BizReport : E-commerce

E-commerce

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Thursday, November 09, 2006

Short Attention Span for Online Shoppers

How long before your customers get fed up of waiting for your website to load and move on? Four seconds according to a report from Akamai Technologies. >>

Thursday, November 09, 2006

Skype Testing New Features

New software from free talker Skype is testing user friendly click-to-call features with an e-commerce bent as well as group chat for blogs. >>

Wednesday, November 08, 2006

“Agora” Launched by Microsoft

Microsoft’s new “Agora” e-commerce service makes uploading product information a snap. It allows online merchants to upload product inventories using the Microsoft Live Search index and also lists products in search results. >>

Tuesday, November 07, 2006

Phishing Has Greater Hold

A new study indicates more users may be falling victim to phishing attacks than previously thought. Researchers at the Indiana University School of Informatics found that about 14% of users may be responding to each phishing attack. Previously, it was though phishers only received information from about 3% of the population per year. >>

Thursday, November 02, 2006

Sears Launches “Social Shopping” Site

Just in the time for the holiday rush, retailer Sears has launched a new kind of website. The social shopping experience allows users to find gifts, talk about products and share information through an online hub. >>

Friday, October 27, 2006

Marketers Must Convert Researchers to Buyers

New studies out covering the mobile phone and consumer electronics fields indicate that more and more consumers are researching purchases online before they buy in a brick-and-mortar store. Is there a way to convert these researchers into online buyers? >>

Wednesday, October 18, 2006

Are Social Networkers Immune To Ads?

Maybe not entirely but social networkers do shop and relate to the Internet differently than non-networkers do. That means online marketers cannot count on traditional advertising to draw in social networkers. >>

Wednesday, October 18, 2006

Retailers Not Measuring Up

Many online retailers are shooting themselves in the foot because of lax measuring processes, according to a new survey from WebTrends. >>

Thursday, October 12, 2006

Boomers Have Money, Gen Y Has Influence

Want to influence shoppers to buy your brand? Revenues falling even with a targeted search campaign and building buzz through social networks? Then you may not have the right people involved. Kids are the influencers today. >>

Monday, October 09, 2006

Peapod: Online Sales Of Health Food Soar

Organic food sales over the past few years have more than doubled and the increased competition for a share of the market is resulting in lower prices. The offline trend is replicated online. Big retailers are buying into the e-trend, including Peapod, Giant’s online outfit. >>

Friday, September 29, 2006

July Local Searches Up 43%

A new study out by comScore indicates that performing a search for a local business or service drives consumer action. In the study, nearly 50% of all local searchers visited a local merchant as the result of searching for their service. >>

Wednesday, September 27, 2006

Harris Interactive: Glitches In Online Transactions Lead To Billions In Lost Business

US research company Harris Interactive has found that consumers face considerable problems conducting online transactions and opt out of deals as a result. E-commerce companies stand to lose sales totalling an estimated $60 billion through 2010, the Rochester based company believes. >>

Wednesday, September 27, 2006

Is Larger Online Ad Slowdown Coming?

Yahoo’s dismal outlook for financial and automotive online sales could be expanding to a broader online advertising slowdown, according to the Financial Times. >>

Wednesday, September 27, 2006

Reverse Targeting: Boost Conversions?

To date, most online targeting has been to sift through the millions of daily hits to find the one or two consumers who will convert into sales, but by reversing the target could marketers raise even more revenue? >>

Tuesday, September 26, 2006

Marketing Gets Customer Inspired

If you thought big companies like Mastercard or Emerald Nuts were crazy for letting customers create ads, you were right. They were crazy. Like a fox. >>

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