RSS feed Get our RSS feed

News by Topic


BizReport : Ecommerce

Ecommerce

... 2 3 4 5 6 ...
 

Friday, May 27, 2016

Ad Roundup: Targeting, Payments and Data

New releases for payments, data and targeting could give marketers new insight into customers. Details in today's advertising roundup. >>

Friday, May 27, 2016

Studies highlight importance of location, relevance

Data has been shown to dramatically increase the reach and engagement levels of branded advertising. And, according to two new studies, marketers are getting better are reading data and using it to find in-market shoppers. >>

Thursday, May 26, 2016

SMBs: New labor laws could impact revenue lines

If new labor regulations are passed in the US, small businesses will have to change their way of doing business. One expert weighs in on what the proposed changes could mean. >>

Thursday, May 26, 2016

Ad Roundup: Mobile, video and ecommerce

In today's advertising roundup, two mobile solutions that should help brands better connect, and a payment integration. >>

Thursday, May 26, 2016

Expert: What Google, Amazon announcements mean for marketers

Both Amazon and Google have made announcements that have brands and marketers wondering what to do. One expert weighs in on what these announcements mean for marketers. >>

Tuesday, May 24, 2016

Fun in the Sun: How to Take a Vacation as a Small Business Owner

As the days get longer, many people are getting ready to take time off work to recharge their batteries, or unplug from their day-to-day routine somewhere relaxing. But 42 percent of small business customers expect a response from a business within four hours of sending an email - does that mean business owners can't pack their bags and take some time off? >>

Tuesday, May 24, 2016

Expert: Keys for coupon success

At the 11th annual Industry Coupon Conference, experts weighed in on how retailers and brands can best utilize coupons to engage shoppers across the demographic spectrum. The findings? It's about to get personal. Here are four key takeaways. >>

Monday, May 23, 2016

Study: Texting could save customer relationships

Ovum and tyntec have partnered on a new study that indicates mobile, specifically texting and chat apps, could save brands' customer relationships. According to the data about half of consumers surveyed say they 'are interested' in texting options for customer service. >>

Monday, May 23, 2016

Brands: What you need to know about the 3 leading cyberattacks

Cyberattacks on businesses will never completely cease, but there are ways to combat the attacks if a brand knows what to look for. One expert has identified 3 leading types of attacks. Here's how businesses can recognize them. >>

Friday, May 20, 2016

Ad Roundup: Releases focus on omnichannel

Two new releases should give brands more play across channels. Details in today's advertising roundup. >>

Friday, May 20, 2016

Top 3 tips to increase localization

Localization and transcreation (creating entirely new content for the right cultural fit) must be used in conjunction with translation to deliver native brand experiences that reflect more than an audience's language. One expert explains how to deliver better localized content. >>

Thursday, May 19, 2016

Ad Roundup: Personalization solutions

Personalization is the keyword for two announcements this week in the online space. Both Smartling and Grey Jean Technologies are pushing farther into the personalization realm. >>

Thursday, May 19, 2016

Expert: Why brands need localization

According to the US Chamber of Commerce most of the world's purchasing power and consumers live outside the US. What this means for US based businesses, whether they are global brands or just starting out, is that localization is the key to success. >>

Wednesday, May 18, 2016

Expert: How brands can protect from POS attacks

While many big brands have switched over to chip-and-pin credit and debit cards, smaller brands have been slower to take on this new technology. Some cite budget, and some cite security concerns. One expert weighs in on how businesses can protect themselves. >>

Tuesday, May 17, 2016

Study: Consumer services missing at work

Turns out, many of us are leaving our favorite experiences at home. That's the takeaway from new ServiceNow data, which indicates that the consumer services we want in our personal lives are not available at work. >>

... 2 3 4 5 6 ...