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BizReport : Ecommerce

Ecommerce

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Friday, April 05, 2019

Expert: How smaller merchants can compete with large competitors

SMBs are at a disadvantage in the digital space, just as small, mom-and-pop businesses have been at a disadvantage in the brick-and-mortar race. Larger brands can spend more on brand recognition, have better scale with which to offer discounts, and even bargaining power with manufacturers. But, there are changes SMBs can make to better compete. Here are four: >>

Wednesday, April 03, 2019

Retail Pulse: Retail M-Commerce up 37%

Fashion and Health & Beauty brands will soon have more data at their fingertips. Data that is specific to their segments of the digital space. This week Optimove launched their new Optimove Retail Pulse, and among the more interesting findings is this: fashion shoppers are moving more to mobile. >>

Tuesday, April 02, 2019

Top 3 tips to cut back on "friendly fraud"

So-called "friendly" fraud is a thorn in the side of many retailers and merchants because there is little interest, from the consumer side, in learning about what this kind of fraud is. It happens with a consumer orders a product or service, forgets about receiving the product or service, and asks their credit card company to charge-back the retailer. What can merchants do to prevent this type of fraud? Here are three tips. >>

Monday, April 01, 2019

Report: US SMB owners worry about another recession

While the US economy seems to be in good shape, at least according to the stock market, some small businesses aren't so sure. According to a new confidence index, a growing number of SMB owners are worried that a recession could be in the near future. >>

Friday, March 29, 2019

Top tips to ensure your brand's digital security

This week marks World Backup Day, a day set aside as a reminder for businesses - and consumers - to back up their data and to ensure that passwords are up to date, and even more secure than they have been in the past. To that end, we asked one expert about her top tips for brands to ensure they're systems are properly backed up. >>

Wednesday, March 27, 2019

Study: Consumers feel brand marketing "ineffective"

Researchers have a warning for brands: their marketing efforts aren't connecting with consumers. That's a key takeaway from Acquia's new Closing the CX Gap report, which found that most consumers (56%) say brands' messaging is ineffective for them. >>

Tuesday, March 26, 2019

Reports: Tech keeping consumers connected

Technology is keeping consumers connected to brands in new ways and is informing their decisions about how they want to interact. That is a key takeaway from new Valassis research which indicates, among other findings, is that three-quarters of consumers are now using paperless/electronic discounts while shopping. >>

Monday, March 25, 2019

Top 5 tips to combat ad fraud

The rise of bots to commit ad fraud is a big problem for the digital ad space, for advertisers and publishers and also for merchants. Here are five tips to combat advertising fraud. >>

Friday, March 22, 2019

Expert: Why friendly fraud is costing retailers

Many retailers expect fraudsters to be unknown forces hacking into their computers during off hours. While this type of fraud is, indeed, a big issue for retailers and brands, friendly fraud is growing to be troublesome, as well. >>

Thursday, March 21, 2019

Report indicates more brands are recession-leary

According to a new Gartner report, more businesses are talking about recession. Gartner's experts analyzed the 2018 earnings transcripts of several S&P 500 companies and they note that more businesses used words like "downturn" and "slowdown" in their reports. >>

Wednesday, March 20, 2019

Instagram testing checkout option

A new release from Instagram may change how merchants and brands interact on the social platform. This week, they announced a beta test, using a select group of retailers, for what is called Instagram Checkout. >>

Monday, March 18, 2019

Home Improvements top refund spending list

Tax season is upon us in the US, and it looks like most consumers have plans for their tax refund this year. According to new data from Valassis, while most are planning to save their refund, about one-fifth (20%) say they'll spend it. Topping the list of spending plans: home improvements. >>

Friday, March 15, 2019

Reports: Look for fraud to increase

An update to online payment rules could increase the amounts and kinds of frauds online businesses deal with. Payment Services Directive (PSD2) is set up to better identify consumers, which should be a relief for both digital merchants and shoppers, but new data out from iovation indicates that the implementation of stricter controls in some regions will move fraudsters to regions that are not prepared for additional attacks. >>

Thursday, March 14, 2019

Location data key to improved targeting, finds report

Mobile data may be more important than many brands think. New data out from Simpli.fi underlines not only the importance of mobile phones to consumers, but to brands because consumers are spending so much of their time with smartphones in-hand. >>

Tuesday, March 12, 2019

Report finds Hispanic business owners planning to expand

Hispanic business owners are more optimistic about their businesses than their counterparts. That is a key takeaway from new Bank of America data which shows that about 79% of Hispanic business owners have plans to increase their business over the next five years. >>

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