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BizReport : Ecommerce

Ecommerce

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Friday, November 18, 2016

Expert: How to properly attribute in-call marketing

Did you know consumers using mobile search are 39% more likely to call a business? According to some reports, more than 160 billion calls will be made by consumers to US businesses by 2019; those calls will originate from digital marketing. Attribution, according to one expert, is key to businesses driving more call conversions. Here are three tips to improve call conversions. >>

Friday, November 18, 2016

Top 3 tips to get more from Cyber Monday

Just ten days out from one of the hottest shopping days of the year - Cyber Monday - there are a few tweaks merchants can implement that could lead to more conversions. Here are three tips. >>

Friday, November 18, 2016

Majority of UK retailers claim Black Friday "unprofitable" and "unsustainable"

A survey of retailers in the US and UK found a significant disparity between whether the chaotic bargain-fueled holiday was profitable and sustainable. >>

Friday, November 18, 2016

Are you prepared for Black Friday?

With a week to go until Black Friday, there are doubtless many online retailers who have yet to address the potential for a surge in online demand. Those who do not prepare for chaos risk damage to their brand reputation. >>

Thursday, November 17, 2016

Ad Roundup: Partnerships and a new release

In today's advertising roundup, a new SnapChat-like ad unit, and two partnerships that may help businesses better connect with consumers. >>

Thursday, November 17, 2016

Survey highlights importance of mobile commerce for gift cards

More research points to the popularity of gift cards. According to a new survey from Blackhawk Network, more than 8 in 10 Americans say that up to half of their holiday shopping this year will be gift cards. >>

Wednesday, November 16, 2016

Ad Roundup: Tools to help understand, monitor shoppers

Two new releases into the digital space should give brands more insight into their customer base. >>

Wednesday, November 16, 2016

Study: Shoppers cheat on brands, even during holidays

Forget brand loyalty, even at the holidays. That's the takeaway from new ICLP data, which founds most (86%) of consumers surveyed would cheat on a favorite merchant for better deals, rewards, or other offers. >>

Wednesday, November 16, 2016

Top 3 tips to turn Black Friday green

Black Friday has long been the kick-off to the holiday season, and even though shoppers continue to shop earlier, Black Friday deals remain some of the hottest tickets for shoppers. Here are three tips that could increase merchants' revenue on Black Friday. >>

Tuesday, November 15, 2016

Study: Parcel shipping to show steady growth through 2018

The increase in parcel shipping may not rest solely on the shoulders of ecommerce, but some of it does. And, according to new data out from Pitney Bowes, parcel shipments will increase by at least 20% by 2018. >>

Monday, November 14, 2016

Survey: SMBs believe they're safe from cyberattack

While most businesses agree that cybersecurity is an issue, most believe their business is safe from attack. That's the word from a recent Manta poll which found that 97% of SMBs surveyed do not believe their business is at risk of an cyber attack. >>

Friday, November 11, 2016

Top 3 tips to make the most of Black Friday budgets

As Thanksgiving Weekend budgets are being finalized, one expert offers three tips for merchants and brands to make the most of their Black Friday budgets. >>

Friday, November 11, 2016

Expert: Why gift cards don't make good rewards

Gift cards may be in-demand as gifting options this holiday season, merchants shouldn't make gift cards the key to their rewards program. That, according to one expert who believes there is a better tactic to building loyalty. >>

Friday, November 11, 2016

Expert: How channel data will influence 2017

Channel data is not new, but according to one expert the importance of proper channel data analysis and attribution will be key as merchants and brands head into 2017. >>

Thursday, November 10, 2016

Study finds ratings key to conversion

The lowest price may have influence over shoppers on Amazon, but seller ratings have more. According to Feedvisor's new Amazon User Study 2016, which found most (87%) of shoppers within Amazon 'always/sometimes' check seller ratings before buying. >>

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