new report, sales person interaction is near the bottom of consumers' list of wants when shopping. >>

Tuesday, January 15, 2019

Study: To get shoppers in-store, up the experience

According to a new report, the sensory experience - being able to not only see but touch and try on items - is key to shoppers choosing to come into stores or shopping online. In fact more than three-quarters (78%) of shoppers around the globe say a good sensory experience is key to them shopping in physical stores. >>

Thursday, January 10, 2019

Expert: How brands can prep for innovative tech changes in 2019

While most marketers are focused on ad strategy for 2019, the truth is that they should also be focused on cybersecurity measures, data privacy, and even breaches. That, because as consumers spend more time in the digital space, so do fraudsters. We asked Kaspersky Labs what marketers should be looking for as they plan for 2019. >>

Wednesday, January 09, 2019

3 IoT predictions for 2019

Mobile devices, gaming systems, computers, smart watches. The number of ways consumers go online continues to grow, as does the time spent there. According to one expert, in 2019, data will continue to be top of mind for most IoT companies, and security will be close behind. >>

Tuesday, January 08, 2019

Report: Mobile growing in importance for shoppers

Over the 2018 holiday season retailers saw a significant increase in mobile commerce, and that trend is only expected to grow in the new year. In fact, according to new data out from Yes Marketing more than half (57%) of shoppers are now using mobile devices while shopping in-store. >>

Monday, January 07, 2019

Marketing A Co-Branded Credit Card: 3 Strategies

If your business has, or is considering developing, a store branded credit card, one of the biggest questions you need to ask is whether customers will apply. >>

Friday, January 04, 2019

How to improve the customer experience in 2019

As consumers spend more time on the web, either via computer, gaming portal, or mobile device, one thing has become clear: the user experience is key to the consumer staying - or returning - to the portal. Page load times continue to be crucial, as does the overall experience. Here's how marketers, publishers, and brands can improve their experience strategy. >>

Wednesday, January 02, 2019

MasterCard shows 5% retail increase for 2018 holidays

Between November 1 and December 24, retailers and merchants saw a 5.1% increase in sales (YoY). That, according to Mastercard's new Spending Pulse. Overall, shoppers spent $850 billion during the holiday season, with the biggest spending increases seen in apparel and home improvement. >>

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