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BizReport : Ecommerce


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Saturday, September 19, 2015

How to help your business go digital

Your business has a website or a Facebook page or an email address. You buy online advertising. You're digital, right? Maybe not. One expert explains how marketers can truly help their businesses 'go digital'. >>

Thursday, September 17, 2015

Retailers use of customer data found wanting

A new report from Yes Lifecycle Marketing suggests that, despite access to more online and offline customer than ever before, retailers are not fully utilizing that data to engage their most valuable customers. >>

Thursday, September 17, 2015

What subscription services offer brands, consumers

Subscription services are growing by leaps and bounds. We know what they offer consumers, but what can a subscription service do for a brand? >>

Wednesday, September 16, 2015

Ad Roundup: Partnerships and platform extensions

In today's ad roundup: two partnerships that will increase brands' insight, and a platform extension offer more creative control. >>

Wednesday, September 16, 2015

Expert: How to determine which maturity phase your business is in

Several studies point to the correlation between the performance of a company and its maturity of it's enterprise mobility platform. While the cause & effect relationship between mobility and performance is still up for debate, it has been found that organizations with an enterprise-wide mobility strategy demonstrate higher revenue growth and better operating margins. How can brands tell if they're in the Aware, Reactive or Proactive stage? >>

Wednesday, September 16, 2015

Expert: What the EMV switch means for businesses, customers

In just a few weeks US businesses will make the EMV switch; this switch is supposed to ensure the security of credit cards and reduce fraudulent purchases. But many businesses and customers aren't sure how the switch will impact them. One expert offers his advice. >>

Wednesday, September 16, 2015

Spending gap between PC-only and multi-channel shoppers widens

A study by the Center for Retail Research for RetailMeNot reveals that shoppers in the U.K. will spend £60 billion (US$92 billion) online next year and demonstrates the gap between how much multi-channel and PC-only shoppers will spend. >>

Wednesday, September 16, 2015

SMBs: Economy is a problem

Small businesses aren't ready to unhang their shingles, but they are worried. That's the takeaway from a new poll that suggests while most SMBs are optimistic about their business they're not so optimistic with the overall economy. >>

Wednesday, September 16, 2015

Ad Roundup: Releases for analytics, ecommerce

In today's advertising roundup, a trio of releases that should increase brands' insight into ecommerce, fraud and partner programs. >>

Tuesday, September 15, 2015

British shoppers don't want robotic sales staff and drones on the High Street

When digital agency The BIO Agency questioned consumers in the U.K. about how they feel technology will change high street shopping, they found that most aren't interested in gimmicky tech such as drones and robotic sales staff but instead want tech to make the shopping experience more convenient and enjoyable with improved service. >>

Monday, September 14, 2015

Expert: How social is changing ecommerce

Social networking has taken over the world and it just might take over ecommerce. One expert weighs in how the role social plays for retailers and what the future could hold. >>

Monday, September 14, 2015

Report: Bounce rates, conversions increasing

For the second quarter of 2015 ecommerce showed both increases and decreases. According to new Monetate data while bounce rates increased for the month, so did conversion rates. This could indicate a stronger Q3 and Q4 as shoppers begin picking up items for the not only back-to-school, but for the upcoming Thanksgiving, Christmas and Hanukkah holidays. >>

Monday, September 14, 2015

Report: Mornings best for clicks

When it comes to the mobile space mornings are better. For clicks, that is. According to new data focused on both US and UK based mobile consumers, mobile ad click through rates are highest during the morning hours, and in some cases are more than double the rate of click throughs later in the day. >>

Monday, September 14, 2015

60% of retailers plan to start holiday promos this month

A survey among retailers in the U.S. and U.K. reveals that nearly 60% will start their holiday promotions this month and more than a quarter plan to offer more holiday promotions this year than last. >>

Friday, September 11, 2015

Physical stores central to omnishoppers' experience

Technology has made shoppers smarter but, according to new research by MasterCard, physical stores are 'the center of gravity in an omnishopper's universe'. >>

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