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BizReport : Ecommerce

Ecommerce

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Wednesday, August 06, 2014

23% of Affiliate Window's advertiser revenues in July via mobile

Affiliate Window's latest mobile benchmark report reveals mobile traffic is up and reports on sales and ad conversion. >>

Wednesday, August 06, 2014

How online events can improve brand profiles

Online events have been around for years, but with the data analysis capabilities now available, events are getting a second wind. Capturing and analyzing event data can help brands create better overall online experiences. Here's how: >>

Tuesday, August 05, 2014

Marin integrates Salesforce for enhanced data

This week Marin Software is giving their customers a better look at data. Through an integration with Salesforce, Marin's customers will be able to optimize search, social and display campaigns with CRM data. >>

Tuesday, August 05, 2014

Feedzai apps to offer fraud protection

Advertising fraud remains a big deal for retailers and brands across the Internet. New app offerings from Feedzai should help retailers using both the Shopify and Big commerce platforms for their businesses a new level of fraud protection. >>

Tuesday, August 05, 2014

Just 7% of organizations able to deliver effective cross-channel marketing

A new study reveals that the vast majority digital marketing professionals feel their organization is not able to deliver effective cross-channel marketing. >>

Monday, August 04, 2014

Study: Soon B2B mobile traffic will outstrip B2C

Business to Consumer (B2C) businesses have traditionally led Business to Business (B2B) brands in both online and mobile traffic. However, according to new data out from Usablenet that is about to change. Their data shows, thanks to the rapid adoption of mobile by B2B brands, mobile traffic to their sites will soon outpace B2C traffic. >>

Monday, August 04, 2014

Ecomm solution pushes conversions, revenues one-quarter higher

Recently Juno Active, a leading women's sportswear retailer, tapped GoECart's 360 platform to create a seamless ecommerce site. Some early results are in which indicate increased conversion rates (26%) and increased revenues (24%) over 2013 numbers. Average order values also increase, by 22%. >>

Friday, August 01, 2014

Report: M:Commerce share up one-third

There is good news for both bricks-and-mortar and mobile retailers: their shares have both improved through the second quarter of 2014. According to new data out from MarketLive mobile's revenue share increased 35% while bricks-and-mortar store shares increased 59%. >>

Thursday, July 31, 2014

Ecomm Roundup: Faster checkouts and better personalization

Two new releases into the ecommerce space this week should help retailers improve checkouts and logins, as well as on-site personalization. Personalization has been shown to improve shopper engagement and conversions, as product placements are more relevant to the individual shopper. >>

Thursday, July 31, 2014

Top 3 tips to use data better this holiday season

Kids will soon be back in school across the US, and that means retailers are already looking ahead to the holiday season. A new poll out from Looker indicates more retailers are focusing on data for the holidays - capturing the right data and then analyzing and using that data to offer better experiences. >>

Thursday, July 31, 2014

British consumers will give up more personal data for discounts, free delivery

Recently published research from Webtrends shows that consumers in the UK are happy to hand over personal data to brands but many want to be rewarded and there's a limit to just how much information they are happy to part with. >>

Wednesday, July 30, 2014

Webrooming parents heading to physical stores for back-to-school purchases

A survey by Accenture reveals that physical stores remain popular with parents when it comes to embarking on their kids' back-to-school shopping spree. >>

Wednesday, July 30, 2014

Reports: Back to school stressing parents

With only a few weeks left before summer vacation is over for US families, both parents and kids report they're stressing out. For different reasons, of course, but the overall feeling in many households is that school equals stress. >>

Wednesday, July 30, 2014

How to measure engagement to reach a deeper customer relationship

Short-form quizzes and lists have worked to generate repeat traffic for some sites but fail miserably on others; this failure isn't because the quizzes are 'more fun' from site to site. It has to do with the expectation of the visitor. Every brands' content needs to stay true to its brand values and image in order to meet expectations and generate engagement. >>

Wednesday, July 30, 2014

Survey: Amazon influencing back to school shoppers

Many US families are already hip-deep in notebooks and pens, new shoes and jeans for the back to school year, but there are still many left to shop for these items. And, surprisingly, nearly half say Amazon is influencing their buys - both online and in-store. >>

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