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BizReport : Ecommerce

Ecommerce

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Wednesday, March 07, 2007

Wal-Mart offers free shipping to local stores to its online shoppers

Wal-Mart’s "Site to Store" service saves customers money on delivery costs by offering local store pickups for items purchased online. >>

Tuesday, March 06, 2007

Vibrant Media offers in-text advertising on long term basis

DaimlerChrysler has become among the first to secure keywords on Vibrant Media’s contextual advertising service, covering over 1,600 online publications, by buying out keywords for the year ahead. >>

Monday, March 05, 2007

Initial data on Panama's effect is positive

Yahoo has regained market share after initial results show a definite increase in click through rates after the launch of Panama. >>

Monday, March 05, 2007

New-media winners endear consumers with transparency, trust and generosity

There has been a shift in consumer values when it comes to branding and brand messages. Nowadays consumers want more honest, authentic relationships based on trust, self expression and connections, so stop selling and start building relationships. >>

Monday, March 05, 2007

Microsoft to move millions of marketing dollars to digital

A top Microsoft executive, speaking at the recent AAAA media conference, indicates that the majority of the company’s ad spending will shift to digital in the near future. >>

Thursday, March 01, 2007

SQAD Inc. to launch online ad campaign cost-forecasting tool

A new database will enable online marketing professionals to better forecast media-plan costs. >>

Tuesday, February 27, 2007

Report: Online ad spend will slow down this year

Most forecasts are expecting another huge gain for online advertising in 2007 as more consumers go online for news, information and great buys. eMarketer, while still in the middle of the forecasts, doesn't agree with that trend and is forecasting an overall advertising slowdown this year. >>

Tuesday, February 27, 2007

Advertisers to get more control over contextual ad campaigns

Brand advertisers are to get a boost with the advent of new contextual advertising models. >>

Tuesday, February 27, 2007

MilkPEP introduces world's first branded emoticon

The world’s first branded emoticon has made its debut in the online lexicon in an attempt to connect with teen audiences. >>

Thursday, February 22, 2007

Download-to-own videos to generate more revenue than ad-supported

With increasing numbers of businesses investigating and embracing internet TV, new analysis suggests that now is the time to take a closer look but not to expect too much in the next couple of years. >>

Thursday, February 22, 2007

E-tailers and affiliates experience barriers to overseas sales

According to a poll taken at an e-commerce affiliate conference in Las Vegas, 87 percent of companies would like to sell to non-U.S. markets. >>

Thursday, February 22, 2007

eBay pull ad after ASA complaint upheld

The ASA has upheld a complaint against eBay from a consumer who could not find items depicted in an eBay ad for sale on the auction site. >>

Wednesday, February 21, 2007

Marketers need to offer online coupons in context

Showing ads out of context - like advertising a ski vacation package on a financial news website - may gain a lot of attention. Online coupon hubs hope in-context advertising of their bargains will do the same. >>

Wednesday, February 21, 2007

Online sales affected by low customer confidence in data security

Online consumers expect businesses, not banks, to compensate for fraudulent transactions. >>

Wednesday, February 21, 2007

Websites benefit from turning customers into reviewers

E-tailers have been slow to incorporate customer reviews and ratings in their websites for fear of doing more damage than good, but new research shows, it can benefit business and increase sales. >>

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