BizReport : Ecommerce

Ecommerce

Monday, April 15, 2013

Top 3 tips to improve cloud integrations

The cloud is making it simpler for businesses to expand through outside the building sales people, open cross country hubs or keep employee trainings up to date. Some small businesses have held back from the cloud because of costs and technological issues, but as one expert explains the cloud can be economically feasible even for the smallest business. >>

Friday, April 12, 2013

How brands can improve the app experience

Mobile apps can be a huge selling point for brands - from people looking up product information in-store or comparison shopping in-store and finding a better price online. But if the app doesn't engage, it is wasted space. Here's how to improve the app experience: >>

Friday, April 12, 2013

How the cloud is impacting small businesses

Historically, small businesses have been hamstrung from fully accessing cloud computing options because of the costs of those options. That is changing through cloud deployment which enables SMBs to use the same kinds of tools larger brands have used for decades without breaking their smaller budgets. >>

Thursday, April 11, 2013

7 in 10 U.S. consumers shop with the environment in mind

Many American consumers shop with the environment in mind, according to Cone Communications' 2013 Green Gap Trend Tracker, and believe terms such as "green" or "environmentally-friendly" mean a product has little or no impact on the environment. >>

Thursday, April 11, 2013

Report: Viewers missing the sponsorship mark

A new report out this week indicates that advertisers aren't hitting all the right marks when they sponsor events. According to new data out from Selectable Media finds that viewers are, in many cases, identifying the wrong brands as sponsors of various events, a trend that means those sponsorship dollars are largely wasted. >>

Thursday, April 11, 2013

3 Questions with Adobe's Dave Dickson

Everyone knows mobile is an important aspect of an overall marketing strategy. But one expert explains why mobile is more than a check-mark on a list - and what it means for brands to have a true mobile presence. >>

Tuesday, April 09, 2013

Infographic: Small businesses counting on events for engagement

Small business people are taking a page from the big brand manual and investing in local events. That according to a new infographic released by Constant Contact which indicates about 40% of SMBs are hosting events, with most focusing on business to business events. >>

Tuesday, April 09, 2013

More info you can't ignore about need for mobile-friendly websites

Following on from recent research highlighting the importance of mobile-optimization for email comes a new infographic that should kick the butts of marketers that have yet to develop mobile-friendly websites. >>

Tuesday, April 09, 2013

Study: Retailers leaving shopping data off marketing plans

In this world of shopping in-store, shopping online, researching online but buying in-store and researching in-store but purchasing online, there is a wealth of shoppers' data waiting to be used. For many retailers that data is a simple click away, already tabulated from shoppers' visits to retail hubs. And yet, according to a new report, the bulk of online retailers are missing out because the data collected isn't being used. >>

Tuesday, April 09, 2013

Brainshark launches sales enablement tool

Add another option to the Brainshark suite of tools for online marketers and sales people. This week the company launches the Sales Enablement Portal; the tools include improved search and navigation functions as well as features for tagging and filtering content. >>

Monday, April 08, 2013

U.S. challenging market for U.K. retailers to crack

The U.S. market is where British retailers want to be, but new research from Barclays Bank reveals it is the hardest to crack, despite the growth of online channels. >>

Monday, April 08, 2013

Janrain: Facebook winning with social login

More social consumers are choosing Facebook as their login of choice. That according to new data, covering the first quarter of 2013, out from Janrain. Their research shows that when social login is offered nearly half (46%) choose to use their Facebook login as their shopping identification. >>

Monday, April 08, 2013

Get Satisfaction upgrades platform

An upgrade to the Get Satisfaction platform should help online businesses push higher levels of engagement through the online experience. Through the platform online brands can now offer simpler on-site search, 'related' information and navigation and can offer categorized information. >>

Friday, April 05, 2013

How to overcome banner blindness

Banner blindness is a huge concern for online brands. Because if advertising isn't 'seen' it cannot be engaged with, which means those ad dollars are wasted. Our expert offers his advice for overcoming banner blindness through relevance. >>

Friday, April 05, 2013

Reports: Real time bidding is pushing the ad envelope

Two ad platforms are reporting substantial growth thanks to real time bidding. RTB options give brands more control over how ads are served to consumers in the online space. Both Jumptap and Rocket Fuel platforms have shown strong growth with their platforms. >>