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BizReport : Ecommerce


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Thursday, September 29, 2016

Study: Tiggered emails key to reengaging cart abandoners

Timing is key to reengaging shoppers who have abandoned shopping carts online. That's the takeaway from new data which indicates that triggered emails sent earlier in the abandonment process show higher engagement and conversion rates than those sent later in the process. >>

Wednesday, September 28, 2016

RichRelevance: Site Search key for shoppers

New data out from omnichannel personalization hub RichRelevance may have merchants checking the functionality of their site search methods. That because, according to the research, about half of site searches end without giving the customer results for which they are looking. >>

Wednesday, September 28, 2016

Ad Roundup: Email and experience tools

In today's advertising roundup, two new tools for email and another for experience which should better engage brands and customers. >>

Wednesday, September 28, 2016

How loyalty data can improve the shopper experience

Data is key to many things in the retail space. By offering a personalized experience, shoppers will be more likely to continue to engage with brands and merchants who treat them as a valued and individual member of their program. >>

Wednesday, September 28, 2016

Brands risk reputation when delivery speeds do not match purchaser expectations

Delivery speed is a significant differentiator and consumers expect to get their orders on time, and in good condition. New research from OSM Worldwide reveals how consumers react when their expectations are not met. >>

Tuesday, September 27, 2016

Study: Visuals important in reviews

When it comes to researching products online, reviews have become very important for consumers. But, new data from PowerReviews indicates that reviews with images attached are even more important that those. >>

Tuesday, September 27, 2016

Study: Personalization important for rewards

Sending a loyalty or club member a reward that isn't personal - or relevant - to them is not only a bad idea, it could impact how that shopper views the brand overall. That's the word from new Virtual Incentives data which found that for 56% of those surveyed personalized incentives/rewards made them think more highly of the brand in question. >>

Tuesday, September 27, 2016

Retailers: How to use out-of-store events to engage

Out-of-Store events may be a new way for merchants to engage new customers or re-engage those customers who have lapse in recent months. The key is knowing how to use these events. Here are our top 4 tips. >>

Monday, September 26, 2016

Why do online shoppers switch devices between research and purchase?

Why do online shoppers switch devices between researching and purchasing online? That's a question Bizrate Insights set out to answer in recent research. >>

Monday, September 26, 2016

Study finds 2/3s purchase via mobile

There has been a significant increase in mobile commerce over the past few years, and new data from HookLogic finds that more than two-thirds (67%) of shoppers have now made a purchase via a mobile device. >>

Monday, September 26, 2016

Reports: Mobile, deals important to shoppers

With the holiday season coming on fast, two new reports may shed light on how merchants can engage shoppers. >>

Monday, September 26, 2016

Consumers shun search engines for retail sites during product discovery

Search engines are increasingly being knocked back in favor of retail sites when it comes to researching purchases online, according to HookLogic's recent report. >>

Friday, September 23, 2016

Top 3 tips to create a strong 2nd party data strategy

The keys to successful data use is analysis, and according to one expert, that analysis is especially key for the successful use of second party data. Here are 3 tips to create a strong second party data strategy. >>

Friday, September 23, 2016

Grocery retailers must adapt decision-making or die

The decision-making speed of grocery retailers is not keeping up with the 'clock-speed' of today's customer, according to new research from predictive analytics and automated decisions firm Blue Yonder. >>

Thursday, September 22, 2016

Study: Dark social key to seasonal sharing

Several reports have highlighted consumers' penchant for using multiple devices to research new products online, but one new report is taking that trend farther. According to new RadiumOne data, holiday shoppers are not only using devices to find product information but to share deals and products with their friends. >>

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