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BizReport : Ecommerce

Ecommerce

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Friday, March 21, 2014

Top 3 tips to improve customer service

Today, as more and more players enter the market, online retailers win by differentiating with experience. From checkout to delivery, eCommerce players strive hard to deliver a consistent and exceptional experience to be on top-of-mind recall. Today, service matters as much as price when making a quick online purchase. >>

Friday, March 21, 2014

How search technology can enhance the user experience

Seamless experience - it is one of the biggest buzzwords right now in the ecommerce space. According to experts shopping want an experience that is a simply and frictionless as possible. One expert believes that seamless experience begins with search technologies. >>

Thursday, March 20, 2014

Millennials seen as loyal for brands

There is a theory that Millennials (aged 18-33) aren't brand loyal. That theory is picked apart by new data out from Adroit Digital which finds that, assuming their parents were brand loyal, Millennials are as well. >>

Wednesday, March 19, 2014

Study: Forget campaigns, get personal with Millennials

Have a great product for Millennial consumers? Forget the all-out television, radio, print and online campaigns. According to new data out from SDL the best way to reach and engage Millennials is to get personal and build a relationship. >>

Wednesday, March 19, 2014

U.S., Europe ecommerce growth driven by frequency of online shopping

Research from RetailMeNot and the Centre for Retail Research reveals that US, UK and German ecommerce markets are maturing and today's growth is fueled mainly by increased frequency of shopping online. >>

Tuesday, March 18, 2014

Feedzai: Half put fraud prevention on merchants' shoulders

With the recent Target data breech security is top of many retailer, financial institution and business owner minds. And that is good because new data out from Feedzai indicates consumers are placing the responsibility for data security directly on merchants' shoulders. >>

Tuesday, March 18, 2014

WhitePages release validates users

A new release from WhitePages should help online businesses not only identify consumers but get them into the purchase funnel quicker. Called WhitePages PRO Identity Score, the platform validates customer identities so that orders and queries are put into business systems faster, allowing consumers to receive their products or services in a more timely manner. >>

Tuesday, March 18, 2014

Top 3 tips to better use real-time data to engage shoppers

It's hard to get true real-time data into advertisers' hands because by the time the data has been collected and sent over, it's no longer considered "new". Purchase intent is fleeting - when consumers post a specific want or need, they want or need it right now. This is why, according to one expert, advertisers and brands need to turn to predictive behavior data - identifying and connecting with consumers prior to their purchase decision to increase brand awareness and chance for conversion. >>

Monday, March 17, 2014

Millennials more likely than other adults to share personal information

If brands give something of value in return, Millennials are quite happy to share personal information, according to new research by Mintel. >>

Monday, March 17, 2014

Ad expansions reflect importance of data, programmatic

This week two leading online ad platforms are expanding their reach, and the moves are an indication of the importance not only of data for advertising but the interest of businesses in programmatic buying options. >>

Monday, March 17, 2014

Usablenet: Mobile devices surge half-billion higher

It is no secret that the mobile space is blowing up. According to new data out from Usablenet on mobile devices increased from 6.5 billion in 2012 to 7 billion in 2013 in the US, but more than that these devices are being used - around the globe - for much more than talking. >>

Monday, March 17, 2014

Online video fosters consumer trust

Consumers love video and believe that companies that produce videos are more trustworthy and engaged with their customers, according to new data released by online video firm Animoto. >>

Monday, March 17, 2014

Bad consumer care puts businesses in the dog house for a year

How long would you hold a grudge against a company from which you'd received bad service or had your trust in them tested? According to new research from customer experience management company Thunderbird for some consumers that disappointment can last a lifetime. >>

Friday, March 14, 2014

UK leads Europe in shopping via smartphone

Businesses in the UK that don't have mobile-optimized websites should take note of new research commissioned by Google that found Brits lead the way in Europe in shopping via their smartphones. >>

Friday, March 14, 2014

Forecast: Local Media to push $53b by 2017

Franchises are nothing new, but the channels local franchises have to connect with their national partners - and local consumers - have changed. Mobile and online avenues make it simpler for many to connect. In fact 2 in 5 channels franchisees are for local ads/promotions are digital, finds new data out from BIA/Kelsey Group. >>

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