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BizReport : Ecommerce


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Tuesday, November 03, 2015

Reports: Early is better for holiday shoppers

When it comes to advertising during Black Friday Week, it turns out earlier is better. That according to new Yesmail data which indicates email campaigns sent the Monday and Tuesday before Black Friday had higher open rates that campaigns sent the day-of. >>

Tuesday, November 03, 2015

Metapack survey reveals consumer delivery expectations

Delivery and returns options play a crucial role in consumers' purchase decisions with many demonstrating little hesitation abandoning an online purchase if the delivery option they want is not available, according to a new survey commissioned by Metapack. >>

Tuesday, November 03, 2015

User Journey analysis reveals buying behavior of European consumers

Tradedoubler's User Journey technology has uncovered the buying behavior of consumers across Europe giving marketers a unique insight into the paths taken to online purchases. >>

Monday, November 02, 2015

Videology: 2015 holidays are going digital

Like most of consumers' time, we can expect the 2015 holiday season to go digital. That is the takeaway from new Videology data which indicates more than half of consumers will listen to holiday music, watch holiday movies or look for holiday recipes in the online space. >>

Monday, November 02, 2015

Queues and in-store squabbles put off Black Friday shoppers this year

The turn-out for Black Friday and Cyber Monday this year may not be a big as it was last year, thanks to memories of in-store fighting and crashing websites, according to research conducted by predictive analytics firm Blue Yonder. >>

Sunday, November 01, 2015

Nearly half of Brits will purchase Christmas gifts online

That technology is increasingly influencing the way we shop is old news, but new data released by RadiumOne reveals just how much of a role it will play among Britons shopping for Christmas gifts in 2015. >>

Sunday, November 01, 2015

Study reveals important role of accurate, detailed product information

A recent study has revealed a direct correlation between the quality of product information and conversion, abandonment and returns. No matter what the retail channel, complete and detailed product information is key to building trust and driving sales. >>

Friday, October 30, 2015

Adobe: $83b to be spent during 2015 holiday season

According to the 2015 Digital Index Online Shopping Prediction from Adobe the total expected spend of $83 billion will be an 11% increase YoY; most of that spend is expected to go to electronics (60%) while gift cards are expected to account for 10% of the holiday spend. >>

Thursday, October 29, 2015

Top 3 tips to protect your business in the cloud

Cloud computing is becoming more popular, with over half of U.S. businesses using it today. While using the cloud offers many benefits, it's important to protect everything you are storing. The cloud itself has a lot of security built in, which is good news. Here are three tips to make sure your business is even more secure. >>

Wednesday, October 28, 2015

Ad Roundup: Solutions for ecomm, social

In today's advertising roundup, a data partnership, a social ad solution and a new ecommerce payment option. >>

Wednesday, October 28, 2015

Study: Sales enablement key for brands

When it comes to revenue, brands who have included sales enablement functions are winning. That's the takeaway from a new Brainshark report which found more than half (59%) of brands whose sales have exceeded revenue targets, the 72% that have exceeded them by 25% or more, have defined sales enablement functions. >>

Tuesday, October 27, 2015

How to use push notifications to engage

Push notifications and geo-fencing are not new ways to target advertising. The level of technology in these ad options is new, however, and may offer another way for brands to engage with customers, especially during the rushed holiday season. >>

Tuesday, October 27, 2015

Study: Most publishers can't tell human from bot

When it comes to telling human traffic from the non-human sort, both publishers and brands admit they have issues - and say these issues are a leading concern for their future. That according to the new Distil Networks study which found that most publishers and advertisers have issues telling human from bot. >>

Monday, October 26, 2015

Expert: Which mobile insights will impact 2016

2015 has been called the year of mobile, and many companies have just launched apps in the past 6-9 months. They're navigating through this holiday season with a lot more guesswork than data to drive their mobile marketing strategies, but that shouldn't be the case by this time next year. >>

Friday, October 23, 2015

Top 3 tips to adopt omni-channel customer service

The internet has made it simpler for people to communicate with brands and vice versa. However, many brands still only have 800 numbers or email addresses for customer service contact when being available online and offline, in social and via websites is crucial. Here are three ways brands can adopt an omni-channel customer service presence. >>

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